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    INTRODUCTION FROM THE SHIRE PRESIDENT ........................................................................ 4

    Welcome to the Shires new Strategic Community Plan .......................................................................... 4

    1.

    GLOSSARY .............................................................................................................................. 6

    2. VISION, MISSION AND VALUES OF THE SHIRE ................................................................... 7

    2.1 Vision .............................................................................................................................................. 72.2 Mission ........................................................................................................................................... 72.3 Values............................................................................................................................................. 7

    2.3.1 Sustainable Growth ............................................................................................................................ 72.3.2 Financial Sustainability ....................................................................................................................... 72.3.3 Partnership ......................................................................................................................................... 72.3.4 Accountability, Transparency and Engagement................................................................................. 72.3.5 Integrated and Long Term Decision Making ...................................................................................... 72.3.6

    High Levels of Corporate Governance ............................................................................................... 7

    3. CONTEXT ................................................................................................................................. 9

    3.1 History ............................................................................................................................................ 93.2 The Shire in 2012 ......................................................................................................................... 103.3 Population ..................................................................................................................................... 103.4 Demographics .............................................................................................................................. 103.5 Employment .................................................................................................................................. 113.6 Trends in Local Economic Performance ....................................................................................... 123.7 Land and Tenure .......................................................................................................................... 12

    3.8

    Climate ......................................................................................................................................... 133.9 Economy ....................................................................................................................................... 13

    3.10 Education ...................................................................................................................................... 143.11 Environment ................................................................................................................................. 153.12 Household Wealth ........................................................................................................................ 153.13 Resources .................................................................................................................................... 163.14 Water ............................................................................................................................................ 16

    4. GROWTH IMPETUS - THE NEXT 10 YEARS ........................................................................ 19

    4.1 Population Led Growth - Opportunities and Issues ...................................................................... 194.2 Economic Development - Opportunities and Issues ..................................................................... 21

    4.2.1

    Tourism ............................................................................................................................................. 21

    4.2.2 Mining ............................................................................................................................................... 214.2.3 Intensification of Agriculture ............................................................................................................. 224.2.4 Aquaculture ...................................................................................................................................... 224.2.5 Renewable Energy Production ......................................................................................................... 23

    5. DESCRIPTION OF THE PLANNING PROCESS .................................................................... 24

    5.1 Future Search Workshops ............................................................................................................ 245.1.1 Dandaragan ...................................................................................................................................... 245.1.2 Badgingarra ...................................................................................................................................... 255.1.3 Cervantes ......................................................................................................................................... 26

    5.1.4

    Jurien Bay ......................................................................................................................................... 275.2 Future Search Workshop Results ................................................................................................. 28

    5.3 Commonalities and Differences .................................................................................................... 285.4 Other Submissions ....................................................................................................................... 305.5 Review of Past Planning Reports ................................................................................................. 30

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    5.6 Agency Interviews ........................................................................................................................ 305.7 Backcasting Planning Process ..................................................................................................... 315.8 Social Service Investigation .......................................................................................................... 335.9 Other Meetings ............................................................................................................................. 335.10 Drafting of the Strategy ................................................................................................................. 34

    5.10.1 Planning Hierarchy ........................................................................................................................... 34

    5.11 Prioritisation of the Strategy Goals and Actions ........................................................................... 345.12 Wheel of Objectives ...................................................................................................................... 355.13 Review of Draft Plan ..................................................................................................................... 355.14 Integrated Planning Framework ................................................................................................... 35

    5.14.1 Integrated Planning Framework Diagram ........................................................................................ 36

    5.15 Goals ............................................................................................................................................ 375.15.1 GOAL NUMBER ONE: Strong Economic Base and Enabling Infrastructure .................................. 385.15.2 GOAL NUMBER TWO: Build high level of amenity and lifestyle .................................................... 425.15.3 GOAL NUMBER THREE: Focus on community ............................................................................. 445.15.4 GOAL NUMBER FOUR: Sustain a healthy natural environment .................................................... 465.15.5 GOAL NUMBER FIVE: Build a proactive and leading local government ........................................ 48

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    Welcometo the ShiresnewStrategicCommunityPlanThis is the key planning document for the Shire, detailing our vision for the future and encapsulating yourideas for the future of your places and communities. It brings together the combined ideas of our fourcommunities and builds on the strength of each community and creates an overall Shire competitiveadvantage.

    The Strategic Community Plan has been developed with the guidance and assistance of the Department of

    Local Government utilising the Integrated Planning & Reporting Framework and Guidelines which were

    released in October 2010. Section 5.56(1) and (2) of the Local Government Act 1995 requires that each

    local government is to plan for the future of the district, by developing plans in accordance with the

    regulations.

    The new regulations specify what a plan for the future should involve. In particular, local governments will

    be formally required to develop and adopt two new planning instruments:

    a Strategic Community Plan; and

    a Corporate Business Plan.

    This Plan creates a blueprint for the investment in our future, the key development priorities and apartnership approach for working with our communities, the private sector and tiers of government. As ablueprint, it will inform the annual budgetary process of Council and is strongly and integrally linked with theCorporate Business Plan. It is a key guide for Councils decision making and will be reviewed every twoyears. The planning process and delivery will create long-term and tangible benefits to the communitiesand our partners.

    The document outlines our plans to develop our communitys potential. In the long term this will create the

    vision of the Turquoise Coast City from Cervantes in the south to Jurien Bay in the north. It will become thefuture coastal city north of Perth. Sensitive development that mirrors the natural environment and sense ofplace will ensure the beauty and spirit that will attract over 20,000 people to live will be maintained andbalanced with infrastructure that fits in the environment. Our initial goal will be for a population of 5,000 inthe coastal area in the next ten years. Our inland will continue to be a strong agricultural area and willcontinue to diversify into horticulture, viticulture and intensive animal industries. The inland population willgrow at a much slower rate but will be vibrant and dynamic country towns where families choose to live andwork and bring up their families.

    One of the communities within the Shire is a nominated SuperTowns project area and this Plan is closelylinked with the Growth and Implementation Plan for Jurien Bay as a SuperTown. This will acceleratestrategic project infrastructure development which will provide benefit for the entire Shire and the regionalarea.

    The Plan outlines an approach which is not new to the Shire but has evolved in the planning process forour Strategic Plan. This approach is to have a high level of community engagement in our decision makingand planning processes. The Shire has determined that community members will be involved in all localplanning and project processes to the greatest extent possible. The Shire has also determined to adopt akey sustainability principle within all of its work as the communities have clearly endorsed this key principlein all the planning work. The Plan creates a capital works plan that is ambitious, broad ranging anddemonstrates a strong commitment to building infrastructure both economic and social that will create theplatform for growth for our Shire. The program requires a broad ranging investment approach utilising Shirerates and external funding sources. This approach is necessary as the Shire is building future focussed

    infrastructure for the future community, and does not yet have the necessary revenue base to create thisinfrastructure base.

    Councillors, community, key stakeholders and senior staff have worked diligently on developing thisStrategic Community Plan and ensuring it represents the views, needs and future plans of the Shire and

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    1.

    Glossary of abbreviations and terminology:

    CoC - Chamber of CommerceCLGF - Country Local Government Fund, Royalties for Regions

    CRC - Community Resource CentreDAFWA - Department of Agriculture and Food Western AustraliaDCP - Department of Child ProtectionDEC - Department of Environment and ConservationDoF - Department of FisheriesDoT - Department of TransportDoW - Department of WaterGPs - General PractitionerGPS - Global Positions SystemIOD - Indian Ocean DriveNACC - Northern Agriculture Catchment Council

    NBN - National Broadband NetworkNGO - Non government organisationsRfR - Royalties for RegionsSBDC - Small Business Development CommissionSIHI - Southern Inland Health InitiativeTCC - Turquoise Coast CityWACHS - West Australian Country Health ServicesWALGA - West Australian Local Government AuthorityWAPC - West Australian Planning CommissionWDC - Wheatbelt Development CommissionWMG - West Midland Natural Resource Group

    Strategic Community Plan - The key planning document for the Shire, detailing the vision for thefuture and encapsulating ideas for the future of the area and communities.

    District - The surrounding areas that encompasses the communities who utilise health, education,social and commercial services within the Shire.

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    2.1 VisionThe Shire will be a dynamic and vibrant lifestyle hub to the north of Perth, built on the stunning naturalassets of the region and developed sustainably to deliver enduring quality growth for healthy strong sociallyconnected communities within a diverse economy.

    2.2 MissionThe Shire of Dandaragan will be a leader and partner to support our communities to achieve the futurevision together. We will provide the stability, good governance, consistent and values based decisionmaking required. We will serve the communities first and foremost and facilitate and lever additionalresources into the Shire to achieve our joint goals.

    2.3 ValuesThe core values at the heart of the Shires commitment are:

    2.3.1 SustainableGrowth

    The Shire has designed a growth strategy that will match and support the natural context, infrastructure andsense of place. Growth will occur in such a way to minimise the impacts on the surrounding natural assetswhich generate the amenity and lifestyle factors upon which the built environment will be based. The keyprinciple of sustainability will be followed in all decision making. That management of use of communityresources will not compromise the availability of resources for future generations.

    2.3.2 FinancialSustainability

    The Shire has adopted a financial sustainability policy that demonstrates a capacity to renew and maintaininfrastructure assets and service levels to match community expectations. The Plan reflects the need tocreate upgraded and new assets in such a way to not result in ongoing operational and maintenance coststhat cannot be afforded in the medium to long term. Also contained within this value is the understandingthat Council does not have unlimited resources and hence must plan to expend to create the greatestbenefit to the whole community.

    2.3.3 Partnership

    The Shire has a core value around partnering with key organisations to ensure that delivery to thecommunity is maximised by contributions from all stakeholders. The Shire recognises the need to lever thegreatest value to deliver on community needs.

    2.3.4 Accountability,TransparencyandEngagement

    The Shire has a core value of being open and accountable in its decision making and has adopted theprinciple of maximising engagement in all planning processes. The Shire will be reporting annually to thecommunity on the achievement of this and the Corporate Business Plan.

    2.3.5 IntegratedandLongTermDecisionMaking

    Decisions will be measured by reflection and consideration of ability to impact achievement of Strategicgoals. Decision making will be integrated within planning processes and frameworks that provide evidence

    based frameworks for how to invest to generate the greatest community benefit and outcome.

    2.3.6 HighLevelsofCorporateGovernance

    Our commitment is to honesty, integrity and accountability. The Shire considers that a robust governance

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    3.1 HistoryThe Yued people are the traditional inhabitants of the Shire of Dandaragan. Yued is one of the 14 languagegroups of Noongar country.

    The first Europeans to visit the Dandaragan district were believed to be Abraham Leeman and a small partyfrom the Waeckende Boey in 1658 who were searching for survivors of an earlier Dutch ship wreck. In1696 the coastline was documented and a conclusion was reached that there were limited prospects forsettlement. Following the establishment of the Swan River Colony in 1829, the area was mapped in 1830and land was taken up under pastoral leases within 20 years.

    The name Dandaragan comes from the title of a watering hole Dandaraga spring which according to localAboriginal language, meant good kangaroo country. The first recorded land lease was in 1848 to WilliamBrockman of Gingin who took out a 6,000 acre lease at Muchamulla spring, 6 miles east of Regans Ford.From this time onward the Shire of Dandaragan was gradually settled as more pastoral leases weregranted.1 Dandaragan is located 20 kms inland from the Brand highway and is surrounded by broadacre

    agricultural uses, which have started to diversify in recent years.

    The name Badgingarra is Aboriginal in origin, Badgin meaning Manna Gum which grew in the surroundingflats and garra meaning water. While the Hill River area at Badgingarra was initially surveyed in the1880s and the first freehold land purchased in 1895, it remained largely undeveloped. In September 1952the then Midland Railway Company auctioned 24,000 acres. The Lands Department made further releasesin subsequent years.2 Badgingarra is a small service centre which is located on the Brand Highway andservices mainly agricultural businesses, as well as passing business, visitor and other traffic.

    Cervantes is a fishing village located in close proximity to the Pinnacles Desert, a world famous touristattraction in Nambung National Park. The name Cervantes comes from the wrecked whaling ship of thesame name. Hangover Bay and Kangaroo Point provide fishing opportunities, whilst the sand dunes

    between Lancelin and Cervantes provide for licenced four wheel driving. Coastal wildflowers in NambungPark are spectacular in spring and the Emu Downs Wind Farm has 48 turbines that can be viewed fromBibby Road car park.3

    Jurien Bay, the biggest sheltered bay along the central west coast, is located 220 km north of Perth CBDand 194 km from Joondalup. Jurien Bay has become established as a holiday and retirement locationparticularly for people from the Wheatbelt region. Jurien Bay is now moving beyond its role as a holidaylocation and becoming the focus of a growing Central Coast region and is providing regional servicing. Thecollective inland communities have and will continue to serve as feeder populations to the coastal areaswhich will in turn support the growth and activity of Jurien Bay. The coastline is characterised by stretchesof sandy beaches between low limestone headlands. Lesueur National Park is located 23 km east of JurienBay and is one of the key biodiversity hotspots in WA. Offshore is the Jurien Bay Marine Park whichincludes a number of islands and reefs surrounding the bay. The Marina hosts the rock lobster fleet andmoorings for fishing and recreational boating.

    Regans Ford is a small townsite named after a ford over the Moore River, which was named after EdwardRegan who built the ford. In the late 1800s the land was used as a watering place for travellers and stock.It is now a small townsite area on the Brand Highway and services local residents and passing traffic.

    Grey and Wedge are coastal sites in the Shire located between the towns of Lancelin and Cervantes. Theyhave been the site of 500 or so recreational squatter shacks, which are being progressively converted tonature based recreation facilities and incorporated into the management of the national parks.

    1Local Tourism Planning Strategy, Shire of Dandaragan

    2Local Tourism Planning Strategy, Shire of Dandaragan, P 16

    3Local Tourism Planning Strategy, Shire of Dandaragan

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    3.2 TheShirein2012The Shire of Dandaragan is a unique composite of exciting growth and business opportunities, diverselandscapes and stunning natural environments. There is a blend of community cultures with high levels ofsocial capital, ideal location and connectivity to the major growth centres of Perth and Geraldton. The Shirehas the natural resources (land, water, natural energy) to capitalise on the strategic position it holds.

    3.3 PopulationThe Shire of Dandaragans population is 3,4684 (ABS 2011). Jurien Bay is the most major township with apopulation of 1,500 residents. There is one other coastal town Cervantes with a population of 545, and twohinterland communities Badgingarra with a population of 333 and Dandaragan with 401. 689 people live inthe Shire outside of settlement areas including a small population settlement at Regans Ford. The smallersize of the communities has contributed to a very strong sense of community and a strong connection toplace in each community.

    A large fluctuation in population occurs due to significant number of residences being unoccupied outsideof holiday season (on census night only 50% private dwellings noted as occupied). The population in JurienBay to Cervantes is estimated to triple in peak periods between Christmas and New Year, and Easter

    (4,500 - 5,000 people). At other times such as January it is estimated to be around 3,500.

    5

    3.4 DemographicsThe Shire of Dandaragan has a population structure that differs from the national average in a couple ofkey areas:

    There are more children aged under 4 (7%) compared to the WA average (6%) There are less young people aged 15 - 24 (7%) compared to the WA average (15%) There are more people aged 55 - 64 in the Shire (15%) compared to the WA average (11%)

    All other age groups are similar.

    Table 1: Shire of Dandaragan ABS Population by Age

    2011 Census 2006 Census

    Characteristics Dandaragan WA Characteristics Dandaragan WA

    Total Persons 3,468 2,239,171 Total Persons 3,156 2,061,500

    Males 54% 46% Males 54% 49%

    Females 45% 51% Females 48% 51%

    2011 Census 2006 Census

    Age Dandaragan WA Age Dandaragan WA

    0-4 years 6% 6% 0-4 years 7% 6%

    5-14 years 12% 14% 5-14 years 15% 13%

    15-24 years 7% 15% 15-24 years 7% 15%

    25-54 years 40% 44% 25-54 years 41% 43%

    55-64 years 16% 9% 55-64 years 15% 11%

    65 years and over 19% 11% 65 years and over 15% 12%

    Source:ABS Census 2011 & ABS Census 2006

    4Australian Bureau of Statistics, 2011

    5Government Service Provider, Jurien Bay Community

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    3.5 EmploymentThe total number of people employed in the Shire was 1,149 in 2006. Agriculture, forestry and fishing wasthe largest industry by employment with a total of 32% employed in these industries. Other significantemployment industries are manufacturing, accommodation and food services, retail trade and mining.Other significant industries are shown in Table 6 below.

    Table 2: Top Ten, One Digit Employment Concentration Factors for the Shire of Dandaragan

    Industry of Employment

    (One Digit ANZSIC Category)

    Employment inDandaragan (S)

    ECF compared to

    Midlands * WA

    Agriculture, Forestry and Fishing 372 0.96 8.47

    Manufacturing 132 1.59 1.05

    Accommodation and Food Services 114 1.92 1.49

    Retail Trade 111 0.92 0.75

    Mining 104 2.40 1.83

    Construction 88 1.41 0.74

    Education and Training 81 0.71 0.78

    Public Administration and Safety 78 0.93 0.90Transport, Postal and Warehousing 41 0.66 0.74

    Health Care and Social Assistance 28 0.31 0.21

    Source:ABS Census 2006 & Pracsys Analysis 2011. If an industrys Employment Concentration Factors -ECF is greater than 1, the state average,it can be assumed that some portion of the industrys production is exported out of the area. For example, an ECF of 3.0 would indicate thatemployment in this particular industry is three time more concentrated in the region than for the state as a whole.

    * The Midlands Statistical area includes the Shire of Chittering, the Shire of Dandaragan, and the Shire of Gingin, the Shire of Moora, the Shire ofMerredin and the town of Northam.

    Unemployment is historically very low, which is due to state wide factors and significant labour force pullfrom the resource sector. An additional local factor may be the trend in rural and regional areas to export

    unemployment to larger regional centres and urban areas. In the consultations conducted, lack ofemployment opportunities was cited as a key reason for why residents leave the region. Alternatively aview was expressed in the inland communities reliant on agriculture, that it was difficult to source labour,and available positions are not able to be filled.

    Occupation profile of the Shire demonstrates a higher proportion of labourers (16%), technicians and tradeworkers (20%), machinery operators and drivers (9%) and lower proportion of professionals (11%).

    Table 3: Measurement of Current Economic State

    2001 census 2006 census

    OccupationJurien Bay

    (UCL)WA Occupation

    Jurien Bay

    (UCL)WA

    Intermediate Clerical, Sales and ServiceWorkers

    5% 10% Professionals 11% 21%

    Professionals 5% 11% Technicians and Trades Workers 20% 16%

    Associate Professionals 7% 7% Clerical and Administrative Workers 12% 16%

    Tradespersons and Related Workers 8% 7% Managers 12% 11%

    Elementary Clerical, Sales and ServiceWorkers

    3% 6% Sales Workers 9% 10%

    Labourers and Related Workers 6% 4% Labourers 16% 10%

    Intermediate Production and TransportWorkers

    5% 4% Community and Personal Service Workers 9% 9%

    Managers and Administrators 5% 4% Machinery Operators And Drivers 9% 6%

    Advanced Clerical and Service Workers 2% 2%

    Source:ABS Census 2006 & Pracsys Analysis 2011

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    3.6 Trends in LocalEconomicPerformance A shift-share analysis of employment change between 2001 and 2006 for the ten largest industries in theShire of Dandaragan revealed that the three high growth industries are education, governmentadministration and construction trade services. Major positive employment growth has occurred in miningand government administration. The shift-share analysis shows the areas that will have the largest effect ongrowth.6

    Table 4: Shift Share for Top Ten Industries in the Shire of Dandaragan

    IndustryDandaragan (S) Employees

    Description2001 2006

    Agriculture 390 322 Local firms underperforming in a low growth industry

    Accommodation, Cafes and Restaurants 93 107 Local firms outperforming in a low growth industry

    Petroleum, Coal, Chemical and Associated Products 3 86 Local firms outperforming in a low growth industry

    Education 86 81 Local firms underperforming in a high growth industry

    Government Administration 53 79 Local firms outperforming in a high growth industry

    Metal Ore Mining 95 66 Local firms underperforming in a low growth industry

    Construction Trade Services 60 66 Local firms underperforming in a high growth industryFood Retailing 58 42 Local firms underperforming in a low growth industry

    Motor Vehicle Retailing and Services 52 41 Local firms underperforming in a low growth industry

    Personal and Household Good Retailing 28 33 Local firms outperforming in a low growth industry

    Business Services 24 31 Local firms outperforming in a low growth industry

    Total of all Industr ies 1,371 1,318

    Source:ABS Census 2006 & Pracsys Analysis 2011

    The following table outlines the industry productivity for the top ten industries in the Shire of Dandaragan.This includes the export value, output value and gross value for each industry. It once again shows thestrong representation of mining, manufacturing and agriculture.7

    Table 5: Top Ten Shire of Dandaragan Industries by GVA

    IndustryJobs in the Shire of

    DandaraganExport Output Gross value added

    Metal Ore Mining 66 $74,100,000 $83,500,000 $50,000,000

    Basic Chemical Manufacturing 86 $14,500,000 $215,900,000 $23,600,000

    Sheep, Beef Cattle and Grain Farming 291 $9,700,000 $42,700,000 $21,000,000

    Construction Material Mining 19 $5,400,000 $20,200,000 $11,400,000

    Mining (not further defined) 16 $4,600,000 $17,000,000 $9,600,000

    School Education 75 $600,000 $7,400,000 $5,600,000Accommodation 62 $2,700,000 $8,500,000 $4,400,000

    Real Estate Services 22 $500,000 $14,200,000 $4,400,000

    Local Government Administration 43 $0 $6,400,000 $3,900,000

    Electricity Generation 7 $0 $7,900,000 $3,100,000

    Source:ABS Census 2006 & Pracsys Analysis 2011

    3.7 LandandTenureThe dominant land manager in the Shire is Department of Environment and Conservation who manage

    32% of land. The State Government is the largest land holder in the Shire.

    6Jurien Bay Demographic and Economic Profile, Briefing Note, Pracsys, Dec 2011

    7Jurien Bay Demographic and Economic Profile, Briefing Note, Pracsys, Dec 2011, P 16

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    Approximately 52% of Shire is cleared and cropped, grazed or used for intensive horticulture or agriculturalpursuit of some kind. The major soil types are sandy and sandy earth soils in the hinterland with somegravels in a loamy matrix and some in a sandy matrix around the Badgingarra area in a north south line.Along the coast the soils are calcareous deep sands.

    There are no Aboriginal Lands Trust land in the Shire of Dandaragan however, there is freehold landowned by Billinu Aboriginal Corporation at Cataby to propagate native seeds. Beermurra AboriginalCorporation own Yallallie Farm on North West Road, Dandaragan Shire. There are 74 Department ofIndigenous Affairs identified sites within the Shire of Dandaragan comprising 16 registered sites and 58other heritage places.

    The other dominant land management factor is there are large tracts of residential land between NorthHead and Cervantes (11,000 structured lots) that are being made available for sale over the next fewdecades. The availability of residential land in structured lots makes this area of Western Australia very rareand unique, and is a significant competitive advantage for the Shire.

    3.8 ClimateThe climate is Mediterranean and with summer months between December and February the hottestmonths with temperatures typically reaching the mid 30s with some heat events above 40 degrees Celsius.

    The Shire tends to have cooling influences from the sea with the sea breeze dissipating heat mostafternoons. Winters are temperate with cooler temperatures in the inland over the coldest months of winter.Overall the climate is very conducive to active lifestyles.

    The entire Shire is considered to be in a high rainfall zone which is an average rainfall above 450ml. Therange is from 600ml in the coastal areas to 350ml in the eastern most part of the Shire, all of which is idealfor cropping and grazing.

    3.9 EconomyPopulation growth and the emergence of new enterprises in agriculture, tourism, mining, manufacturing andthe service sectors in the Shire have all contributed to foster employment growth.8 Employment profiles forthe coastal towns differs from that of their local governments as a whole where agriculture, forestry, andfishing is the dominant employing sector accounting for 31% of the labour force. Whereas, Jurien Baysmajor employing sectors are construction (13%), accommodation and food services (12%), publicadministration and safety (12%), and retail trade (11%), reflecting its growing subregional service centrerole.9 Other industries that are making a strong contribution include:

    Table 6: Shift Share for Top Ten Industries in the Shire of Dandaragan

    IndustryEmployment Change

    Description2001 2006 2001-2006

    Agriculture 390 322 -68 Local firms underperforming in a low growth industry

    Accommodation, Cafes and Restaurants 93 107 14 Local firms outperforming in a low growth industryPetroleum, Coal, Chemical and AssociatedProducts

    3 86 83 Local firms outperforming in a low growth industry

    Education 86 81 -5 Local firms underperforming in a high growth industry

    Government Administration 53 79 26 Local firms outperforming in a high growth industry

    Metal Ore Mining 95 66 -29 Local firms underperforming in a low growth industry

    Construction Trade Services 60 66 6 Local firms underperforming in a high growth industry

    Food Retailing 58 42 -16 Local firms underperforming in a low growth industry

    Motor Vehicle Retailing and Services 52 41 -11 Local firms underperforming in a low growth industry

    Personal and Household Good Retailing 28 33 5 Local firms outperforming in a low growth industry

    Business Services 24 31 7 Local firms outperforming in a low growth industry

    Total of all Industr ies 1,371 1,318 -53

    8Hatch et al, 2011

    9Hatch et al, 2011

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    Source:ABS Census 2006 & Pracsys Analysis 2011

    * Shift-share analysis techniques assess employment growth in a region by industry and differentiate between the growth attributable to the stateeconomy, the industry mix and local factors. It is a useful method for identifying an areas economic drivers and its competitiveness. Shift-shareis conducted over time as it deals with the changes in employment within a designated area; the two periods used to construct the shift share forthe Shire of Dandaragan are the last two census periods of 2001 to 2006.

    The comparison shows: 10

    Mining is the biggest industry sector in terms of GVA to the economy.

    Manufacturing and agriculture are also large goods and services producers and employ a significantproportion of people within the Shire.

    Local government administration and school education industries employ the second highest proportionof people within the Shire but represent low GVA.

    Health and social services are very low in agglomeration of activity, suggesting there is an undersupply ofactivity in these areas. The shift-share also demonstrates:

    Six of the ten industries are experiencing high growth (ie local firms underperforming in a high growthindustry).

    The driving sectors in the Shire are government administration, manufacturing, construction andbusiness services.

    Employment growth occurred in those sectors relating to tourism, namely retail trade, accommodationand food services.11

    High growth industries in the Shire are population driven in nature (eg education).

    Mining is also an important sector for the Shires economy. As Table 2 shows, the sector is productive andhas a high GVP.

    Tourism is a significant industry for the Shire. The majority of visitors come from interstate however, anincreasing number are being attracted from within WA. There is a slightly reducing number of internationalvisitors to the Shire. The key tourism assets of the Shire are the natural assets. Study conducted byGascoyne Coast and South West Forests show that 90% of all visitor expenditure is related to the presence

    of national parks.

    Government services has been growing in importance due to the developing role of Jurien Bay as a centrefor the Central Coast region. Traditionally, the Shire has relied upon key government administrativeservices being provided from Geraldton in the Midwest and Northam or Moora in the Wheatbelt. This iscurrently changing and will be a continuing trend.

    3.10 EducationThe Shire has a total of four primary schools in each of the four communities, and one secondary school atJurien Bay. The student enrolment figures for the schools are detailed below.

    Table 7: Student Enrolment Figures for Government Schools in Dandaragan region (Semester 1)

    School Education DistrictEnrolments

    2006 2007 2008 2009 2010 2011

    Badgingarra Primary School Mid West 56 50 47 45 45 34

    Cervantes Primary School Mid West 43 43 49 48 43 52

    Dandaragan Primary School Mid West 67 71 61 68 63 58

    Jurien Bay District High School Mid West 269 278 292 279 288 298

    Leeman Primary School Mid West 58 64 52 47 55 53

    Lancelin Primary School West Coast 127 128 130 129 126 141

    Source:Department of Education, 2010 & 2012

    10Jurien Bay Draft Growth Plan Part 1, January 2012, P 42

    11Jurien Bay Draft Growth Plan Part 1, January 2012, P 41

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    ShireofDandaraganIntegratedStrategicCommunityPlan(21032012) Page20

    Population and visitor growth in the coastal area will create demand for new services and job opportunities.Amenity migration will be a key factor in the growth, and in particular retirees, holiday homeowners andlifestyle seekers will be attracted to the region.19 The growth rate for the coastal sub-region was 17%between 1996 and 2006, higher than Western Australias percentage increase of 15% in the same period.Jurien Bay has experienced the greatest population increase, rising from a population of 636 in 1996 to1,164 in 2006.

    Growth is expected to be driven by ongoing construction stimuli and the large tracts of residential land

    available, as well as the improved access to Perth via the Indian Ocean Drive.

    20

    The population growth willcreate direct household expenditure, and create ongoing demand for social services and infrastructure. Inthe coastal communities, the age profile of the communities demonstrate a higher representation of peopleaged 50 - 79 years which will influence the demand for services in the health, well-being and leisure sector.In the inland communities, the age profile is more typical of the Wheatbelt, and has a greater percentage ofpeople in their 30 - 50 age group than the coastal area. This will drive demand for services for families andchildren to a greater extent. This was evidenced in the community workshops.

    The region offers two major draw cards with its natural environment and its proximity to Perth.21 Ininterviews conducted for the Central Coast Employment Strategy, the majority of interviewees identifiedthat the attractiveness of the rural coastal lifestyle was a significant motivating factor in migrating to theregion. This suggests that labour market reasons are not the primary motivating factor for net in migration.

    In addition, with the completion of the Indian Ocean Drive the travel time from Jurien Bay to Joondalup hasbeen reduced by 80 kilometres. This has led to a dramatic increase in the road traffic volume which mayincrease the coastal towns ability to attract visitors, investors and new residents.

    Population led growth is creating some key opportunities for the Shire. These include:

    Growth in demand for aged care, retiree, health and associated leisure services. Growth in construction activity and level of associated employment. Growth in accommodation and food services and retail trade. Growth in public administration, reflecting the growing regional centre role of Jurien Bay.

    In addition, there is believed to be a growth in number of people working in the mining industry who haveestablished their home base in the coastal area and are driving and or flying to work on a shift basis.

    Knowledge based industries and footloose businesses are also a key target for the future as theopportunity to live in the rural or coastal communities and commute to work via information andcommunications technology is opening up to a greater extent. There is some growing evidence that peoplewill move to the region for lifestyle and the natural amenity and bring their employment with them.

    The Shire of Dandaragans ability to attract and leverage growth through population will depend upon awide range of factors including:

    Appropriate provision of accommodation for this market segment.

    Active development of town amenity and services appealing to this market segment. Targeted investment in medical and aged care infrastructure.

    Building an attractive value proposition for young people and families to settle in the Shire will also becritical for population growth. Needs for this demographic include:22

    Access to a range of high-quality employment options considered by residents to be career options. Availability of whole of life infrastructure related to education, healthcare, vocational training and

    support services. Development of amenity within and around the centre, Jurien Bay, that differentiates the towns lifestyle

    (from Perth).

    19Central Coast Employment Strategy, 2011, Centre for Regional Development UWA

    20Indian Ocean Drive Economic and Social Impact Study, Pracsys, 2003

    21Central Coast Employment Strategy, 2011, Centre for Regional Development UWA

    22Jurien Bay Draft Growth Plan Part 1, January 2012, P 48

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