Edutainment Development Center

Center for the development of Education and Entertainment Technologies

in Lavrion Technological and Cultural Park

Dr. Antonis Livieratos

The Focus

Edutainment?….a form of entertainment designed to

educate as well as to amuse… Example: World Food Power video game

teaches children about the logistical challenges of delivering food aid in a major humanitarian crisis.

"Communicating with children today means using the latest technology" (Neil Gallagher, WFP’s Director of Communications)

The Focus

Why Edutainment?100 to 135 companies of Global Fortune 500 that will adopt by 2012 gaming for learning purposes

Source: The Apply Group

46 million of children are gamers today in the US

Source: NPD Group 4 million of people have played Food Force in the game’s first yearSource: United Nation Food Program

The Target

Why a cluster in Edutainment?

BUSINESS

RESEARCH EDUCATION

In order to enable the development of edutainment activities we need to create a friendly environment were: Culture meets technology Business meets research Education meets

entertainment

Creative Individuals

The Area

Why an Edutainment Center in Lavrion Technology and Cultural Park (LTCP)?

The LTCP is pioneer project of the National Technical University of Athens (NTUA) that undertook the responsibility to transform a 19th century mining complex to a technology and cultural park.

Airport

Lavrion Technology Park

Athens City Center

Cape Sounion

The National Technical University of Athens- rehabilitated soils polluted by the mining activities- rehabilitated the 1/3 of a large ‘Brownfield’- is managing today a technology and cultural park

The Area

LTCP: A monument of industrial architecture open to innovation and the local society

The Area

The Objective

Rehabilitation Project for the creation of a new pole for development in Lavrion Technological and Cultural

Park:“New Technologies in education and entertainment”

The Objective

BUSINESS

RESEARCH EDUCATION

Creative Individuals

The Objective

To create a local competitive advantage by:

Bringing together researchers, scientists and artists to cooperate in the field of edutainment

Orienting research and education towards the needs of the edutainment Industry

Making science and technology more attractive to young people through the development of an up-to-date, attractive, entertaining, pedagogic material and the design of innovative educational programs

Creating synergies with the tourist sector where the territory is strong at

The Actions

Cluster ‘Edutainment’ Infrastructure for TV and Cinema studios Digital projection hall Master's program in “Edutainment technologies” Edutainment Summer Camp for Kids Business Incubation for ‘Creative Industries’

Expected Results

• Developing a new industryA new pole of development in activities that combine culture and technology, research and

industry

• Create a cultural identityEnrichment of local and European cultural identity through the promotion of the area’s

distinguished cultural value

• Boost entrepreneurship Promotion of entrepreneurship through appropriate infrastructure and networking

• Create employmentNew job creation in the field of creative industries

• Increase viabilityDevelopment of self-sustain projects entailing knowledge-intensive activities