Effective Business Effective Business PresentationsPresentations

Richard W. MooreRichard W. Moore

GBUS 600GBUS 600

ObjectivesObjectives

Describe common types of Describe common types of business presentations.business presentations.

Analyze what makes effective Analyze what makes effective presentations.presentations.

Describe how to plan a Describe how to plan a presentation.presentation.

Informative Informative PresentationsPresentations Objective:Objective: to inform to inform

Tell them what you are going to say

Say it

Tell them what you said

Informative Informative Presentation OutlinePresentation OutlineII IntroductionIntroduction

– Arouse interestArouse interest– Introduce your three pointsIntroduce your three points

IIII BodyBody– Organized logicallyOrganized logically– Explain each point with memorable Explain each point with memorable

anecdote anecdote or factor fact

IIIIII Summary Summary– Summarize key points with a twist. (.i.e. Summarize key points with a twist. (.i.e.

look to the future)look to the future)

Setting the ToneSetting the Tone

First message:First message:– I’m comfortableI’m comfortable– I’m knowledgeableI’m knowledgeable– I’m positive and energeticI’m positive and energetic

Arousing InterestArousing Interest

StartleStartle

Shaggy dog storyShaggy dog story

DemonstrateDemonstrate

Audience participationAudience participation

Persuasive Persuasive PresentationsPresentations

Persuasive OutlinePersuasive Outline

II Arouse InterestArouse Interest

II II Describe or explain action or productDescribe or explain action or product Personalize benefitsPersonalize benefits Give evidence of benefitsGive evidence of benefits

IIIIIIProve and visualizeProve and visualize Get audience to see themselves taking actionGet audience to see themselves taking action Convince them they can do itConvince them they can do it

IVIV Move to actionMove to action Be specific and immediateBe specific and immediate

Tips on Panel Tips on Panel PresentationsPresentations Have an MC provide introductions, Have an MC provide introductions,

overview and continuityoverview and continuity Have continuity in AVHave continuity in AV Assign roles based on strengthsAssign roles based on strengths Plan seating, standing, movingPlan seating, standing, moving When not presenting get off stageWhen not presenting get off stage Panels require extra practicePanels require extra practice Minimize hand-off timeMinimize hand-off time

What Makes Effective What Makes Effective Delivery?Delivery?

Word ChoiceWord Choice

Choose memorable words and Choose memorable words and phrasesphrases

– Repeat key words and phasesRepeat key words and phases– Watch the connotation of words in Watch the connotation of words in

different contextsdifferent contexts

PronunciationPronunciation

Be more formalBe more formal

Be more preciseBe more precise

InflectionInflection

Exaggerate slightly to express Exaggerate slightly to express emotionsemotions

VolumeVolume

Speak to the person in the back Speak to the person in the back of the roomof the room

Vary volume to hold audiences Vary volume to hold audiences attentionattention

Vary volume to emphasize key Vary volume to emphasize key pointspoints

Rate of DeliveryRate of Delivery

Vary rate to hold attentionVary rate to hold attention

Slow down to emphasize key Slow down to emphasize key pointspoints

Gestures and PostureGestures and Posture

Do!Do!

Let hands goLet hands go

Reinforce key points with gestureReinforce key points with gesture

Move aroundMove around

Stay close to audienceStay close to audience

Good PostureGood Posture

Gestures and PostureGestures and Posture

Do Not!Do Not! Look back at the screenLook back at the screen

Hide behind podium or use podium death gripHide behind podium or use podium death grip

Pace, rock, shufflePace, rock, shuffle

Put hands in pocketsPut hands in pockets

Hold things in you handsHold things in you hands

Bad PostureBad Posture

Eye ContactEye Contact

Use eye contact to keep the audience Use eye contact to keep the audience involvedinvolved

Make and break contact with individualsMake and break contact with individuals

Look all the way right and leftLook all the way right and left

Don’t look back at screen.Don’t look back at screen.

Read the AudienceRead the Audience

Stay in touch with feedback on Stay in touch with feedback on your performanceyour performance

Respond to what you see in the Respond to what you see in the audienceaudience

Power PointPower Point

The GoodThe Good

The BadThe Bad

The UglyThe Ugly

You are the star, You are the star, NotNot your Power Point your Power Point slidesslides

Keep It SimpleKeep It Simple(Like this slide)(Like this slide)

Avoid Clutter That Avoid Clutter That Does Not add ValueDoes Not add Value Clutter is extra things you don’t need.Clutter is extra things you don’t need.

– Unnecessary formationUnnecessary formation Too many levels of informationToo many levels of information

Clip art that doesn’t add valueClip art that doesn’t add value Long sentences and bullet points that Long sentences and bullet points that

go on and on and don’t add value by go on and on and don’t add value by providing new information but just providing new information but just take up a lot of space and are hard to take up a lot of space and are hard to read on the screen. See what I mean?read on the screen. See what I mean?

6 X 6 Rule6 X 6 Rule

6 Lines6 Lines 6 Words 6 Words Per slidePer slide

Make It Easy To ReadMake It Easy To Read

FontFont

ContrastContrast

ClutterClutter

Focus on Visuals Over Focus on Visuals Over WordsWords Especially in technical Especially in technical

PresentationsPresentations Use graphs, tables, chartsUse graphs, tables, charts One idea to a displayOne idea to a display Consider designConsider design

One-Stop ABC Analysis Process Step 1: Traditional line item budgetStep 1: Traditional line item budget Step 2: Distribute all costs to Step 2: Distribute all costs to

responsibility centersresponsibility centers Step 3: Process mapStep 3: Process map Step 4: For each responsibility center Step 4: For each responsibility center

measure cost drivers by activitymeasure cost drivers by activity Step 5: Use cost driver to allocate costs Step 5: Use cost driver to allocate costs

to activities calculate cost per unite of to activities calculate cost per unite of serviceservice

One-Stop ABC Analysis Process

Traditional Line Item

Budget

Distribute all costs to

Responsibility Centers

For each Responsibility

Center, measure

Cost Drivers by

Activities

• Space Allocation• Time Allocation

Use Cost Drivers to Allocate

cost to Activity,

calculate cost per unit of

service

Process Map

One-Stop ABC Analysis Process

STEP 3

STEP 1 STEP 2 STEP 4 STEP 5

Avoid ErasAvoid Eras

Planning a Planning a PresentationPresentation

1.1. Identify objectiveIdentify objective2.2. Analyze audienceAnalyze audience

• Characteristics and interestsCharacteristics and interests• Context of presentationContext of presentation

3.3. Plan presentationPlan presentation• OutlineOutline• Plan attention getterPlan attention getter• Plan visual aidsPlan visual aids

Planning a Planning a PresentationPresentation

4.4. PracticePractice• Cut to lengthCut to length• Practice with visual aidsPractice with visual aids• In panel practice hand-offsIn panel practice hand-offs

5.5. Arrive earlyArrive early• Get the set up you wantGet the set up you want• Test visual aidsTest visual aids

Power Point can not Power Point can not substitute for clear substitute for clear thinking and complete thinking and complete writing.writing.

Check out TufteCheck out Tufte

Final thoughtFinal thought

"There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave."

-- Dale Carnegie

Your thoughts and Your thoughts and questionsquestions