Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder...
-
Upload
alaina-hill -
Category
Documents
-
view
213 -
download
1
Transcript of Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder...
![Page 1: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/1.jpg)
Effective Change Management:
The Role of Communication
IABC – San DiegoMay 18, 2011
Sharon Lieder
Lieder Consulting Group1
![Page 2: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/2.jpg)
Provide a Change Plan
Identify key communication points
Explore your role in the change process
Build the business case for expanding your role
2
![Page 3: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/3.jpg)
Types of Change
3
Evolutionary Change:Gradual and incremental. Can prepare and plan.
Strategic Change:Sense of control, driving the change, or keeping pace.
Shock Change:Unexpected. Either sets you back or spurs you on
![Page 4: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/4.jpg)
Discussion Questions
How does your organization currently manage change efforts?
What is the success rate?
What is your role typically in these change efforts?
4
![Page 5: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/5.jpg)
Failure Rate
70 percent of large-scale system implementation change efforts fail
Of these failures more than 70 percent are due to culture-related issues: employee resistance to change unsupportive management behavior
5
![Page 6: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/6.jpg)
Possible Roles
On the planning committeePrepare communication planCoach leaders on communication
approachesCoach leaders on their skillsPrepare announcements
“press kit” – internal“press kit” – external
6
![Page 7: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/7.jpg)
Possible Roles - 2
Support the Change AgentFacilitate employee discussionsWrite stump speechesConduct surveys....No role or late in the process
7
![Page 8: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/8.jpg)
Success Factors
Managers were more successful when:objectives were set and the need for
action made clear at the outset
a search for ideas was carried out
participation was used to engage people with the planned change
8
![Page 9: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/9.jpg)
CHANGE PLAN
9
2. Harmonize and Align
Leadership
2. Harmonize and Align
Leadership
1. Challenge the Current
State
1. Challenge the Current
State
6. Evaluate and
Institutionalize the Change
6. Evaluate and
Institutionalize the Change
5. Guide
Implementation
5. Guide
Implementation
4. Nurture &
Formalize a Design
4. Nurture &
Formalize a Design
3. Activate
Commitment
3. Activate
Commitment
©ASTD
![Page 10: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/10.jpg)
Challenge the Current State
10
1. Challenge the Current
State
1. Challenge the Current
State
![Page 11: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/11.jpg)
Gather & Analyze Data
Findings
Options and Opportunities
Recommendations
11
![Page 12: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/12.jpg)
12
Establish a Need
Compelling Business Case
![Page 13: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/13.jpg)
Assessing Organizational ReadinessGeneral Considerations:
Size of Change
Current Internal Stress
External Impact
Change History
Supportive Culture
Clear Internal Processes
People Variables:
Workforce Talent Executive Leadership Skilled Change Agents Management Support
Resources: Time Commitment Money Access to Workforce Structural Flexibility
13
![Page 14: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/14.jpg)
Harmonize and Align Leadership
14
2. Harmonize and Align Leadership
2. Harmonize and Align Leadership
![Page 15: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/15.jpg)
Change Management Roles
15
Change Leader
Change Management
TeamChange Agent
![Page 16: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/16.jpg)
A Change Leader’s View for Success
Visionary
Inspiring
Enthusiastic
Wisdom
How would you help here?
16
![Page 17: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/17.jpg)
Creating & Sharing a Compelling Vision
17
![Page 18: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/18.jpg)
Designing Communication Plans
Identify People
Identify the Specific Information
Identify the Methods
Identify the Timeline
18
![Page 19: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/19.jpg)
Activate Commitment
19
3. Activate Commitment3. Activate Commitment
![Page 20: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/20.jpg)
Build a Critical MassCommitment Chart
20
O
No Change Commitment
O
X
X6.
OX5.
XO4.
X3.
O2.
XO1.
Make Change Happen
Help Change Happen
Let Change Happen
Key Players
![Page 21: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/21.jpg)
Understand Reactions to ChangeInnovators
Early Adaptors
The Early Majority
The Late Majority
Laggards
21
![Page 22: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/22.jpg)
Activity
Identify a recent change you resisted.
Why did you resist?
What would have helped you to accept it more easily?
22
![Page 23: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/23.jpg)
The Four “P”s
Purpose for the change
Picture of expected outcome
Plan for navigating
Part the employee will play
23
![Page 24: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/24.jpg)
Use a Process to SHIFT Resistance
Surface the resistance
Honor the resistance
Identify the kind of resistance
Find out what resister would prefer
Thank the person
24
![Page 25: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/25.jpg)
Nurture and Formalize a Design
25
4. Nurture & formalize a Design
4. Nurture & formalize a Design
![Page 26: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/26.jpg)
Selecting and Using Metrics
PurposeTrack progressCelebrate accomplishments
What to setProject itselfChange management success
26
![Page 27: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/27.jpg)
Guide Implementation
27
5. Guide Implementation5. Guide Implementation
![Page 28: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/28.jpg)
Change Agent RoleQuery executives
Update management teams
Implement capacity-building efforts
Create transition strategies
Know the informal leaders
Engage stakeholders
Reach out to the naysayers
28
![Page 29: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/29.jpg)
Evaluate and Institutionalize the Change
29
6. Evaluate and Institutionalize the Change
6. Evaluate and Institutionalize the Change
![Page 30: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/30.jpg)
Avoiding Regression
How to make the change stick!!....
What role could you have here?
30
![Page 31: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/31.jpg)
Your “Take-Aways”
.
.
.
.
.31
![Page 32: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/32.jpg)
If I can be of help…..
Sharon Lieder
619-871-4696
www.LiederConsultingGroup.com
32
![Page 33: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/33.jpg)
33
![Page 34: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/34.jpg)
34
![Page 35: Effective Change Management: The Role of Communication IABC – San Diego May 18, 2011 Sharon Lieder Lieder Consulting Group 1.](https://reader038.fdocuments.us/reader038/viewer/2022110404/56649e8e5503460f94b91983/html5/thumbnails/35.jpg)
Definitions
Changeto make or become different
Synonyms:AlterModifyVary
Communication“Shared meaning”
35