Egocentric Design - Mobile UX Meetup
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Transcript of Egocentric Design - Mobile UX Meetup
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It’s all about me
Egocentric Design
Scoping OverviewMarch & April, 2013
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Me, me, me
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About me
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Managing your home network
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User’s point of view
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User’s point of view
X
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To sum up
Overview of big picture: Boring, useless, not my problem
Actionable info for me: Brilliant
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Example 1: VideoAmazon Video Hulu+ Netflix
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Example 2: Real EstateTrulia Zillow Redfin
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Example 3: FinanceMint BillguardSpent
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Example 4: Random DashboardsStats Cycling Analytics
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What’s the problem?• What question are these screens answering for me?
• What am I going to do with that info?
• Interesting but useless trap
Cycling
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What is interesting? Me!
•Actionable things for me!•My change over time•My problems and solutions•Me vs. others
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Interesting but useless
Scoping OverviewMarch & April, 2013
Steps to avoid the trap
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1. Who is the me?
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2. What do they want to do next?
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3. Why aren’t they doing it?
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4. What info do they need?
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To recap
• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?
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Let’s try it again: Personal Finance
• Who is the me? • What do they want to do next?• Why aren’t they doing it?• What info do they need?
Mint
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80/20
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More advice
Scoping OverviewMarch & April, 2013
3 final tips
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SpecificityBroad Specific
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Tactical informationStrategic Tactical
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It’s about right now Historic Today Comparison
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How do you do it?
Scoping OverviewMarch & April, 2013
Go talk to people
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Get out of your building
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Let’s do it now
Scoping OverviewMarch & April, 2013
Wallets
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Lemon Wallet
Scoping OverviewMarch & April, 2013
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What to listen for
• Who is the me? • What do they want to do next?• Why aren’t they doing it now?• What info do they need?