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모바일시대의콘텐츠비즈니스 - vkorea.or.krª¨바일 시대의 콘텐츠...
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모바일시대의 콘텐츠 비즈니스 목차 Ⅰ. 개요 Ⅱ. 국내외 시장동향 Ⅲ. 모바일콘텐츠 산업구조 Ⅳ. 무선인터넷의 개방 Ⅴ. 모바일콘텐츠의 비즈니스 모델 Ⅵ. 향후 과제 2003. 12. 19. 내용문의: 고정민 수석연구원 ([email protected]) 02-3780-8093
Transcript of 모바일시대의콘텐츠비즈니스 - vkorea.or.krª¨바일 시대의 콘텐츠...
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2003. 12. 19.
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1.
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Messaging Services)
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2001 1,400 2002
60% 2,240
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20,583 14.7 31,993 14.3
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2,550 1.8 3,862 1.7
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2000 7 Teledit()
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2001 2002 ,
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CP
CP
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384k
2M
(144kbps)
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1995 1996 1997 1998 1999 2000 2001 2002 2003
SMS
(144kbps)
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GPRS
EDGE
W-CDMA
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Cellular
5M
2004.
14.4k
9.6k
64k
56k
144k
384k
2M
(144kbps)
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SMS
(144kbps)
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3,582 ()
2003 SMS 2,549
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2.9%
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22% (i-mode)
-
, cdma 2000-1x , EVDO
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(SKT)
:
2002.6 9 12 2003.3 6
55,504 66,463 95,706 93,524 101,020
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SKT ARPU : 20026 3,389 20036 5,657
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29000
30000
31000
32000
33000
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5500
6000
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:
2001 2002
46,744 33.4 88,467 39.5
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20,583 14.7 31,993 14.3
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1,261 0.9 1,866 0.8
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28%
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2001 2002
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10
20
30
40
50
60
70
80
90
0 20 40 60 80 100
3G
: MGAIN, Mobile Entertainment Industry and Culture, 2003
2000 6,500, 2001 1 3,800
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7 5,200
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(, 2002)
SMS
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-
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- AOL , ,
, ,
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2002 15% 2005
23% (S/W, ,2002)
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MMS
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ARPU 4.3 6.8
2002 SMS P2P(Person to
Person) 117 75.5%, SMS Ap2P(Application to
Person) 26 16.8%, 9 5.8%
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30% SMS Ap2P 54
19.3%
-
48 17.1%, MMS 46 16.4%
(2002)
: 10
SMS P2P 11.7
SMS Ap2P 2.6
0.9
0.3 MMS
0.1
: , , 2003
2000 3 2001 5.9
(, , 2002)
- 93.6%
16~19 100%
-
41.9%
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ARPU
ARPU
-
- 10%
10%
-
SMS
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MMS
-
.
1.
(Key Player)
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2002 8,000 2003 16,000
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5.
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:
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29,356 36,026 40,783 43,861 45,760
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-
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:
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ARPU 8,740 8,650 8,480 8,120 7,810
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2003 2,000
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1996
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.
,
CP
CP
CP
CP
CP
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CP
CP
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: , , 2002
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,
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-
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.
- 2002 SKT, KTF, LGT 3
250% 1,090 , 2003 150%
2,660
2003
3
:
2001 2002 2003
SKT 130 270 400
- 400 900
KTF 110 200 300
- 60 600
LGT 55 90 160
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295 560 860
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64 ,
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(,2003)
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CP
-
CP CP
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,
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5:5
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(, )
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AGENT
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5:5 3:7
: , 2002 Korea Mobile Contents Grand
Conference, 2002.11.06
3 50 CP
- , , ,
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Air
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M.age (700)
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70% CP
-
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SKNATE air
CP CA
1999 5 ''
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500~650
SK 2003 8 650
15
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2004 PC 2
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, ,
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CP
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(
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3 CP
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CP
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KTF
BREW 90 10 -
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, , 2002
, ,
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Durlacher, Mobile Commerce, 2002.
MGAIN, Mobile Entertainment Industry and Culture, 2003.
2, , 2003.
www.danal5857.com
www.nttdocomo.com
www.sktelecom.com
. . . . . .
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