EdTech Russia 2014. Юрий Лифшиц (Earlydays.io)

Монетизация online-образования

Yury Lifshits, Earlydays

Competitive learning

1. Measurable skills

2. Enrichment

The bet: “I will teach a dog to speak English in just one week”

Two types of educationМонетизация online-образования

100 000 installs for mobile appSell for 10 000$ in one weekBuild landing page with 20% conversionShoot Youtube short with 10 000 viewsGet press coverage in 3 national media outletsIncrease average time spent by 5 minutes

Estimate: 10M learners with 100$ ARPU in 2017


Untapped Market:Advanced Skills

Base skill — FREE & required “Run 100m in 15 seconds”

Advanced skill — 100-500$ “Run 100m in 13 seconds”

Top skills, “Run 100m in 11 seconds” — coming in 2016

Coursera: “History of running”

Business model Монетизация online-образования

Earlydays Монетизация online-образования

1. Step-by-step instruction2. Multi-modal: text, video, Q&A, live3. Micro-learning: every step is 2-10 minutes4. Every step is weighted in “LearnCoins”5. LearnCoin ranking of students6. New waves every week7. Daily instruction refactoring

Earlydays Solution Монетизация online-образования

Daily earned LearnCoinsby all students on the platform

Pilot group: 500 LC per dayTarget: 1M LC in 2014

Typical class: 50 LC base layer, 100 LC master layer 10 hours of effort master layer 100$

Outcome obsession:Learvenue


1. External mention2. Visits3. Base layer started4. Base layer completed5. Upgrade to master6. Learning objectives achieved

35% visits to learning activation20% learners complete base layer??% convert to master??% achieve objectives

FunnelМонетизация online-образования

EdTech Russia 2014. Юрий Лифшиц (Earlydays.io)

Education

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