Effective taxi
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Transcript of Effective taxi
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Company profileTAXI monitor ads
© 2012 EFFECTIVE Media
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IntroductionIntroduction
Effective Media is a media expert specializing in marketing solutions.
Unlike traditional media agencies, we’re not stuck with conventional
planning based on reasonable spending of the budget.
Our approach is not limited by “ad spaces”. For us, everything and
everybody we can use to communicate our target audience is
a Media.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
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TAXI monitor ads
© 2012 EFFECTIVE Media
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Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Advantages / TAXI adsAdvantages / TAXI ads
Audienceupper middle income; 110 000 contacts / month.
Environment not cluttered, one-to-one contact; people are open to receive
information.
Average trip duration 20 minutes Highest rate of each ad impression (5 minutes entertainment / 5
minutes ad block).
ContentCommercials are mixed with entertaining videos.
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• Your ad will be placed in 300 taxis and will work for your marketing goals 7/24.
• You will reach upper middle income audience at their receptivity moment.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Our Services / TAXI adsOur Services / TAXI ads
• We are the exclusive seller of ad places on headrest LCD monitors inside the cabs of “189” Call Taxi Service.
300 TAXI300 TAXI
300 300 MONITORMONITOR
24 HOUR24 HOURSERVICESERVICE
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67%customersare women
33%customersare men
• “189” Call Taxi Service passengers are above average income earners.
• 100% of men customers are employed.
• Significant part of women customers are also employed.
• “189” Call Taxi Service has more than 80 corporate clients.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Passengers / TAXI adsPassengers / TAXI ads
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• “189” Call Taxi Service has more than 400 taxi cabs. At the moment, monitors are installed inside of the most active 300 cabs.
• Each taxi receives 5-7 orders from 189 Taxi Service a day, with average 2 passenger per a drive. Plus passengers picked up outside of “189” Call Taxi Service
• About 110.000 contacts per month.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Coverage / TAXI adsCoverage / TAXI ads
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• 110.000 contacts, 0,04 AZN per contact
• Monthly payment for 300 taxi is 5.000 AZN
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Pricing / TAXI adsPricing / TAXI ads
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Content / TAXI adsContent / TAXI ads
To reduce annoyance from advertising we added entertaining videos mixed with commercials.
We believe that it’s easier to sell to happy people.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
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• Your advertisement will start automatically when passenger sits in front of display.
• Passengers won’t be able to switch it off, they’ll be able only to mute sound and adjust volume.
• Remote Control is only for taxi drivers’ use.
Islam Safarli 3, Baku, Azerbaijan | +99412 437 93 43 | [email protected] | www.effectivemedia.az
Technical info / TAXI Technical info / TAXI adsads
SD Card
7” display
Motion sensor
Remote sensor
Volume Buttons
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Thanks for attention
Address:Islam Safarli 3, Baku AZ1001, Azerbaijan
Phone:+99412 437 93 43
© 2012 EFFECTIVE Media