The Qualities of Sound and Effective Professional Writing

Michelle Lilly-Bowens

Unit 6

Kaplan UniversityGM599 Applied Research Project

December 16th 2014

Professor:Craig McCoy

Table of Contents Linear writing Topic sentence Relevant and sound

information Plagiarism concerns Honesty in the message Arguments & Counter

Arguments

The notion of less is more

Word choice Informing the

uninformed reader Find your own voice Conclusion

Introduction To give an overview of the qualities of sound and

effective professional writing

To identify key elements of the writing process

explained by Evan Thomas

How these key elements are used to strengthen

writing and research skills

Linear writing

Avoid zig zagging when writing

Avoid too many buts and howevers

Use a linear fashion of writing to avoid confusing

the reader

Topic Sentence

Ensure you have a good clear topic sentence to

begin each paragraph

Don’t begin you topic sentence with a qualifying

clause

Relevant and Sound Information

Ensure you have good information, good research,

and good reporting

Do your research carefully

Master your data to be in control of your writing

Plagiarism Concerns

Do Not Plagiarize

Always show Attribution

Honesty in the Message

Be Honest in your writing

Do not fudge or fake answers

Always try to keep your credibility

Arguments & Counter Arguments

Acknowledgement

Deal with counter points

Strengthens the argument you are making

Less Is More

Don’t Empty your notebook

Don’t Overwhelm the Reader

Irrelevant information

Word Choice

Inform the Uninformed Reader Deal with the point

you raise completely Don’t skip from one

point to the next Proofread what you

have written

Ask yourself questions about what you have written

Does the reader understand what you are saying?

Have you answered all their questions?

Writing In Your Own Voice Conversationally

Natural voice

Get to the point

Simplify version

. Conclusion

Avoid Plagiarism

Find your own voice

Be Honest

Inform the UniformedReader

Arguments & Counter Arguments

Word Choice

Linear, clear, and straight

Choose DataMasterfully

Topic Sentence

Reference Holton, E. F. & Swanson, R. A. (2005). Research in Organizations :

Foundations and Methods of Inquiry. San Francisco, CA: Berrett-

Koehler.

Murray, J. D., & McGlone, C. (1997). Topic overviews and processing

of topic structure. Journal Of Educational Psychology, 89(2), 251-

261.

Thomas, E. (2104) Newsweek video presentation. Retrieved From 

http://extmedia.kaplan.edu/business/GM599/GM599_1207D/Thomas/thomas

_player_06.html

Rolyn G. Louis & Michelle Lilly-BowensDecember 16th 2014

Any Questions?