eFinancials 2011 - Jeroen Tjepkema - MeasureWorks
Transcript of eFinancials 2011 - Jeroen Tjepkema - MeasureWorks
@je
roen
tjepk
ema
ww
w.
.nl
Man
agin
g th
eM
obile
Exp
erie
nce
Emer
ce e
Fina
ncia
ls, 3
Nov
embe
r 201
1
Mob
ile b
rings
HIG
H e
xpec
tatio
ns
Q: C
an u
sers
per
form
tran
sact
ions
in th
e m
obile
con
text
?
Q: C
an u
sers
per
form
tran
sact
ions
in th
e m
obile
con
text
?
Unde
r tim
e pr
essu
re
Q: C
an u
sers
per
form
tran
sact
ions
in th
e m
obile
con
text
?
Unde
r tim
e pr
essu
re
Whi
le o
n th
e m
ove
Q: C
an u
sers
per
form
tran
sact
ions
in th
e m
obile
con
text
?
Unde
r tim
e pr
essu
re
Whi
le o
n th
e m
ove
Ofte
n on
e ha
nded
Mob
ile C
omm
erce
?
Did
you
eve
r buy
via
mob
ile?
14
86
NoYe
s
Sour
ce: d
ata
from
Net
herla
nds
via
,
0255075100
Neth
erlan
dsUn
ited
King
dom
Unite
d St
ates
7782
91
43
16
63
43
29
52
Mob
ile re
sear
ch, d
id n
ot b
uyM
obile
rese
arch
, bou
ght v
ia m
obile
Mob
ile re
sear
ch, b
ough
t via
desk
top
Mob
ile re
sear
ch, b
ough
t offli
neDi
d no
t res
earc
h via
mob
ile
Fina
ncia
ls: B
row
sing
, not
buy
ing
Sour
ce: d
ata
from
Net
herla
nds
via
,
051015202530
6
21
12
Too
com
plica
ted
Does
n’t f
eel s
ecur
ePa
ymen
ts a
re to
o co
mpl
icate
d
Barr
iers
for m
obile
com
mer
ce
Sour
ce: d
ata
from
Net
herla
nds
via
,
Mob
ile C
usto
mer
s’ E
xpec
tatio
ns
Load
s as
fast
as
desk
top
Aban
donm
ent %
abo
ve 5
sec
% W
ill no
t ret
un?
% th
at g
oes
to c
ompe
titio
n
4040
20
58
2011
33
46
7471
2009
Sour
ce: O
vum
Res
earc
h, 2
011
But w
ait!
...th
ere’
s m
ore
;-(
Imag
ine
this
scr
een.
..
..Fr
om t
his
view
point
34%
of a
ll use
rs e
xper
ienc
e di
fficu
lty
with
vie
win
g co
nten
t on
a m
obile
scr
een
28%
of m
obile
use
rs d
idn’
t exe
cute
a
trans
actio
n du
e to
trus
t and
/or s
ecur
ity is
sues
62%
4%
11%
23%
Sour
ce: W
ebpe
rform
ance
toda
y.com
Bew
are!
Slo
w M
obile
Site
s
Beha
ve m
ore
or le
ss n
orm
ally
Thro
w th
eir p
hone
sSc
ream
at t
heir
phon
esCu
rse
at th
eir p
hone
s
Impa
ct o
n re
venu
e?
010203040
2 to
4 s
econ
ds2
to 6
sec
onds
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8 s
econ
ds2
to 1
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cond
s
Cha
nge
in p
age
load
tim
e
% Increase in Page Abandonment
38%
33%
25%
7%
Sourc
e: Forr
est
er
rese
arc
h 2
010
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xper
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fe!
1: M
obile
Firs
t
Ever
y si
te h
as a
bus
ines
s m
odel
Offe
r !
Upse
lling
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chas
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chas
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ded
ad
d!
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lment!
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site!
Vis
ito
r!
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Ingr
edie
nts
for a
mob
ile s
ite
Imm
edia
ncy
From
: How
to m
axim
ize
Mob
ile W
ebsi
te &
App
licat
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RO
I, G
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rest
er w
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edia
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Sim
plic
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From
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to m
axim
ize
Mob
ile W
ebsi
te &
App
licat
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I, G
omez
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rest
er w
ebin
ar, D
ec. 1
5 20
10
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edia
ncy
Sim
plic
ityCo
ntex
t
From
: How
to m
axim
ize
Mob
ile W
ebsi
te &
App
licat
ion
RO
I, G
omez
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rest
er w
ebin
ar, D
ec. 1
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n ac
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t
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ch Daily
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com
men
datio
ns
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pai
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ile T
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ite
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ne
iPad
iPho
ne
iPad
2. M
obile
Per
form
ance
Shou
ld w
e ju
st g
o w
ith o
ur w
ebsi
te?
IE8:
5.4
1 se
c.
Chro
me:
2.5
4 se
c.
Measu
red
with
web
pag
ete
st.o
rg
IE8:
5.4
1 se
c.
Chro
me:
2.5
4 se
c.An
droi
d: 9
.33
sec.
iPho
ne: 9
.37
sec.
Measu
red
with
web
pag
ete
st.o
rg
Mob
ile S
ites
are
optim
ized
for s
peed
Goo
gle
Mob
ile P
age
Spee
d Sc
ore
24 57 67 54 40 83
SEO
Adw
ords
Acro
ss a
ll pl
atfo
rms.
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thre
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men
t
Impa
ct o
f 3d
Part
y Pr
ovid
ers
m.o
hra.
nl
18 16 14 12 10 8 6 4 2 0
7/10/11
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9/10/11
27/10/11
11/10/11
13/10/11
15/10/11
17/10/11
19/10/11
21/10/11
23/10/11
25/10/11
m.o
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No
3d P
arty
3. M
obile
Exp
erie
nce
Moc
ial
You
In te
rms
of M
obile
Exp
erie
nce?
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Page Load Time (sec.)
4: M
obile
Con
text
Wha
t we
need
is c
onte
xt!
Who
’s d
rivin
g?
4: M
obile
Con
text
Wha
t we
need
is c
onte
xt!
Who
’s d
rivin
g?
Why
like
this
?
4: M
obile
Con
text
Wha
t we
need
is c
onte
xt!
Who
’s d
rivin
g?
Whe
re is
he
driv
ing
to?
Why
like
this
?
4: M
obile
Con
text
Acco
untin
g:W
hat d
id
they
do?
Web
Ana
lytic
s=
Wha
t did
th
ey d
o?W
eb A
naly
tics
Cont
ext:
Cou
ld th
ey
do it
?Pe
rform
ance
Ana
lytic
s
= =
Col
lect
Mob
ile E
xper
ienc
e da
ta...
.
Whe
n th
ey u
se it
?
Whe
re th
ey u
se it
?
How
they
use
it?
Corre
late
: Web
Per
form
ance
Ana
lytic
s
Pow
ered
by
Mob
ile P
erfo
rman
ce
Soci
al S
entim
ent
vs.
Wou
ld y
ou re
com
men
d m
e?
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ld y
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Wha
t if..
...?
Thes
e st
ats
don’
t app
ly to
me?
1C
heck
you
r web
ana
lytic
s fo
r # p
agev
iew
s pe
r bro
wse
r typ
e
1 2
Che
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our w
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naly
tics
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row
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ype
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lace
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r typ
e
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ype
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lytic
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out
# p
lace
d or
ders
per
bro
wse
r typ
e
Test
you
r site
spe
ed p
er (m
obile
) bro
wse
r via
w
ebpa
gete
st.o
rg *
* Or g
o to
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naly
tics
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evie
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row
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ype
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you
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lytic
s to
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out
# p
lace
d or
ders
per
bro
wse
r typ
e
Test
you
r site
spe
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er (m
obile
) bro
wse
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te #
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page
view
s pe
r bro
wse
r w
ith s
ite s
peed
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bro
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r
* Or g
o to
Que
stio
ns?
Than
ks! M
ore
ques
tions
?M
: jtje
pkem
a@m
easu
rew
orks
.nl
T: @
jero
entje
pkem
aW
: ww
w.m
easu
rew
orks
.nl