Effective Use of Email to Improve Online Fundraising Results

04/11/2023 Footer 1

WANNA RAISE MONEY ONLINE? DON’T FORGET ABOUT EMAILPractical ways to connect with supporters, activate donors, and raise money online.

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04/11/2023 Farra Trompeter | www.BIgDuckNYC.com 2

Farra TrompeterVice President, Big Duck

@farra | @bigduck

#npEXPERTS

http://www.BIgDuckNYC.com/

bigducknyc.com | #npEXPERTS | Blackbaud.com


What we’ll cover•Why email?•Four steps to use email to raise money•Q & A


Why email?


Let’s start with why they give

http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf

•I believe in the cause [65%]

•I want to help make change happen[30%]•I have friends/family who support it[20%]•I know someone who has recvd services [19%]•The charity asked for my help

[18%]•I want to set a good example

[16%]•I want to connect with others…

[15%]•I have recvd services from this org[12%]


… and where they want to hear from you



53% of donors leave due to the charity’s lack of communication~ Jay Love, Bloomerang

http://www.nonprofitmarketingblog.com/site/why_donors_stop_their_support image: archiexpo.com


Step 1:Collect emails


Ask for info—and use it

http://www.parentprojectmd.org


Invite them to join in-person


Be where they are

https://www.facebook.com/casefoundation


Step 2:Roll out the welcome mat


Step 3:Coordinate communication


http://www.fundraising123.org/node/863

Create an editorial calendar


http://www.ssireview.org/articles/entry/the_permanent_disruption_of_social_media

Diversify Calls-to-Action


Your emails should1.Clearly ask supporters to do something

2.Give a reason to take the action – simply

3.Feature someone they can relate to

4.Connect to the look/feel of a landing page

5.Make sense if it was forwarded


Step 4:Say thank you


Tell donors how gifts will help


Report back on results


Feature donors in emails


Q & A


Resources• npEXPERTS ebook

https://www.blackbaud.com/nonprofit-resources/npexperts

• Big Duck blog

http://www.bigducknyc.com/blog

• Blackbaud: Charitable Giving Reporthttps://content.blackbaud.com/CharitableGivingReport.html

• NTEN: Nonprofit Donor Engagement Benchmark Study http://www.nonprofitdonorengagement.com/CD_Nten_BenchmarkReport_Final.pdf

https://www.blackbaud.com/nonprofit-resources/npexperts

http://www.bigducknyc.com/blog

https://content.blackbaud.com/CharitableGivingReport.html

https://content.blackbaud.com/CharitableGivingReport.html




Contact Farra & Big Duck bigducknyc.com

[email protected]

facebook.com/bigduck

twitter.com/bigduck

twitter.com/farra


Thanks!


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Effective Use of Email to Improve Online Fundraising Results

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