Art PackProfile study

Fix art house cinema’s are Cine Centre (Rixensart), Etoile (Jodoigne), Lumière (Brugge)In digital transition are: Actor’s Studio (Brussels) Vendôme (Ixelles), Cartoon’s (Antwerpen), Sphinx and Studio Skoop (Gent)

Art Pack movies

Profile

• Audience of art house movies

Survey set-up

• Face-to-face surveys• N= 617• Selection of 4 art houses: Vendôme, Cartoons, Studioskoop,

Kinepolis

Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014

Belgian popula-tion

Moviegoer Art Pack0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

7.715.7

2

24.9

43.7

39

32.5

27.6

40

14.4

7.313

20.5

5.7 6 65+

55-64y

35-54y

18-34y

12-17y

Selectivity index 138 on

18-54 years old

Belgian popula-tion

Moviegoer Art Pack0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

28.1

39.8

70.0

71.5

59.5

30

SG 3-8

SG 1-2

Selectivity index 244 on

highest social groups 1-2

Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014

Always: once or more per week

Very often: once per 2

weeks

Often: once per 3 or 4 weeks

Now and then: once per 2 or 3

months

Seldom: once per 6 months or

less

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

4,8

13,7

31,8

37,7

26,4

14,0

29,0 30,0

21,0

6,0

Moviegoer Art Pack

43% goes to the movies

at least once every two weeks

Source : Art Pack Research Marketing Development 2008 / CIM TGM 2013-2014

Key Conclusions

Audience of art house movies are 18+, highly educated, and goes to the cinema on a frequent base

• Age: 18+ audience

79% 18-54 years old (index 138)

13% 55-64 years old

• Social groups 1-2

70% of audience: social groups 1 & 2 (index 244)

• Frequent moviegoers:

43% goes to the movies at least once per two weeks to cinema