Effective Use of Social Media To Build Support for Anti-Corruption Work

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications Effective use of social media to build support for anti- corruption work. Independent Commission Against Corruption, Hong Kong December 09, 2011

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How to use social media to combat corruption

Transcript of Effective Use of Social Media To Build Support for Anti-Corruption Work

Page 1: Effective Use of Social Media To Build Support for Anti-Corruption Work

Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

Effective use of social media to build support for anti-corruption work.

Independent Commission Against Corruption, Hong Kong December 09, 2011

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

It’s not easy to hit the headlines…

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

Lethargy (mostly) rules

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

How motivate people &

sustain momentum?

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

Key principles

# 1 – Create emotional connection # 2 – Make it meaningful # 3 – Create sense of ownership # 4 – Make it trustworthy # 5 – Make it credible # 6 – Be sincere # 7 – Make it simple # 8 – Deploy all channels # 9 – Facilitate face-to-face # 10 – Think long-term

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#1 Create emotional connection

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#2 Make it meaningful

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#3 Create sense of ownership

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#4 Make it trustworthy

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#5 Make it credible

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#5 Make it credible - open data

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#6 Be sincere

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#7 Make it simple

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#8 Deploy all channels

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#9 Facilitate face-to-face

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

#10 Think long-term

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Burson-Marsteller l Asia-Pacific l Evidence-Based Communications

Thank you.

Charlie Pownall

Lead Digital Strategist

Burson-Marsteller Asia-Pacific

[email protected]

http://twitter.com/cpownall