디지털 시대의 무용콘텐츠 저작권 이슈와 예술기업가정신 ......디지털 시대의 무용콘텐츠 저작권 이슈와 예술기업가정신 | 송남은, 장웅조
모바일시대의콘텐츠비즈니스 - vkorea.or.krª¨바일 시대의 콘텐츠...
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모바일시대의 콘텐츠 비즈니스 목차 Ⅰ. 개요 Ⅱ. 국내외 시장동향 Ⅲ. 모바일콘텐츠 산업구조 Ⅳ. 무선인터넷의 개방 Ⅴ. 모바일콘텐츠의 비즈니스 모델 Ⅵ. 향후 과제 2003. 12. 19. 내용문의: 고정민 수석연구원 ([email protected]) 02-3780-8093
Transcript of 모바일시대의콘텐츠비즈니스 - vkorea.or.krª¨바일 시대의 콘텐츠...
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2003. 12. 19.
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1.
( )
- , ,
, , , , ,
- , , , ,
,
- ,
SMS(Short Messaging Services), MMS(Multi-media
Messaging Services)
- 2002 60%
-
-
, ,
-
-
2.
2001 1,400 2002
60% 2,240
-
, , ,
-
-
:
2001 2002
46,744 33.4 88,467 39.5
46,162 32.9 63,282 28.2
20,583 14.7 31,993 14.3
17,214 12.3 24,180 10.8
5,649 4.0 10,451 4.7
2,550 1.8 3,862 1.7
1,261 0.9 1,866 0.8
140,163 100.0 224,101 100.0
: , 2002 , 2002
30% 2006 1
- PDA , , G3 ,
- SK, KTF, LG 3
200
-
-
3.
1) (Value Chain)
, , , 4
Producer
- Application Developer, Contents Provider, Developer
(),
Distributer
- Service Provider, Portal , Publisher
Network
Operator
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-
(CP)
(CP)
(Publishers)
(Publishers)
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Producer( )
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()
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- 2000 700 ,
: ,
2,240 34,026 6,000 3,400
700 1,774 1,000 955
/ 3.2 19.2 6.0 3.6
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2~3 6~7
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1
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4
1 (Operator )
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( Distributer )
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-
- (OS) ,
4
(Manufacturer )
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1
1
-
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-
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4)
i-mode : +
i-mode 1999 2 NTT
- 2003 3 86% 3,800
- , , , 66,000
i-mode
-
-
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- iHTML ,
-
:
, , , ,
- 2000 1 '5857'
2000 7 Teledit()
- 2003 1 3000
CP 170
- 1998
Teledit
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2003 2,000
-
:
1996
- 60 30
- 1999
- 2002 10 KDDI '
' 1
,
-
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- 2000 KTF, SKT, LGT ,
2001 2002 ,
, , , , 12
-
10
-
4.
,
CP
CP
CP
CP
CP
CP
CP
CP
CP
(KT, )
(, NHN)
: , , 2002
2003 9
CP
- /
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+)
(Manufacturer)
(Distribution)
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(Producer)
CP
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-
SKT Nate ,
-
5.
- , Nate(SKT), &(KTF), (LGT)
180~300, 10 20
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- ,
5425, , ,
CP,
- 10~30%
, CP
- CP
100% CP , , ,
CP
- CP CP
8%
,
-
CP(, ARS)
(, )
70~90%
AGENT
(8%)
5:5 3:7
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(Nate Air )
Nate Air 2 7 , Nate Air
Center 10
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70% CP
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(PC )
1,500~2,000
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3 CP
80~90%
: %
CP
SKT 85.5 10 4.5()
WAP 90 10 -
KTF
BREW 90 10 -
MAP 70 30 -
WAP 90 10 -
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: WAP(Wireless Application Protocol), BREW(Binary Runtime Environment for
Wireless), MAP(Mobile Application S/W Plugin)
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,
SMS(Short Messaging Services), MMS(Multi-media
Messaging Services)
- SMS , ,
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()
MMS ,
MMS cdma 2000 1x
3G
- ,
,
-
- 2002 60%
-
, ,
-
-
-
-
-
- 1 2(2G),
2.5 IMT2000 3(3G)
- SMS 2, 2.5
2.5 cdma 2000
EVDO(Evolution Data Only), GPRS(General
Packet Radio Service)
IMT-2000
5M
2004.
14.4k
9.6k
64k
56k
144k
384k
2M
(144kbps)
VOD
1995 1996 1997 1998 1999 2000 2001 2002 2003
SMS
(144kbps)
VOD
GSM
IS-95
IS-95BHSCSD
GPRS
EDGE
W-CDMA
W-CDMAHSPDA
cdma2000
cdma2000 1xEVDO
cdma2000 1xEVDV
PCS
Cellular
5M
2004.
14.4k
9.6k
64k
56k
144k
384k
2M
(144kbps)
VOD
1995 1996 1997 1998 1999 2000 2001 2002 2003
SMS
(144kbps)
VOD
GSM
IS-95
IS-95BHSCSD
GPRS
EDGE
W-CDMA
W-CDMAHSPDA
cdma2000
cdma2000 1xEVDO
cdma2000 1xEVDV
PCS
Cellular
: , , 2002
-
- (OS : Operating
System)
,
- JCP(Java Community Process), OMA(
Open Mobile Alliance), BREW(Binary Runtime Environment
for Wireless)
3 ()
- , 1999
WAP(Wireless Application Protocol),
ME(Mobile Explorer), i-mode
GVM WAP C SKT 2000.10
SK-VM WAP XCE SKT 2001.7
KVM WAP LGT Ez 2000.9
MAP ME C++ KTF 2001.3
BREW ME, WAP C++ KTF 2001.9
WIPI ME, WAP,
C,C++- 3 - 2002.12
: , , 2002
- , 2000
~2001 GVM(Game Virtual Machine),
KVM(Kilobyte Java Virtual Machine), BREW
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.
1.
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,
- ,
2003 6 69% 3,325
()
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TV DM e-TV
: >>>
: , , 2001
-
2003 6
86% 2,874
- () 2003 1~6 3,952 2002
3,582 ()
2003 SMS 2,549
- 2003 6.1% 2002
2.9%
- NTT i-mode
22% (i-mode)
-
, cdma 2000-1x , EVDO
- SKT 3 1 2
(SKT)
:
2002.6 9 12 2003.3 6
55,504 66,463 95,706 93,524 101,020
: SKT
ARPU(Average Revenue Per User)
-
- ARPU
ARPU 3
SKT ARPU : 20026 3,389 20036 5,657
LGT ARPU : 20021 2,156 20036 2,459
- ()
ARPU (SKT)
:
27000
28000
29000
30000
31000
32000
33000
2003 7 8 9 10 11 12 2003 2 3 4 5 63000
3500
4000
4500
5000
5500
6000
6500
+ARPU
ARPU
+ ARPU ARPU
2002
: SKT
2001 1,400 2002
60% 2,240(, 2002)
-
, , ,
-
- B2C B2B 77 23
- 2 2,700 10%
:
2001 2002
46,744 33.4 88,467 39.5
46,162 32.9 63,282 28.2
20,583 14.7 31,993 14.3
17,214 12.3 24,180 10.8
5,649 4.0 10,451 4.7
2,550 1.8 3,862 1.7
1,261 0.9 1,866 0.8
140,163 100.0 224,101 100.0
: , 2002 , 2002
- 2002 89%
-
61 39
-
- , , , ,
39%
28%
14%
11%5%2%1%
2001 2002
: , 2002 , 2002
30% 2006 1
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-
DMB
-
(DAB)
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150 ,
,
- ,
DMB DMB
DMB
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EVDO (SK , KTF )
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EVDO
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200
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-
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-
2.
2001 9,500 2007 17 2,000
(, 2003)
- , ,
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2.5G, 3G
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3G
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3G
-
3G
0
10
20
30
40
50
60
70
80
90
0 20 40 60 80 100
3G
: MGAIN, Mobile Entertainment Industry and Culture, 2003
2000 6,500, 2001 1 3,800
- IMT2000 2004
7 5,200
- 2001 21% 2004 61%
(, 2002)
SMS
- SMS 1999 30 2004 2,440
-
- e-Commerce,
- AOL , ,
, ,
- MSN
2002 15% 2005
23% (S/W, ,2002)
- 2002 SMS 2005
MMS
- ARPU 2002 24.9 2005 22.3
ARPU 4.3 6.8
2002 SMS P2P(Person to
Person) 117 75.5%, SMS Ap2P(Application to
Person) 26 16.8%, 9 5.8%
- 2005 SMS P2P(Person to Person) 84
30% SMS Ap2P 54
19.3%
-
48 17.1%, MMS 46 16.4%
(2002)
: 10
SMS P2P 11.7
SMS Ap2P 2.6
0.9
0.3 MMS
0.1
: , , 2003
2000 3 2001 5.9
(, , 2002)
- 93.6%
16~19 100%
-
41.9%
- NTT, KDDI, J-Phone
ARPU
ARPU
-
- 10%
10%
-
SMS
- SMS, E-mail
MMS
-
.
1.
(Key Player)
(CP : Contents Provider)
- ,
- , , ,
(Application Developer)
(Flow, Software, Graphics)
-
-
- ,
ASP(Application Software Provider)
(Publishers) CP
- ,
-
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NHN
(Mobile Network Operator)
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-
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, PDA
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(Value Chain)
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,
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Application Developer, Contents Provider, Developer
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Service Provider, Portal , Publisher
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Network Operator
,
-
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Manufacturer
, ,
(CP)
(CP)
(Publishers)
(Publishers)
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Distributer, Manufacturer Portal
-
Producer Distributer Operator Manufacturer
Provider
Distributer
NHN Distributer
SKT Operator
KTF Operator
LGT Operator
Manufacturer
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2.
3
CP(Producer), (Distributer), (Operator) 3
3
/
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CP
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CP
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SK CP
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PDA
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CP
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,
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-
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-
3.
Producer( )
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()
SKT KTF
,
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700
10%
,
-
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2000 700
: ,
2,240 34,026 6,000 3,400
700 1,774 1,000 955
/ 3.2 19.2 6.0 3.6
:
,
-
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
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1
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14~15 2
2~3 6~7
300 1
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Distributer()
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CP
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Operator()
,
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-
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(Locking Effect)
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4.
4
1 : Operator
(Booz/Allen/Hamilton)
-
-
-
-
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WLAN
KT (Hot spot : )
2002 8,000 2003 16,000
AT&T Wireless, Intel, IBM 2
- : ,
NTT , SKT
,
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-
2 : Distributer()
-
-
,
-
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3 : Producer
CP
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(Booz/Allen/Hamilton)
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Codetoys
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,
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-
,
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OS
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4 : Manufacturer
(Booz/Allen/Hamilton)
-
-
WLAN, , Local Area P2P
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-
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, PDA
MITs , All in One
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,
-
1
1
-
-
-
-
-
- Manufacturer ,
5.
i-mode : +
< >
i-mode 1999 2 NTT
- 2003 3 86% 3,800
- NTT 3G FOMA 2003 3 33
i-mode
:
2000.3 2001.3 2002.3 2003.3 2004.3
29,356 36,026 40,783 43,861 45,760
FOMA - - 89 330 1,460
i-mode 5,603 21,695 32,156 37,758 40,000
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-
i-mode
1999.2 2000 2001 2002 2003
i-mode100
500
2000
2300
2600
3000
3600
i-appli
FOMA
28.8Kbps
i-mode , , , 66,000
- , , ,
i-mode ARPU ARPU
i-mode ARPU
:
2000.3 2001.3 2002.3 2003.3 2004.3
ARPU 8,740 8,650 8,480 8,120 7,810
ARPU 8,620 7,770 6,940 6,370 5,980
i-mode ARPU 120 880 1,540 1,750 1,830
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-
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,
-
,
- 300
150, i-mode 150
-
1 128 0.3, i-mode 20 0.3
7, 26, 60
- 100 300
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:
300
0.2~0.3
100~300
: www.nttdocomo.com
-
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: CNN, People's Daily,
: , ,
:
:
-
:
:
:
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HTML i-mode
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i-mode
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- NTT , ,
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-
:
2000 1 '5857'
2000 7 Teledit()
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CP 170
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( )
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)
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:
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Teledit
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2003 2,000
2002 IR52
:
1996
- 60
30
- PC
- 1999
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''
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8 '2' 20
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2', '', ' '
-
- 2002 10 KDDI '
' 1
,
- ,
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2001 2002 ,
, , , , 12
-
2003 4~5 10
-
- 100 30%
- IMT2000
-
- ,
.
,
CP
CP
CP
CP
CP
CP
CP
CP
CP
(KT, )
(, NHN)
: , , 2002
- /
-
- ,
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- ISP(Internet Service Provider)
,
-
- 2003 9
-
-
(Operator)
(
+)
(Manufacturer)
(Distribution)
( )
CP
(Producer)
CP
(Web to
Phone)
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-
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, , , , , ,
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,
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SKT Nate ,
-
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-
(VOD : Video on Demand),
(MOD : Music on Demand)
KTF ''
-
LGT ,
- (ez-i)
-
- , ,
.
- 2002 SKT, KTF, LGT 3
250% 1,090 , 2003 150%
2,660
2003
3
:
2001 2002 2003
SKT 130 270 400
- 400 900
KTF 110 200 300
- 60 600
LGT 55 90 160
- 70 300
295 560 860
- 530 1,800
64 ,
,
-
- 64
- 300~500
- 10~20
(,2003)
- , Nate(SKT), &(KTF), (LGT)
180~300, 10 20
- ,
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5425, , ,
CP,
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, CP
- CP
100% CP , , ,
CP
-
CP CP
- 8%
,
-
5:5
CP(, ARS)
(, )
70~90%
AGENT
(8%)
5:5 3:7
: , 2002 Korea Mobile Contents Grand
Conference, 2002.11.06
3 50 CP
- , , ,
-
(Nate Air )
, , ,
,
- CA(Contents Aggregator :
)
CA
- CA Nate
Air
Nate Air 2 7 , Nate Air
Center 10
-
: APPLE TV( 1200)
: nkino (700)
M.age (700)
, ,
- ,
70% CP
-
-
- - -
SKNATE air
CP CA
1999 5 ''
- ,
500~650
SK 2003 8 650
15
- 3
- 2002 180% 1,004,
2004 PC 2
5
: CP
-
: CP
: CP
SKT
( 2~3 ) :
, ,
:
CP
, CP , CP
CP
, , WAP
( )
- ( ) :
(PC )
1,500~2,000
-
- : 3 ,
(
)
1 50, 1 100 /
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( )
3 CP
80~90%
: %
CP
SKT 85.5 10 4.5()
WAP 90 10 -
KTF
BREW 90 10 -
MAP 70 30 -
WAP 90 10 -
LGT 81 10 9()
WAP 81 10 9()
-
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CP
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2003.6
2003.6
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2003.2
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,
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2002.11
()
2002.7
()
2003.1
: , , 2003.09
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)
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CP
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-
: Durlacher, Mobile Commerce, 2002
- 4 13,000, 30
1,500
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5
25,000 12
0.26
12 4 17, 40
4 (7000~8500)
1,820~2,210 500
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5
-
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4
13,000
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-
, , 2002
, -, 2002
, , 2001
, , 2003.
, , 2003.2.
, M- , m-Biz & e-Biz Expo &
Conference 2002, 2002.09.
, , 2002
, 2002 , 2002
, , 2003.09
, , 2002
, ,
Booz/Allen/Hamilton, Future Mobile Entertainment Scenarios, 2003
Durlacher, Mobile Commerce, 2002.
MGAIN, Mobile Entertainment Industry and Culture, 2003.
2, , 2003.
www.danal5857.com
www.nttdocomo.com
www.sktelecom.com
. . . . . .
