egk14 - Input: WS Tools for Knowledge Application
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Transcript of egk14 - Input: WS Tools for Knowledge Application
Workshop @ EGK 2014, Addis Ababa Jörn Schultz, icebauhaus e.V. Eskinder Mamo, AhadooTec
“tools of knowledge application”
Research Study for GIZ in four selected countries, October 2014 Jörn Schultz & Tiemo Ehmke, icebauhaus e.V.
ict4ag challenges & opportunities on a global scale
ict4ag Technologies
• radio & TV broadcast
• Telephone (voice, including Interac@ve Voice Recording / IVR) and
• Smartphone & tablet apps, websites & other database-‐driven web services
• Hardware devices
• Remote sensing
• Smartcards, Barcodes, Radio Frequency Iden@fica@on (RFID) tags
• Robo@cs (“farmbots” or “agribots”)
• Community IT centers, LED informa@on displays and interac@ve terminals
Introduction: ict4ag
Farming Cycle • Pre-cultivation: Crop selection, land selection, calendar definition,
access to credit • Crop cultivation and harvesting: Land preparation and sowing, input
management, water management and fertilization, pest management
• Post-harvest: marketing, transportation, packaging, food processing
Introduction: ict4ag
Target User Groups
• Producers: Farming families, communi@es, coopera@ves and farmer associa@ons
• Produce byers, food processing plants, transporters and input suppliers
• Providers of financial services, such as micro-‐lenders and agricultural micro-‐insurers
• Governments, rural development organiza@ons, agriculture extension workers and
• Consumers of agricultural products
Introduction: ict4ag
Common Application Areas
• Information management: Digitization of data and access to data
• Personalized / localized diagnosis & recommendations
• Product traceability
• Access to market
• Access to finance & crop insurance
Introduction: ict4ag
Main Global Players & Networks
Introduction: ict4ag
UN: FAO, UNDESA, UNECA, IFAD, Unicef
Technical Centre for Agricultural and Rural Cooperation
mAgri Challenge Fund mFarmer Initiative Fund
Mobile Innovation Program Agribusiness Innovation Program
Bill & Melinda Gates Founda@on, William and Flora HewleY Founda@on, USAID, OXFAM mobile network operators: Vodafone, Orange or Telefónica, etc.
! Senegal! Ethiopia! Indonesia! Germany!Population!size! 14!million! 92!million! 247!million! 83!million!GDP!(USD,!2013)1!
15!billion! 46!billion! 0,9!trillion! 3,6!trillion!
Annual!GDP!growth!(2013)!
4.0!%! 10.4!%! 5.8!%! 0.4!%!
Employed!in!agriculture!
60!%! 80!%! 35!%!! 2!%!
Agriculture,!value!added!%!of!GDP!(2012)2!
17!%! 49!%! 15!%! 1!%!
Mobile!penetration!rate!(20133)!
93!%! 27!%!! 122!%! 119!%!
literacy!rate!(%!of!adults)!
50!%! 39!%!! 93!%! 99!%!
!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!! !1!http://data.worldbank.org/indicator/NY.GDP.MKTP.CD!!2!http://data.worldbank.org/indicator/NV.AGR.TOTL.ZS!!!3!http://data.worldbank.org/indicator/IT.CEL.SETS.P2!!
Country Research
• Well developed IT-Sector • Lately, increased amount of IT-Startups,
also in Agri-Sector • Competent developers, good
Universities • Portal to Francophone Africa • Fisheries, fruit & vegetables, peanuts,
sugarcane
Senegal
Indonesia
• IT Infrastructure: Strong compared to Africa, but weak compared to Asia
• Agriculture sector strongly fragmented (13.000 islands)
• Multitude of comprehensive ict4ag projects
• Palm-oil, cocoa, rubber, coffee
Germany
• Strong IT infrastructure, IT- & Agriculture Expertise,
• Decreasing amount of farms & employees
• Focus: Smart & Precision Farming • Industrial Agriculture, organic farming,
“transparent production”, Agribusiness
• Weak IT-Infrastructure, lacking developer competencies
• Weak private sector, few startups, few international corporations
• Strong gov‘t focus on Agriculture, good national coordination (extention system)
• Coffee, Teff, Wheat, Sesame, Livestock
Ethiopia
• ECX
• 8082 Agricultural Information Hotline
• Ethiopian Livestock Market Info System
• Coffee Initiative
• GebeyaLink
• CommonSense
• Increasing interest, large amount of projects
• Especially challenging target-group
• Many research and startup pilots are discontinued beyond beta-phase
• Main reasons for failure: • Not based on actual needs & characteristics of the
intended target group or the context of usage
• Too high-tech, too technology-centered
• Lacking realistic concept for revenue
• Difficulty to raise start-up/seed capital
• “re-inventing the wheel”
Main Conclusions
Potential Topics T1: User Centered Design & Open Innovation Methodologies T2: Open-Source, Open-Data, Low-Tech & Best Practice T3: Locally developed / adapted Revenue- & Business-Concepts T4: (Experimental) Farming Hardware-Hacking
Main Conclusions
Practical Exercise
• Challenge: Formulate as a sentence exactly what the actual challenge to solve is?
• Detail scenario: • Which geographic region? • Agricultural subsector / value chain activity, etc?
• Stakeholders: • Immediately concerned stakeholders? • Other potentially related stakeholders / organizations?
• Effects & influencing factors:
• What are current negative effects of the challenge? • What could be positive (intended or not) effects of a
solution? • Which factors impede a solution? Why does the
challenge currently remain? • Related existing scientific knowledge or experiences?
Practical Exercise
à Group 1: Ideate solutions without ICT à Group 2: Ideate solutions including ICT
TITLE:TWEET:CONCRETE Title: Remarkable/catchy @tle for the solu@on(s) Tweet: Short descrip@on of the solu@on in max 140 characters Concrete:
• Issue(s) /challenge(s) • Target group / stakeholders • Proposed solu@on(s)