Egencia's Three Big Wins with Marketo - Jeff Shearer
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Page 1 © 2014 Marketo, Inc. #MKTGNATION14 Egencia’s Three Big Wins with Marketo Jeff Shearer Acquisition Marketing Manager, Egencia
Transcript of Egencia's Three Big Wins with Marketo - Jeff Shearer
Page 1 © 2014 Marketo, Inc. #MKTGNATION14
Egencia’s Three Big Wins with Marketo
Jeff ShearerAcquisition Marketing Manager, Egencia
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Trusted Brands
31 Countries 33 Countries 62 Countries67 Countries
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2009 June 2010 September 2010 January 2011 June 2011 Today
Email monkeys living in batch and
blast world
Marketo is the solution
Excitement – everyone wants
Sales Insight
Teething phase – FUD
All pistons firing So much more to explore
Our Marketo Story
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Alignment before Marketo
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Alignment after Marketo
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Marketing helps salespeople look like superheroes
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Marketing gives sales deep insight on their leads
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No leads are left behind
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Big campaigns in short order
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Cloning Complex Programs
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How many marketing touches to close a deal?
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Which programs drive the best leads?
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How are leads moving through the funnel?
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Recap
• Alignment: Sales & Marketing are now BFFs• Scale: We can build big campaigns in short
order• Insight: Deep insight into program influence
and lead lifecycle
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What’s next?
Data Enrichment
Vertical targeting
Personalization
Advanced nurturing
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Q&A
Jeff ShearerAcquisition Marketing Manager, [email protected]@TheJeffShearer
