EDUCATION Year Degree Major Minor Institution€¢ Visual Merchandising & Store Layout 2008-2009...

Jessica Strübel-Curriculum Vita

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Jessica Leigh Strübel 1155 Union Circle #311100 Denton, Texas 76203-5017

940-369-8046 [email protected]

EDUCATION Year Degree Major Minor Institution 2007 Ph.D Consumer Science

Concentration: Fashion Studies Dissertation: The Decline of Music Subcultures: The Loss of Style Meaning and Subcultural Identity.

Social Psychology

The Ohio State University Columbus, Ohio

1999 M.A. Anthropology Concentration: Bio-cultural Anthropology

The Ohio State University Columbus, Ohio

1997 B.A Anthropology, Spanish French Ball State University Muncie, Indiana

ACADEMIC EMPLOYMENT Dates Position Institution Courses/Responsibilities 2014-present

Assistant Professor

University of North Texas, College of Merchandising, Hospitality & Tourism Denton, Texas

• Fashion Theory and Trend Analysis • Survey of Historic and

Contemporary Apparel • Global Study Tour (Paris, London,

Scotland) • Product Development I

2010-2014 Lecturer University of North Texas, College of Merchandising, Hospitality & Tourism Denton, Texas

• Advanced Merchandising Applications

• Consumer Theory • Fashion Theory and Trend Analysis • Hot Topics & Cool Trends • Introduction to Apparel

Merchandising • Merchandising Strategies • Service Excellence • Socio-Cultural Analysis of Dress • Global Discovery: London & Paris • Survey of Historic and

Contemporary Apparel • Global Study Tour (Paris &

London)

2009-2010 Adjunct Instructor

University of North Texas, College of Merchandising, Hospitality &

• Fashion Theory and Trend Analysis • Merchandising Strategies


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Tourism Denton, Texas

2009-2010 Instructor Wade College, Fashion Merchandise Marketing Dallas, Texas

• Business Law • Consumer Behavior • Retail Management • Sales & Promotion • Textile Science • Visual Merchandising & Store

Layout 2008-2009 Instructor

Berkeley College, Department of Fashion Management and Marketing New York, New York

• Advertising & Promotions • Fashion Forecasting • Introduction to Fashion Business • Product Development • Retail & Channel Management • Secondary Manufacturing &

Fashion Operations • Visual Merchandising

2006-2007 Lecturer The Ohio State University, Department of Consumer Science

• Fashion, the Body, and Popular Culture

2006-2007

Adjunct Instructor

Columbus College of Art and Design, Department of Fashion Columbus, Ohio

• Fashion Retail Merchandising

2002-2005 Graduate Teaching Associate

The Ohio State University, Department of Consumer Science Columbus, Ohio

• Aesthetics of Appearance • Fashion, the Body, and Popular

Culture • Professional Development • Twentieth Century Fashion

2003-2004 Graduate Research Assistant

The Ohio State University, Department of Consumer Science Columbus, Ohio

• Responsible for the intake of donations, preparing the garments for placement in the collection, accessioning and cataloguing items into the database, responsible for all loans to and from the collection, responsible for repair of damaged garments, assisted in setting up the annual exhibition, and personally responsible for two smaller exhibitions on campus (Feathered Hats exhibit, and the Asian Awareness Month exhibit)


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RELATED FASHION/MERCHANDISING/MARKETING EXPERIENCE October 22- 26, 2012 Visiting Curator (Exhibition)

University of North Texas: North Gallery Get your gele on: Nigerian dress, diasporic identity, and translocalism

• NTTV interview on October 24, 2012 about the exhibition

2011-Present

Reviews Editor, Fashion, Style & Popular Culture Journal Fashion, Style & Popular Culture is concerned with style, fashion, clothing, design, and related trends, as well as appearances and consumption as they relate to popular culture

• Guest Editor for Special Issue on Music and Fashion published June 2014

2010-Present Review Board Berg Publishers, London, England Responsibilities: review books on popular culture and fashion, and music and fashion

2009-2013 Review Board European Association of Consumer Research Responsibilities: review articles on ethnicity, culture, popular culture and consumer behavior

2009-2012

Merchandiser Dallas Diamond Center, Dallas, Texas Responsibilities included visual merchandising, sales and marketing, merchandise planning, and budgeting

2008-2009

Merchandiser Border Books, Ft. Lee, New Jersey Responsibilities included, but not limited to visual merchandising, sales, and inventory management

2007 Merchandiser Principessa, Columbus, Ohio Responsibilities included, but not limited to visual merchandising, sales, buying,

1997-1998

Graduate Administrative Associate

The Ohio State University, Department of Chemistry Columbus, Ohio

• Responsible for design of chemistry graphics and maintaining a test database for chemistry faculty.

• Basic office duties for chemistry graduate faculty and the department chair.


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personal shopper, processing shipments, and inventory management

2007-2008

Supervisor/Merchandiser Chocolate Café: South Bend Chocolate Company, Columbus, Ohio Responsibilities included, but not limited to visual merchandising, sales, marketing, supervising employees, and purchases

2006-2007 Community Outreach Coordinator Zusman Jewish Community Hospice, Columbus, Ohio Responsibilities included, but not limited to volunteer training, patient translation and interpretation, outreach and marketing

October 2005- March 2006

Visiting Curator (Exhibition) Columbus College of Art and Design Bling: Sampling Hip Hop Fashion and the Urban Aesthetic

2001-2002 Merchandiser Gap Inc./Banana Republic, Columbus, Ohio Responsibilities included, but not limited to visual merchandising, sales, personal shopping, and inventory management

FUNDING (Awarded) Date Award Amount 2014 Target Campus Grant

Grant was used to implement a case study, Meeting the Needs for Changing Demographics, for senior capstone class

$3,000

2014 UNT Mentoring Micro Grant The Grant was use to work with my academic mentor, Dr. Joseph Hancock for a semester.

$1,108.00

2014 Transformative Instructional Initiative (TII) Fellowship

$500

2013, July

Target Campus Grant Money was used to implement a case study, Meeting the Needs for Changing Demographics, for senior capstone class

$4,000

2012, August

Target Campus Grant Money was used to implement a case study, Connecting with Multicultural Shoppers, for senior capstone class

$4,000

2012, May

Transformative Instructional Initiative (TII) Fellowship Participated in a Community of Practice to redevelop Survey of Historic Costumer course. The program provides support for faculty to enrich their courses through innovative instructional design. Recognized as a Global Learning Faculty Scholar in the Transformative Instruction Initiative

$2,000


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2005 Lucy B. Sibley Graduate Research Award The Ohio State University

$1,000

2004 Costume Society of America Adele Filene Student Presenter Grant Award used to present a paper at the Region III Costume Society of America, St. Louis, MO.

$500

FUNDING (Not Awarded) Date Award Amount 2016 National Institute of Health (NIH) Grant. National Institute on Deafness and

Other Communication Disorders (NIDCD), Assessing Adoption Intent of Audiological Services and Technologies in Impaired Listeners ($275,000) Role: Senior Personnel

Not Funded

2015 National Institute of Health (NIH) Grant Assessing Adoption Intent of Audiological Services and Technologies in Impaired Listeners (February 2015) Role: Senior Personnel ($1.5 million)

Not Funded

2015 American Speech-Language-Hearing Foundation: 2015 New Century Scholars Research Grant (April 2015). Assessing the Impaired Listener's Perception and Motivation Towards Hearing Healthcare Role: Senior Personnel

Not Funded

2015 UNT Mentoring Micro Grant ($1,575)

Not Funded

2014 Scholarly and Creative Activity Award UNT Office of Research and Economic Development Perfect bodies: The effects of body image dissatisfaction on consumer behavior within the gay population.

Not Funded

2013, February

FY2014 Research Opportunity Grant (ROP) ($4,000) ‘Bout time! Renegotiating the Body in Roller Derby

Not Funded

2012 Learning Enhancement Grant Exhibition: Get your gele on: Nigerian dress, diasporic identity, and translocalism

Not Funded

2011, September

Corning Incorporated Foundation Exhibition: Get your gele on: Nigerian dress, diasporic identity, and translocalism

Not Funded

2011, September

Humanities Texas Exhibition: Get your gele on: Nigerian dress, diasporic identity, and

Not Funded


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translocalism

2011, March

The Cornell Center for Behavioral Economics in Child Nutrition Programs Small Grants Program Connors, P. Henry, L., Burnsed, K.A., & Strubel, J. Promoting healthy meals by levering color as a fruit and vegetable choice point

Not Funded

2011, March

2011 Research Enabling Grant (REG) Burnsed, K.A., & Strubel, J. An analysis of consumer color preferences and associations with sports teams

Not Funded

RESEARCH MODEL


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PUBLICATIONS JOURNAL ARTICLES (REFEREED) *my contribution to the article Strubel, J. & Petrie, T. (accepted). Love me Tinder: Body Image, Self-objectification and Hook-up Sites. Body Image. (First author, International journal, double blind peer review; % Contribution: *50/50; Journal Impact Factor= 2.804) Burnsed, K.A., Strubel, J. & Moody, M., (2016). Home furnishings expenditures: U.S. generational cohort differences. International Journal of Sales, Retailing, & Marketing, 5(2), 88-101. (Second Author, International journal, double blind peer review; % Contribution: 50/*45/ 5 Journal Acceptance Rate= 40%). Strubel, J., Petrie, T., & Pookulangara, S. (2016).“Like” me: Shopping, self-display, body image and social networking sites. Psychology of Popular Media Culture, 5(4). doi: http://dx.doi.org/10.1037/ppm0000133 (First author, National journal, triple blind peer review; % Contribution: *50/49/1)


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• (Reviewer Comment) “The research presented here is well-conceptualized, executed, and presented. I have a couple of suggestions for revisions for the manuscript, but I recommend publication of the manuscript pending completion of revisions.”

• (Reviewer Comment) “The article is well written and clearly represents a significant piece of work. It seems as the enthusiasm for and beliefs about the mechanism of influence are driving the narrative.”

Strubel, J. & Petrie, T. (2016). The clothes make the man: The relation of sociocultural factors and sexual orientation to appearance and product involvement. Journal of Retailing and Consumer Services, 33, 1-7. (First author, International journal, double blind peer review; % Contribution: *50/50)

• (Reviewer Comment) “I reiterate my general appreciation after reading the revised manuscript: the paper deals with a psychologically and sociologically highly interesting topic and it is an enjoyable read.”

Strubel, J., Burnsed, K.A., & Brandon, L. (2016). Gearing up for the re-evolution: Furnishings and home accents exhibit retro-futurism via Steampunk. International Journal of Sales, Retailing, & Marketing, 5(1), 14-26. (First author, International journal, double blind peer review; % Contribution: *50/45/5; Journal Acceptance Rate= 40%). Strubel, J. & Josiam, B. (2016). Renegotiating gender through dress in Bollywood: The new Indian woman. Fashion, Style, and Popular Culture Journal, 3(3), 311-323. (First author, International journal, double blind peer review; % Contribution: *90/10; Journal Acceptance Rate= 60%). Strübel, J., & Petrie, T. A. (2016). 'Bout time! Renegotiating the body in roller derby. Sex Roles, 74(7), 347-360. doi:10.1007/s11199-015-0490-0 (First author, National journal, double blind peer review; % Contribution: *50/50; Journal Impact Factor= 2.067; Citations= 1)

• (Reviewer Comment) “Well written - thanks!! Very interesting work in a fascinating micro-culture of Roller Derby.”

Strubel, J., & Burnsed, K.A. (2015). Product alternatives used in the diamond decision making process: Variations across ethnic categories. Clothing Cultures, 2(1), 91-110. (Refereed, First Author, International Journal; % Contribution: *50/50; Journal Acceptance Rate= 60%) Strubel, J. (2014). Victorian gear heads and locomotive zealots: Vicarious nostalgia and retro-futurism of the Dieselpunk and the Steampunk subcultures. Fashion, Style, and Popular Culture Journal, 1(3), 375-391. (Refereed, Sole author, International Journal; Journal Acceptance Rate= 60%; Citations = 1) Strubel, J., Pookulangara, S., & Murray, A. (2013). Musical identity online: A “netnographic” perspective of online communities. International Journal of Costume and Fashion, 13 (2), 15-29. (First Author, International Journal, triple blind peer review; % Contribution: *60/30/10; Citations = 1) Strubel, J. (2012). Get your gele on: Nigerian dress, diasporic identity, and translocalism. Journal of Pan-African Studies, 4(9), 36-53. (Sole Author, International Journal; Journal Acceptance Rate= 30%; Citations =6).


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Strubel, J. (2011). Gender performativity & self-perception: Drag as masquerade. International Journal of Humanities and Social Sciences, 1(13), 12-19. (Sole Author, International Journal; Journal Acceptance Rate= 25-35%; Citations = 5). CHAPTERS IN EDITED BOOKS Strubel, J. (2014). African headwraps. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.5-7). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Dashiki. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp. 97-98). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Gele. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.129-130). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Kente Cloth. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.174-177). . Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Mexican pointy boots. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.196-197). . Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Shtreimel. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp. 268-270). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Tallit. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.281-283). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Tzitzit. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp. 294-296). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) Strubel, J. (2014). Yarmulke. In M. Strauss & A. Lynch (Eds.), Encyclopedia of ethnic clothing in the United States (pp.306-307). Lanham, Maryland: AltaMira Press. (Sole author; Refereed) EDITED ISSUES OF JOURNALS


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Hancock, J.H., Strubel, J. Nishida, K, and Peirson-Smith, A. (in progress). Global Fashion: Media, Consumption, and Technology [Special issue]. Journal of Popular Culture. Strubel, J. (Guest Editor). (2016). Exhibiting Masculinity [Special issue]. Critical Studies in Men’s Fashion, 3(2), 61-62.

Strubel, J. (Ed.). (2015). Music & Fashion [Special issue]. Fashion, Style, & Popular Culture, 2(2), 171-173. MANUSCRIPTS IN REVIEW Strubel, J. & Petrie, T. Perfect bodies: The relation of gay men’s body image to their consumer behaviors. Manuscript submitted to Psychology & Marketing. RESEARCH IN PROGRESS Strubel, J., and Petrie, T. Psychosocial Functioning Among Male and Female Tinder Users. Manuscript in preparation. Strubel, J., and Petrie, T. The Most Swipeable You: Self-Perception and Psychological Well-being in the Tinderverse. Manuscript in Preparation. Strubel, J., and Petrie, T. Sexual Orientation and Disordered Eating: Relation to Men’s Psychosocial Well-Being. Manuscript in Preparation. Parent, M. & Strubel, J. Economic impact of sport supplement use. Data Collection in progress. Strubel, J., and Petrie, T. Appearance Enhancing Drug Usage, Sexuality, and Psychological Health in Men. Manuscript in preparation. Kinley, T., & Strubel, J. Impression Formation of Male and Female Gen Y Students Wearing Eye Glasses or Hearing Aids (Pretest) Manuscript in preparation. CONFERENCE PROCEEDINGS & PRESENTATIONS Strubel, J., and Petrie, T. The Most Swipeable You: Self-Perception and Psychological Well-being in the Tinderverse. Paper to be presented at the Fashion and Media Symposium, Philadelphia, PA, October 12-14, 2017. (Full Paper: Refereed; % Contribution: *50/50) Jones, D., Strubel, J., and Petrie, T. Skin deep: Appearance orientation and social acceptance among tattooed females. Paper to be presented at the Fashion and Media Symposium, Philadelphia, PA, October 12-14, 2017. (Full Paper: Refereed; % Contribution: 75/*20/5)


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Strubel, J., and Petrie, T. Psychosocial Functioning Among Male and Female Tinder Users. Paper to be presented at the 2017 Annual Convention of the American Psychological Association, Washington D.C., August 2-6, 2017. (Full Paper: Refereed; % Contribution: *50/50) Strubel, J., and Petrie, T. Sexual Orientation and Disordered Eating: Relation to Men’s Psychosocial Well-Being. Paper to be presented at the 2017 Annual Convention of the American Psychological Association, Washington D.C., August 2-6, 2017. (Full Paper: Refereed; % Contribution: *50/50) Strübel, J., & Brandon, L. Furnishing the body and fashioning the home. Paper to be presented at the 2017 Annual Conference of the Popular Culture Association, San Diego, CA. April 12-15, 2017. (Full Paper: Refereed; % Contribution: *50/50) Strubel, J., and Petrie, T. Appearance enhancing drug usage, sexuality, and psychological health in men. Paper presented at the 31st Annual Association for Applied Sport Psychology, Phoenix, AZ, September 28-October 1, 2016. (Full Paper: Refereed; % Contribution: *50/50) Strubel, & Petrie, T. Love me Tinder: Body image and psychosocial functioning among men and women. Paper presented at the 2016 Annual Convention of the American Psychological Association, Denver, CO, August 4-7, 2016. (Full Paper: Refereed; % Contribution: *50/50)

• Selected for highlight to the media via a press release that was released during the APA convention. • The APA public affairs office distributed a news release and at least 62 media outlets.

Burnsed, K.A., Strubel, J. & Moody, M., Home furnishings expenditures: U.S. generational cohort differences. Paper presented at the 2016 American Marketing Association/American Collegiate Retailing Association Conference, New York, NY, April 13-16, 2016. (Full Paper: Refereed; % Contribution: 50/*45, 5) Strubel, J. Painted bodies: reclaiming the body through tattoos. Paper presented at the 2016 Annual Conference of the Popular Culture Association, Seattle, WA. March 21-25, 2016. (Sole Author; Full Paper: Refereed) Strubel, J. & Petrie, T. Perfect bodies: The relation of gay men’s body image to their consumer behaviors. Paper presented at the 2016 American Marketing Association/American Collegiate Retailing Association Conference, New York, NY, April 13-16, 2016. (Full Paper: Refereed; % Contribution: *50/50) Strubel, J. & Petrie, T. Men's body satisfaction, appearance, sexuality, and brand commitment. Paper presented at the 2015 Annual Convention of the American Psychological Association, Toronto, Canada, August 6-9, 2015. (Full Paper: Refereed; % Contribution: *50/50) Pookulangara, S., Strubel, J., Kinley, T., & Petrie, T. Twitter versus Instagram: Influence of social. Paper presented at the 2015 EIRASS Conference in Montreal, Canada, July 27-30, 2015. (Full Paper: Refereed)


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Hart, R., & Strubel, J. The rise of Twee tribes in the technology age. Paper presented at the 2015 Annual Conference of the International Popular Culture Association, Reykjavik, Iceland. July 22-25, 2015. (Full Paper: Refereed) *Co-authored with a student Greenidge, G., & Strubel, J. The impact of luxury brand attributes on Caribbean and African American consumers. Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy. July 25-28, 2015. (Full Paper: Refereed) *Awarded Best Paper *Co-authored with a student Brown, C., & Strubel, J. Female gamer fashion nonexistent or just in hiding? A study of body image and fashion involvement. Paper presented at the 2015 Annual Conference of the Popular Culture Association, New Orleans, LA. April 1-4, 2015. (Full Paper: Refereed) *Co-authored with a student Strubel, J. & Josiam, B. Renegotiating gender through dress in Bollywood: The new Indian woman. Paper presented at the 2015 Annual Conference of the Popular Culture Association, New Orleans, LA. April 1-4, 2015. (Full Paper: Refereed; % Contribution: *90/10) Strubel, J., Petrie, T, & Pookulangara, S. “Like” me: Shopping, self-display, body image and social networking sites. Paper presented at the American Marketing Association/American Collegiate Retailing Association Second Trienneial Conference, Miami, Florida. March 4-7, 2015. (Abstract: Refereed; % Contribution: *50/49/1) Higgins, K., Kinley, T., Crutsinger, C., & Strubel J. Consumer compulsive buying and hoarding in a world of fast fashion. Paper presented at the 2014 ITAA Annual Conference, Charlotte , North Carolina. November 12-16, 2014. (Full Paper: Refereed) *Student Thesis

Strubel, J., & Brandon, L. Gearing up for the re-evolution: Furnishings and home accents exhibit retro-futurism via Steampunk . Paper presented at the American Collegiate Retail Association (ACRA) 2014 Annual Conference, Dallas, Texas. March 26-29, 2014. (Full Paper: Refereed; %Contribution: *50/50) Strubel, J., & Petrie, T. ‘Bout time! Renegotiating the body in roller derby. Paper presented at the 2014 Annual Conference of the Popular Culture Association Conference, Chicago, Illinois. April 16-19, 2014. (Abstract: Refereed; %Contribution: *50/50) Strubel, J. & Pookulangara, S. The evolution of styletribes: A netnographic analysis. Poster presented at 2013 ITAA Annual Conference, New Orleans, LA. October 15, 2013 - October 18, 2013. (Full Paper: Refereed; % Contribution: *60/40) Strubel, J., Pookulangara, S., & Murray, A. Musical identity online: A “netnographic” perspective of fandom. European Institute of Retailing and Services Studies (EIRASS) for the 2013 Conference, Philadeplphia, PA.


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(Full Paper: Refereed; % Contribution: *60/30/10) *Student is third-author. Strubel, J. “He put a feather in his hat and called it…macho?”: A survey of the Mexican dandy. Paper presented at the 34th Annual meeting of the Southwestern/Texas Popular Culture Association Conference, Albuquerque, NM. Panel Chair of Fashion, Appearance, and Consumer Identity. February 2013. Strubel, J. Victorian gear heads and locomotive zealots: Vicarious nostalgia and retro-futurism of the dieselpunk and the steampunk subcultures. Paper presented at the 33rd Annual meeting of the Southwestern/Texas Popular Culture Association Conference, Albuquerque, NM. Panel Chair of Fashion, Appearance, and Consumer Identity. February 2012. Strubel, J. Get your gele on: Nigerian dress, diasporic identity, and translocalism. Paper presented at the National meeting of Popular Culture Association Conference, San Antonio, TX. April 2011. Strubel, J. Gender performativity & self-perception: Drag as masquerade. Paper presented at the meeting of Fashion in Fiction: The dark side Conference, Drexel University, Philadelphia, PA. October 2011 Strubel, J. We are family: Tales of the Columbus queens. Paper presented at the meeting of the Southwestern/Texas Popular Culture Association Conference, Albuquerque, NM. Panel Chair for Fluidity & Queer Identities. February 2010. Strubel, J. You try so hard to look like you really don’t care. you must be Emo: The commodification of the anti-consumer aesthetic. Paper presented at the 2007 Mid-Atlantic Popular Culture Association Conference, Philadelphia, PA. November 2007 Strubel, J. Musical inspirations on contemporary fashion: A content analysis. Paper presented at the 2007 National Popular Culture Association/American Culture Association, Boston, MA. April 2007 Strubel, J. The decline of music subcultures: The loss of style meanings and subcultural identity. Paper presented at the 2006 National Popular Culture Association/American Culture Association, Atlanta, GA. November 2006. Strubel, J. Creativity and fashion trends in the punk subculture. Paper presented at the Region III Costume Society of America, St. Louis, MO. November 2004. ACADEMIC VOLUNTEER EXPERIENCE/SERVICE Date Event or Organization November 16, 2016

UNT Libraries’ “UNT Speaks Out” Series Appearance and Consumer Behavior: Self-Concept and Why We Buy Invited speaker to talk about my research on body image.

Fall 2015-Present

McNair Scholar Faculty Mentor Committee, The McNair Scholars Program is a highly competitive program funded by the U.S. Department of Education to prepare university juniors and seniors who are low-income, first generation, and/or underrepresented in graduate education for doctoral education.

• Responsible for interviewing and selecting the new scholars.


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September-June 2014

Faculty Mentor, Independent Student Mentorship, Friendswood High School: Friendswood, Texas Acting as a mentor to High School Senior, Taylar Gomez, on her project, which is a part of the Performance Standards Pilot. A goal of the project is that participating students experience real-life, complex explorations and produce a final project that is comparable to a product produced by a professional in the field. As the guide with that kind of experience, the mentor has a responsibility and a special role to play in the development of the student.

May 2013-Present

Study Abroad Program Responsible for the development of a European Study Aboard Tour. The program presents an overview of the European fashion and apparel industry with special emphasis on costume history and fashion trend analysis specifically in Paris, France, London, England, and Edinburgh, Scotland. This course covers a concentrated overview of developments in 20th century fashion and the relationships between the movements in art, design, and popular culture.

April 12, 2013

University Forum on Teaching and Learning (UFTL) Broadening the Scope of Learning to the World: Making Global Connections Guest speaker and poster presenter. UFTL a one-day annual event that enables faculty, graduate teaching fellows, and staff involved in supporting teaching and learning to share ideas and practices that focus on instructional strategies designed to motivate and engage learners, promote critical thinking skills, and better prepare students for life and work in the 21st century.

Fall 2012- 2014

Faculty Mentor, University of North Texas Chabad Student Group Chabad Student Group fosters a familial environment, emphasizing tradition and Jewish unity with the goal is to create a place where every Jewish student, from any background and affiliation, feels welcome and accepted. Chabad focuses on the individual as well as the collective and promotes active involvement in all things Jewish, as it encourage young Jews to form intra-religious relationships and enhance their Jewish identities. The Chabad Jewish Student Center was founded to serve the religious, educational and social needs of the Jewish students at the University of North Texas and Texas Women’s University Jewish communities.

Fall 2012-2013

Faculty Mentor, CMHT International Serve as a faculty mentor for International students in the college and as a liaison for non-international students to introduce them to a variety of international opportunities within the merchandising field and beyond.

April 2012 Judge, Merchandising Inc. Spring Fashion Show Judged the Flashin’ Back in Fashion show. I also created the judging rubric for the show, and recruited Jan Strimple, Dallas area premiere fashion event producer, as a celebrity judge.

2011-2014 Faculty Mentor, Method Seven Magazine This is a recently formed (and university approved) student organization whose goal is to create a publication that promotes and encourages interest in fashion-related activities within the University community.

2011- Founder, Jewish Faculty Association


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Present With the assistance of Dr. Richard Golden (Director of the Jewish Studies Program) an organization was formed for UNT Jewish faculty, which allows faculty members get involved in Jewish life on campus, and provide a forum for discussion of issues affecting Jewish faculty. We are also working on creating a collaboration between the Jewish Studies program and the School of Merchandising and Hospitality Management by creating a course that focuses on Jewish and Israeli popular and material culture, especially dress. This course would be open to SMHM students and Jewish Studies students.

August 22, 2011

Guest Speaker for Tarrant County Community College Professional Staff Support Day Spoke at three sessions (Hot Topics and Cool Trends in Fashion) with TCCC faculty about the School of Merchandising and Hospitality Management at UNT, specifically about contemporary fashion industry trends.

Fall 2010-present

Career Connection Created a connection between Hot Topics, Cool Trends (now Product Development I) students and Jan Strimple (of Jan Strimple Productions in Dallas) for her informal internship opportunities every semester. These informal internships provide students with invaluable experiences in the fashion production field and helps with networking within the Dallas fashion scene.

November, 8, 2010

Guest Speaker for SMHM International Spoke to SMHM International students about American popular culture and fashion at a SMHM semester meeting.

October 20, 2010

Guest Speaker for Victory Hall Dormitory (Organized by SMHM Advising Office) Spoke with residents at Victory Hall Dormitory at UNT to discuss the psychology of fashion and the UNT Merchandising program. The talk was targeted at residents in the hall who were interested in fashion.

2010- Present

Faculty Mentor/Member University of North Texas Hillel

November 2007

Guest Speaker, Antoinette Westphal College of Media Arts and Design Drexel University, Philadelphia, PA Lecture: Fashion, Music, & Identity

PROFESSIONAL AFFILIATIONS Date Organization 2014-Present 2014- Present

Member of the American Psychological Association Member the American Collegiate Retailing Association

• Track Chair for Consumer Psychology & Consumer Behavior


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2009-2013 Member of the Association for Consumer Research

2009-2013 Executive member of Fashion Group International

2005-present Popular Culture Association • National Popular Culture Association Area Chair of Fashion, Style,

Appearance, Consumption & Design (2014-Present) • Southwest/Texas Regional Area Chair of Fashion, Appearance, & Consumer

Identity (2009-2014)

2004-Present Member, The Costume Society of America

2005-2007 2013-Present

International Textiles and Apparel Associations • Public Relations Committee (member)

Lifetime Member Member of Lambda Alpha: Anthropology Honor Society UNIVERSITY SERVICE Date Service Activity/Organization Position Fall 2014- Present Fall 2014- 2017 Fall 2016-present

University Faculty Senate; Group V Faculty Participation in Governance Committee Executive Committee

Senator Member Member

Fall 2017-2019 Committee on the Status of Women

Member

Fall 2016- 2019 University Undergraduate Curriculum Committee

Member

Spring 2015; Fall 2015; Spring 2016

UNT Core Curriculum Scoring Committee Faculty Member

Fall 2015-Present McNair Scholar Faculty Mentor Committee

Member

Fall 2012- Present University Faculty Senate Mentor Committee (Chair 2012-2014)

Member

Spring 2013; Spring 2014

University Mentoring Grant Review Team

Member

Spring 2013 Development of University Core Class- MDSE 3370 Fashion Theory and Trend Analysis

Course Designer

COLLEGE SERVICE Date Service Activity/Organization Position Fall 2014-present Spring 2014

Graduate Committee Reviewed 2014 Nicholas and Anna Ricco Ethics Awards Scholarship Competition Applications for CMHT

Member


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Fall 2012-2014 Research Committee, College of Merchandising, Hospitality, & Tourism, UNT

Member

Fall 2011-Spring 2012 Faculty Committee, College of Merchandising, Hospitality, & Tourism, UNT

Member

Fall 2010-Spring 2011 Undergraduate Committee, College of Merchandising, Hospitality, & Tourism, UNT

Member

Spring 2010 Curriculum Development Committee, Fashion Merchandise Marketing, Wade College. Developed four courses for the proposed 4-year program that is now in place

Member

Fall 2008- Spring 2009 Curriculum Development Committee, Department of Fashion Management and Marketing, Berkeley College

Member

DEPARTMENT SERVICE Date Service Activity/Organization Position Fall 2013 Faculty Search Committee

(Product Development Lecturer Position)

Member

Spring 2013 Product Development Track Development Committee

Member

Spring 2013 MDSE 4660 Coordinator

Coordinator

Fall 2010 NRF Student Selection Committee

Member

Fall 2010-Present Merchandising Division Liaison for Costume Society of America

Fall 2010-Present Merchandising Division Liaison for Popular Culture Association

Fall 2010-Present Merchandising Division Liaison for Fashion Group International

UNDERGRADUATE MENTORING & ADVISING Date Mentoring Project/Activity Spring 2016 Matthew Blair, Undergraduate Mentor

Independent career mentoring

Spring 2016 Tre’vell Holgate, Undergraduate Research Mentoring

Spring 2016 Whiteney Warren, Undergraduate Research Mentoring

Spring 2016 Sienna Stone, Undergraduate Research Mentoring

Spring 2016 Khalil Chambers, Undergraduate Research Mentoring


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Summer 2016 Kristin Stone, Undergraduate Research Mentoring

Economic impact of sport supplement use

Spring 2016 Rose Kuo and Joshua Melgoza 2016 CMHT Undergraduate Research Competition: Taiwanese consumers *Won first place

Spring 2016 Julia Thronson, Undergraduate Research Mentoring 2016 CMHT Undergraduate Research Competition: Men and body image

Fall 2015-Present Navya Kaur, Terry Scholar, Undergraduate Research Mentoring Impression formation of male and female gen y students wearing eye glasses or hearing aids (pretest) with Dr. Tammy Kinley

Fall 2015-Present Andrew Goodwyn, Undergraduate Research Mentoring Appearance enhancing drug usage, sexuality, and psychological health in men.

Fall 2014 Rachel Hart, Undergraduate Research Mentoring Special Topics: The rise of twee tribes in the technology age Paper presented at the 2015 Annual Conference of the International Popular Culture Association, Reykjavik, Iceland. July 22-25, 2015.

Summer 2014 Haley Pittman, Undergraduate Research Mentoring Special Topics: Feminist theory and dress behavior in contemporary diy punk

Spring 2014

Vincent Garza, Undergraduate Research Mentoring Special Topics: The influence of social media on the pre-purchase decisions of college fraternity fashion

Spring 2014

Sally Wu CMHT Undergraduate Research Competition: Cabaret

Spring 2014

Cory Simmons CMHT Undergraduate Research Competition: Bronies

Spring 2013 Shelbi Librach & Faith Kindervag CMHT Undergraduate Research Competition: Deathrock Goth *Won first place

Fall 2012-Spring 2014

Erilyn Daley Honor’s College Undergraduate Research/Thesis Advisor: The emergence of goth aesthetics in mainstream fashion

Fall 2012 Avery Davis, B.S. Merchandising Advising for exhibition: Get your gele on: Nigerian dress, diasporic identity, and translocalism


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Fall 2012-Present ACCESS Mentor for Emerald Eagle Scholars (Group focused mentoring)

Spring 2012-present Celeste Graham McNair Scholar committee member: Color me black: The African American female body as a political canvas from 1957-1973

Spring 2012 Janelle, Hora, Queenie Nguyen, Katie Pieper, Cristal Santollo, & Adriana Solis CMHT Undergraduate Research Competition: Tribal: fashion trend analysis

Spring 2012 Michelle Crow CMHT Undergraduate Research Competition: Visual, verbal, and racial symbols communicated through the media of the hipster aesthetic

Fall 2011 Kristen McKee Honor’s College Undergraduate Research: Delineating styles of costume and home furnishings

Fall 2011-Fall 2012 Amanda Tremillo Emerald Eagle Scholar Mentor at UNT


Shelbi Kennamer Emerald Eagle Scholar Mentor at UNT


Sheree Church, B.A. Fashion Design Non-paid, non-credit advising for exhibition: Get your gele on: Nigerian dress, diasporic identity, and translocalism

• Student assisted with the exhibition by helping locate and accession garments, exhibit layout, and styling

Spring 2011 Eko Taker, B.S. Merchandising

Honor’s College Undergraduate Research: A history of women’s active sportswear

Spring 2011 Jennifer McElroy, B.S. Merchandising Honor’s College Undergraduate Research: Women’s religious dress in modern society: Faith-based dress or free will to choose what to wear?

GRADUATE MENTORING & ADVISING Date Mentoring Project/Activity Fall 2016-Present

Domenique Jones, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Skin deep: Appearance orientation and social acceptance among tattooed females

Fall 2016-Present

Alexandra Leafu, M.S. Merchandising Thesis Advisor: *at proposal stage

Fall 2016-Present

John Barnes, M.S. Behavior Analysis Master’s Thesis External Committee Member


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*at proposal stage

Spring 2015

Kyla Moore, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Inked to perfection: College-aged females, body satisfaction, and tattoo behavior

Fall 2014

Courtney Brown, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Female gamers: Using games to hide who they are or express who they are. a study into female body image.

Fall 2014

Jessica Salazar, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Effects of the consumer change to online shopping on fashion retailers

Fall 2014

Giselle Greendige, M.S. Merchandising Problem in Lieu of Thesis (PILOT): The impact of luxury brand attributes on Caribbean and African American consumers Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy. July 25-28, 2015. *Awarded Best Paper

Fall 2013 Jessica Burton, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Appearance and authenticity: Consuming nostalgia through tribute bands.

Fall 2013, Spring 2014

Hannah Hillaker, M.S. Merchandising Problem in Lieu of Thesis (PILOT): ‘Bout time! Renegotiating the body in Roller Derby

Fall 2013 Gulin “Eva” Gelogullari, M.A. Radio, TV and Film & Women's Studies (Minor) Special Topics in Historic Costume: Forty Cups

Fall 2013-2014 Kathleen Higgins, M.S. Merchandising Master’s Thesis Committee Member: Consumer compulsive buying and hoarding in a world of fast fashion

Fall 2013-2014

Gulin “Eva” Gelogullari, M.S. Radio, Television & Film Master’s Thesis Committee Member; Examination of women’s representation in the fashion industry and media through the fashion films

Spring 2013 Amber Murray, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Musical identity online: A "netnographic" perspective of fandom.

Fall 2012

Erin Chaney, M.S. Merchandising Problem in Lieu of Thesis (PILOT): ‘Bout time! Renegotiating the body in Roller Derby and Appearance and authenticity: Consuming nostalgia through tribute bands.

Fall 2012 Deborah Ochoa, M.S. Merchandising Problem in Lieu of Thesis (PILOT): “He put a feather in his hat and called it…macho?”: A survey of the Mexican dandy


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Spring 2012 Ashley Williams, M.S. Merchandising

Faculty mentor for College of Merchandising, Hospitality, and Tourism teaching practicum.

Spring 2012 Lindsey Willis, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Sartorial behavior: An introduction to dress theory and analysis

Spring 2012 Jessi Meier, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Victorian gear heads and locomotive zealots: Vicarious nostalgia and retro-futurism of the Dieselpunk and the Steampunk subcultures, and Tribute bands: Dress and authenticity

Fall 2011

Andrea Anderson, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Sartorial behavior: An introduction to dress theory and analysis and Evaluation of product alternatives used in the decision making process of diamond purchases: Variations across ethnic categories

Fall 2011 Devin Parker, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Victorian gear heads and locomotive zealots: Vicarious nostalgia and retro-futurism of the Dieselpunk and the Steampunk subcultures

Summer 2011 Danielle Micun, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Evaluation of product alternatives used in the decision making process of diamond purchases: Variations across ethnic categories

Summer 2011 Vanisha Lewis, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Sartorial behavior: An introduction to dress theory and analysis and Get your gele on: Nigerian dress, diasporic identity, and translocalism

Spring 2011 Mayra Gutierrez, M.S. Merchandising Problem in Lieu of Thesis (PILOT): Get your gele on: Nigerian dress, diasporic identity, and translocalism

PROFESSIONAL DEVELOPMENT Date Event February 3, 2017

Pathway to Tenure and Promotion for Tenure-System Faculty, hosted by the Provost’s Office and the Office for Faculty Success.

Summer 2016

Association of College and University Educators (ACUE). Certificate in Course in Effective Teaching Practices, which prepares college educators to use the research-based techniques shown to help students succeed.

March 19, 2013

UNT Consumer Experiences in Digital Environments Research Cluster Retreat (CEDE) Research Retreat Presented paper: Musical Identity Online: A "Netnographic" Perspective of Fandom

April 13, 2012

2012 FGI Career Day Symposium, Dallas, TX


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May 6, 2011

The Art of Negotiation, UNT

October 21, 2010

Finding Funding, Research Development and Advancement, UNT

September 9, 2010

Human Subjects Research, Research Integrity & Compliance, UNT

AWARDS & HONORS Date Award or Honor 2016 2016 Felicia Campbell Service Award for outstanding contributions by an Area Chair Popular

Culture Association/American Culture Association.

2015 Best Paper Greenidge, G., & Strubel, J. The Impact of Luxury Brand Attributes on Caribbean and African American Consumers. Paper presented at the 2015 Global Fashion Management Conference, Florence, Italy. July 25-28, 2015.

1993-1997 Dean’s List, Ball State University

1993-1997 Departmental Honors in French, Spanish, Anthropology, Ball State University

1993-1997 Ball State Presidential Scholarship

COMMUNITY INVOLVEMENT Date Organization 2015-present

Member of North Texas Council of Jewish Academics. This is a group of academics who teach Jewish studies courses at TCU-Brite Divinity School, SMU, University of Dallas, University of Texas at Dallas, University of North Texas, and the Dallas Holocaust Museum. The organization provides like-minded academics from area universities and institutions the opportunity to meet and become familiar with each other’s areas of expertise and interest; helps create a working resource directory for your use and that Jewish organizations in the community could use to engage scholars to speak at their institutions.

2013-present

Board member of Olam Film Festival: An instant series of programs with carefully selected Hollywood films on Jewish themes, fully licensed on DVD. Custom programming provides a guided community activity that engages and builds connections.

2009-present

Volunteer for Dallas-area SPCA (Society for the Prevention of Cruelty to Animals)

2007-present

Hadassah, Women's Zionist Organization of America

2006-2007 Volunteer at the Zusman Jewish Community Hospice


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2000-2005 Columbus Health Department Volunteer Medical Interpreter Columbus, Ohio

2002-2005 Volunteer medical interpreter for Doctor’s Hospital, Children’s Hospital,

and The Ohio State University Medical Center Columbus, Ohio.

1999-2001

Volunteer interpreter for the Franklin County courthouse, Columbus, Ohio

1998-2000 Volunteer interpreter for CHOICES (Domestic abuse safe-house for women) Columbus, Ohio

LANGUAGES Language Proficiency French Fluent Spanish Fluent Italian Conversational, reading & writing Portuguese Conversational, reading & writing German Proficient Hebrew Proficient TEACHING EXPERIENCE

GRADUATE LEVEL Qualitative Research Methods in Consumer Behavior Studies (MDSE 5850) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: This course explores the design and use of qualitative research methodologies and how the various qualitative research methods contribute to the insight and depth to our understanding of the consumer. Students will identify research topics and prepare a manuscript for publication. Course Objectives: Analyze the practical dimensions and central concepts of qualitative research; Evaluate and compare how choices of methodology are linked to broader theoretical and conceptual issues; Evaluate and analyze existing qualitative research studies; Examine the various paradigms within qualitative research (e.g., ethnographies, narrative research, case studies, phenomenology, grounded theory, etc.); Understand the ethical considerations involved in conducting qualitative research; Learn to use computer-assisted qualitative data analysis software (CAQDAS); Design and execute a research project (compose research questions, conduct interviews, conduct participant observations, conduct focus groups, analyzing qualitative data, develop a comprehensive discussion, develop academic and practical implications.

• Responsible for developing the course Socio-Cultural Analysis of Dress (MDSE 5620) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: This course explores the social, psychological, and cultural aspects of dress and appearance, including the relationship of dress to physical and social environments, aesthetic and personal expression, and cultural ideals and values. Specifically, the course will look at fashion as it interfaces with the


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body and is manifested in popular culture, including television, film, advertising, magazines, literature, sports, dance, and music. Course Objectives: To develop an awareness of the definition of dress as body modifications and body supplements which have meaning within a specific cultural context; To understand dress and its interrelationship to specific physical and social environments; To develop an understanding of dress as an art form and an integral part of visual, performing, and literary arts; To understand that the meaning of dress varies from society to society; To develop skill in the use of data sources for analysis of dress.

• Responsible for developing the course. Consumer Theory (MDSE 5440) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Classic and contemporary consumer theories analyzed in situational contexts. Emphasis on formulating integrated conceptual consumer behavior models for strategic merchandising practices in domestic and international consumer-driven textile, apparel, home furnishings, and hospitality markets Course Objectives: Comprehend classic and contemporary consumer theories and their relationship to merchandising and hospitality management strategies; Propose strategies based on analyses of consumer behavior; Propose changes in merchandising (product or service) strategies as a result of fundamental changes in consumer behavior; Assess consumer behavior from a theoretical, practical, and technical point of view; Critique the marketing mix in light of particular targeted consumer segments

• Responsible for all grading and moderating discussions on the discussion board. • Created new powerpoint presentations. • Searched for and provided current consumer behavior articles for readings. • Updated the online course already established by the course creator.

Service Excellence (MDSE 5700) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Explore the dynamics of customer service in the merchandising and hospitality industries. Interpret how consumer-driven trends motivate service approaches, management and training procedures, and their impact in the market place. Course Objectives: Assess customer service from theoretical, technical, and practical perspectives; Analyze communication behaviors that represent both effective and ineffective customer service approaches; Determine the effects of customer service practices on consumers and providers; Evaluate appropriate uses of research methodologies (qualitative and quantitative for measuring service quality); Recommend service strategies using supporting theory, empirical research, and current literature

• Responsible for all discussion board moderation • Updated lectures and reading lists

Merchandising Strategies (MDSE 5500) University of North Texas, College of Merchandising, Hospitality, & Tourism


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Course Description: Merchandising theory, principles, and practice applied to the strategic planning, developing, and presenting of textile, apparel, and home furnishings product lines. Interpret how consumer-driven markets motivate product sourcing, pricing, assortment, styling, and timing in the global distribution pipeline. Course Objectives: Apply merchandising theory to the planning, development and presentation of textile, apparel, and home furnishings product lines; Analyze pricing, assortments, styling, and timing in the planning and development of merchandise inventories; Formulate and evaluate merchandise plans based on merchandising principles; Understand the process of managing textile, apparel and home furnishings products throughout various distribution channels; Assess merchandising technology and its role in the movement of textile, apparel and home furnishings products throughout distribution channels.

• Responsible for all discussion board moderation. • Updated lectures and reading lists. • Created new case studies for class activities. • Created a final exam.

GRADUATE & UNDERGRADUATE LEVEL

Advanced Merchandising Applications (MDSE 4660/5660) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Students gain experience using the case study method in a variety of apparel and home furnishings industry environments. Emphasis is on analysis, problem solving, and critical thinking in business situations. Course Objectives: After successfully completing this course a student should be able to: To encourage critical thinking through the application of merchandising theories and principles in industry situations; To involve students in the process of orderly thinking and analysis that is required for logical decision-making; To develop interpersonal skills required to express thoughts, ideas, and feelings within a group; To develop a diversity of perspectives

• Implemented an industry case study in collaboration with Target Co. on how to reach the multicultural shopper (Spring 2012).

• I organized the class around core topic areas that are imperative to the merchandising field and meet the objectives of the course. For each of those core topics, I found current readings and case studies relevant to apparel and home furnishings which emphasized problem solving, and critical thinking in business situations.

• Developed a project whereby students developed a lecture on a specific topic of their choice from the core group of merchandising topics.

• Developed a marketing plan case study on Victoria Sorken Jewelry, which were then sent to the owner of the company.


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Global Discovery: London, Paris, and Scotland (MDSE 4004/MDSE 5000) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Overview of the European fashion and apparel industry with special emphasis on costume history and fashion trend analysis specifically in Paris, France and London, England. This course covers a concentrated overview of developments in 20th century fashion and the relationships between the movements in art, design, and popular culture. Course Objectives: While successfully completing this course a student should expect: Exposure to company cultures; To develop a diversity of perspectives; To learn to communicate ideas across cultures; To be provided an opportunity outside of the classroom to communicate and network; To analyze major global trend and their impact on market conditions; To develop an appreciation of other cultures and ways of life; To gain an understanding of career roles and responsibilities; To examine the competitive status of the U.S. merchandise sector within the context of the global economy; To identify current merchandising and retail trends; To have a greater understanding and appreciation of fashion design as it relates to art; Examine the impact of the economic, social, and political environments on fashion change; To gain knowledge on integrating qualitative evaluation in the critical analysis of costume and exhibition; To effectively visualize a specific time period and/or culture through the use of historical garments and artifacts; To use segmentation strategies to determine consumer demand in the diverse, global marketplace.

• Responsible for all of the planning and creation of this study tour and making contacts in London, Paris, and Scotland

• Created all course projects and held responsibility for all grading.

UNDERGRADUATE LEVEL

Hot Topics & Cool Trends (SMHM 2350) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Exploration of “hot topics” and “cool trends” impacting the dynamic fashion industry. Elements of the merchandising process related to planning, developing, and presenting apparel products will be examined through industry collaboration. Concepts of customer conversion, revenue optimization, global collaboration, and selling innovation will be explored through lectures, industry panels, class debates, and current readings. Course Objectives: Upon completion of this course, students should be able to: Identify current merchandising trends; Create a climate conducive to the free exchange of ideas among students and industry professionals; Examine the impact of the economic, social, and political environments on fashion change; Assess merchandising practices of manufacturers, wholesalers, and retailers; Synthesize contemporary trends and develop merchandising strategies for relevant companies.


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• Restructured the course with new lectures on relevant fashion trends. • Wrote all exams and quizzes. • Brought in guest speakers into the classroom to discuss various facets of the fashion industry. • Brought in Sampath Pamidimukkala, Information Technology Specialist, to assist in instruction of

Polyvore and Wordpress which were being used to create electronic portfolios. • Implemented the Trend Meter so that students could evaluate each other’s work.

Survey of Historic and Contemporary Apparel (MDSE 3350) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Survey of costume and furnishings in the built environment from the ancient civilization to present. Emphasis on technological, cultural, and social influences on historic and contemporary styles Course Objectives: Categorize costume characteristics by historical periods and predict future trends; Relate the influence of political, economic, technological, cultural, and social systems to the historical development of costume; Differentiate among recurring trends of apparel; Interpret influences of historical design periods on contemporary products

• Created a video database of videos relevant to each subtopic in the class, some of which were posted to the course Blackboard site.

• Developed comprehensive final projects on museum collections, movie analyses, and designer evaluation.

• Organized visits to the campus Texas Fashion Collection to see dress discussed in lectures. • Organized visits and developed and evaluative exhibition assignment to Fashion on Main exhibitions in

Dallas. • Organized a visit and developed and evaluative exhibition assignment to the Jean-Paul Gaultier exhibit

in Dallas. • Created a historic fashion glossary, map database, and fashion timeline on Blackboard. • Developed all lectures and exams.


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Product Development I (Fashion Forecasting) (MDSE 2350) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: This course will provide students with a comprehensive overview of apparel product development and the detailed activities in this process. It will cover researching and interpreting fashion directions; analyzing comparable market offerings; developing color, style, and fabric trends; the exploration of trends impacting the dynamic fashion industry. Concepts of customer conversion, revenue optimization, global collaboration, and selling innovation will be explored through lectures, industry panels, class debates, and current readings. Course Objectives: Identify current merchandising trends and analyze the direction of fashion change; Examine the impact of the economic, social, and political environments on fashion change; Synthesize contemporary trends and develop merchandising strategies for relevant companies; Recognize the breadth and depth of the fashion forecasting process; Compare and contrast the methodologies used for short term and long term forecasting; Recognize color forecasting as a coordinating factor in the apparel supply chain from fiber producer to retailer; Examine the methods for conducting consumer research for new fashion products and marketing initiatives; Prepare a color, fiber, and merchandise forecast for a future season; Identify the stages involved in product development and apparel manufacturing; Outline the cycle of merchandise distribution, and include the responsibility of wholesaler, jobber, retailers, and ultimately the consumer in this process

• Developed course. • Developed course project. • Mentored adjunct faculty. • Created all lectures and exams.

Introduction to Apparel Merchandising (MDSE 2490) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Survey of the fashion industry including development through modern merchandising, fashion markets, and retailing. Introduction to fashion theory, terminology, resources, industry participants, and career opportunities. Course Objectives: Explain and predict the dynamics of the fashion business including development, movement, and distribution; Describe the nature, activity, and relationships of the various types of enterprises involved in the creation, production, and distribution of fashion goods; Analyze personal traits and skills that contribute to success in merchandising fields; Assess career opportunities in merchandising; Define and articulate terminology pertinent to the field of apparel merchandising in written and oral formats

• Scheduled a visit for all 144 students to visit the World Trade Center in Dallas. o Scheduled a extra showroom visits outside of the traditional DMC tours.

• Brought Jan Strimple, premiere fashion event producer known for her creative theatrical productions, to speak to the class about the event coordinating facet of the industry.

• Borrowed items from the Texas Fashion Collection to show to the class, especially in the first few weeks when we were reviewing basic fashion history

• Set up small voluntary tours of the collection for interested students. • Developed all lectures and exams. • Created a video database of videos relevant to each subtopic in the class. • Created a project that involved a search for fashion-related articles and write an abstract and analysis on

the information as related to the course material.


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Fashion Theory & Trend Analysis (MDSE 3370) University of North Texas, College of Merchandising, Hospitality, & Tourism Course Description: Theoretical frameworks are examined and used to interpret the meaning of dress in cultural patterns, social organizations, social interactions, and personal identities. Current fashion trends are analyzed and interpreted through the study of popular culture and everyday life. Course Objectives: Identify the role dress plays in the development and understanding of self and of others; Understand how dress reinforces existing cultural patterns; Discuss the association between dress and personal identities within the context of diverse social organizations; Articulate in written and oral formats an understanding of the sociocultural significance of dress; Analyze the relationships between broad societal changes and changes in dress; Predict fashion trends across diverse populations and cultural contexts

• Revised an established final project that requires students to conduct primary data collection on a consumer group.

• Developed all lectures and exams • Created a video database of videos relevant to each subtopic in the class, some of which were posted to

the course Blackboard site. • Borrowed garments from the Texas Fashion Collection to show the class in order to illustrate how dress

reinforces existing cultural patterns and societal changes. • Every semester I have brought four different female impersonators into class during the week we discuss

Gender/Sexuality and Dress. The performers have discussed the role of dress their gender identity and gender performance, in addition to discussing gender stereotypes and roles. I have had very positive reception from students all semesters.

• Incorporation of Polleverywhere.com into the classroom to encourage discussion participation. • Built a vast image database of historic costume for students to use in studying and for class lectures.

Textile Science Wade College, Fashion Merchandise Marketing Course Description: Analysis of fibers, yarns, and finishes as related to end use, performance, and care of textile products. Course Objectives: Through completion of this course students will be competent in: basic textile history; serviceability concepts; understanding fiber properties; natural fibers; synthetic fibers; yarn processing; yarn classification; basic weaves; fancy weaves; knit fabrics; other fabric constructions; finishing; dyeing and printing; care of textile products; and labeling of textile products

• Developed all lectures and exams. • Developed labs and in-class activities. • Developed two class projects: creating a textile trend board; created an educational textile board. • Developed Textile Investigation paper: Fiber research paper.

Sales & Promotion Wade College, Fashion Merchandise Marketing Course Description: This course provides an introduction to the role of Sales & Promotions in modern society. Principles of personal salesmanship including methods and tasks applicable to a wide variety of industries and commercial settings. An overview of promotion functions, consumer behavior, market research, and sales forecasting are introduced. Course Objectives: Upon completion, the student will be competent in: The broad framework, dynamics of


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sales people and sales mangers while developing an understanding of the responsibilities, functions, and duties of salespeople and sales managers, incorporating the role selling has in relationship to business and life; the characteristics of successful salespeople and sales managers while developing an understanding of the need for training to hone personally and professionally growth in order to development pertinent sales related characteristics; knowledge of the field of retail selling and business-to-business selling incorporating an understanding to the changing aspects of selling; the importance of follow-through and relationship development to the sales functions; the techniques to effectively show and sell products, discover how to anticipate and answer objections correctly through comprehension of the concepts of the sales objection and its role in productivity

• Developed all lectures and exams. • Developed two projects: development of a sales presentation and development of a concert promotion.

Consumer Behavior Wade College, Fashion Merchandise Marketing Course Description: Study of consumer behavior and the buying process as it affects marketing. Topics include attitudes, needs, motivations, perceptions, and the influence of social class, culture, and subculture on consumer behavior research Course Objectives: This course provides a review of the key consumer behavior components as they relate to the consumer as an individual and includes an extensive review of the social and cultural dimensions of consumer behavior. The review includes an overview of consumer behavior, its origins and strategic applications, consumer research, market segmentation, consumer perception, communication and consumer behavior, reference groups, social class and consumer behavior, influences of culture on consumer behavior, cross-cultural consumer behavior from an international perspective, and consumer influence and the diffusion of innovations will be assessed for the businesses successes

• Developed all lectures and exams. • Developed a final project. • Created a corporate research project that included target market research, primary research using survey

software, conducting focus groups, and participant observation. Business Law Wade College, Fashion Merchandise Marketing Course Description: Principles of law which form the legal framework for business activity. The judicial process and court system, contracts, torts, product liability, employment, business entities, and agency are specifically covered Course Objectives: This course presents an introduction to the law and judicial system followed by a study of criminal law, tort law, contract law, sales and consumer protection law, agency and employment law, and business organizations and regulations

• Developed all lectures and exams. • Created mini-case studies to illustrate the various topic in class.


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Visual Merchandising & Store Layout Wade College, Fashion Merchandise Marketing Course Description: A cohesive approach that reflects the holistic role of the store planning and visual branding relevant in today’s retail environment. This course offers focuses on both the aesthetic approach to visual presentation as well as the financial and analytical perspectives that are incorporated in store planning. Included are design elements, color, props, lighting, sign layout, budgeting, store image and themes, and sources of materials Course Objectives: A cohesive approach that reflects the holistic role of the store planning and visual branding relevant in today’s retail environment. This course offers focuses on both the aesthetic approach to visual presentation as well as the financial and analytical perspectives that are incorporated in store planning. Included are design elements, color, props, lighting, sign layout, budgeting, store image and themes, and sources of materials

• Introduced Smart Draw into the class for creating store floor plans. • Developed all lectures and exams. • Developed a Retail blueprint final project: To create a retail concept from the ground up in a part-by-

part planned layout. Retail Management Wade College, Fashion Merchandise Marketing Course Description: Emphasis is on the managerial functions of planning, organizing, staffing, directing and controlling. Communications, motivations, leadership, and decision-making are included Course Objectives: The course presents basic management definitions, concepts and approaches, applications in business environments, case studies and theories

• Developed all lectures and exams. • Created an international company profile mini-project where students had to propose a plan for

presenting their marketing plan to assigned foreign markets. • Created a job assessment project where students had to investigate management positions, write a

company profile, and assess their personal qualifications.

Fashion Forecasting Berkeley College, Department of Fashion Management and Marketing Course Description: Provides an overview and analysis of current color, fiber, and fashion trends, as well as their impact upon sales forecasting. Students will research, analyze, and develop fashion forecasts related to specific seasons in the apparel industry Course Objectives: At the conclusion of the course, the student will be able to: Analyze the direction of fashion change; Recognize the breadth and depth of the fashion forecasting process; Illustrate the “diffusion of innovation” as a framework for understanding and predicting fashion change; Compare and contrast the methodologies used for short term and long term forecasting; Recognize color forecasting as a coordinating factor in the apparel supply chain from fiber producer to retailer; Examine the methods for conducting consumer research for new fashion products and marketing initiatives

• Developed all lectures and exams. • Developed a current reading database on current fashion trends. • Developed a final project where groups were responsible for developing a fashion trend report for two

years into the future.

Advertising & Promotions Berkeley College, Department of Fashion Management and Marketing Course Description: This course is designed to give students a broad view of advertising principles and their


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relation to the marketing process. Students will gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design Course Objectives: Describe the roles and functions of advertising and promotion in relation to the larger marketing process. Combine advertising and promotion strategy with the remaining promotional mix tools to create Integrated Marketing Communication plans. Define target customers in terms of demographics and psychographics. Connect target audiences with appropriate media and creative message strategies. Evaluate the strength of different media choices in relation to budgetary constraints and reach/frequency goals. Differentiate between effective and ineffective advertisements. Evaluate and identify the key ethical issues that affect advertising.

• Developed all lectures and exams. • Developed a project that required students to create an ad portfolio of advertisements that address

various advertising roles (The Marketing Role, The Communication Role, The Economic Role, The Societal Role).

Secondary Manufacturing & Fashion Operations Berkeley College, Department of Fashion Management and Marketing Course Description: Explores the merchandising, design, and manufacturing divisions of apparel organizations and related manufacturing companies. Examines the relationship between all distribution channels, including manufacturer and retail buyers. Crucial elements of government regulations are also covered. Course Objectives: Recognize the importance of the business and legal framework of the apparel industry. Identify the domestic and international marketing channels for apparel design, manufacturing, and merchandising. Outline the sources, conditions, legal requirements, and process of offshore production for the apparel industry. Create and analyze the pricing of merchandise from source to consumer. Recognize the various manufacturing techniques and regulations required in the exporting and importing of clothing apparel. Identify the role of the retail buyer and her/his relationship to product manufacturers. Outline the cycle of merchandise distribution, and include the responsibility of wholesaler, jobber, retailers, and ultimately the consumer in this process

• Developed all lectures and exams. • Developed a term project researching a fashion retail organization, which carries a private label line of

merchandise. Based on their research, student groups will act as a design team and create a line for the next two seasons. They are to submit two presentation boards – one for each season, including color names, fabric swatches, and illustrations for four garments for each season.

Introduction to Fashion Business Berkeley College, Department of Fashion Management and Marketing Course Description: Provides an overview of the fashion business. Students learn the types of fashion enterprises, merchandising practices, internal relationships, line development, and trends of the major sectors in the marketing of fashion products Course Objectives: Demonstrate knowledge of the primary, secondary, and ancillary levels of the fashion industry and the use of Quick Response in these areas. Evaluate the interrelationship between the domestic and international fashion markets and their significance to the fashion industry. Develop knowledge of fibers, yarns, cloth construction, finishes and textile terminology necessary to determine quality of fabrics. Illustrate the importance of studying consumer behavior and its impact on merchandising strategies. Distinguish the relationship between fashion forecasting and the design and development of collections, lines and private label merchandise. Outline the various career opportunities in the fashion industry


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• Developed all lectures and exams. • Developed an in-depth comparative analysis final project where students were to compare and contrast

two fashion designers, focusing on design inspiration, market segment, personal background, and impact on the fashion world.

Product Development Berkeley College, Department of Fashion Management and Marketing Course Description: This course will provide students with a comprehensive overview of apparel product development and the detailed activities in this process. Covers researching and interpreting fashion directions; analyzing comparable market offerings; developing color, style, and fabric trends; product testing, determining construction specifications; comparing cost to quality; and conducting quality control evaluations. Course Objectives: Know the stages involved in product development and apparel manufacturing from concept to consumer. Develop manufacturing specifications and cost break-downs. Identify methods to evaluate the quality of ready-to-wear apparel. Categorize the international and domestic manufacturing centers based upon the need for sourcing. Compare and contrast current technologies and manufacturing processes. Use appropriate terminology necessary for employment in the product development area.

• Developed all lectures and exams. • Developed a final project: the student acted as a buyer for a chain of medium-priced men’s or women’s

wear shops. They were responsible for selecting products, researching and identifying major fashion trends in the product area with the target consumer’s preference in mind, analyzing comparable products, evaluating fabrics, discussing construction specifications and creating costing sheets.

Visual Merchandising Berkeley College, Department of Fashion Management and Marketing Course Description: This course examines the ways in which visual presentation is used in a variety of settings. This is a survey course, which combines color theory and principles of visual design with fieldwork in venues that include department and specialty stores, and malls. Course Objectives: Analyze the psychological effects that color, harmony, texture, line, composition and lighting have on the consumer. Justify color as a selling tool to enhance consumer buying motives. Reconstruct store layouts, signage, fixtures, lighting techniques, planning design and promotion principles, and their application to displays. Appraise various displays in department stores, specialty store and boutiques for their effectiveness. Design, sketch, organize, and plan a display based upon course teaching, classroom outings, and research.

• Developed all lectures and exams. • Organized fieldtrips to retailers in the New York City area to meet and speak with visual merchandisers. • Created a project to accompany the fieldtrips for in-depth evaluation of store layout and presentation

based on the analysis of principles of design. • Developed visual display assignments where students created window displays at the college.

Retail & Channel Management Berkeley College, Department of Fashion Management and Marketing Course Description: Provide students with an in-depth analysis of the nature of distribution channels and their management. Course Objectives: Demonstrate an understanding of the framework of retailing and the importance of developing and applying a retail strategy; Explain retailer relationships as they concern value and the value chain, customer satisfaction, technology, and ethical performance; Explain various aspects of the marketing


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channel, including structure and design, membership issues, and managing power and conflict. • Developed all lectures. • Created exams and quizzes. • Developed a term paper, which involved students “acting in a consulting capacity” for a U.S. based

retailer. Students were responsible for a thorough background investigation, SWOT analysis, competitive analysis, and providing recommendations for making the retailer bigger and better.

Fashion, the Body, and Popular Culture The Ohio State University, Department of Consumer Science Course Description: To study fashion as it interfaces with the body and is manifested in popular culture, including television, film, advertising, magazines, literature, sports, dance, and music. Course Objectives: Develop an understanding of the intersection of body image in popular culture; Discuss the process by which fashion influences body image in popular culture; Analyze reflections of fashion as manifested in a variety of popular culture forms (television, music, film, advertising, sports, etc.).

• Developed all lectures. • Developed projects that allowed students to analyze dress in the popular culture context, especially

through film and fashion media. • Incorporated items from the OSU Historic Costume and Textile Collection into the lectures and

conducted tours of the storage areas for all students. • Created exams. • Incorporated WebCT into the course.

Fashion Retail Merchandising Columbus College of Art and Design, Department of Fashion Course Description: Students will develop a basic knowledge of the fashion industry and skills necessary to utilize this knowledge on the job. Course Objectives: Ability to trace the development of fashion and the fashion industry; develop an understanding of the fundamental concepts of consumer demand—fashion marketing, design resources, market research, demographic and psychographic trends, fashion; develop the ability to trace the product development, production, and marketing of textiles and fashion merchandise from concept to consumer.

• Developed all lectures. • Created exams.

Twentieth Century Fashion The Ohio State University, Department of Consumer Science


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Under the supervision of Dr. Patricia Cunningham Course Description: The course is a chronological study of the rise of twentieth century fashion. It considers cultural and global forces related to development and changes in clothing styles and the fashion industry. Emphasis is on the relationship of culture and society (art, war, politics, entertainment, etc.) to changes in fashion, the influences of historic dress on modern fashion, and industry developments leading to mass fashion. Course Objectives: To recognize fashion changes that occurred from the late nineteenth century through the end of the twentieth century; to understand historical developments in production, communication, and acquisition of fashion leading up to the rise of the mass fashion industry; to understand the importance of historicism, that is, the influence of historic dress, in the creation of contemporary style.

• Responsible for selecting garments from the collection to present in class. • Responsible for maintaining an attendance database. • Covered lectures over the 1980s and fashion. • Maintained the WebCT site for the course. • Responsible for course grading.

EDUCATION Year Degree Major Minor Institution€¢ Visual Merchandising & Store Layout 2008-2009...

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