Editorial Exposure Guide-member-2019 - shopassociation.org · 2019 Editorial Exposure Guide Project...

2019 Editorial Exposure Guide

Member

Editorial Exposure Guide 2019


ThankyouforsupportingtheindustrythroughyourShop!membership.TheShop!teamaffordsyoueditorialexposureinvariouseditorialvenues(magazines,websites,newsletters).

• ListingofyourcompanyinannualBuyers’Guideprintdirectory

• ListingofyourcompanyinonlineSupplierConnectdirectory

• Featuresofprojectsyourcompanyhasworkedon

• Opportunitiesforcommentariesfromyourcompany’sthoughtleaders

• Coverageofcompany&personnelnewsfromyourfirm

• Coverageofyourcompanies’productnews

• Opportunitiesformemberspotlightsforindividualemployees

MembersalsoreceivediscountsonadvertisinginShop!editorialvenues,includingprintdisplayads,visualads,promotionalemails,andmagazineinserts.Forinformation,contactSusanKimelman,DirectorofMemberMarketingandPartnerships,[email protected].


Editorial Venues Shop!publicationsincludeprint,digitalnewsletters,andonlinevenues.

Shop!website

shopassociation.orgaudience:entireindustry

____________________________________________

Buyers’Guide

annualprintdirectoryofmembersaudience:entireindustry

InsiderWeekly

weeklynewsletteraudience:Shop!members

____________________________________________

SupplierConnect

onlinedirectoryofmembersaudience:entireindustry

architecture /construction Columns & Pilasters Doors & Door Accessories Fitting Rooms/Fitting Room Services Moulding Partitions & Dividers Railings Woodwork/Millwork ceiling & ceiling tiles Ceiling & Ceiling Tiles component parts Bumper Systems Component Parts – Metal Component Parts – Plastic Component Parts – Wire Component Parts – Wood Panels Panel Processing Showcase Frames & Parts Slatwall/Slotwall Systems & Accessories Sub-assemblies Vacuum & Thermal Forming Architectural Services Brand & Identity Design Services Equipment Procurement Services Graphic Design Prototype Design Real Estate Analysis & Planning Retail Marketing Programs Store Design & Planning Sustainable Visual Merchandising & Window Design electrical systems Electrical Systems – Services Power Distribution Audio & Visual Equipment equipment Conveyors Fans Fixture Moving Equipment Industrial Carts (Mobile & Stationary) Material Handling Systems Metalworking Equipment Plastics Machinery & Fabricating Equipment Printers Scent Delivery Systems Woodworking Equipment exhibits & structures Exhibit Systems Fabric Exhibits & Structures fixture hardware/accessories Brackets & Standards Casters & Glides Connectors Display Hooks Extenders Faceouts Fasteners Locks & Keying Systems Magnets Merchandise Strips Standoffs fixtures &displays Backroom Storage Systems Baskets/Barrels/Bins/Containers Cabinets Cable & Rod Systems Cashwraps/Checkout Counters Children’s Specialty Fixtures Cubes Digital Fixtures & Displays Display Cases End Caps Fixture Design Services Fixtures & Displays – Acrylic Fixtures & Displays – Metal mannequins/forms Fixtures & Displays Wire Fixtures & Displays – Wood Garment Racks & Accessories Gondolas Grid Racks/Grid Systems Hangers & Hanger Management Systems Interactive Displays Islands & Back Islands Kiosks Literature Holders & Racks Mirrors (fitting rooms, counter, LED, etc.) Pallets & Pallet Racking Pedestals Perimeter Fixtures & Displays Puck/Plug In Systems POP (Permanent) POP (Temporary) Refrigerated Cases Refurbished Fixtures & Displays design serviceseRisers & Platforms Service Counters Shelving & Accessories Showcases Tables (display or multi-tier, etc.) Towers Truss tems Warehouse Racks flooring Carpet Ceramic Flooring & Flooring Products Laminate Mats & Matting Resilient Flooring Wood Flooring Benches & Bench Systems Furniture Seating & Stools Workstations lighting Lamps Decorative Light Boxes Lighting Systems & Accessories Lightwalls Seasonal & Decorative Lighting Tubular Daylighting/Device Forms Mannequin Alternatives Mannequins Torsos materials Abrasives Acrylic Sheet & MaterialsAdhesives Aluminum (extrusions) Backers Decorative Metals Edgebanding Materials Fiberboard Flood Damage Protection Foamboard Glass Hardwoods Laminates – Continuous Laminates – High P ressure (e furniture Laminates – shopping Low Pressure (LPL) Marble/Granite Melamine Paints & Coatings Paper/Corrugate Particleboard/MDF Pegboard Plywood Polycarbonate Sheet & Materials Polyester and Co-Polyesters Sheet Metal Softwoods Solid Surface Materials Sustainable Materials Tubing Upholstery Veneers Gift/ packaging Merchandise Boxes Shipping/Packing Supplies Shopping Bags props/decor Antiques/Antique Reproductions Baskets & Barrels Decorative or Props) Decorative Boxes Decorative Mirrors Decorative Planters Draperies/Tablecloths/Fabrics/Pillows Objects D’art/Fine Art Props & Decorative Accessories Refurbished Visual Presentations & Decor Ribbons & Bows Seasonal DecoWallcoverings publications/events Publications Trade Shows/Conferences security & c control Entrance Turnstiles/Gates Mirrors & Reflectors Queuing Systems Security Systems & Services services Assembly Services Building plastic Permit Services Business Services Employee Recruitment Executive Recruitment general Export/Import Services General Contractor Services Installatio n Services Logistics Management Merchandising Implementation Merchandising Maintenance Painting & Wall Treatment Contractor Services Project Management Services Repair Maintenance Services Sales & Marketing Services Site Surveys Sustainability Consulting & Resourcing Training & Consulting Trucking/Transportation Turnkey (for Retailers) Turnkey (for Suppliers) Warehousing Services systems Shopping Cart aSystems signage & graphics Banners & Flags Banner Stands Digital Signage Fiber Optics Murals, Posters Photos Packaging Photo Imaging/Digital Imaging Pricing Accessories Screenprinting Sign Hanging Systems Signage& Graphics Signholders Stamps & Stamping Systems software & technologies CAD/CAM Customer Loyalty APrograms Drafting & Design General Business Soft ware Manufacturing &Productio n Software Planning & Control Software Product Tracking Systems (RFID, Bar coding) Sales & Customer Contact Software customer service Exporting General Contracting Green & Environmental Expertise Importing Ins tal lation Inventory Management ISO Certification Logistics Management Trucking/Transportation UL Listed/Approv ed Warehousing Services design & engineering 3D Modeling CAD Design Design Animation Technology Drafting Prototype Design & Engineering Retail Planning/Layout Value Engineering Large Format Digital Printing Photo-realistic Computer Renderings Silkscreening UV Screen Printing production/glass Bending Glass Beveling Diamond-Edge Finishing Double-Edging Etching Polishing Glass Sandblasting Sub-Surface Laser Etching Tempering laminate Plastic MetalPaper HPL Laminates Paper TFL metal Anodizing Bending Casting Metal CNC Machining EDM Processing Extruding Hot Stamping Laser Cutting MIG Welding MetalPad Printing Plating graphics Powdercoating Punching Metal Robotic Welding Metal – Shearing Metal – Stamping Metal – TIG Welding Metal – Waterjet Cutting Plastic – Extruding

architecture /construction Columns & Pilasters Doors & Door Accessories Fitting Rooms/Fitting Room Services Moulding Partitions & Dividers Railings Woodwork/Millwork ceiling & ceiling tiles Ceiling & Ceiling Tiles component parts Bumper Systems Component Parts – Metal Component Parts – Plastic Component Parts – Wire Component Parts – Wood Panels Panel Processing Showcase Frames & Parts Slatwall/Slotwall Systems & Accessories Sub-assemblies Vacuum & Thermal Forming Architectural Services Brand & Identity Design Services Equipment Procurement Services Graphic Design Prototype Design Real Estate Analysis & Planning Retail Marketing Programs Store Design & Planning Sustainable Visual Merchandising & Window Design electrical systems Electrical Systems – Services Power Distribution Audio & Visual Equipment equipment Conveyors Fans Fixture Moving Equipment Industrial Carts (Mobile & Stationary) Material Handling Systems Metalworking Equipment Plastics Machinery & Fabricating Equipment Printers Scent Delivery Systems Woodworking Equipment exhibits & structures Exhibit Systems Fabric Exhibits & Structures fixture hardware/accessories Brackets & Standards Casters & Glides Connectors Display Hooks Extenders Faceouts Fasteners Locks & Keying Systems Magnets Merchandise Strips Standoffs fixtures &displays Backroom Storage Systems Baskets/Barrels/Bins/Containers Cabinets Cable & Rod Systems Cashwraps/Checkout Counters Children’s Specialty Fixtures Cubes Digital Fixtures & Displays Display Cases End Caps Fixture Design Services Fixtures & Displays – Acrylic Fixtures & Displays – Metal mannequins/forms Fixtures & Displays Wire Fixtures & Displays – Wood Garment Racks & Accessories Gondolas Grid Racks/Grid Systems Hangers & Hanger Management Systems Interactive Displays Islands & Back Islands Kiosks Literature Holders & Racks Mirrors (fitting rooms,counter, LED, etc.) Pallets & Pallet Racking Pedestals Perimeter Fixtures & Displays Puck/Plug In Systems POP (Permanent) POP (Temporary) Refrigerated Cases Refurbished Fixtures & Displays

Double-Edging Etching Polishing Glass Sandblasting Sub-Surface Laser Etching TemperingPaper HPL Laminates Paper TFLStamping LaserCutting MIG Welding MetalPad Printing PlatingWelding Metal– Shearing Metal – Stamping Metal – TIG Welding Metal – Waterjet Cutting Plastic – Extruding

Systems POP (Permanent) POP (Temporary) Refrigerated Cases Refurbished Fixtures & Displays design serviceseRisers & Platforms Service Counters Shelving & Accessories Showcases Tables (display or multi-tier, etc.) Towers Truss tems Warehouse Racks flooring Carpet Ceramic Flooring & Flooring Products Laminate Mats & Matting Resilient Flooring Wood Flooring Benches & Bench Systems Furniture Seating & Stools Workstations lighting Lamps Decorative Light Boxes Lighting Systems & Accessories Lightwalls Seasonal & Decorative Lighting Tubular Daylighting/Device Forms Mannequin Alternatives Mannequins Torsos materials Abrasives Acrylic Sheet & Materials

Aluminum (extrusions) Backers Decorative Metals Edgebanding Materials Fiberboard Flood Damage Protection Foamboard Glass Hardwoods Laminates – Continuous Laminates – High P ressure (e furniture Laminates

Low Pressure (LPL) Marble/Granite Melamine Paints & Coatings Paper/Corrugate Particleboard/MDF Pegboard Plywood Polycarbonate Sheet & Materials Polyester and Co-Polyesters Sheet Metal Softwoods Solid Surface Materials Sustainable Materials Tubing Upholstery Veneers Gift/ packaging Merchandise Boxes Shipping/Packing Supplies Shopping Bags props/decor Antiques/Antique Reproductions Baskets & Barrels Decorative or Props) Decorative Boxes Decorative Mirrors Decorative Planters Draperies/Tablecloths/Fabrics/Pillows Objects D’art/Fine Art Props & Decorative Accessories Refurbished Visual Presentations & Decor Ribbons & Bows Seasonal Deco

publications/events Publications Trade Shows/Conferences security & c control Entrance Turnstiles/Gates Mirrors & Reflectors Queuing Systems Security Systems & Services services Assembly Services Building plastic Permit Services Business Services Employee Recruitment Executive Recruitment general Export/Import Services General Contractor Services Installatio n Services Logistics Management Merchandising Implementation Merchandising Maintenance Painting & Wall Treatment Contractor Services Project Management Services Repair Maintenance Services Sales & Marketing Services Site Surveys Sustainability Consulting & Resourcing Training & Consulting Trucking/Transportation Turnkey (for Retailers) Turnkey (for Suppliers) Warehousing Services systems Shopping Cart

signage & graphics Banners & Flags Banner Stands Digital Signage Fiber Optics Murals, Posters Photos Packaging Photo Imaging/Digital Imaging Pricing Accessories Screenprinting Sign Hanging Systems Signage & Graphics Signholders Stamps & Stamping Systems software & technologies CAD/CAM Customer Loyalty APrograms Drafting & Design General Business Soft ware Manufacturing &Productio n Software Planning & Control Software Product Tracking Systems (RFID, Bar coding) Sales & Customer Contact Software customer

Exporting General Contracting Green & Environmental Expertise Importing Ins tal lation Inventory Management ISO Certification Logistics Management Trucking/Transportation UL Listed/Approv ed Warehousing

design & engineering 3D Modeling CAD Design Design Animation Technology Drafting Prototype Design & Engineering Retail Planning/Layout Value Engineering Large Format Digital Printing Photo-realistic Computer Renderings Silkscreening UV Screen Printing production/glass Bending Glass Beveling Diamond-Edge Finishing

Hanger Management Systems Interactive Displays Islands & Back Islands Kiosks Literature Holders & Racks Mirrors (fitting rooms, counter, LED, etc.) Pallets & Pallet Racking Pedestals Perimeter Fixtures & Displays Puck/Plug In Systems POP (Permanent) POP (Temporary) Refrigerated Cases Refurbished Fixtures & Displays design servicese

Double-Edging Etching Polishing Glass Sandblasting Sub-Surface Laser Etching Tempering laminate Plastic MetalPaper HPL Laminates Paper TFL metal Anodizing Bending Casting Metal CNC Machining EDM Processing Extruding Hot Stamping Laser Cutting MIG Welding MetalPad Printing Plating graphics Powdercoating Punching Metal Robotic Welding Metal – Shearing Metal – Stamping Metal – TIG Welding Metal – Waterjet Cutting Plastic – Extruding

SHOPASSOCIATION.ORG | OCTOBER.2017

Search nearly 900 Shop! members in print and online!

store fi xtures • POP displays

design services • visual presentation productsmaterials • lighting • signage

installation • and more

2018BUYERS’

GUIDE


RetailEnvironments

6x/yrprintmagazineaudience:entireindustry

___________________________________________

RetailEnvironmentsOnline

insights.retailenvironments.orgaudience:entireindustry

Specialissues

OMAAnnual,WinnersBookaudience:entireindustry

____________________________________________

Awardswebsite

shopdesignawards.orgaudience:entireindustry

DISASTER RECOVERY how service providers help rebuild

6 trends for retail’s future

material & finish trends

signage & graphics

reimagining the mall

SHOPASSOCIATION.ORG | JULY.AUGUST.2018

ja18_00_cover_disaster_final.indd 1 7/6/18 4:22 AM


MemberConnect

digitalnewsletteraudience:Shop!members

____________________________________________

REBrief

weeklynewsletteraudience:entireindustry

MemberConnectforum

Proprietaryonlineforumaudience:Shop!members____________________________________________

Insights

OMAAnnual,WinnersBookaudience:entireindustry


JournalofShopperResearch

researchprintpublicationaudience:entireindustry

____________________________________________

CrittendenRetailTenants

fortnightlynewsletteraudience:Shop!members

JSRwebsite

Journalofshopperresearch.comaudience:entireindustry

____________________________________________

EconomicAdvisor

quarterlynewsletteraudience:Shop!members


Project coverage Projectcoverageinspiresgreatdesign,makesreadersawareofthevastarrayofourmembership’scapabilities,andpromotesmembers.Weencourageyoutosubmityourprojectsforcoverage.Projectsmaycoveranyfacetofthebrick-and-mortarretailexperience:storedesign,POPdisplayrollouts,installedfixtureprograms,visualmerchandisingdisplays,newstoreinstallationprojects,merchandiseresets,etc.

Tomaximizeyourexposure,takethetimetoexplainyourcompany’scontributiontotheproject.Forinstance,ifyourcompanyprovidedthelighting,aprojectdescriptionthatonlydiscussesthestoredesignwillnotbenefityou;explaintheroleofthelightinginthestore.Shop!reservestherighttoeditforstyle,length,andappropriateness.

Priortosubmission,youareresponsibleforensuring:• yourclients’permissiontosharetheprojectwithShop!forcoverage,and• thephotographer’spermissiontosharetheprojectphotoswithShop!forcoverage.

ProjectswillbepostedonREOnline,insights.retailenvironments.org,andmaybeselectedforRetailEnvironmentsprintmagazine.Theassociation’sEditorialDepartmentselectsprojectsforthemagazine’sPortfoliosectionbasedonpublicationschedules,availablespace,readerinterest,aestheticvalue,andvarietyintypeofproject,typeofretailer/brand,andprojectlocation.Inaddition,projectsmaybeusedtoillustratereportsaboutindustryissues.

Photos:Low-resolutionphotoscanbeusedonline;printpublications,however,requirehigh-resolutionphotos(forprojects,membersareencouragedtoprovidephotosat8inchesacrossat300dpi).Wepreferjpgfiles.

Tosubmit,visitourBuzzGeneratorathttps://shopassn.wufoo.com/forms/buzz-generator.SelectCompletedProjecttobepromptedfortheinformationneeded.

Pleaseprovidethephotographycredit.Typically,thisisthenameofthephotographystudiothatprovidedthephotos.Ifthephotoswerenottakenbyaphotographycompany,thenameofthephotographercanbeused,orifanemployee,thecreditmaystate“Photoscourtesyof[nameofcompany].”

Alternatively,youmayemailapressreleasetonews@shopassociation.organduploadphotostohttp://bit.ly/shop-uplink.Pleasebesuretomentionintheemailifphotosarebeinguploaded;thesystemdoesnotautomaticallynotifyuswhenfileshavebeenuploaded.

Pleaseallowtwotothreeweeksforprojectstobeposted.


Company listings AsamemberofShop!,yourcompanyreceivesalistingintheSupplierConnectonlinedirectoryaswellasalistingintheannualBuyers’Guide.

SupplierConnectonlineTheSupplierConnectversionoftheShop!membershipdirectory,supplierconnect.shopassociation.org,enablesretailers,brandmarketers,andotherpotentialclientstofindmembersonline.Youcankeepyourdataup-to-datebyupdatingasoftenasneeded.Buyerscansearchforaparticularcompany,browsebycategory,searchbylocation,orenterkeywords.Membersmaypurchaseupgradedlistingstoenhancetheirvisibility.

Toupdateyourcompanydataorpurchaseupgrades,visitsupplierconnect.shopassociation.org.

Buyers’GuidePublishedannually,theBuyers’Guideistheprintmembershipdirectory.Itisdistributedtomorethan26,000retailprofessionals.Featuringrobustinformationoneachmember,itallowsbuyerstosearchbycompanyname,browseproductandservicecategories,seeksupplierswithspecificmanufacturingcapabilities,orsearchgeographically.

Weencourageyoutoupdateyourcompanydatafrequently,astheShop!databaseisusedformultiplepurposes.Forexample,Shop!maypulllistsbasedonthedataenteredintospecificmemberprofilefieldsfor:

• AretailerwhocallsShop!askingformembersmeetingspecificcriteria.• Amemberofthepresswhorequestssuggestionsofindustryleaderstointerview

basedonspecifiedcriteria.*• AresourcelisttoaccompanyaparticularfeaturearticleinRetailEnvironments

magazine.

Tohelpmemberspresentaccuratedatatothemarketplace,membersareremindedannuallytoensurethatthedataiscorrectbeforeitisexportedforthedirectory.SeenextpagefortipsformaximizingyourexposureintheBuyers’Guide.

Membersalsomaypurchaseexposureenhancementssuchastheadditionofacompanylogo.Contactsales@shopassociation.orgtolearnaboutEnhancedandPremiumupgradeoptions.

*InaccordancewithGDPR,wewillaskEuropeanmembersfirstbeforeprovidingpersonalcontactinformation.

18 member connect | summer.2018

The Shop! annual membership directory, known as the Buyers’

Guide, reaches more than 26,000 retail professionals. Featuring robust information on each member, it allows buyers to search by company name, browse product and service categories, seek suppliers with specific manufacturing capabilities, or search geographically.

• Retailers and brands use it because theyknow Shop! is the association dedicatedto enhancing the retail environmentsindustry. They know our members sharein our high standards.

• One designer told us he tosses the bookinto his suitcase whenever he travels.That way, he’s easily able to find suppli-ers to visit while in town.

• Many Shop! members use it to partnerand bid on jobs that encompass more than their own scope of offerings. In fact, some members work exclusively with other members.

Because potential clients use the book in various ways, it’s important that they can find your company—and the details about your firm that matter to them—no matter how they like to search. By providing good information for all fields in your profile, you can make the most of your Buyers’ Guide listing.

1At a minimum, update your Company Description and Product Categories. In addition to your geographic location,

these two fields guide the majority of searches. Of course, the more complete your information is overall, the better your chances of standing out.

2Choose an appropriate contact. The name and title of the primary contact will be printed in your company’s listing,

along with your company’s general e-mail address and phone number. Designate a contact in a sales, business development, or marketing role. Since potential clients will be calling on this person, you want it to be someone who can answer questions, find specific products, or even close a sale.

3Place data in relevant fields rather than including it in your Company Description field. Your Company Description

field is limited in length, so you want to use it for data that isn’t shown in other fields. Editors will move facts to the appropri-

ate field before publishing anyway, so by including them in the description, you are in effect “wasting” a limited field.

4 Avoid language that promotes your company at the expense of fellow members. Editors will delete language

such as “the leading” company, so the use of such language also wastes your limited Company Description field.

5 Enter samples of your customers in the Representative Clients

field. Leaving this field blank is a lost opportunity for additional credibility. While some of your clients may not wish to be named, others will allow you to do so. Naming clients gives other potential cus-tomers an idea of the type of work you do. Try to include a variety of clients.

6 Identify the Retail/Industry Types you serve. This field shows prospects

your area of specialty: C-stores, apparel, grocery, etc. Just putting “all retail” may be accurate, but it doesn’t exactly tell the pros-pect anything. If you fear being pigeonholed, try listing a few industries and adding a phrase like “and other types of retail.”

7Accurately portray the number of employees. This gives potential clients insight on the size of your organization.

Some tend to want to work with smaller family-owned organi-zations, while others prefer larger firms.

8 If applicable, include other plants, additional offices, or subsidiary locations. The company name, city, state,

and country will be listed under your primary listing.

To make these important updates, visit shopassociation.org and choose My Account in the upper right corner. Log in with your username and password. Select the My Information link on the left side. You will see your individual profile. To go to your organization’s profile, click on the name of your organiza-tion, which is hyperlinked. Then choose the Edit/View link. Your information will be submitted for review. Shop! reserves the right to edit for style, length, and appropriateness.

8ways to maximizeyour Buyers’ Guide exposure

BY SCOTT SAVODNIK

Keep your online profile up-to-date separatelyChanges made on shopassociation.org

apply only to your annual print Buyers’

Guide directory. This is separate from

your Supplier Connect online profile.

Be sure to always update your

company online listing by visiting

supplierconnect.shopassociation.org.

Using YourBenefits

SCOTT SAVODNIK is Shop! director of membership

services.


Product news WeinviteyoutosubmitproductinformationforRetailEnvironmentsmagazine’sFocussection—aninvitationopenonlytoShop!members.TheFocuscategoriesaredefinedforeachmagazine’sentirecalendaryearsoyoucanplanahead.You’llreceiveremindersintheInsiderWeeklyofdeadlinesforthese,butyoucansubmitatanytime.

TheFocussectionisgenerallydesignedforstockproducts,thoughcustomproductsmaybesubmitted.Editorsaimtobeinclusive,sowedefinetheseFocusareasbroadly.For2019issuesofthemagazine,thecategoriesareasfollows.Consulttheformforsubmissiondeadlines,butpleasekeepinmindthesubmissiondeadlinemaybetwomonthsormorepriortotheissuedate.

RetailEnvironmentsmagazine2019

JanFebissue:signageandgraphicsEx:digitalsignage,exteriorsignage,interiorsignage,wayfinding,lifestylegraphics,in-storebrandgraphics,shelftalkers,logomats,logolights,sculpturallogos,lightboxes,wallgraphics

MarAprissue:lightingEx:pendant,recessed,strip,overhead,undercabinet,track

MayJunissue:GlobalShopexhibitorsEx:productintroductions,productlineextensions,servicelaunches,boothhighlights

JulAugissue:merchandisingproductsEx:mannequins,forms(torsos,busts,handsetc),seasonaldécor,foliage,props,risers,hangars,packaging,bags

SepOctissue:materialsEx:laminates,veneers,compositepanels,MDF,flooring(tile,carpet,resilient,etc),wallsystems,ceilingsystems

NovDecissue:technologyEx:proximitymarketing,interactivekiosks&screens,heatmapping,in-storegaming,in-storeAV,planogramsoftware


Product news (continued) MemberConnectdigitalnewsletter2019

Winter:fixture/displayhardwareEx:brackets,standards,knobs,drawerpulls,hinges

Spring:softwareandmachineryEx:woodworkingmachinery,CAD/CAMprograms,metalwokingmachinery,plasticsmachinery(injectionmoldingetc),BIMprograms,ERPprograms,CRMprograms,printingmachineryforin-storegraphics

Summer:componentsEx:casters,bumpersystems,contoureddoors,peghooks

Fall:fixture/displaymaterialsEx:lumber,panels,adhesives,laminates

Submissions2019

ExhibitingatGlobalShop2019?SubmitGlobalShoppreviewproductsathttps://shopassn.wufoo.com/forms/globalshop-submissions-2019*

SubmitallotherFocusproductsathttps://shopassn.wufoo.com/forms/shop-magazines-focus-submissions-2019*

IfyouhaveaproductthatdoesnotfitintoaFocus,[email protected]**orthroughtheBuzzGenerator.We’llpostyournewsandpromoteitthroughtheRetailEnvironmentsBriefweeklynewsletter.Inaddition,editorsmaychooseyourproductforanEditor’sPickinRetailEnvironmentsmagazine.

Pleaseincludeaphotowithyourproductnews.Readersneedtoseeaproducttotrulyunderstandit.Thephotocanshowtheproductbyitselforinuseinaretailstore.Low-resolutionphotoscanbeusedonline;printpublications,however,requirehigh-resolutionphotos(3inchesacrossat300dpiistypicallytheminimumsizeformostprintuses).Wepreferjpgfiles.

*Newformsarecreatedforeachcalendaryear.

**Emailedproductnewsreleasesmaybetypedinthewindowoftheemail,orattachedasaWorddocument(.docor.docx),aTextdocument(.txt),aPagesdocument(.Pages),orarichtextformat(.rtf)document.


Commentary Shop!acceptscommentariesforconsiderationasweworktopositionmembersasthoughtleaders.Wewelcomecommentaryfromindustryveteransontopicsrelevanttotheretailenvironmentsindustry.Wegreatlyappreciatehow-toarticlesthatfocusonspecificstrategiesusedwithintheindustry,ortipsforhandlingacommonindustrychallenge.Articlesthatexplainnichetopicsinawaythat’stailoredtoourreaderscanalsobehelpful.Oryoucantakeastandonacontroversialissue.

Length500-700words.Ifyou’dliketowriteaboutatopicthatrequiresalongerarticle,pleasediscussitwiththeeditorbeforehand.

FormatWepreferthatarticlesbeinthethirdpersonorsecondperson.How-tos,forinstance,areoftenbesthandledusingsentencesincommandform.Ifyouwriteinfirstperson,pleaserealizethatifthestorysoundslikeanadforyourcompany,wewilleitherneedtoedititheavilyormaynotbeabletouseit.Andofcourse,ifit’sanopinionpiece,userespectfullanguage.

DraftsmaybesubmittedinWordortextdoctotheeditor,JoRossman,[email protected]!reservestherighttoedityourdraft,butwillsubmitanysignificantchangestoyouforyourapproval.

TextmaybesubmittedinaWorddocument(.docor.docx),aTextdocument(.txt),aPagesdocument(.Pages),orarichtextformat(.rtf)document.Pleasedonotsubmitpdfs;textcopiedfromapdfcontainsexcessivetechnicalerrors.

ArtAnimagefromamongyourprojectstorepresentthepoint(s)beingmadeisappreciated,butnotrequired.Low-resolutionphotoscanbeusedonline;printpublications,however,requirehigh-resolutionphotos(4inchesacrossat300dpiistypicallytheminimumsizeformostprintuses).Wepreferjpgfiles.

Allsubmissionsareconsideredforpublication.Wecannotguaranteeprintpublicationduetospaceconstraints.However,inmostcases,wecanpublishonlineandpromoteinournewsletterwithinafewweeks.


Company news Providinginformationoncompanynewsisoneofthesimplestwaysofreinforcingyourcompany’sbrandrecognition.Weencourageyoutosendusyournewsallyearlong.IfyouhaveaprofessionalwriteronstaffwhoproducespressreleasesforyourcompanyorifyouuseaPRfirm,youcansimplyhavethemaddnews@shopassociation.orgtoyourpresslist.Butevenifyoudon’thaveaprofessionalwriter,wecanhelpyouspreadthewordofyournews.

Herearesomeofthetypesofactivitiesthatyoumightwanttopromote:• mergers/acquisitions• rebrands• relocations• awards/recognition• certifications• expansionssuchassatelliteoffices,additionalplants,ornewequipmentthataddsto

yourcapabilities• newserviceofferings• newcontracts• personnelnews• companyanniversaries

NewswillbepostedonlineandpromotedthroughtheRetailEnvironmentsBriefweeklynewsletter.EachissueoftheRetailEnvironmentsprintmagazineincludesadigestofmembercompanynews.

[email protected],orsubmittedthroughourBuzzGeneratorathttps://shopassn.wufoo.com/forms/buzz-generator.

InformationmaybesubmittedintheBuzzGeneratorformorinthewindowoftheemail.OrapressreleasemaybeattachedasaWorddocument(.docor.docx),aTextdocument(.txt),aPagesdocument(.Pages),orarichtextformat(.rtf)document.

Photosareappreciated,butnotrequired.Inmostcases,photoswillonlybeusedonline,solow-resphotosareacceptable.Inrarecases,aneditormaycontactyoutorequesthigher-resolutionphotos,ifavailable,foruseinprint.


Member Spotlight Helpyourfellowmembersgettoknowyou.MemberSpotlight,afeatureinMemberConnectonlineanddigitalnewsletter,helpsyougettoknowboardmembers,councilvolunteers,andotherfellowShop!members.Tobefeaturedinanupcomingissue,completetheformathttps://shopassn.wufoo.com/forms/member-spotlight.


Tips for Providing Submissions to Editorial DO

• Provideinformationearly.Forpublications,editorialdeadlinestypicallyrunseveralmonthsaheadofissuedates.We’llprovidedigitalexposureasquicklyaspossible;however,pleaserealizethatourEditorialstaffisextremelysmallandservicemaybeslowerduringespeciallybusytimesoftheyear.

• Provideimagesifyouhavethem.• IfEnglishisnotyournativelanguage,haveinformationeitherwrittenortranslated

bysomeonefluentinEnglish.Machinetranslationsoftenuseconfusingwordsorsyntax;theeditorialstaffdoesnotalwayshavethetimeorknowledgetodeterminewhatismeant.Translationbyindividualsaffordsgreateraccuracyandeffectivemessaging.

• Haveaqualifiedindividualensurethatimagesintendedforprintareofsufficientlyhighresolution.Forprint,ourgraphicartistswillsetanimage’sresolutionat300dotsperinch(dpi)sothatitdoesnotappearblurry.Artistscannotaddmoredotstoanimage,soiftheimagewasoriginallysetatfewerdotsperinch,thepropersettingwillshrinktheimage.Alow-resimagemaybecomethesizeofapostagestamp.Forappropriatesizespertypeofeditorial,seethesectionsinthisguide.

• Understandthatspacelimitationsandotherfactorsaffectourabilitytoprovideexposureinprint.Wehavemuchmoreleewaywithdigitalexposure.

DON’T

• Embedimagesinsubmissiondocuments.• ProvideinformationonlyinalanguageotherthanEnglish.Theeditorialstaffwill

notbeabletotranslateitforyou.• Providepdfsorpresentationfilesunlessyouhavespecificallydiscusseditwiththe

editorbeforehand.Inmostcases,theeditorialstaffcannotdoanythingwithaPowerPointfileorapdffile.(Exception:Editorswillwritetheirowntextaboutresearchreportsandsimilarpublications.Thesereportsmaybeprovidedinpdfform.OryoumayprovideapressreleaseaboutthereportinaWorddoc.)

• Attempttoemaillargeattachments.Instead,uploadthemtohttp://bit.ly/shop-uplink.Pleasebesuretoletusknowifphotosarebeinguploaded;thesystemdoesnotautomaticallynotifyuswhenfileshavebeenuploaded.

• Submitimagesfromastockimageprovider.Shop!hasanaccountwithiStockandoureditorscansourcetheirownstockimages.

Itisourpleasuretoprovideeditorialexposuretoourglobalnetwork.Pleasetakeadvantageofthismembershipbenefit.

Editorial Exposure Guide-member-2019 - shopassociation.org · 2019 Editorial Exposure Guide Project...

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Transcript of Editorial Exposure Guide-member-2019 - shopassociation.org · 2019 Editorial Exposure Guide Project...