EDPA - Social Media Presentations
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Transcript of EDPA - Social Media Presentations
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Should I embrace Social Media?
1
Monday, May 4, 2009
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Todays Roadmap
What is Web 2.0?
How does Web 2.0 effect my business?
What is Social Media?
How does Social Media effect my business?
What is Interactive Marketing? (Teaser)
Monday, May 4, 2009
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What is web 2.0
What once provided you the ability to search for
information and receive...
From the SIMI Technical Perspective:
Monday, May 4, 2009
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What is web 2.0
Now provides the opportunity to interact
with the information you see.
From the SIMI Technical Perspective:
Monday, May 4, 2009
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What is web 2.0From the Social Perspective:
You now have the opportunity to collaborate with like minded individuals and not be geographically
limited
Monday, May 4, 2009
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What is web 2.0From the Social Perspective:
Monday, May 4, 2009
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What is web 2.0
Business used to drive the consumer.
From the Business Perspective:
Monday, May 4, 2009
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What is web 2.0
Now the consumer drives the business.
From the Business Perspective:
Monday, May 4, 2009
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What is web 2.0
In order for your consumers to provide feedback in a way that you can use to improve your
business, you need to embrace Web 2.0 technology.
From the Business Perspective:
Monday, May 4, 2009
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What is web 2.0Are you currently embracing the future?
Monday, May 4, 2009
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What is web 2.0
Do you have a website you would visit?
Are you currently embracing the future?
Monday, May 4, 2009
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What is web 2.0
Do you have a website you would visit?
Can your clients reach out to you without picking up the phone?
Are you currently embracing the future?
Monday, May 4, 2009
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What is web 2.0
Do you have a website you would visit?
Can your clients reach out to you without picking up the phone?
Can you analyze what your visitors are doing on your site?
Are you currently embracing the future?
Monday, May 4, 2009
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What is web 2.0
Do you have a website you would visit?
Can your clients reach out to you without picking up the phone?
Can you analyze what your visitors are doing on your site?
Do you adjust your site according to what you analyze?
Are you currently embracing the future?
Monday, May 4, 2009
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Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Monday, May 4, 2009
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Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Monday, May 4, 2009
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Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Monday, May 4, 2009
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Social Media
Social media consists of primarily Internet- and mobile-based tools for sharing and discussing information among human beings.
Monday, May 4, 2009
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Social Media Examples
Monday, May 4, 2009
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Communication
Social Media Examples
Monday, May 4, 2009
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Communication
Social Media Examples
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Monday, May 4, 2009
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Communication Collaboration
Social Media Examples
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Monday, May 4, 2009
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Communication Collaboration
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Monday, May 4, 2009
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Communication Collaboration Multimedia
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Monday, May 4, 2009
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Communication Collaboration Multimedia
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia Entertainment
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
-
Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
-
Communication Collaboration Multimedia EntertainmentVirtual WorldsOnline GamingGame Sharing
Social Media Examples
WikisSocial BookmarkingSocial NewsOpinion Sites
BlogsInternet ForumsMicroBlogsSocial NetworksSocial Network AggregationEvents
Photo SharingVideo SharingLivecastingAudio/Music Sharing
Monday, May 4, 2009
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BloGs
Social Media - Communication
A blog is a website, usually maintained by an individual or business with regular entries of commentary, descriptions of events, or other material
such as graphics or video.
SuGGested Sites Wordpress LiveJournal TypePad Blogger
Monday, May 4, 2009
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WhY BloG?
Social Media - Communication
- Show case your knowledge- Become a voice in an area you know well- Connect in written form- Build relationships off of trust- Drive people to your passion... your business
Blog Business - Website
You Them
Monday, May 4, 2009
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Social Media - Communication
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Engage
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Engage Educate
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Engage Educate Implement
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Engage Educate Implement Analyze
Monday, May 4, 2009
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Social Media - Communication
Blog Business - Website
You Them
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
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Micro BloGs
Social Media - Communication
Are multimedia blogs that allow users to send brief text updates or micro-media such as photos or audio clips and publish them, either to be
viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including
text messaging, instant messaging, email, digital audio or the web.Wikipedia
SuGGested Sites Twitter Facebook LinkedIn Plurk
Monday, May 4, 2009
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Why would I Micro BloG
Social Media - Communication
You can build trust by allowing your network to know what you are working on and what you might be reading. The more you bring to your
network, the more they will follow your direction.
Micro Blog
Transaction
You Them
BlogArticleWebsiteMedia
{ }Monday, May 4, 2009
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Micro BloG
Social Media - Communication
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You
Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You
Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You Them
Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You Them
Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You Them
Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You Them
BlogArticleWebsiteMedia
{ }Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
You Them
BlogArticleWebsiteMedia
{ }Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
Transaction
You Them
BlogArticleWebsiteMedia
{ }Micro Blog
Monday, May 4, 2009
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Micro BloG
Social Media - Communication
Transaction
You Them
BlogArticleWebsiteMedia
{ }Micro Blog
Engage Educate Implement Analyze OptimizeMonday, May 4, 2009
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Social Networks
Social Media - Communication
A social network is a social structure which, in general, facilitates communication between a group of individuals or organizations, that are
related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps
ideals; financial exchange, friendship, kinship, dislike, conflict or trade.-Wikipedia
SuGGested Sites Facebook LinkedIn MySpace Friendster Hi5
Monday, May 4, 2009
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Whats the Point?
Social Media - Communication
Social Networks bring people together and bring social into what use to be a non-social world. It Reconnects People, Introduces Strangers,
Provides Limitless Opportunity, and makes this large world seem not so overwhelming.
Social Networks
Transaction
You Them
BlogArticleWebsiteMedia
{ }Monday, May 4, 2009
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Social Media - Communication
Social Networks
Transaction
You Them
BlogArticleWebsiteMedia
{ }Connect
Collaborate
Monday, May 4, 2009
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Social Media - Communication
Engage Educate Implement Analyze Optimize
Social Networks
Transaction
You Them
BlogArticleWebsiteMedia
{ }Connect
Collaborate
Monday, May 4, 2009
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Social Network AGGreGators
Social Media - Communication
Social network aggregation is the process of collecting content from multiple social network services, such as LinkedIn, Facebook, your Blog,
or MySpace.-Wikipedia
SuGGested AGGreGators Ping.fmFriendFeed
Monday, May 4, 2009
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Video StreaminG
Social Media - Multimedia
Providing video content online in an open forum or simply embedding it in your site.
SuGGested Sites
YouTube.com
Monday, May 4, 2009
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Whats the Point?
Social Media - Multimedia
- Search Engine Optimization- Reaching the YouTube community- Sharing of information
Social NetworksSocial Bookmark
Website
You Video
Monday, May 4, 2009
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Social Media - Multimedia
Social NetworksSocial Bookmark
Website
You Video
Monday, May 4, 2009
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Social Media - Multimedia
Engage Educate Implement Analyze Optimize
Social NetworksSocial Bookmark
Website
You Video
Monday, May 4, 2009
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Social Media - Business Standpoint
Social Media = Advertising
Monday, May 4, 2009
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Social Media - Business Standpoint
Social Media = Relationship Building
Monday, May 4, 2009
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Social Media - Business Standpoint
Monday, May 4, 2009
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Social Media - Business Standpoint
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
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Social Media - Business Standpoint
Engage Educate Implement Analyze Optimize
Focus = Customer Involvement / Customer Service
Monday, May 4, 2009
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Interactive Marketing
SEO - Search Engine Optimizationthe process of improving the volume and quality of traffic to a web site from
search engines via "natural" ("organic" or "algorithmic") search results.
What is SEO and SEM?
Google Your SiteInformation
CrawlersSite
Indexed
Monday, May 4, 2009
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Interactive Marketing
SEM - Search Engine Marketingis a form of Internet marketing that seeks to promote websites by increasing
their visibility in search engine result pages. This is based off of geo-targeting, keywords, paid placement, and contextual advertising.
What is SEO and SEM?
Monday, May 4, 2009
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Interactive Marketing
SEO
SEM
Monday, May 4, 2009
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Interactive Marketing
SEO
SEM
Monday, May 4, 2009
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BUILDING THE FOUNDATION
Building an Automized Marketing Foundation
Monday, May 4, 2009
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Whats the Point ?
Increase Profit
Increase Customer Service
Increase Efficiency
Marketing Approaches
Social Media
Drip Marketing
Whats the Foundation Look Like Before the Push?
Your Brand
Your Website
Your CRM
Whats the Structure Look Like?
Your Website
Your CRM
Todays Outline
Monday, May 4, 2009
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MARKETING
Whats the Point ? Increase Profit
Increase Customer Service
Increase Efficiency
unify efforts
organize
drip marketing
efficiency automize
optimize streamlineFeedback
sales with little overhead -
24/7
Suggestions
Monday, May 4, 2009
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HOW DO I DIVE INTO SOCIAL MEDIA?
unify efforts
organize
drip marketing
efficiency automize
optimize streamlineFeedback
sales with little overhead -
24/7
SuggestionsNow that you know the following:
- What is your cost per customer Acquisition?- What is your average customer LTV (lifetime value)- What is your Gross profit per customer
We can start talking about the marketing approaches
Monday, May 4, 2009
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LETS REMEMBER OUR PROCESS
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
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LETS REMEMBER OUR PROCESS
Engage Educate Implement Analyze Optimize
In order for us to Engage our clients we must know what we are going to educate our customers on. Before we educate we need to think about what we want them to do with our
education. If we want to know if we are accomplishing our goal, we need to have a plan in place as to how we are going to analyze their actions.
Monday, May 4, 2009
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SOCIAL MEDIA - LIFE STREAMS
LinkedIn TwitterFacebook
- Keeps you in touch with Friends and find alliances in places you would have never thought existed
- Keep in touch with colleges you work with and have worked with in the past. - Get connect into companies you didnt know you had connections to
- Find your niche and provide relevant information that benefits your audience.
Monday, May 4, 2009
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SOCIAL MEDIA
LinkedIn
Twitter
Facebook
Blog
Website
Monday, May 4, 2009
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SOCIAL MEDIA - LIFE STREAMS
LinkedIn
Twitter
Facebook
Ping.FM
Monday, May 4, 2009
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YOUR BRAND
Know who you are, what you offer, and who you are targeting
- What is your niche?- What do you have to offer?- What makes you memorable?- What identifies you?
Monday, May 4, 2009
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MY BRANDHere is an example of my an element of my brand - Logo
With a name like Mike Coffey I have decided to play off coffey and this Coffee Stain will be what identifies my
involvement in everything I do.
You will see this on my blog, website, Twitter, and eventually clothing.
Monday, May 4, 2009
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YOUR BRAND
Think about your brand and who you are before jumping into the next step. Once you have that identified, your ready
to start the development of your site
Lets move on to your site!
Monday, May 4, 2009
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YOUR WEBSITE
Know the purpose of your site
- Are you using your site to focus on Education- Are you using your site to focus on Lead Generation- Are you using your site to focus on both of the above- Are you using your site to focus on simply something you like to look at?
Monday, May 4, 2009
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YOUR WEBSITEKnow the reason your customers will visit and where
you want them to go.
Monday, May 4, 2009
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YOUR WEBSITEView your home page as a road map directing your customers on where you would like for them to go.
7
6
2 3 45
1
Monday, May 4, 2009
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YOUR WEBSITE
7
6
2 3 45
1
This is the beginning of content strategy
Monday, May 4, 2009
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YOUR WEBSITE7
6
2 3 45
1
Now your off to building a site
What do you want on your home page?
- Clear Navigation- Concise callouts - Contact form- Email subscription- Current offers- Clear presentation of services- Video if relevant
Monday, May 4, 2009
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YOUR WEBSITE7
6
2 3 45
1
Now, your off to building a site
Other items to think about
- Navigation- Copy - Consistency- Imagery
Monday, May 4, 2009
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YOUR MARKETING
7
6
2 3 45
1
WebsiteContacts
DataBase
Database Marketing
CRM
Monday, May 4, 2009
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YOUR MARKETING
7
6
2 3 45
1
WebsiteContacts
DataBase
Database Marketing
CRM
Customers
Monday, May 4, 2009
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YOUR CUSTOMERS
ContactsFirst you need to start with everyone that could be your potential customer, your contacts.- Contacts in your email account- Chamber members- All the business cards you have collected- People you have worked with in the past- People you went to school with- Family- Everyone you have crossed paths with
Monday, May 4, 2009
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YOUR CUSTOMERS
Contacts
Next you take those contacts and clean out your list by providing an opportunity for them to opt-in to
be a contact of your business.
YES! I am interested
@
Monday, May 4, 2009
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YOUR CUSTOMERSNow you have a clean list that have opted in and are in your CRM. From this point forward, everyone that you come in contact with will be opted in from the beginning!
YES! I am interested
DataBase
Database Marketing
CRM
Monday, May 4, 2009
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YOUR DATABASE
DataBase
Database
Your Database needs to be dynamic in todays fast pace world. If you do not have the ability to track your customers decisions, you are wasting your time and money. If customer conversion is your focus, then you
need a Database that ties in with a CRM tool.
Marketing:Infusionsoft
Sales:SalesForce
Monday, May 4, 2009
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YOUR MARKETING
Marketing
CRM
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
Monday, May 4, 2009
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YOUR MARKETINGYour CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
Monday, May 4, 2009
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YOUR MARKETINGYour CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
Contact
Monday, May 4, 2009
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YOUR MARKETINGYour CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
WebsiteContact
Monday, May 4, 2009
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YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
WebsiteContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip MarketingContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
Your CRM tool should be one in the same as your database. If this is true then you will be able to build a marketing system
that is both systematized and automated.
1
Website Drip Marketing
$TransactionContact
Monday, May 4, 2009
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Your Drip MarketingDrip Marketing provides you the opportunity to build
a automatic process of communication to your customers to increase value, lifetime, and service.
Monday, May 4, 2009
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Your Drip MarketingDrip Marketing provides you the opportunity to build
a automatic process of communication to your customers to increase value, lifetime, and service.
Your Target Market
Monday, May 4, 2009
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Your Drip MarketingDrip Marketing provides you the opportunity to build
a automatic process of communication to your customers to increase value, lifetime, and service.
Your Target Market Your Potential Customers
Monday, May 4, 2009
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Your Drip MarketingDrip Marketing provides you the opportunity to build
a automatic process of communication to your customers to increase value, lifetime, and service.
Your Target Market Your Potential Customers
Your Customers
Monday, May 4, 2009
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Your Drip MarketingLets look at the numbers
Monday, May 4, 2009
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Your Drip MarketingLets look at the numbers
Your Target Market
1000
Monday, May 4, 2009
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Your Drip MarketingLets look at the numbers
Your Target Market
1000
Your Potential Customers
505%
Monday, May 4, 2009
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Your Drip MarketingLets look at the numbers
Your Target Market
1000
Your Potential Customers
505%
Your Customers
1 to 22%
Monday, May 4, 2009
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Your Drip MarketingIf you dont have a drip marketing system in place,
what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?
Your Potential Customers
Your Customers
=
Potential Customers
-
Monday, May 4, 2009
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Your Drip MarketingIf you dont have a drip marketing system in place,
what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?
Your Potential Customers
Your Customers
50 =
Potential Customers
-
Monday, May 4, 2009
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Your Drip MarketingIf you dont have a drip marketing system in place,
what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?
Your Potential Customers
Your Customers
50 1 to 2 =
Potential Customers
-
Monday, May 4, 2009
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Your Drip MarketingIf you dont have a drip marketing system in place,
what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?
Your Potential Customers
Your Customers
50 1 to 2 = 48
Potential Customers
-
Monday, May 4, 2009
-
Your Drip MarketingIf you dont have a drip marketing system in place,
what are you doing with the 48 Potential Customers that simply didnt purchase the first time around?
Your Potential Customers
Your Customers
50 1 to 2 = 48
Potential Customers
-
Monday, May 4, 2009
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YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
Monday, May 4, 2009
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YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
Contact
Monday, May 4, 2009
-
YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
1
WebsiteContact
Monday, May 4, 2009
-
YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
1
WebsiteContact
Drip Marketing
Monday, May 4, 2009
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YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
1
WebsiteContact
Drip Marketing
@ @ RSVPPhone
Monday, May 4, 2009
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YOUR DRIP MARKETINGLets remember, a customer comes to your site, fills out a
form, calls you, buys something, comments on your blog or signs up for an event. Now what do you do?
1
WebsiteContact
Drip Marketing
@ @ RSVPPhone
Monday, May 4, 2009
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YOUR MARKETINGWith your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers overall lifetime spend.
Drip Marketing
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
-
YOUR MARKETINGWith your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers overall lifetime spend.
Drip MarketingContact
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
-
YOUR MARKETINGWith your foundation set, your website, CRM, drip marketing,
you will be able to convert more, and increase your customers overall lifetime spend.
1
Website Drip MarketingContact
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers
overall lifetime spend.
1
Website Drip MarketingContact
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers
overall lifetime spend.
1
Website Drip Marketing
$TransactionContact
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
-
YOUR MARKETING
Marketing
CRM/DB
With your foundation set, your website, CRM, drip marketing, you will be able to convert more, and increase your customers
overall lifetime spend.
1
Website Drip Marketing
$TransactionContact
Engage Educate Implement Analyze Optimize
Monday, May 4, 2009
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WHAT YOU KNOW
Social Media
Blog Website CRMDrip
Marketing
Monday, May 4, 2009
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WHAT YOU KNOW
Social Media
Blog Website CRMDrip
Marketing
Monday, May 4, 2009
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WHAT YOU WILL DO
Web 2.0
Website CRMDrip
Marketing
We will use Social Media, driven by Web 2.0 Technology, to push
contacts to your website so that you can turn them into customers through your Drip Marketing.
MarketingSocial Media
Monday, May 4, 2009
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Knowledge is Power
Social Media - Events
By understanding the Theory of Web 2.0 you can event how you are going to lead your industry in this space. Think about what you can do with one site at an event
Website/ Event
You Them
Monday, May 4, 2009
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EVENT SITE7
6
2 3 45
1
Event Site Layout1. Main Event Picture and Copy2. Break out sessions 3. Break out sessions4. Break out sessions5. Discussions - Twitter
Group in Facebook6. Resources
- FAQ-Presentations-Video- Pics- Schedule
7. Sponsor space and Nav
Monday, May 4, 2009
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Thank you for your time!
Follow Me @:LinkedIn :http://www.linkedin.com/in/michaelcoffeyFacebook: Michael CoffeyTwitter: http://twitter.com/coffeyhouse
Monday, May 4, 2009
http://www.linkedin.com/in/michaelcoffeyhttp://www.linkedin.com/in/michaelcoffey