Effectson the sharingeconomy from a startupperspective€¦ · the sharing economy •Digital...
Transcript of Effectson the sharingeconomy from a startupperspective€¦ · the sharing economy •Digital...
Effects on the sharing economyfrom a startup perspective
Klara Bergkvist
Market Manager GoMore
Characteristics of businesses within the sharing economy
• Digital platforms offering peer-to-peer services between ordinary people
• Businesses emphasizing access instead of ownership
• Businesses utilizing resources that otherwise are spilled
The local situation
Swedish travel restrictions are not as restricted or heavily enforced as in other countries
Public transportation are recommending people not to travel with them unless necessary
People are advised to help each other, such as the elderly and people at risk
From our users point of view
A Sustainable Mission
It is our missionto help people share cars
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A Human Brand
GoMore’s brand is human, fuelled by imagination and the courage to think differently
We have engaged people in a cause of sharing and social responsibility that we and our members believe in
Behind high technology app and platform there are people behind the transaction, staying close to our users
66%use GoMore with a smartphone
41%of mobile users are oniPhone
56%signed up via Facebook
4%are right now shopping for a car
75%don’t own a car
35%consider buying a car
82%are under 44 years old
53%are women
85%have high scool education or more
A Young CommunityGoMore’s members are a new generation of consumersc
6* Numbers based on GoMore’s community
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YoY Growth Peer-to-Peer RentalCloser to 100 000 users in Sweden
Thank you!