Edward Noonan NeyMay 26, 1925 – January 8, 2014

THE Y&R LINK. SPECIAL MEMORIAL ISSUE. FEBRUARY 2014

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“A QUIRK OF CHARACTER”

By Alex KrollChairman Emeritus, Y&R

In a eulogy after Ed Ney’s funeral mass at the Church of St. Vincent Ferrer, AlexKroll described “a quirk of character” that distinguished Ed throughout his career. Hegave several examples that revealed the way Ed responded to unwelcome surprises andbusiness reverses. One of these was a four-minute phone call from Lee Iacocca, thePresident and CEO of Chrysler, then Y &R’s largest client, in which he summarily firedthe agency with no warning, imperiling hundreds of jobs.

Instead of bemoaning the blow, Ed moved on, mobilized the agency, and—in just49 days—landed the Lincoln-Mercury account.

What enabled him to do it?

“Grace. Grace under pressure.“Pressure is easy to define. You know it when you feel it. You know it when

your hands start to leak.“But grace is diVerent. Grace is harder to define.“It implies a certain elegance of movement, speech and manner. But it’s more

than that.Grace is included in the word “gracious.” And Ed was certainly that. Always.“But grace is more than that. It’s the ability to rise above the tumult of today.

To see a little farther. To think clearly. And not only to think but to be thought-ful—thoughtful of all the other people who are being aVected—and calmly con-vince your colleagues that the sky is not falling, even when they have ceiling plas-ter on their shoulders.

“Grace is what Ed had. He had it in abundance and he shared it. Grace. Ittouched so many people. It lifted people. It helped them be better than theythought they could be. And it’s still working—as would befit the indefatigable Mr.Ney—it is still working. In all of those souls who were lucky enough to haveknown him well.”

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“WHAT’S IT ALL ABOUT ? ”

By Peter GeorgescuChairman Emeritus, Y&R

I had the privilege to work for Ed Ney for some 26 years. He was mymentor, my teacher, my colleague, and a very special friend.

His brilliant contemporary, Burt Bacharach, asked in song the relevantquestion about the meaning of one’s life: “What’s It All About?” it asks.

For Ed Ney, the list of life’s achievements is lengthy and deep. He was avisionary genius. He was an inspirational leader. He was fiercely competitive.He was a caring human being. He recognized and groomed talent. And hedemanded the very best from himself and from those around him.

Ed Ney appeared to arrive fresh from Central Casting. He was hand-some, a head-turner, in fact elegant, and he spoke with that throaty voice thathelped set the whole persona apart from most of us, mere mortal humans.

In the 1970’s we, at Y&R, had the good fortune of seeing deep into the21st Century through his visionary eyes. He reimagined the marketing andcommunication business in what today is called 360 degree marketing. Thisintegrated communication surrounds the consumer through all conceivablemedia vehicles.

He called his vision the Whole Egg. It was a metaphor for one of nature’ssimplest yet most perfect integrations of ingredients—where the sum made amagnificently greater whole.

To complement his brilliant and creative advertising agency, he helpedusher in the irrepressible entrepreneur and visionary in his own right, LesterWunderman. Lester invented direct marketing, and his creation exploded overthe years into a giant, 21st Century force.

Next, came the most unassuming giant of a man, Harold Burson, togeth-er with Bill Marsteller. Throughout his career, Harold epitomized the PRbusiness, as an outstanding profession—one solving problems and addingvalue with unbending integrity.

Many others followed, including the West Coast entrepreneur andsophisticated designer, Walter Landor. Oh, yes, Landor was also a giant andtruly unique. We bought his entire oYce—a crafty boat—parked in SanFrancisco Bay and housing hundreds of brilliant designers.

This bouillabaisse of talent and disparate skills enabled Y&R to succeedand rise to the top of the industry.

When Ed Ney became president, Y&R had about half a dozen outpostsoutside America. Way back then, Ed saw the emerging global village. Clientswould go global, so Y&R had to be there for them.

Poof…now many decades later, Y&R Group has close to 1,000 oYces, in91 countries manned by some 20,000 souls.

Ed could spot outstanding talent. He picked them young, mentoredthem, and groomed them.

There was the brilliant creative, Alex Kroll. There was Joe De Deo, John

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McGarry, David Sable, Mitch Kurz and more. All of them became stalwarts forY&R and the industry and also in our communities.

I remember Ed, reaching out to guide me when I was in my early 30s.The company oVered me a choice for an overseas assignment. I was seriouslyscared to leave the mother ship in New York. But my wife, Barbara, intervenedand convinced me to accept. After all, she argued, Ed Ney was committed tobuilding a global network.

The choice for us was between Tokyo and Amsterdam. It was an easydecision for Barbara and me. The allure of Tokyo in those days was irresistible.The Y&R International Management agreed. Bags packed, we were all set to go…

Enter Ed Ney. “Peter,” he said in his raspy voice, sitting in my little cubi-cle in the New York oYce: “You’re going to Amsterdam.”

“The point of this assignment is for you to learn to manage an oYce. InTokyo, you’ll be managed by the locals. In Amsterdam, you’ll learn how totake a money-losing oYce and make it a success. So next week, you’ll land inAmsterdam.”

The man cared. Out of a thousand or more employees, I—a young man,not even middle management—mattered.

Years later, John McGarry and I were in Las Vegas at a KFC Franchiseconvention. By then we were senior executives. We got into the spirit of theevent and entered into a three-mile fun run.

John and I decided to run together, side by side. We were both regularrunners and determined to perform respectably. So, we were close to the frontpack, no more than a quarter mile from the finish line. Just behind us, weheard, heavy footsteps and hard breathing, catching up to us.

We both looked to our left. The older guy whizzed by us. “See you laterboys,” he said as he sprinted away from us.

Yes, Ed Ney was a very competitive guy. And so was his agency.I’ll never forget being with Ed and the Y&R team in Detroit. We were in

a competition for what was to be, and still is, Y&R’s largest global client—Lincoln-Mercury and other parts of the Ford Motor Company accounts. Wewere in the waiting room at Ford headquarters. Our competitors from Ogilvy& Mather came by us, scheduled to present first.

Their Chairman led the way, wearing a white shirt and bright red tie.And it was identical to Ed’s bright red tie. We smiled politely, through ourclenched teeth.

A few minutes later Ed disappeared. I thought he probably went for awalk to meditate about his role in the presentation. Before long he came back,looking refreshed and upbeat. And around the collar of his shirt, he was sport-ing a bright green tie.

Y&R’s presentation was going to be diVerent. The Whole Egg wasdiVerent. And so was to be the Chairman’s tie.

Oh yes, we did win the business.Early this morning, I went for my usual run. I was running in the light

rain on York Avenue in the pitch black, passing by Rockefeller University.Right in front of me was a well-lit bus shelter, displaying a colorful poster. Its

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headline put a smile on my face. My memory went back, way back.Helped by his friendship and long-time partnership with Vernon Jordan

and the Urban League, Ed Ney and Y&R embarked on creating one of themost successful philanthropic campaigns ever—this one for the United NegroCollege Fund. The advertising campaign’s slogan stated: “A Mind is a TerribleThing to Waste.” It raised hundreds of millions of dollars, which helped thou-sands upon thousands of young African-American women and men attendcollege. And that headline is what I saw this morning in the bus shelter onYork Avenue.

Today we salute a great man. He helped build and lead a giant company.He helped change an industry.

As Ambassador to Canada, he served his country with great distinction.He volunteered for dozens of good causes throughout this nation. He changedmany lives for the better.

He was a loving father, grandfather and great-grandfather. He was a car-ing husband.

He was a giant and a good man. He made a diVerence. His presenceamong us will be missed. And we will continue to be guided by that star inour constellation called Ney.

“WE LEARNED FROM HIM”

By Dr. Anthony W. Marx,

Former President of Amherst College

Dr. Marx also delivered a eulogy at Ed Ney’s service. Some excerpts:

“He was a long-serving trustee of Amherst—coming to meetings as a lifetrustee after his formal service had ended. He was a great benefactor toAmherst. He was also a great, wise council to me and to the college for decades.

“He was also a critic. Let’s be honest, he was a critic of his beloved college. He was concerned that the curriculum was not as fulsome and balanced as it might be. As a former president, I can say now say as I said then,“He was right.”

“We learned from him. We kept learning from him. We kept trying todo better…

“I always called him ‘Mr. Ambassador,’ and he’d fire back ‘Mr. President.’“What a great American.“In an era of this country’s greatness, this city and this country had

giants among us.Ed Ney was one of those giants. He was a visionary leader, statesman,

builder, public servant…he combined elegance and gruVness, smoothness andhonesty in the great American tradition.

“I am not sure that we will see the likes of this Ambassador again… ”

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A VISIONARY WHO BECAME A MISSIONARY

By Lester WundermanChairman Emeritus, Wunderman

I meet Ed Ney some time around 1958.He was then president and chief executive oYcer of Young & Rubicam, a global

advertising agency with a brilliant history that had lost its historic way as a thoughtand practice leader of the advertising agency industry.

He later became president of the American Association of Advertising Agencies(4A’s) when I was serving as its secretary-treasurer.

Ed and his associates had rebuilt Young & Rubicam and made it one of the bestand most talented of the large advertising agencies. He and the board of Y&R hadmade a commitment to “become the best at all forms of commercial persuasion.” Thatwas a tall order because so much of the advertising agency industry had developedspecialized functions that historically had not been part of their regular practice.

Ed was a visionary who also became a missionary. To fulfill his vision he ledYoung & Rubicam on a shopping spree. They acquired Sudler & Hennessey, CatoJohnson, Burson-Marsteller, and my agency Wunderman. As parts of Y&R, all of usbecame global companies and together we could provide a complete portfolio of pro-motional services to companies around the world. And there were created missionsand slogans such as “Best Alone…Better Together.”

Ed had the intelligence, the imagination, and the passion to make his globalcompany really the best at all forms of commercial persuasion all around the world.To accomplish his mission, Ed had to create a management team that could fulfillthat vision. His passion and imagination made us a conglomerate with drive, talent,and that special quality that only first-class companies have.

Rabindrath Tagore, a philosopher-poet in India, wrote a few lines that Ed Neycould have spoken:

“I slept and dreamt that life was joy. I awoke and saw that life was service. I actedand behold, service was joy.”

I miss Ed and his passion, his vision, his guidance, and his friendship—and Ialways will!

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David Sable Global CEO, Y&R

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Hayes RothCMO, Landor

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HIS COUNSEL WAS ALWAYS VERY WELCOMEAND VERY WORTHY

By Martin SorrellCEO, WPP

In the past few weeks, there has been a lot of attention paid in our trademedia to the passing of Ed Ney, who served as Y&R’s chairman from the mid-1970s to the late 1980s.

It is very diYcult to imagine what our industry would look like today hadEd not been in it. He was always well ahead of his time in his thinking. Ed fore-saw the development of the global market and made sure that his agency wouldbe any place that its clients wanted to do business.

In addition Ed was a major proponent of training, long before others, under-standing the importance of investing in home-grown talent.

But, most importantly, Ed truly transformed the industry with his vision ofintegrated communications—“The Whole Egg.” He was one of the first to see thatclients would be advised to reach their customers through a strategic mix of com-munications. And to do that, he began acquiring leading companies, starting withdirect marketing, sales promotion, public relations and design, and creating themechanisms for added value collaboration—Burson–Marsteller, Wunderman,Landor, Cohn & Wolfe and others were all examples of his prescient thinking.

Like everything else Ed did, this new direction was about bringing the bestpeople, resources and ideas to clients, and certainly foreshadows the parent/hold-ing company model that drives our industry today.

I had the pleasure of knowing Ed for many years, but our friendship deep-ened when he became part of the WPP Group. His counsel was always very wel-come and very worthy, and I saw him as the quintessential client man to his verylast days. He will be missed.

Martin

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REMEBERING ED

When I first met Mr. Ney, I was relatively new to advertising and toY&R. He was an extraordinary man who touched the young folks and passedon to us all the way to handle a client’s business as if it were your own. Lessonwell learned. I was young when I met him and worked for him. I made acareer in advertising, thanks in part to the direction he took the agency.Thanks Ed. Rest well.

Barbara Ames

Everyone must have his or her own favourite story about Ed. Here’s mine:One of the minor charms of working for Young & Rubicam London in

the old days was that they gave you a birthday present. Sometimes it was nice,sometimes it was a bit naV, but every year you got something.

I think they were chosen by the man then called Personnel Manager.(For the under- sixties, that means Human Resources.)

Now at some point someone thought it would be a good idea if the presentcame not just from the local oYce but also from the great worldwide family ofY&R. In other words, it would be shipped out to all the oYces from New York.

I got wind of this idea, and I thought it was a bad one.I thought that most people in Y&R London, especially the ones to

whom the present would mean the most, saw themselves as working for theagency they knew, in the building they knew, for a boss they knew. And that aone-size-fits-all gift from someone in New York would not mean so much.

In a moment of madness, I wrote saying this to Ed Ney, the man who ranthe whole thing.

I don’t know what I expected would happen then. I suppose that I wouldget a slightly huVy reply from one of the worthies who were running the project.But no, I got a proper, thoughtful reply from Ed himself, explaining courteouslythat they had done a lot of consultation on the subject, that the country managerswere very positive about it but…and here’s the wonderful thing…Ed added, “butI feel bad because you feel bad.” And he went on to say that he’d asked the giftteam to take another look at it, and that next time he was in London, he and Icould talk about it. Which we did.

And I didn’t feel bad any more, I just felt glad to work for a companyrun by such a man.

Paul Best

He certainly did touch all of our lives, and all of our industry. Surely wewould all say he had a good run.

Jane Brite

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I was in the old 285 building a couple of years ago. Ed saw me in the halland pulled me into his oYce. He wanted to know all about what I was doing.He even wanted to hear my Moscow stories again. And he told me the P&G vs.Colgate stories again. A magical time that I treasure now with the CEO fromCentral Casting.

Gary Burandt

Mr. Ney was such a wonderful boss, and I will truly miss him. Thesewere the best years of my career.

Joanne Carle

Just received word of Ed Ney’s passing and the tributes are flooding in.Ed was truly a gentleman in an unruly business. He was an exceptional man,the perfect leader in so many ways. May he rest in peace.

John Emmerling

I remember a new-business presentation (for FalstaV Beer) full of noiseand presentations from everybody during which Ed Ney did not say a word.

At the end the client turned to this quiet man in our corner and askedhim to sum up.

“Thank you, but my team have said it all,” he said and sat down again.Working in the privileged years of Y&R’s 1960s was to be part of a great

creative team with leaders like Ambassador Ney to show us the way and fightfor us. That he won so many of those battles with accounts and managementshould be rewarded with a medal. But failing that, his true reward is the warmrespectful memories of him that we old creatives all hold close.

Jed Falby

What a wonderful man…mentor, friend, leader…always a class act. Heled Y&R to its pinnacle, and in so doing made all of us more respected.

John Hatheway

Ed was a terrific man to work for and with and was always a pleasure to know.Y&R was defined by his grace and graciousness for many years.

Jim Hayman

Ed Ney was CEO when I worked at Y&R.I had always wanted to work in Europe at one of Y&R’s oYces. An open-

ing came up in the Frankfurt oYce, and Ed facilitated moving me and myfamily there. One of the great adventures of my life!

Good-bye Ed, and thanks for everything.

Roger Hines

These are some remembrances of Ed Ney:Perhaps the first thing to do is not to allow the erosions of age or the

intrusions of disease to cloud the memory of an incisive and decisive mindthat re-shaped the whole business of advertising. That is the legacy that Ed hasbequeathed us and the entire profession.

Each of us has their own recollections, and I will not try to improve onthose. What I will take and treasure are the memories of a courtly friend andgentleman who had the rare gift of being fun to work for—a talent not taughtat business schools and only rarely found in business ranks. Maybe it was inthe careful details of his clothes, or in the disciplined rigor of his physical fitness—or in that distinctive husky whisper of a voice that only had to say“Hi” to be instantly and unmistakably recognized. Probably it was all of thosethings, plus a highly contagious energy.

I knew Ed best from a series of market explorations we undertook,ranging from Rio to Caracas, to Hong Kong, Sydney and Tokyo, as he indefatiga-bly endeavored to bring—often to drag—Y&R to places and opportunities thecompany founders never dreamed of. Vision was a religion with Ed—he workedat it every day and invited all of us along for the ride.

We all had roles—some greater, some lesser—in the Y&R drama thatensued. My own part was largely in International, but I specifically recall aninstance in New York where Ed, Alex Brody and I—in a story that will probably never be told—fashioned some moves that transformed the compa-ny. In all this, Ed was the indispensable link that led the way and sped the wayforward.

It was a great privilege to work with this man, who was always as muchgood friend as key leader. And most of all it was great fun. I have the feelingthat is the way he would be like to be remembered. Thanks Ed, for the incan-descent memories.

Garry Hoyt

Ed Ney was, without a doubt, the greatest gentleman and classiest personI ever met in the advertising business. In addition, he cared so much aboutyounger people in the business and actually questioned us about what wethought. And, to top it oV, he was just the nicest man. He will be missed.

Tony Hoyt

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“Whispering Ed” was the quintessential gentleman, a great and inspira-tional leader. Y&R thrived with him at the helm, and he set a tone that wasreflected in the success of the agency. He will be missed by all of us who hadthe pleasure to work with him.

Michael Kirby

The drums have been beating all morning. Ed was so much to so manyof us. And remains so.

Ed Lebar

I didn’t know Mr. Ney when he ascended and led Y&R through thoseclimbing and building and glorious years. I think I remember him as a youngaccount executive just before I left the good green company. He was a fine manfrom all I hear and all who did know him extol him. He must have been special because I, who did not know him, feel sad today.

Dick Lord

That is sad. He was a really good guy. I remember his visits in Frankfurt,Paris and Brussels as so inspiring to everyone.

Roger Mader

A great loss. He touched many at Y&R. My last conversation with him, Ibelieve, was last year when I mentioned that we were both born in St. Paul,although as I recall, he moved from there when quite young.

He will be long remembered, especially by those who had the good fortune to work with him.

Hal Mathews

Ed Ney was a great leader and I was fortunate to have worked for him.He was a true gentleman.

It’s still hard to believe that the giant of advertising is gone.

Jim McCoubrey

I have a personal story about Ed Ney that I would like to share.There was a time when Merrill Lynch had put us on notice, and we were

trying to save the business. (We were always winning business or saving business it seemed).

In any case, as part of the saving, Y&R had sent teams to camp out at ahotel close to the agency to do the push on the creative work. I was asked toget a team of music people in to create a new brand song (a quaint idea intoday’s brand/music axis). Of course it was to be a big anthem.

So I have Peter Cofield, Tom McFaul, and Hilary Lipsitz (from SundayProductions) come in to meet with the team and me at the hotel. I thought itwas important to have them also hear the strategic brief from the accountteam so that they could have the Merrill Lynch business overview.

Who sat down and gave them the brief? Ed Ney. It was Ed Ney, the cre-ative team, the account team, the music guys, and me.

The point of the story is this: The two songwriters, Cofield and McFaul,didn’t know who Ed Ney was at all. But for years—and I mean YEARS—afterward, they always repeated the story and said, “And it was best damn creative brief we ever had. If only all the meetings we went to were that good.That guy was really good.”

Hilary Lipsitz was older and was an account guy before he formed hismusic company. He knew exactly who Ed Ney was. So for years he then toldthe story about how he went to a creative meeting at Y&R—and Ed Ney, theChairman himself, met with them and gave them the creative direction.

I still remember that day with a huge smile on my face. With no pretense, no hesitation, complete patience, he met with us and was just as passionate and genuine as if it were the first big push he was leading. It wasa lesson I never forgot.

Hunter Murtaugh

Ahhhh. I so loved this guy—in so many ways. He became a friend andmentor and taught me what an ad guy should be. Such a classy act. I don’tthink we’ll see the likes of him again. Sad, but he worked ’til the end. Godbless him.

Manny Perez

You are so right about Ed touching all our lives. He certainly touchedmine in so many positive ways at Y&R and afterwards. At the Paine WebberY&R Ventures enterprise we became really close. I am sad that he is gonephysically from us.

Joe Plummer

A prince and a gentleman, Ed Ney certainly was. I treasure the sensitivenote he wrote following Frazier’s passing.

Susan Purdy

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During the 41 years and four summers that I worked for Young &Rubicam, I’d often hear someone describe a fellow employee like this:

“He’s a Y&R guy.” Or “She’s a Y&R woman.”Nobody ever defined what that meant. Nobody had to. We all knew it

when we saw it. And we could certainly spot the people who weren’t worthy ofthat description.

Today I’m going to have the temerity to try to define what it means to bea “Y&R guy” in words.

It only takes two of them: Ed Ney.

John Rindlaub

We will not see the likes of him again. Ed was the embodiment of virtu-ally every virtue a person in our business could have. He has been an inspira-tion to countless men and women and the examples he set in running hisbusinesses, his respect for us not as employees but as, literally, partners,defined an era. The magic of The Link comes from the collegial, even familial,way he envisioned the Y&R world and the people who lived in it. I miss himcertainly, but was fortunate to have gotten to know him. Rest in peace.

Jerry Shereshewsky

Very sad news, indeed.Ed was always a friend and an inspiration throughout my 25 years with

the company. To me, he was as integral a part of Y&R as the ampersand in the logo.

Over the past several years a few of us: myself, John Emmerling, JohnRindlaub and Alan Zwiebel, joined Ed for dinner four or five times. We’ddrink a lot and laugh a lot and it was obvious that he looked forward to those“boys’ night” outings where he enjoyed telling and, yes, retelling, many wonderful stories from his incredible career.

His kind doesn’t often come along.

Mike Slosberg

I was fortunate to know Gentleman Ed. Under his leadership Y&R wasthe best that any agency has ever been. He will be missed here, but he will befilled with joy where he now is.

Richurd Somers

Sad indeed. Ed was one of my first collaborations when I joined Y&R in1960. Working with Ed I knew I had made the right choice of employment.

Ted Storb

What a guy.One thing I’ll never forget is the morning he popped into my (very

small) oYce with his entire retinue when I was just an assistant AD and gavemy writer and me a pep talk to save the Merrill–Lynch account.

Sadly, they don’t make them like Ed anymore.

Woody Swain

Since I’m six thousand miles away, I will not be able to attend Mr. Ney'smemorial.

As a remembrance, I took Ed and his wife from the midst of the groupphotograph taken at the 2010 Y&R Creative Luncheon and made this.

It sums up, for me, all I have heard about this terrific man, having hadonly a slight acquaintance myself.

Denny Tillman

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I really liked and respected him. I first met him in 1959 while workingin the mat room with Dick Calderhead between my Junior and Senior year atPratt Institute. He was a gentleman even to us underlings.

Ron Travisano

I am glad we had a chance to see Ed last June at our annual media alumni luncheon.

Ira Tumpowsky

Sad indeed. One man where the term “giant” would not be used asadvertising hyperbole.

Ed Vick

Ed had a gift for making you feel comfortable in his presence. It’s as ifhis ego dissolved to be replaced with the sheer delight of hearing what youhad to say. No matter how old I get, I still want to be more like him when Igrow up.

Marvin Waldman

Ed was an extraordinary leader—passionate about Y&R, the business, and ethics. He always had an open door for all of us. The door toheaven was certainly open for him.

Bob Wells

Deeply appreciate your sending the news—sad as it is.Worked closely with Ed when I TraYcked the Jell-O brands. I think he

bought me when upon leaving his oYce the first time, I asked about the photoof the small naval vessel on the table by the door.

Al Werben

A true gentleman in every sense of the word, Ed combined businesssavvy with grace and style. We shall not see his like again.

Rest in peace.

Alan Zwiebel

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A LOT TO SHOW FOR A LIFE

Chairman Emeritus, Young & Rubicam (1999–)US Ambassador to Canada (1989–92)

Vice Chairman, Paine Webber Vice Chairman (1986–89) Chairman of the Board, Young & Rubicam (1986–89

CEO, Young & Rubicam (1970–86) President-International, Young & Rubicam (–1970)

Began as account manager, Young & Rubicam (1951)Life trustee, Amherst College

Trustee, Urban League (1976–88) Trustee, Museum of Television and Radio (1982–) Trustee, George Bush Presidential Library (1994–)

Trustee, James A. Baker III Institute for Public Policy at Rice UniversityFounding trustee, Hampshire College (1970)

Member, Advertising Hall of Fame (1987)Honorary Chairman, Advertising Council

Gold Medal, International Radio and Television SocietyMember, Board for International Broadcasting (1983–89)

Chairman, Visiting Committee on Afro-American Studies,Harvard University (1977–84)

Board member, Radio Free Europe (1975–83) Advisory board, Center for Strategic & International Studies (1986–)

Council on Foreign Relations (1974–)Council of American Ambassadors

Honorary degrees: Amherst College, Georgetown School of Business,IONA College, and St. Lawrence University

Ira Tumpowsky told me the news of Ed Ney’s passing. What a flood ofmemories came rushing in, just thinking of Ed Ney and our years at Y&R at 285Madison Avenue.

I can easily picture Ed striding into an elevator, looking at everyone inside,and greeting us with a smile and a “good morning.” He was always so wellgroomed and a bit dashing. I’ve been told that Ed had a thing about shoes andexpected everyone’s to be as neat and polished as his were. People were remindedof this before meetings with him!

Ed really seemed humble and sincere, too. I remember him surprising oneof our older account coordinators at his retirement party. They had known eachother in their early years in advertising. Ed didn’t take the spotlight from thehonored guest and gave him a big hug, too! It was very touching.

Judy Canlon

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EDWARD N. NEYVice President, Contact Supervisor, Y&R 1951

Readers of The Link may be interested to knowthat this newsletter owes its existence to Ed Ney.It was Ed who suggested the idea of a publication

made up of letters from Y&R alums.

That was more than 40 years ago,but the letters and e-mails keep coming,

a testament to the respect and aVection that so many of ushave for the company that Ed did so much to build.

Publisher Mary Alice KennedyEditor John RindlaubArt Director Jim SwanSend communications to <rindlaub@optonline.net>