EduFairLive - An Online Education Fair

The Next Generation Education Fair, in India

Live on May 27, 20113 – 6 pm

a venture of

Agenda

• Our mission

• What do students want?

• EduFair Live

Features, content, tools -- the experience

What does it mean for you?

Benefits for students and admissions offices

• Sponsorship Opportunities

• About Edufair Live & KKonnect

Our mission

• To reach aspiring students where they are -- online• To broaden access to relevant resources for students

and parents – in smaller towns & cities of India• To create an online platform for students to listen and

interact in real-time with experts and neutral counsellors

• To be a single point source of gathering information from various institutes at their virtual booths through live chat/instant messaging

• To help institutes & universities leverage the best online marketing tools available

New realities of college admissions

• Physical Education College fairs don’t reach everyone

Fairs are limited to major metros & state capitals

Parents are busier than ever

• 99% of institutes’ marketing efforts are ‘push marketing’

All marketing done by the institute is to ‘sell’ –email, SMS, tele-calling, print, TV

Students are wary of responding to institutes sell efforts

What do students want?

• Students want reliable 3rd party ‘information & guidance’ not ‘sales pitch’

• Students want to research the colleges they shortlist

Interact with the counselors

Have a virtual tour of campus

Interact with the current students of the campus

• Unsure of what they want – which course, which city, which college

• More comfortable asking questions online, than in face-to-face interaction

• Today’s students communicate online

Social Media is growing – Facebook, Orkut, Twitter

Spend much more time online than on print and even TV

What is EduFairLive?

• Free event for attendees – students, parents

• Multi-day online event to connect prospective students with colleges and universities in a live, interactive environment

• Live educational sessions about the career opportunities and admission process:

How to choose an institute

How to get the best Educational Loan

Career & Job Prospects in select few sector

• Target to get at least 10,000 students from across India for first event

• First in a series of 2-4 events annually

What does EduFair Live mean for Institutes?

• No risk and low cost way to interact with students – asses interest levels

• Flexible staffing - used by counselors in the office or at home

• Targeting diverse prospective students across geographies

• A partner committed to providing a full service experience

Features of EduFair Live

• Interactive Webinars - keynote presentations from admissions experts, guidance counselors, admissions officers, etc. With moderated, real-time Q&A sessions.

• Virtual booths for college & universities featuring: Electronic brochures and course catalogs

Campus images, PPTs and videos

Real-time IM and chat between students and inst counselors

• Virtual tours, videos, slide presentation that describe a school and its surroundings.

• Scheduled institute-specific presentations by admissions officials.

• A resource center for students and parents.

Webinar Sessions with Live Q&A

Industry experts talk about careers in their field

• How to choose an institute

• Management

• Banking & Finance

• Fashion industry

• Animation & Web Designing

• Engineering

• Media & Journalism

Pre-recorded session with Live Q&A

The benefits of EduFairLive

• For students:

Receive valuable information & guidance from experts

Directly communicate with admission staffs and students live during the event

Search colleges and institutes in an organized way, on their own time, in their preferred manner

Interact with institutes they could not contact (too far; or missed going)

Win Prizes & Scholarships by attending the event


• For colleges/institutes:

Access to detailed reports and measurement on student/visitor activity for your college

Leverage your creative assets

Ability to reach more diverse student audiencethan physical college fairs in the long term:

• Students outside of major metros and state capitals

• Students who can’t afford to travel

• Students outside India


• For Sponsors:

Be part of a unique initiative – connect and interact with youth online

Ability to get top-of-mind amongst students who are prolific buyers

Ability to get important feedback from the youth segment – brand imagery

Leverage your creative assets – ads, promos etc

EduFairLive Main Website

Main Lobby

14

Exhibition Hall

Virtual Booth at EduFairLive

Promotion – Traffic Generation

A robust marketing campaign to attract at least 10,000 students & parents. Programs will include

• E-mail campaign to 10 lac students & parents (10 lacs x 3 shots)

• 50 lac SMS campaign (50 lac x 2 shots)

• Posters at coaching institutes in multiple cities

• Google ad-words & banner advertising (through affiliate)

• Visibility on social network platforms including Facebook, Linkedin & Twitter

• Online PR targeting the key youth demographics

The Organisers

• EduFair Live – an initiative of KKonnect & Prognosyse Services.

• Our Vision: Emerging technologies and behavior will shift media consumption to live, virtual, interactive events.

• Privately funded, based in New Delhi

• Management includes thought leaders in interactive media & marketing

Contact Details

• H-171, Sector 63, Noida (UP)

• Tel: + 91 – 120 – 422 2837, 423 5171

• [email protected], Mobile: 099587 68670



• www.edufairlive.com

Thank You

mailto:[email protected]



http://www.edufairlive.com/

EduFairLive - An Online Education Fair

Education

Transcript of EduFairLive - An Online Education Fair