Efficient Execution of your GoTo Market Plan
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Efficient Execution of your GoTo Market Plan
description
Efficient Execution of your GoTo Market Plan. Peersnet-LaunchPad has proven ability to efficiently execute your GoTo market strategies. Peersnet platform and services enables you to reach to a much larger set of audience for your product. - PowerPoint PPT Presentation
Transcript of Efficient Execution of your GoTo Market Plan
Efficient Execution of your GoTo Market Plan
About Peersnet-LaunchPad
• Peersnet-LaunchPad has proven ability to efficiently execute your GoTo market strategies.
• Peersnet platform and services enables you to reach to a much larger set of audience for your product.
• Peersnet not only enables your reach but also provides you realtime statistics of your products standings in the market by utilizing its powerful built-in analytics.
• We build your portal, brand, market, analyze as well as create viral effect for your products and Services.
Are you looking to:• Build a community around your newly introduced
product?• Reach millions of potential users• Get direct feedback and valuable analytics about
your product• Testify your products with professional
organizations/reviewers• Evaluate where your product stands in the market
from the customers eyes, against your competitors• Enable self service to your users, subscribers• Create “Viral-Effect” for your product
PeersNet – Product Launch-Pad Solution
Reference : Presentation from Kevin Epstein, blogger and author of “Marketing made easy”
Product Marketing Activities
Where can PeersNet help in Marketing?
Listen to your customer :
Strengthen Product
Listen to your customer :
Feedback, Support
Collaborate with your team :
Reshape Product
Raise awareness:Create Buzz
Reference : Presentation from Kevin Epstein, blogger and author of “Marketing made easy”
• Reach customers for feedback and requirements using secured and interactive online community tools
• Improved identification, acquisition and retention of profitable customers. Reduced sales and marketing cycles
• Business intelligence about user trends and behavior helps businesses quickly adjust their product and marketing strategy
• On-demand hosted web services provides customizable user interface that adapts to customer’s branding, look and feel.
PeersNet – boosts marketing ROI
Technology (or solution) adoption process, as described in Geoffrey Moore's book Crossing the Chasm - http://en.wikipedia.org/wiki/File:Technology-Adoption-Lifecycle.png
Cross the Chasm
•Cross the chasm by connecting the pragmatists ( early majority ) with the innovators or early adopters.
•Adapt and execute marketing strategy quickly during the solution adoption
Steps of Execution (How we do it)
• We will build a LaunchPad site for your product having all the social networking features, media presentations, email newsletters, SEO features, search-engine and directory submissions and lot more..
• Once the site is launched, the message goes to up to10MM opt-in subscribers (specific verticals) about the new product, as well as to the professional product review organizations and independent reviewers/bloggers.
• We provide the analytics, popularity details and various other demographics information as the product portal starts getting hits.
Steps of Execution (How we do it) Contd..
• Our promotion manager would work closely with your product management and marketing team to make sure all the product related contents are in the launch pad site.
• We have integration with some of common review sites which will enable the reviews of your product going.
• Integration with Twitter, FaceBook, LinkedIn to create the buzz at common social networking site.
• Automated Directory, Search Engine and Blog Submission as well as SEO to invite traffic.
Brand is Created! What Next?
• Once the initial awareness raising activities is completed and your product gets good footage in the market, you can integrate the LaunchPad site with your corporate site (if needed or leave it as it is).
• We strive to provide post-launch value added services to the companies for their marketing activities with our highly configurable tool set and services. • Effective lead generation• Enhance customer experience and brand loyalty
Customer Success StoriesVisit http://community.peersnet.com/
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