Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content...

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Effective Use of Infographics TRACY ROBILLARD, NRCS OREGON PUBLIC AFFAIRS

Transcript of Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content...

Page 1: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

Effective Use of InfographicsTRACY ROBILLARD, NRCS OREGON PUBLIC AFFAIRS

Page 2: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

What is an infographic?

Visual representation of data, facts, or ideas Uses text, photos, graphics, charts, WHITE SPACE,

other visual elements Combines multiple sources of information to tell

a story or convey a message “Snackable” content that is visually appealing,

easy to digest, easy to understand

Page 3: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

Why use an infographic?

Appeals to the visual memory People remember pictures more than words Visuals are processed faster in the brain than text Supplement traditional communications Opportunities for increased online & social media

marketing

Page 4: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

Source: Market Domination Media

Page 5: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

What format should I use for my infographic?

Statistical Informational Timeline Process Geographic Comparison Hierarchical

Page 6: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

Tips for designing your infographic

Limit content to your most essential messages Use compelling photos Limit the color palette Use white space to your advantage Keep imagery simple Use only a few fonts Be consistent with style choices Keep the size manageable (resolution & image size) to

ease in downloading, sharing and emailing

Page 7: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 8: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 9: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 10: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 11: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 12: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 13: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 14: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 15: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 16: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 17: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 18: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 19: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 20: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 21: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 22: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 23: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 24: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use
Page 25: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

How do I distribute my infographic?

Your website Social Media Email Handouts / Fact Sheets Newsletters QR codes

Page 26: Effective Use of Infographics - OCEAN Connect · Tips for designing your infographic Limit content to your most essential messages Use compelling photos Limit the color palette Use

Questions?