Efficiently & effectively using social media - INSEAD Alumni Association The Netherlands

Efficiently & effectively using social media

#SMSZI - JochemKoole.nl

April 22nd, 2014

http://www.linkedin.com/in/jochemkoole

https://twitter.com/JochemKoole

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- Independent social business strategist

- Help B2B service providers successfullyuse social media as a business tool

- Until the summer of 2013: DeloitteNow: Grant Thornton, Loyens & Loeff, Microsoft, PostNL, and IAANL

Jochem Koole





- Most of you did an MBA at INSEAD

- A lot of you started their careers at McKinsey

- Nearly all of you are entrepreneurs

- Each one of you has over 500 LinkedIn connections,

A network of roughly 40 million (!!!) people

About you





First half - Theoretical background- The Big Shift- Three levels in every social medium- Successfully using social media (as a business tool)

Second half - Practical assignments- Five steps to success- Next steps

Today





Warning: it’s not rocket science!





Specific examples





The Big Shift

“So what!?”





Adapt or die

VS VS VS





The Big Shift

From knowledge stocks to knowledge flows

From man power to digital power

From efficiency to scalable learning





From knowledge stocks to knowledge flows






From man power to digital power





From efficiency to scalable learning




So, what does this have to do with social media?






Social media




Social media are ‘just’ tools…

#SMSZI - JochemKoole.com




The social internet on the other hand, is here to stay






Level 1 - Users and their profiles




Level 2 - Connections





Hyper distribution





Level 3 - Groups





Search functionality


Search





Search functionality




Social media are excellent tools

To listen to your target audience

To establish and intensify relationships

To showcase yourself, your knowledge, and expertise





Time is the only limiting factor





Determine your goal(s)

What are you trying to achieve?

Who are involved?

Why are you looking to achieve this?





Goals for IAANL - What?

Increase event attendance & number of paying members

Increase visits to INSEADAlumni.net and activity


https://www.inseadalumni.net/




All of you!

Goals for IAANL - Who?





Goals for IAANL - Who?


Your personal target IAANL audience

Who are they?

Which demographic & sociological features apply to them?

What is on their mind?

What is their biggest issue / challenge?




- To build a sustainable INSEAD alumni networkin The Netherlands


Goals for IAANL - Why?




Social business goalsStep 1 –

Optimize profile

Step 2 – Optimizenetwork

Step 3 –Collect content

Step 4 – Create & distribute

content

Step 5 –Dialogue

Successfully using social media (as a business tool)





Short break





Social business goalsStep 1 –

Optimize profile

Step 2 – Optimizenetwork

Step 3 –Collect content

Step 4 – Create & distribute

content

Step 5 –Dialogue

Successfully using social media (as a business tool)





Step 1 - Optimize profile


Indicate whom you’re helping

with what




Step 2 - Optimize network





Step 3 - Collect content


Get content from your personalized feed





Your favorite websites in Feedly






All content on your favorite subjects





Make sure your content…

- Is current- Teaches your target audience something new,

or helps build trust / relationships,

or motivates your target audience into action- Is adjusted to possibilities and restrictions of the tool- Is really valuable to your target audience


Step 4 - Create & distribute content





Step 4 - Create & distribute content





Step 5 - Dialogue

- Not only start conversations, contribute to them as well

- Like, Comment and Share

- Don’t forget to (@) Mention people





Step 5 - Dialogue




Only 48 hours left…





- Learn from each other

- Geert’s here to help!

- Learn from Collaborne Knowledge Base for IAAF

- Submit issues with Collaborne Support

Use available resources


https://iaafrance.atlassian.net/wiki/display/KB/Knowledge+Base

http://support.collaborne.com/hc/en-us




Free tips and downloads on JochemKoole.nl

Nice to connect on LinkedIn, Twitter, Google+ or INSEADAlumni.net

Or [email protected]+31(0)6 47 39 48 45

Thanks for your attention!


http://jochemkoole.nl/

https://www.linkedin.com/in/jochemkoole


https://plus.google.com/+JochemKoole/

https://www.inseadalumni.net/1.html?%23users/ed3e8129-44d7-42c3-855c-c1a1fbc844f4

mailto:[email protected]






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and thereforecan be used and adjusted for commercial purposes

Disclaimer





Efficiently & effectively using social media - INSEAD Alumni Association The Netherlands

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