EDSGN 100Joshua Markle Section 004Calbert Chuderewicz Dr. Thomas ColledgeDavid Church David Hughes.
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Transcript of EDSGN 100Joshua Markle Section 004Calbert Chuderewicz Dr. Thomas ColledgeDavid Church David Hughes.
EDSGN 100 Joshua Markle
Section 004 Calbert Chuderewicz
Dr. Thomas Colledge David Church
David Hughes
Disposable Camera Redesign
Recognizing the Opportunity
Background: Sustainable Design
E-Waste
The Current Product
Possible Solutions
Screening Matrix
Survey Results
Weighted Matrix
Final Design
Table of Contents
The problem is that disposable cameras are becoming less and less appealing to the general public due to the convenience and lowering cost of digital cameras.
For this reason we are proposing to target the market of young children. We need toredesign the current version of the camera to create more of an appeal to children while also improving on its sustainability.
An Opportunity is at Hand.
Sustainability is delivering the best performance at the least cost possible, making sure to meet the needs of society without harming the environment.
There are three main branches that will guide the design specifications:
Social
Environmental
Economic
Keys to Sustainable Design
Electronic waste is loosely defined as any discarded electronic material. It has usually either become obsolete or no longer functions properly.
Only 15-20% of E-waste in the United States is recycled, and it is responsible for about 70% of the heavy metals in landfills.These metals, such as lead, cadmium, and mercury, are very harmful to people and the environment.
E-Waste is harmful to the environment.
Packaging consists of thin cardboard cover and a plastic wrap.
Casing is made of polystyrene plastic.
Has four hinges that securely hold the camera together.
The Current Disposable Camera
Hinges
Circuit board-used solely for flash.
Lens and shutter-used for focusing and controlling exposure
Inside the Camera
Lens
Circuitboar
d
Viewfinder
Film
Wheel A-Turns the film
Wheel B-Gets advanced as the film is wound, driving the catch mechanism
Wheel C-Numbered wheel showing remaining pictures
Winding the Film
Wheel AWheel
CWheel
B
Taking the Picture
Once Wheel A is wound, the lever-arm gets cocked. Then the user presses the button, releasing the spring-loaded lever-arm. This causes the spring to open the shutter for a split second, exposing the film. The open shutter completes the flash circuit simultaneously. Lever
Arm
We came up with the following proposals:
Brightly colored camera
Cartoon themes on outside
Getting rid of the flash option
Two zoom settings
Thicker casing on camera
Rechargeable battery
Larger Buttons
Electronic versions of pictures
Possible Ideas for Redesign
Zoom Optio
nBright Colors
Cartoon
Themes
No Flas
h
Redesign
Casing
Electronic
Pictures
Waterproo
f
Digital
lookSmaller Battery
Larger Button
s
Inter-Changeabl
e FilmEase of Use + 0 0 0 0 0 + 0 0 + -Ease of Manufacture 0 + + + 0 - - - - - +Ability to Recycle 0 + + + + 0 0 0 0 0 0Appeal to Children 0 + 0 0 + 0 + + 0 0 -
Durability 0 0 0 + + 0 + 0 0 0 0
Cost 0 + + + + - - - + - +
Totals 1 4 3 4 4 -2 1 -1 0 -1 0
Screening Matrix
Result of the Surveys
Bright Colors
Themes
Flash
Zoom
Durable
Easy Recycling
Electronic Pics
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5
Survey Results
Rating Scale (1-5 scale; not needed - must have)
Redesig
n O
pti
ons
Bright Colors
Cartoon Themes
Redesigned Casing
No Flash
Selection Criteria
Weight Rating
Weighted
Score Rating
Weighted
Score Rating
Weighted
Score Rating Weighted Score
Ease of Use 10% 3 0.3 3 0.3 3 0.3 2 0.2
Ease of Manufactu
re 15% 5 0.75 5 0.75 2 0.3 5 0.75Ability to Recycle 20% 3 0.6 3 0.6 3 0.6 5 1
Appeal to Children 25% 5 1.25 2 0.5 5 1.25 2 0.5
Durability 15% 3 0.45 3 0.45 5 0.75 4 0.6Cost 15% 4 0.6 3 0.45 4 0.6 5 0.75
Totals 3.95 3.05 3.8 3.8Rank 1 4 2 2
Continue?Develo
p NoDevelo
p Develop
Weighted Matrix
Our goal was to redesign the disposable camera in a way that will make it more appealing to children.
Changing the casing to a thicker, polyethylene casing will give the camera more durability and recyclability for less cost (Polystyrene- $.38/lb, Polyethylene- $.18/lb)
Eliminating the flash will eliminate the circuit board inside the camera, simplifying the recycling process and completely eliminating E-waste, as well as dramatically reducing cost.
Using brighter colors will make the camera more appealing to children without significantly raising the price of the finished product.
Final Design Proposal
After careful consideration of the survey results, cost effectiveness, ability to recycle, ease of use and manufacture, and durability, we have narrowed it down to the most important design features:
Eliminating the flash option
Redesigned casing
Brightly colored casing
Our redesigned camera will be more sustainable and increase market share.
Redesigned Disposable CameraFor Children
References:
All images taken from google.com
E-Waste Information: http://www.dosomething.org/tipsandtools/11-facts-about-e-waste
Polyethylene vs. Polystyrene Prices:
http://www.ides.com/resinpricing/Secondary.aspx
Questions?