(608) 577.9784 | eduromero1@gmail.com

EduardoRomeroI am an experienced and skilled Marketing and Business Development Specialist with great communication, organizational and management skills seeking a challenging position in a reputable company. I want to create opportunities for growth and a long-term value for an organization, from customers, markets, and relationships.

S K I L L S

1999 - present 17 YEARS OF EXPERIENCE IN PROMOTING BUSINESSES

MARKETING Excellent knowledge of marketing strategies and current market. Very energetic, organized and strong knowledge of public relations. Strong creative vision. Able to stay on top of the latest trends in different industries including

fashion, music, art and home décor. Great ability to deal with client’s queries, problems or complaints. Strong resolving power with leadership and team player qualities. Project management experience. Experienced in preparing and attractive presentations. Knowledgeable on PC and Mac environment programs including Microsoft

Office, Photoshop, Illustrator and InDesign. Excellent bilingual skills (English and Spanish).

BUSINESS DEVELOPMENT Self-starter business development executive, offering ten years of proven

success in achieving business goals in highly competitive markets. Broad background in account management, sales and closing skills. Proficient in accessing decision makers, discovering buyer’s influencers,

negotiations, and overcoming customer objections. Successful development and maintenance of positive customer

relationships. Exceptionally good verbal and written communication skills.

E M P L O Y M E N T

2016 - present SALES CONSULTANT / MARKETING ADVISOR – Zimbrick Generating sales opportunities to promote new and used Hyundai vehicles. Promoting Finance, Insurance products and Paint Protection. Increasing brand awareness using Social Media and local media channels

for the Latino community. Organizing events at the dealership in order to generate traffic and

promote current sales promotions. Demonstrating vehicles to customers, including taking them for demo

drives.

(608) 577.9784 | eduromero1@gmail.com 2015 - 2016 BRAND AMBASSADOR / MARKETING EVENT COORDINATOR–

Crossmark Helping marketing and sales managers increase brand value by

representing the brand to target customers.  Increasing awareness, and creating a unique image for US. Cellular. Generating sales opportunities and building customer preference. Engaging consumers and creating a positive and interactive experience.

2015 CAMPAIGN MANAGER – United Way Customizing strategies for each account utilizing best practices. Scheduling, conducting, and successfully concluding employee campaigns

within the determined time frame. Facilitating the delivery of campaign materials. Making United Way presentations to employee groups and providing

necessary follow-up.

2013 – 2014 MARKETING EVENT COORDINATOR / FIELD MANAGER – Team Enterprises

Managing and organizing promotional events for U.S. Cellular. Responsible for staffing and training Promotional Specialists/ Brand

Ambassadors for events. Building brand image and creating raving fans for U.S. Cellular customers

at events.

2007 – 2013 MARKETING AND BUSINESS DEVELOPMENT SPECIALIST – Hy Cite Enterprises

Building brand image for the company and for new products. Analyzing data from current customers and new leads to develop

marketing plans for branding campaigns. Building and maintaining strong relationships with customers and

distributors. Responsible for the achievement of the sales promotion target. Assisting distributors in prospecting new clients by networking, cold calling

and advertising, to generate interest from potential clients. Planning persuasive approaches and pitches to convince potential

distributors to do business with the company. Developing a rapport with new distributors, setting targets for sales and

providing support to improve the relationship. Researching and building relationships with new clients. Identifying opportunities for campaigns, services, and distribution

channels that will lead to an increase in sales. Using knowledge of the market and competitors to identify and develop

the company’s unique selling propositions and differentiators. Creating and presenting business development training manuals for

distributors. Developing and overseeing bilingual (English and Spanish) marketing

communication strategies and sales promotions for current and new products. Identifying new ideas for marketing opportunities.

Planning, developing and coordinating the production of conventions for approximately 1,000 Distributors.

(608) 577.9784 | eduromero1@gmail.com Creating and developing new communication channels for customers and

distributors: bulletins, magazines, e-blasts, online download center, etc. Developing, copy-editing and proofreading bilingual printing materials

including catalogs, brochures, products manuals, magazines, Websites, etc.

Maintaining the corporate Website, landing page and social media channels with fresh and updated content.

Coordinating and assisting in photo and video shootings for new products and magazine content.

Creating and designing effective and attractive promotional campaigns for different products.

E D U C A T I O N

2005– 2006 BACHELOR OF MARKETING COMMUNICATIONS IAA – International Advertising Association

1991 – 1994 BACHELOR OF MARKETING AND ADVERTISING IPP- Instituto Peruano de Publicidad (Lima – Perú)

Peruvian Advertising Institute

C A M P A I G N S

COPYWRITING2016 - 2017 ZIMBRICK HYUNDAI Radio commercials, Remotes and Promocional

Events. 2012 INNOVE COOKWARE Sales Flipchart, Brochure, Product Catalog, Product

Manual, Website, Social Media, Infomercial and Flyers. 2011 FRESCAPURE WATER FILTER Sales Flipchart, Broadside, Flyers,

Product Manual, Social Media, Website2010 ROYAL PRESTIGE COOKWARE Sales Flipchart, Brochure, Product

Catalog, Product Manual, Website, Social Media, Infomercial and Flyers.2009 XTRACTOR JUICER Brochure, Product Catalog, Product Manual, Website,

Social Media, and Flyers.

GRAPHIC DESIGN2016 DECONOVA INTERNATIONAL Flyers, Website and Social Media. 2016 MADISON POLICE DEPARTMENT Amigos En Azul Program logo.2016 DANE COUNTY SHERIFF DEPARTMENT Cultural Committee logo.2015 UNITED WAY OF WISCONSIN Conference Program Catalog. 2015 CIBA BASEBALL ACADEMY Logo and Flyers.2015 UW EXTENSION Website banner, Flyers and Postcards.