The still is taken directly from the music video which features at 0.19 seconds and matches the magazine advert image. The advert image has a sharper quality as in post-production; we used an effect to make it appear like a dream state.

We flipped the image for the digipak as his body language suggests he is listening out intently. We lined this up by having ‘Heifervescent’ in the top left hand corner to show he is listening to Heifervescent.

For the album name ‘Hoofed and Dangerous’ we used similar colours and tried to keep the style of the font simple and similar to ‘Heifervescent’. This was done to bring the two together and make it look cohesive and appealing.

The fonts from the digipak match the fonts used in the magazine advert to add to the continuity of the products. The logo for ‘Shenanigan Records’ matches that used in the digipak on the joystick and the colours for the website and release date are similar to ‘Hoofed and Dangerous’ on the front panel of the digipak.

A lot of the clips used in the music video not only adhere to conventions of the discourse through fast editing, but the clips themselves are quite quirky which is mirrored in the panels of the digipak. The messages written on the calendar link to the theme of the video and the parody of ‘Pacman’ shows the character in the video as Pacman being chased by cows, instead of the traditional ghosts. The escape plan for the disc panel illustrates the journey taken in the video to escape ‘the cows’. The use of black as the background colour for the magazine advert was to make the image and words stand out, keeping it clean and professional looking.