Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals
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Transcript of Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals
![Page 1: Effective SMO Strategy 2016 to outdo your Social Media Marketing Goals](https://reader035.fdocuments.us/reader035/viewer/2022062503/588676ef1a28ab962a8b4d65/html5/thumbnails/1.jpg)
Social Media Strategy 2016
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Not yet ready! Ok, no issue….
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We’ll discuss it here.
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SMO Strategy
SMO Budget
First say, which comes first?
Any guess?
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Brainstorming?
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Okay! Let’s unwrap it.
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It’s how well you’re connected with people..
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Planned connectivity delivers HUGE social grip.
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But, social space is going to change.
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Social Media will change
in 2016
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Audit your current SMO strategies to build an effective SMO strategy for 2016.
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Start it since here…
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#1 Social Media Goal is the first requirement.
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So, put your FOCUS on…
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Improving customer service and retention.
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Increasing Brand Awareness.
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Driving traffic to website
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Gathering quality leads.
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#2 Focus on leads.
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Convert Leads into Sales.
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What teams are active on Social Media?
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Identify and use it to your advantage.
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#3Extend efforts throughout your organization.
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#4Search for Sales opportunities
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“Rise of social media marketing encourages social selling.”
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“Social media can be a great way to prime social funnels and find new leads!”
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#5Interact with your customers.
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#6Present your brand as a better brand.
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#7Nurture brand reputation and customer relationship, tactfully.
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#8Highlight your accomplishments and offerings.
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#9Encourage your resources to share them to their networks as well.
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“Social is a useful tool to showcase your company culture to the world.”
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#10Highlight behind-the-scene images & videos of your company.
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#11Improve perception of your brand among your prospects.
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#12Create social audience representing in a group.
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#13Engage and grow interest into them for your product/service.
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#14Ask for and listen to their feedback.
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#15Address client grievances, if any!
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“Social media enables you to identify gaps in a product/service.”
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#16Advertise your brand effectively across social channels.
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#17Make use of your advertising & PR resources.
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#18Focus on networks that add value.
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#19Derive the most accurate traffic data using apps/tools.
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Or else, get ready to cease to exist.
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#20Use Google keyword tool to gather keywords your business should target.
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Shift from using intuitive data to intelligent data to fast-track decision.
Data Scientist
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Hire experienced SMO Strategists to fix your social goals of 2016.