EDITORIAL WRITINGWRITING IN THE NAME OF THE PAPER

Prepared by JONALD JUSTINE U. ITUGOT

Editorial: Definition

The “soul” of the newspaper

The official stand of the newspaper on a relevant development or issue

The “expression of the people’s conscience”

Editorial: Characteristics

Spears and Lawshe (1956) Must have clearness of style Has a moral purpose Has sound reasoning Has the power to influence

public opinion

Editorial: Types

Editorial of Information Editorial of Interpretation Editorial of Criticism Editorial of

Commendation/Tribute Editorial of Argumentation Editorial of Entertainment Mood Editorial (Emotion) Special Occasion Pooled Editorial Guest Editorial Letter to the Editor

Editorial: Parts

Introduction Newspeg & Reaction Usually one short

paragraphBody

Justification of the reaction Two to three short

paragraphsEnding

Punch line or clincher May sometimes be omitted

Editorial: Title

The Editorial headline must be

INTERESTINGBRIEF

FORCEFUL

EDITORIAL WRITINGWRITING IN THE NAME OF THE PAPER

Prepared by JONALD JUSTINE U. ITUGOT