Effective Media Relations for the Water Industry
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Transcript of Effective Media Relations for the Water Industry
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Effective Media Relations forthe Water/Wastewater Industry
Brian GongolDJ Gongol & Associates, Inc.
March 2013
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Why we communicateWhy we communicate
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Why we communicateWhy we communicate
EmergenciesEmergenciesRates, fees, and regulationsRates, fees, and regulationsGoodwillGoodwill
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It happens more than you might thinkIt happens more than you might think
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How the news media see NebraskaHow the news media see Nebraska
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"Gotcha" journalism doesn't work here"Gotcha" journalism doesn't work here
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Journalism: High Pressure, Low ResourcesJournalism: High Pressure, Low Resources
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Tell a story or someone will tell it for youTell a story or someone will tell it for you
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The Internet is like a party-line phoneThe Internet is like a party-line phone
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Rumors can spread at lightning speedRumors can spread at lightning speed
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You can't force anyone to fact-checkYou can't force anyone to fact-check
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It costs almost nothing to organizeIt costs almost nothing to organize
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Fear builds swiftly - calm takes timeFear builds swiftly - calm takes time
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Build relationships before emergenciesBuild relationships before emergencies
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There are many concurrent news cyclesThere are many concurrent news cycles
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ForthrightnessForthrightness
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HonestyHonesty
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AccuracyAccuracy
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AccessibilityAccessibility
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Nobody likes a beggarNobody likes a beggar
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Beggars get ignoredBeggars get ignored
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Givers get attentionGivers get attention
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Always respond immediatelyAlways respond immediately
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The story will happen with or without youThe story will happen with or without you
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The story will happen with or without youThe story will happen with or without you
“could not be reachedfor comment”
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Be available when nobody else isBe available when nobody else is
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Offer novel stories to coverOffer novel stories to cover
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Journalists love to win awardsJournalists love to win awards
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Personalize the story whenever you canPersonalize the story whenever you can
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Expect to be condensed and summarizedExpect to be condensed and summarized
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Impressions matter as much as factsImpressions matter as much as facts
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Education takes time and patienceEducation takes time and patience
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Education isn't advocacyEducation isn't advocacy
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Fear will always be a powerful motivatorFear will always be a powerful motivator
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You can only lead a parade from the frontYou can only lead a parade from the front
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Questions to answerQuestions to answer
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Have you established media rapport?Have you established media rapport?
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Who is your public face?Who is your public face?
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Who is your emergency point of contact?Who is your emergency point of contact?
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How quickly can you be found online?How quickly can you be found online?
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Can you quickly update your website?Can you quickly update your website?
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Do you have at least one backup?Do you have at least one backup?