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Efrat Gommeh Instructor: Michal Eitan June 2008 The Design Management Program, M.Des, Bezalel...
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Efrat Gommeh Instructor: Michal Eitan June 2008The Design Management Program, M.Des, Bezalel Academy Of Art and Design
Durapack Packaging Waste Reduction Scheme
Durapack
Recommendation
Conclusions
Technical Assessment
Logistic AssessmentFinancial AssessmentEcological Assessment
DesignDurapack Scheme
Synthetic PaperCradle to Cradle
Existing InitiativesBackgroundWorking Scheme
Suggested Alternatives
working scheme
Semester A Semester B
Theoretical research about municipal solid waste reduction.
Focusing on waste reduction scheme of primary and secondary packages.
Different ideas for waste reduction initiatives;
Focusing on one of them.
Developing the idea into a scheme;
Analyzing the different aspects of the suggested scheme.
MeetingMeeting
Meeting
Background
• Municipal Solid Waste - one of the major problems of Israel, as a modern society.
• Cardboard packages – a significant part of the problem.
MSW in Israel – 4.5 million tone / year (2002)
Other 4%
Metal 4%Trimmings 4%
Glass 2%
Plastic 34%
Organic material, trimmings, diapers 22%
Cardboard and paper 29%(1.3 million tone / year)
Existing Initiatives
Suggested Alternatives21
3
Cradle to Cradle
Synthetic Paper
Durapack packaging
14.5.2008
Durapack SchemeManufacturing
“Durapack”Transporting to the
product producing plant
Manufacturing product; printing
dynamic data
Packaging product; exposing
dynamic data
Transporting to the retailer
Purchasing the product without
the package
Sorting the packages
Collecting empty packages
Transporting empty packages to the product producing plant
Transporting frayed packages to the recycling plant
Transporting raw material to the
“Durapack” manufacturer
370 thousand tone / year
35 thousand tone / year
15 thousand tone / year
Design
Keeping the purposes of the original package
Suitable for an automatic process
“Cradle to Cradle” certificated
Weight and volume compared to the original package
Exposing dynamic data
The consumer will be encouraged to leave the package in the place of purchase
Transporting as a flat unit
Ecological Assessment
1 tone of “Durapack” package
Air pollution; Enhancing roads overflow; Increasing
car accidents risk
Air pollution, sewage and waste from the
manufacturing stage
+ +Air pollution, sewage and waste from the
recycling stage
1 tone of cardboard package
+ +Air pollution, land and underground water degradationfrom the land filling
stage
Air pollution; Enhancing roads overflow; Increasing
car accidents risk
Air pollution, sewage and waste from the
manufacturing stage
? 1 tone of “Durapack” package1 tone of cardboard package
<=
>
Durapack sceme
Financial Assessment
+
Teaching the consumers the
“Durapack” concept
Transporting the empty and the
recycled packages
Cost’s difference of raw material; sorting and
collecting empty packages; Recycling
Marketing
Transporting
Packaging
Product
Manufacturing of new
cardboard packages
-Product cost
Existing product Durapack
Perception of the products as eco-friendly Regulations
Governmental incentives
Product
Packaging
Transporting
Marketing
5
Logistic Assessment
14.5.2008
Collecting empty packages
1 2
Sorting the packages 3
4
Technical Assessment
Is the process of recycling “Durapack” suitable for Israel??
Sorting “Durapack” packages and re-packaging new products –an automatic process??
Collecting the waste during production should be done strictly, because of the high costs of the raw material.!
The rate of the frayed packages could be higher than expected.!
Is glue may be used??
Is 240 g/m² synthetic paper rigid enough for carrying the products??
Recommendation
• Filling the necessary data.• Additional meetings.
VSDurapack scheme No secondary packaging
Conclusions
• The final conclusions might determine “Durapack” as an unfeasible scheme for waste reduction of secondary cardboard packaging.
• Nevertheless –
“It is difficult to say what is impossible, for the dream of yesterday is the hope of today and the reality of tomorrow.”
- Robert H. Goddard
Thank you for listening.
Thanks to Michal Eitan and Dr. Roni Levfor consulting and helping.