Contagion Effects of Subprime Crisis: A Singapore Perspective
Effects of the online world on communication and crisis menegement
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Transcript of Effects of the online world on communication and crisis menegement
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EFFECTS OF THE ONLINE WORLD
ON COMMUNICATIO
N AND CRISIS MANAGEMENT_
Prepared by Kakim Danabayev
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“THE INTERNET IS AN IMPORTANT EVOLUTIONARY STEP IN CRISIS COMMUNICATION, RATHER THAT REVOLUTION”
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SOCIAL MEDIA Participation – anyone can create and
give feedback on content Openness – most social media permits
people to post content and feedback Conversation – it facilities two-way
interaction Communities – groups with similar
interests Connectedness – there is heavy
utilization of links to other content
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INTERACTIVITY IS THE KEY FACTOR OF THE SOCIAL MEDIA On May 6, 2010,
Pampers issued a news release “Pampers calls rumors completely false”. So that parents said that new version of its product was harming infants!
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PAMPERS’S OFFICIAL FACEBOOK PAGE
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SOCIAL MEDIA CATEGORIES Social networks Blogs Wikis Podcast Forums Microblogs Content communities Aggregators
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“Keep in mind that the primary values of social media are LISTENIG to what stakeholders are saying, not in sending them information”.
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PARACRISIS The term “Para” means protection from
something. Crisis managers can’t just monitor what influential stakeholders are saying but must be attuned to a wide array of stakeholders. So, paracrisis is a specific type of crisis warning sign.
Paracrisis that emerge in social media are unique crisis warning signs because they appear in full view of stakeholders.
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THREE BASIC RULES OF ONLINE C.C. Be present Be where action is Be there before crisis
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FOLLOW-UP IS CRUCIAL
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CONCLUSION
Regular corporate blogs and social network pages provide opportunities for posting upgrades and responding to question too.
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THANK YOU FOR YOUR ATTENTION