Edmonton September 2015 Auction Stats.

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0% 10% 20% 30% 40% 50% 60% 70% 9,858 ON-SITE & ONLINE BIDDERS 13 local regions 51 other countries 37% bid in person 63% bid online TOP LOCAL BUYING REGIONS 1 Alberta $46,918,840 2 Saskatchewan $12,267,905 3 British Columbia $10,920,790 4 Manitoba $5,126,565 5 Ontario $2,488,180 6 New Brunswick $1,499,350 7 Quebec $1,180,710 8 Yukon $483,020 9 Northwest Territories $459,835 10 Nova Scotia $228,950 TOP INTERNATIONAL BUYING REGIONS 1 United States $17,588,520 2 Mexico $1,031,285 3 Russian Federation $459,250 4 Egypt $269,605 5 Oman $200,000 6 Costa Rica $132,500 7 France $117,000 8 Jordan $70,100 9 India $45,765 10 Belgium $35,550 COMPETITIVE BIDDING Every Ritchie Bros. auction attracts a large, diverse audience of bidders who compete for your equipment, in person and online at rbauction.com. Competition between end users and dealers, individuals and companies, locals and internationals results in global market pricing on auction day. $101,645,470 OF EQUIPMENT SOLD Online bidders were winner or runner up on 80% of the equipment EDMONTON, ABSeptember 9, 2015 ANOTHER AUCTION DONE RIGHT Out of country Out of region Region of auction % of Buyers by Location

Transcript of Edmonton September 2015 Auction Stats.

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9,858 ON-SITE & ONLINE BIDDERS

13 local regions 51 other countries

37% bid in person 63% bid online

TOP LOCAL BUYING REGIONS 1 Alberta $46,918,840 2 Saskatchewan $12,267,905 3 British Columbia $10,920,790 4 Manitoba $5,126,565 5 Ontario $2,488,180 6 New Brunswick $1,499,350 7 Quebec $1,180,710 8 Yukon $483,020 9 Northwest Territories $459,835 10 Nova Scotia $228,950

TOP INTERNATIONAL BUYING REGIONS 1 United States $17,588,520 2 Mexico $1,031,285 3 Russian Federation $459,250 4 Egypt $269,605 5 Oman $200,000 6 Costa Rica $132,500 7 France $117,000 8 Jordan $70,100 9 India $45,765 10 Belgium $35,550

COMPETITIVE BIDDINGEvery Ritchie Bros. auction attracts a large, diverse audience of bidders who compete for your equipment, in person and online at rbauction.com. Competition between end users and dealers, individuals and companies, locals and internationals results in global market pricing on auction day.

$101,645,470 OF EQUIPMENT SOLDOnline bidders were winner or runner up on 80% of the equipment

EDMONTON, AB―September 9, 2015

ANOTHER AUCTION DONE RIGHT

Out of country Out of region Region of auction

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EFFECTIVE MARKETINGWe make sure every potential buyer knows about your equipment through an eff ective combination of local and international marketing, in print and online. Targeted mailings and advertising in industry publications draw equipment buyers to our web site – and our auction sites. High resolution photos and detailed equipment information on our web site give each item added exposure.

MARKETING FOR THIS AUCTIONREACHED POTENTIAL BUYERS IN

179 countries

85,144 brochures mailed

165,645 email brochures mailed

CONSIGN EARLY FOR MAXIMUM GLOBAL EXPOSURE

In the 8 weeks prior to this auction:

256,650 visits | 1,145,630 page views (information and equipment in this auction).

EDMONTON, AB – September 9, 2015

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rbauction.com REACHES PEOPLE ALL OVER THE WORLD

UNLIMITED REACHOur high-traffic, 21-language web site attracts between 30,000 and 50,000 unique visitors each day. These people are buyers, not browsers – and they come from all over the world looking for specific pieces of equipment. The result: every item listed on rbauction.com is exposed to local, national and international buyers, which means you get the best results on auction day. A few types of equipment people searched for in this auction included:

AUCTION PAGE VIEWS

EDMONTON, AB – September 9, 2015

EQUIPMENT CATEGORY # OF UNIQUE SEARCHES

HYD EXCAVATORS - CRAWLER 7,387

TRUCK TRACTORS - T/A 6,772

LOWBOYS 3,785

PICKUP TRUCKS 2,969

WINCH TRACTORS 2,344

MOBILE STRUCTURES 2,243

WHEEL LOADERS 2,205

MISC - SHOP, WAREHOUSE & CONSUMER 2,084

ATTACHMENTS - SKID STEER 2,058

CRAWLER TRACTORS 1,989

TOP OTHER COUNTRIES BY VISITS

1 United States 2 Mexico 3 Spain 4 Australia 5 Italy 6 United Arab Emirates 7 United Kingdom 8 Germany 9 France 10 Netherlands

TOP LOCAL REGIONS BY VISITS

1 Alberta 2 British Columbia 3 Saskatchewan 4 Ontario 5 Manitoba 6 Quebec 7 Nova Scotia 8 Yukon Territory 9 Newfoundland and Labrador 10 New Brunswick

Web features by official language in each region:

Equipment search – 21 languages Search & account features – 15 languages Search, accounts & online bidding – 7 languages

BETTER RESULTS THAN SELLING ANY OTHER WAY

780.955.2486 | rbauction.com

2015 Western Star 4900SBSold for $390,000to a buyer from Alberta

2014 Tremcar 57340 LitreSold for $175,000

to a buyer from Saskatchewan

2012 Hitachi ZX250LC-5NSold for $182,500

to a buyer from Montana

2012 Kenworth T800 TriSold for $300,000

to a buyer from Saskatchewan

2012 John Deere 460E 6X6Sold for $365,000

to a buyer from New Brunswick

2006 Link-belt HTC8690 90 TonSold for $400,000to a buyer from Alberta

2014 Kenworth T800 TriSold for $187,500to a buyer from Alberta

2008 Caterpillar D8R Certified RebuiltSold for $252,500

to a buyer from Saskatchewan

2007 Grove RT890E 90 Ton 4x4x4Sold for $410,000

to a buyer from California

EDMONTON, AB – September 9, 2015