Measuring education outcomes with LinkedInIna Lessenich

Education Account Lead

Christos OikonomouSr. Insights Analyst

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How does LinkedIn help?

Measuring the career transformations of your graduates

Enhancing your Marketing strategy

What are Smart Flows?

Support

Quality Assurance

IT

Graduation Flows [ Red = Function before, Green = Function after]

The analysis tracks which

• Industries• Seniorities• Company Sizes• and Functional Areas

incoming students work in, and compares that to where those same students go on to work after graduation.

Function

Tracking your impact

Evaluate the outcome of your high education courses

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Entry

Senior

Manager

Director

VP

CXO

Partner

Owner

Graduation Flows [ Red = Seniority before, Green = Seniority after]

Seniority

What does this mean for your prospective students?

• Moving to a position with more responsibilities - Leadership

• Which potentially generates a higher salary

• Both outcomes aligned to what motivates a prospect to continue to higher education

Understand your impact on graduates’ career change

Engineering

Product Management

Consulting

Entrepreneurship

Business Development

Graduation Flows [ Red = Function before, Green = Function after]

Function

And share it with your prospects

Demand for MBA courses & Targeting

Identifying targeting opportunities

Entry

Senior

Manager

Director

VP

CXO

Partner

Owner

Graduation Flows [ Red = Seniority before, Green = Seniority after]

Seniority

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2

Summary

Smart Flows enables you to lead with course outcomes

Utilise Smart Flows to add depth to your admissions strategy