Edward Fella / April Greiman
description
Transcript of Edward Fella / April Greiman
Ed Fella (born 1938)
is an artist, educator and graphic designer whose work has had an important influence on contemporary typography.
He practiced professionally as a commercial artist in Detroit for 30 years before receiving an MFA in Design from the
Cranbrook Academy of Art in 1987. He has since devoted his time to teaching at the California Institute of the Arts and his own unique self-published work which has appeared in many
design publications and anthologies.
In 1997 he received the Chrysler Award and in 1999 an Honorary Doctorate from CCS in Detroit. His work is in the
National Design Museum and MoMA in New York.
April Greiman (born 1948)
is a contemporary designer. She is recognized as one of the first designers to embrace computer technology as a design
tool starting in 1984 and, to a lesser extent, for introducing the New Wave aesthetic to the United States. Presently, she heads
Los Angeles-based design consultancy Made in Space.
Her work evolved from her graduate education at Kunstgewerbeschule in Basel, Switzerland. As a student of Armin Hofmann and Wolfgang Weingart in the early 1970s, Greiman was not only influenced by the International Style,
but also by Weingart’s introduction to the style later to become known as New Wave, an aesthetic less reliant on the
Modernist heritage. Greiman is credited with establishing the New Wave design style to the US during the late 70s and early
80s.
Prior to the mid-80s, designers shunned computers, viewing them as challenges to the crispness of the International Style. However, Greiman did not feel that this should be a limitation;
rather, she exploited pixelation and other "errors" in digitization as part of digital art.