Effectiveness of advertisement of coca cola
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Transcript of Effectiveness of advertisement of coca cola
Marketing Research
Task To know whether the advertisement is
attractive To find out the reason for liking of coca cola
advertisement
Coca cola
Coca-Cola is a cola (a type of carbonated soft drink)Sold in
stores, restaurants and vending machines.
Introduced in 1886
It is produced by The Coca Cola Company (United States)
The Coca-Cola Company offer nearly 400 brands in over
200countries or territories.
Achievements 2011 coca cola the No: 1 brand in the world.
brand value at $78.861 billion.
400 brands in over 200 countries or territories
over 1.7 billion serving each and every day”.
Marketing mix The project is under the promotion
Effectiveness of advertisement
Research Purpose
Whether it is attractive to the customers
coca cola advertisement is influencing .
Research Design and Research Method
Descriptive research
Survey method
Questionnaire
Data collection form Primary data
Sample plan and Sample size convenience sampling method is used
Samplings from 50 people
Analyzing Data According to the respondents replay
Questionnaire prepared according to task and aim of work
Closed ended questions are used
Questionnaire How you know about coca cola ?
How well do you remember advertisement?
What is your general impression about coca cola advertisement?
Do you think coca cola advertisement is effectiveness?
Why you think it is effectiveness?
Respondents 50
76 % respondents from male and 24 % from female
Most of them know about the advertisement from media
56 % have good impression about the advertisement
54 % of them agreed that its is effectiveness
Its because of the celebrity and making of advertisement
72 % of them agree with the statement that because of advertisement coca cola brand is famous in all the 28 states of India .
Conclusion Coca cola advertisement is effectiveness because of
making and the colorfulness
Brand ambassadors is a major factor for attractiveness
Repetitive advertisement also is a factor
Recommendations Advertisement should be much more enjoyable , new
themes should bring , change should be there , so it will attract more than the present
Should be different in each state
Attractive slogans
New advertisement campaigns
more focus in youngsters