Effectiveness of Slip Slop Slap Campaign Visualisation
description
Transcript of Effectiveness of Slip Slop Slap Campaign Visualisation
![Page 1: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/1.jpg)
Effectiveness of Slip Slop Slap Campaign Visualisation
By: Lucy Boardman, Rachel Beck
![Page 2: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/2.jpg)
Google Insight
![Page 3: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/3.jpg)
Google Insight – Regional Interest
![Page 4: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/4.jpg)
Pre Campaign Data (1995)
![Page 5: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/5.jpg)
Post Campaign Data (2010)
Persons Taking Sun Protection Measures (2010)
![Page 6: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/6.jpg)
Sun Protection Measure
1995 2010
Hat 60% 48%
Clothing 35% 40%
Sunscreen 45% 58%
Shade 25% 85%
Sunglasses 48% 40%
Collected Data
![Page 7: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/7.jpg)
The purpose of our visualization project is to visualize the effect of the Slip, Slop, Slap campaign
There is minimal data that shows how effective this campaign was. We are therefore visualising its success
Purpose
![Page 8: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/8.jpg)
The key targeted publics are that of the original ‘Slip Slop Slap’ Campaign:
Young Children Parents of Young
Children
So to most effectively speak to our targeted audiences we have created a cartoon-like
visualisation in order to capture their attention.
In order to associate our visualisation with the Slip Slop Slap campaign, our cartoons were inspired by the mascot, Sid the Seagull
Publics
![Page 9: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/9.jpg)
Our visualization presents a story of how sun protection measures have changed over the past 20 years in an Australian landscape
The factors that influenced our habitual actions include:
The slip slop slap campaign (launched in 1980)
Scientific developments in cancer research regarding skin cancer and melanomas – knowledge has provided many Australians with the real dangers of sun exposure.
Conclusions
![Page 10: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/10.jpg)
Legend
![Page 11: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/11.jpg)
Legend
![Page 12: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/12.jpg)
Legend
![Page 13: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/13.jpg)
Legend
![Page 14: Effectiveness of Slip Slop Slap Campaign Visualisation](https://reader036.fdocuments.us/reader036/viewer/2022081503/56816695550346895dda7b31/html5/thumbnails/14.jpg)
Legend