Educate Advocate Support 1

AFA Membership Committee Report

September 2013

Chair – Gil PetrinaVice-Chair – Bernise BelcerAFA Staff Liaison – Kari Hahn

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2013 Membership Committee• Gil Petrina. Chair• Bernise Belcer. Vice Chair• Tommy Carson. Year of the Community Partner Subcommittee Chair• Ken Spencer. Community Partners Subcommittee• Randy Coggins• Andy Dichter. Corporate Membership Chair• TM Dickens• Shannon Farrell• Joe Hardy• Paul Hendrickson. Social Media Subcommittee Chair• Katie McCool. Enlisted Airmen Subcommittee Chair• Art Rooney• Jim Simons• Dan Whalen. CGO Airmen Subcommittee Chair

• Capt Tyler Johnson (Reserve Capt from Langley)• Capt Erica Tortella (Working PACAF staff)• Capt Chris Barnes (Buckley)• Lt Jocelyn Watson (Seymour) • Lt Heather Sealover (FE Warren)• Dick Bundy (Mentor)

• Julie Curlin2

AFA Staff SupportKari HahnShannon AudSeth PaltzerCaity Rogowski

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Committee Activities

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•New Tier for Corporate Membership •Legacy Life Membership program•AFA as a Professional Organization for the AF•CGO Subcommittee•Enlisted subcommittee  

•Statement of Policy Brief•Year of the Community Partner•Membership recruiting capability of the field•Membership retention now under the MC•Continuity on the MC•E-Membership and Digital Marketing

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Corporate Member Tiers

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Andy Dichter & his team

New Corporate Member Tier for Small Business•Less than $5M annual revenue•$5M-$25M annual revenue

Opens the scope for businesses able to participate in AFA•Local businesses•Other industries

What businesses can we add to AFA?

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Legacy Life Member

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•Pilot program to bestow life memberships

•Starting with current life members

•Leave a legacy by connecting heritage to AFA membership

•Opportunities•Awards•Graduation gift

Who gave you your AFA Life Membership?

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Statement of Policy Brief

• SOP is our message to the public• Outreach to our constituents and the American

people• Easy to follow format…and the script is already

written for presentation• As an example…

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Make it easier to share AFA’s message

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Strengthen the Nuclear Enterprise

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AFA urges support for improvement of our nuclear deterrent; applauds commitments to extend the service life of ICBMs & bombers and

To produce a future long-range strike bomber

• The Air Force must maintain a modern, reliable, and highly capable strategic nuclear force able to deter aggression, promote stability, and provide extended protection to our allies and friends

• The nation needs a secure and reliable strategic nuclear forces and a strong and secure nuclear infrastructure.

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AFA as a Professional Org

Capt Dan Whalen, CGO SubcommitteeCMSgt Katie McCool, Enlisted Subcommittee

Mission for this Year

•Develop and articulate the value message to uniformed members

• Why should airmen think of AFA as their professional organization?

• Messaging to Junior Officer and Enlisted• Send a welcome AFA message through CGOC• Publish more articles/columns on what AFA is and what it does

• Correct message is a struggle for AFA: It requires face-to-face discussion and dialogue to figure out an individual’s value standard

 • Company Grade Officer message on AFA• Value to uniformed members (ex: Financial Planning Forums)

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CGO Subcommittee

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Focused on exploring ways to make a personal connection with their target audience: those about to commission & junior officers

• Membership engagement with Arnold Air Cadets• Talked with them about AFA’s benefits and officer development• Juniors and Seniors offered a 3-year membership for $45• 20 Cadets joined and their accounts show they joined at NATCON • In July, the subcommittee mailed each one a personally signed letter

welcoming them to AFA, reminding them to update their address, contact their local chapter, and the importance of becoming an ACTIVE member

• 50+ CGOs personally invited to attend this Conference • Impromptu social with AFA leadership

• Connecting CGOs & AFA leadership when visiting AF bases• First lunch will take place in October at Minot AFB with Gen Newton

Personal connection and follow-up

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Enlisted Subcommittee

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Focused on exploring ways to make a personal connection with their target audience: junior enlisted through senior enlisted

• Engaging with former Outstanding Airmen of the Year• Plug them into local chapter events if stationed there or nearby

• Engaging current Outstanding Airmen of the Year• Using their time on the council to address AFA needs in the enlisted force

Personal connection and follow-up

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Year of the Community Partner

Tommy Carson/Ken Spencer

9 Chapters met the challenge 1 Community Partner a month (9 Total)

• Lot of work done 2011-12• Program announced at National Convention…CP guide forwarded to field• Execution issues• Face of “Year of the Community Partner” (Like Bernie for CyberPatriot)• Emphasis at all levels of AFA• Lessons learned on running a campaign

102 Montgomery Chapter AFA 10215 Central Oklahoma Gerrity Chapter 9237 Ute-Rocky Mountain Chapter AFA 13266 Robert H Goddard Chapter 10334 McChord Field 12365 Eglin Chapter AFA 9416 Northeast Texas Chapter AFA 9335 Tennesee Valley Chapter AFA 10264 Fort Dodge Chapter AFA 9

1818

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Capability of the Field

73 of 202 chapters are meeting minimum member recruitment requirements

.75% and/or 1.5%

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741 new members when all chapters meet their .75% goal

1482 new members when all chapters meet their 1.5%

.75% & 1.5% goal added to membership reports

Chapter health to support recruiting/retention

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Other issues

• Best Practices Collaboration (Art Rooney)• Membership toolkit for “Ideas that Work”• Art Rooney: BBP on AFA talking points• Katie McCool: Enjoyable event for officers & enlisted• Jim Simons: Community Partner recruiting as a fundraiser

• Membership Committee emphasizing retention as well as recruiting

• Membership Committee Continuity• E-Membership Capability

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Through digital marketing and virtual membership

Membership Integration

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Wounded Airman

Program

Giving

AFA.org

Daily Report

Aerospace Education

TOY

AFSAATA

AFHFAFCEANGAUS

Air&Space

Conferences

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Current AFA Membership

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Traditional AFA Membership

• Print copy AF Magazine• Full on-line access to all AFA

content at AFA.org• Chapter affiliation• Field leadership positions• Other benefits & privileges

Subscribe to AFA Daily Report

Full on-line access to allAFA content

at AFA.org

through email listthrough membership

through internet

No strategy or path to develop membership

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“Path” to AFA Membership

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AFA On-LineNo-fee

Selected AF Magazine Content“Editor’s Picks”

Editorial HistoryGovernment Month-specific

Subscribe to AFA Daily Report

Purchase this Online AFA Issue (pdf ~$5)

Purchase On-line Subscription AF Magazine each month (~$20)

AFA E-Member

AFA E-Membership“ “

• E-delivery / On-line access to current AF Magazine

TraditionalAFA Membership

• E-delivery of AF Magazine • Mail delivery of Print copy• Full on-line access to all AFA

content at AFA.org• Chapter affiliation• Field leadership positions• Other benefits & privileges

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Board Decisions

• Initiate as a pilot program for ~1 year

• 30+ day staff delivery to establish controlled access to content on AFA.org

• Create an AFA E-Membership capability

• Staff presentation on implementation plan for E-membership and electronic delivery option of AF Magazine

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At the First National Convention

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We can all sympathize with the “tired feeling.” But this time we cannot--we dare not--stand by and let apathy again run its disastrous course. This time those of us who know what the score is must keep America awake. That, as I see it, is your No. 1 responsibility.

General Hap ArnoldSeptember 1947

Educate Advocate Support 19

AFA Membership Committee Report

September 2013

Chair – Gil PetrinaVice-Chair – Bernise BelcerAFA Staff Liaison – Kari Hahn

Educate Advocate Support

AFA Membership Snapshot

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Regular Members (1-Yr, 3-Yr, Jr. Enlisted Total) 50634 One Year Members 32330 Three Year Members 18048 Jr. Enlisted 256Life Members 43885Student Members 4448Community Partners 1362Corporate Members 726Congressional Members 53TOTAL MEMBERS 101108

13-Aug

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Decisions for Board

• Approve the following addition to the AFA Constitution and formation of the Constitution Committee during the coming operating year to amend governing documents as necessary (⅔ vote of Board required):

ARTICLE IV, MEMBERSHIP

Section 2. Dues. Membership dues shall be paid in such amounts as shall be determined by a two-thirds (2/3) vote of the delegates at a National Convention or by a two-thirds (2/3) vote of the Board of Directors, provided that any change in dues made by the Board of Directors shall be subject to amendment or ratification by the delegates at the following National Convention. Dues for the category of virtual (electronic) membership shall be set at an amount not to exceed one-half (½) of the established annual dues for the Association.

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Path to “Active” Membership

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It’s a multi-step process to develop an active member…we must take a longer view

Interest in

AFA

NewAFA

Member

Active AFA

Member

•Online content•Attend Convention or Symposium

•More about AFA•Attend chapter events• Introduce to others in AFA

•Begin mentoring

•Participate in chapter events

•Pursue chapter leadership positions

•Mentor others interested in AFA

Get them young…and keep them