eff-yeah! Content Marketing

Blair BradyPartner & VP

WITH/Sims#effyeahcontentmktg

@blairbradyatl

what is content marketing?

what is content marketing?

any marketing format that involves the creation and sharing of media and publishing content in order to

acquire customers

Content Marketer storyteller

facilitatorinspirertastemaker

big picture-er

Why is it important?

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brands still need to tell their story

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we must earn people’s attention

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Over 70% of Marketers Plan to Increase Spend on Content Marketing in 2014*

*source: curata.com

So, lets get to work.

#effyeahcntntmktg

content marketing

big storiesbig pictures

magic marker people

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content strategystrategic content creationpurposeful publication

fine pen people

*source: Content Marketing Institute

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

1

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understand who you’re talking to and what they like to consume

*AP study: http://www.statisticbrain.com/attention-span-statistics/

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

2 create content that fits where its going

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

3 your message must grab attention (in < 8 secs,exactly)*

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

4 your message has to be direct, but not a direct sell

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

5 make sure it aligns with your business goals

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*AP study: http://www.statisticbrain.com/attention-span-statistics/

6 make sure its timely

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create curate

control

brand voice

authenticity

inherited audience

be here

increased creativity

wholly owned

good content is

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Blair BradyPartner & VP WITH/Sims

#effyeahcontentmktg@blairbradyatl

justletmeriff.tumblr.comwithsims.com