Education innovation day
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Transcript of Education innovation day
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education innovation dayAndrea Alfieri
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About me
Social Media Consultant and Trainer with LEN
Blogger Consultant and Teacher
Politics & Society – University of LondonTUI Travel, Oracle BEA Systems, Adecco, H3G, StoryWorldWide
1 year with Davines & Comfort Zone
Social Media coaching and training
Listening Project 2010
Not quite enough freebies hence I’m still hanging around ;-)
education innovation day 2010
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Welcome to the “Why not? Inn”
“Let’s check you in”
We hope you enjoy your stay!
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Our Reception is here to help
education innovation day 2010
Social Media means people, not technology!
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This is what we are famous for…
education innovation day 2010
Learn these tags by heart…. You’ll need them!
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Let me show you to your room…
education innovation day 2010
Social Media in Plain English
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You are in here (somewhere)
education innovation day 2010
Even if you don’t know yet….
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It’s a networked hotel…
education innovation day 2010
Social Networking in plain English
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Please, follow the hotel rules1. Respect the Spirit of the ‘Net
2. Listen
3. Add Value
4. Respond
5. Do Good Things
6. Share the Wealth
7. Give Kudos
8. Don’t Spam
9. Be Real
10. Collaborate
education innovation day 2010
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Meet some of our guest…
education innovation day 2010
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They are at your disposal…
education innovation day 2010
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Let me show you to our Spa…
education innovation day 2010
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You’ll find anything you need
They are all fighting to grab your attention…Wanna join the fight?
For your consideration:
This is what you might want to do…education innovation day 2010
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What do you want to be?
We want to help SPA professionals to work better.
We want to offer not only a product, but an experience and a life style
We want to become a “Lovemark”
We want to be admired
We want to combine Science Innovation in a holistical approach
Patch Adams would tell you…
You need to give hope and advice
You need to alter the parameters and surprise people
You need to alter programmed reaction changing some variables
education innovation day 2010
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What is the end game?
Selling more products (whether online or offline, give them reasons to buy and plenty of options)
Generate business leads by engaging in proactive communication (collaborate/participate).
Increase Brand(s) awareness. Drive online traffic onto institutional sites. Exploit bottom up content to creating relationships and opportunities (be
ahead of the game, participate, make easy collating new ideas & suggestions). Exploit Social Media tools and experience for recruitment purposes
(hairdressers and professional masseurs).
Inform users of product/services availability and distributive channels. Show your competence & know how, inspire people, teach as much as learn
from them Customer care and assistance (answer questions promptly, be honest, proactive and
collaborative)
education innovation day 2010
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What’s your story…?
education innovation day 2010
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Light a fire… need a match?
education innovation day 2010
FunPersonality
Controversy
Inspiration
Experience
Learning
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Virus Warning: Pls spread one!
education innovation day 2010
Fun
Personality
Controversy
Inspiration
Experience
Learning
Distance Learning
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Guided tour also availabe
education innovation day 2010
They…. Tell…. Your story
New “bottom up” Yellow pages to Geo-locate my reputation
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In case of emergency…
education innovation day 2010
Reputation Management
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End of story
Thanks for the food!
education innovation day 2010