EDITORIAL - Bauer Publishing · EDITORIAL OVERVIEW fo w o m e n Source: MRI Doublebase 2010. Bauer...

EDITORIALOVERVIEW

for women

Our Mission - “Inspiration for Life”FIRST is a motivating guide to the good life that gives

its audience of 3.3 million readers the tools and

inspiration they need to feel great, look beautiful and

love every dimension of their life. Published every

three weeks, FIRST delivers positive information on

everything from health and nutrition to beauty and

fitness to home and family. Also included in every

issue: A 28-page pull-out-and-save cookbook that

serves up original recipes for fast, easy, healthy meals.

All in all, it’s like three empowering magazines in one!

rate base: 1,200,000

total circulation: 1,339,589

single copy sales: 1,129,967

total audience: 3,335,000

frequency: every three weeks

distribution: 84% newsstand, 16% subscription

ad to edit ratio: 30% advertising, 70% editorial

median age: 47.6

median HHI: $60,005

reader per copy: 2.8

Source: ABC December 2010. Bauer Media Group. MRI Doublebase 2010.

EDITORIALOVERVIEW

for women

Source: MRI Doublebase 2010. Bauer Media Group.

AVID, ACTIVE READERFirst for Women is a mainstay of her life. • she spends an average of 46 minutes with each new issue • multiple entry-points allow her to learn something new each time she picks up the magazine • no roll-over edit keeps her interested from start to finish

HER SHOPPING GUIDEFirst for Women’s trusted editorial gives her the confidence to make wise purchases when she’s shopping at the mall or at the supermarket • checklists and editorial mentions simplify her shopping experience • pull out and save cookbook, hair guides and smart solutions allow her to save information for future reference

FIRST FOR WOMEN DELIVERS EDITORIAL THAT CATERS TO HER DEMANDING LIFESTYLE.

2%

3%

12%34%

11%

5%8%

15%

food - 34%

home - 11%

fashion - 5%

beauty - 8%

health - 15%

parenting - 1%

travel - 3%

features - 12%

finance - 2%

fitness - 2%

self help/relationships - 7%

1%

2%7%

EDITORIAL

for women

49% of readers entertain family and friends at home

WHAT MAKES FIRST FOR WOMEN DIFFERENT

WE HELP HER TO TRANSFORM HER LIFE...ONE TIP AT A TIME

Source: MRI Doublebase 2010.

Focus group tidbit:“If I wanted in-depth, I’d read a book. First I can pick up & put down, pick up & put down.”

CLIFF NOTES FOR THE GOOD LIFE

She’s 2.6x more likely to be a working mom than the average magazine reader.

EDITORIAL

for women

75% of American women diet during their adult years.*


Source: * Center for Media Research. MRI Doublebase 2010.

SHE WANTS TO FEEL HAPPY, HEALTHY + SEXY• 45% (140 Index) walk for excercise and better health.• 33% of readers W25-54 participate in a regular exercise program 2+ times a week (243 index).• First readers also enjoy aerobics (17%, 160 index), yoga (12%, 188 index) and pilates (6%, 175 index)

UPBEAT + SCIENTIFICALLYPROVEN

EDITORIAL

for women

Focus group tidbit:“Every question I have gets answered here.”


HEALTH INFO SHE CAN TRUST• 7% of our editorial is devoted to self help and relationships.• 15% of First’s edit focuses on health information.

Source: Bauer Media Group.

CONCISE, ACCURATE ANDUP-TO-DATE

EDITORIAL

for women

Source: MRI Doublebase 2010.


WHAT SHE WANTS ARE LITTLE LUXURIES + REAL-LIFE TRANSFORMATIONS• 68% (145 index) of First readers practice skin care.• First ranks #2 in the core set with an average clothing spend of $585.• 85% use color cosmetics, nearly 2x the national average.• First ranks #1 in shopped at discount department stores in the last 3 months, 93% (114 index) .

8% OF EDIT IS DEVOTED

TO BEAUTY

5% OF EDIT

IS DEVOTED TO FASHION AND STYLE ADVICE

EDITORIAL

for women

YOUR MESSAGE LIVES ON IN HER KITCHEN-RIGHT WHERE SHE MAKES HER LISTS!


EASY EVERYDAY MEALS AT HER FINGERTIPS

WHY DO READERS LOVE OUR STAPLE BINDING?THE COOKBOOK PULLS OUT!

First had over 900 recipes in the magazine in 2009.

Source: Bauer Media Group.

A MAGAZINE WITHINA MAGAZINE

SELF CONTAINED TOC FOR “THE COOKBOOK”

PerkFOR OUR

SPONSERS

EDITORIAL

for women

EDITORIAL2011 CALENDAR

ISSUE: 02

ON-SALE DATE: 12.20.10THEME: Fresh start

BEAUTY: The 11 best haircuts of 2011

NUTRITION: Smart restaurant swaps

HEALTH: 7 ways to stay healthy all winter

HAPPINESS: Self-compassion

DIET: Dr. Oz’s Green Smoothie Slimdown

DECOR: New Year’s Eve party, Snowflake style,

Sweet ways with narcissus

COOKBOOK: Eat Clean slimdown feasts;

Recipe Cards: Guilt-free sweets

ISSUE: 11

ON-SALE DATE: 2.21.11THEME: ST. PATRICK'S DAY BEAUTY: The perfect cut for your body type

NUTRITION: Early spring veggies

HEALTH: Smart little immunity boosters

HAPPINESS: Sail into spring stress-free

DIET: Flush winter pounds in days

DECOR: St. Patrick’s Day celebration; Smart ways

with fleece; Daffodil bouquets

COOKBOOK: Spring slimdown cookbook;

Recipe Cards: Energizing snacks

ISSUE: 05

ON-SALE DATE: 1.10.11THEME: VALENTINE'S DAY BEAUTY: Hair that makes you look younger

NUTRITION: Beautifying winter fruit

HEALTH: Fight midday fatigue

HAPPINESS: Fidget away stress

DIET: Comfort carb slimdown

DECOR: Romantic breakfast for two, Heart style,

Valentine’s Day bouquet

COOKBOOK: Restaurant favorites at home;

Recipe Cards: "I love you" treats

ISSUE: 08

ON-SALE DATE: 1.31.11THEME: instant energy BEAUTY: Quick fixes for winter woes

NUTRITION: Favorite delicious detoxers

HEALTH: 7 mood boosters that really work

HAPPINESS: Dodge winter doldrums

DIET: Paleo food formula

DECOR: Oscar-night celebration, Smart ways with

ribbon; Cyclamen bouquets

COOKBOOK: Immunity-boosting crockpot suppers;

Recipe Cards: Soothing soups

ISSUE: 14

ON-SALE DATE: 3.14.11THEME: Small changes, big results

BEAUTY: The new highlights

NUTRITION: Health benefits of berries

HEALTH: Do-it-yourself health checks

HAPPINESS: Are you too hard on yourself?

DIET: Fast-track belly-fat cure

DECOR: Chinese take-out party; Smart ways with

paper; Flowering branch bouquets

COOKBOOK: Easy-on-you 30-minute meals;

Recipe Cards: Bake-sale favorites

ISSUE: 17

ON-SALE DATE: 4.4.11THEME: EASTER BEAUTY: Secrets to salon-gorgeous hair

NUTRITION: Fat-flushing fruits

HEALTH: Surprising tiredness cause

HAPPINESS: 5 secrets to total bliss

DIET: Walk off 4X more weight

DECOR: Bunny brunch; New ways with

decorated eggs; Tulip bouquets

COOKBOOK: Everything Easter cookbook;

Recipe Cards: So-cute treats

EDITORIAL

for women


ISSUE: 20

ON-SALE DATE: 4.25.11THEME: SUMMER BODY BEAUTY BEAUTY: Seaweed wraps

NUTRITION: Artichokes & asparagus

HEALTH: Headache relief

HAPPINESS: Instant confidence

DIET: Lose 31 lbs by Memorial Day!

DECOR: Mother’s Day celebration (5/8);

New ways with moss; Azaleas to gift

COOKBOOK: Delicious meals in under 25 minutes;

Recipe Cards: Mother’s Day brunch

ISSUE: 23

ON-SALE DATE: 5.16.11THEME: OUTDOOR LIVING BEAUTY: How to love the skin you're in

NUTRITION: The healing power of berries

HEALTH: Dodge summer health woes

HAPPINESS: 7 ways to feel even happier

DIET: 5-day Super Cleanse

DECOR: Beautiful, easy picnics; New ways with

herbs; Rose bouquets

COOKBOOK: Memorial Day mmm; Recipe Cards:

Strawberry-patch sweets

ISSUE: 26

ON-SALE DATE: 6.6.11THEME: JULY 4TH BEAUTY: Sunless tanners

NUTRITION: Summer veggies

HEALTH: Instant energy!

HAPPINESS: 5 ways to find your Zen

DIET: Lose 10 lbs in 3 days

DECOR: Independence Day celebration;

Paper crafts; Red, white & blue bouquet

COOKBOOK: Fourth of July favorites;

Recipe Cards: Patriotic sweets

ISSUE: 29

ON-SALE DATE: 6.27.11THEME: KICK BACK AND RELAX BEAUTY: Styles that make you 10 lbs slimmer

NUTRITION: Summer melons

HEALTH: Food poisoning prevention

HAPPINESS: Keep your cool...no matter what

DIET: Outsmart the belly-fat trap

DECOR: Sunset beach party; New ways with jelly

jars; Rose-bush bouquets

COOKBOOK: Fresh from the garden suppers;

Recipe Cards: Perfect picnic salads

ISSUE: 32

ON-SALE DATE: 7.18.11THEME: SUMMER LIVING BEAUTY: Summer weather woes—solved!

NUTRITION: Late-summer berries

HEALTH: Healthy ways to beat the heat

HAPPINESS: 5 secrets to living in the now

DIET: The water weight–loss cure

DECOR: Summer family reunion; New ways with

seashells; Hydrangea bouquets

COOKBOOK: Backyard BBQ favorites;

Recipe Cards: Irresistible ice-cream treats

ISSUE: 35

ON-SALE DATE: 8.8.11THEME: COOL DOWN BEAUTY: Melt-proof makeup tips

NUTRITION: New ideas for tomatoes

HEALTH: Natural ways to fight fatigue

HAPPINESS: Tap into your intuition to win

DIET: Lemonade ultra detox

DECOR: Labor Day Celebration; Smart ideas

for tin cans; Sunflower bouquets

COOKBOOK: Beat-the heat (no-bake) feasts;

Recipe Cards: Pasta salads

EDITORIAL

for women


ISSUE: 38

ON-SALE DATE: 8.29.11THEME: BACK TO SCHOOL BEAUTY: Your best fall cut & color

NUTRITION: The healing power of zucchini

HEALTH: Is your thyroid out of whack?

HAPPINESS: Keep your summer high going

DIET: Whittle your middle with these foods

DECOR: Early fall cookout; New ways with spice

jars; Dahlia bouquets

COOKBOOK: 5-ingredient family suppers;

Recipe Cards: Back-to-school lunches

ISSUE: 44

ON-SALE DATE: 10.10.11THEME: HALLOWEEN BEAUTY: Genius styling tricks

NUTRITION: Pumpkins—even healthier

HEALTH: Round-the-clock energy boosters

HAPPINESS: Face down any fear

DIET: Thyroid-revving superfoods

DECOR: Spooky celebration; New ways with

yarn scraps; Halloween centerpiece

COOKBOOK: 15-minute so-easy dinners;

Recipe Cards: Frightfully good treats

ISSUE: 47ON-SALE DATE: 10.31.11THEME: THANKSGIVING BEAUTY: 10-second style swaps

NUTRITION: The power of cranberries

HEALTH: Flu-proof your family

HAPPINESS: Bounce back from any insult

Diet: Lose 40 lbs by Thanksgiving!

DECOR: Thanksgiving celebration; Cute ways

with acorns; Thanksgiving centerpiece

COOKBOOK: Your best Thanksgiving;

Recipe Cards: Tailgating favorites

ISSUE: 41ON-SALE DATE: 9.19.11THEME: FALL MAKEOVERS BEAUTY: Shortcuts to gorgeous

NUTRITION: The power of purple grapes

HEALTH: Easy hay-fever cures

HAPPINESS: 5 quick tension tamers

DIET: Outsmart stress-eating for good

DECOR: Italian dinner party; New ways with

fabric scraps; Chrysanthemum bouquets

COOKBOOK: Fall harvest cookbook;

Recipe Cards: Amazing apple treats

ISSUE: 50ON-SALE DATE: 11.21.11THEME: CHRISTMAS BEAUTY: 360-degree gorgeous holiday styles

NUTRITION: Healthy ways with chocolate

HEALTH: 7 holiday stress busters

HAPPINESS: 5 ways to holidays super-happy

DIET: Phytonutrient slimdown

DECOR: Christmas dinner; New ways with old

wrapping scraps; Christmas centerpiece

COOKBOOK: Elegant holiday entertaining;

Recipe Cards: Cookie exchange favorites

FACTS

for women

Source: MRI Doublebase 2010. Highlights indicate #1 ranking in core set.

READER PROFILE

% comp index audience (000)

TOTAL AUDIENCE- 3,335,000

WomenAgeW18-49W25-49W25-54W35-54

Median Age

Household IncomeMedian household income $100,000+$75,000+$60,000+$50,000+$40,000+Median home value Principal shopper

Employment

employedemployed full-timeworking motherattended college

Family

married children in household children ages 2-5 children ages 6-11 children ages 12-17 average age of children

3,253

1,8231,6742,2521,880

7801,1641,6672,0052,347

2,936

2,2931,8121,0241,911

1,9901,553 477 738935

189

184214238290

94 90101104105

140

111

108257105

108115 97118142

97.5

54.750.267.556.4

47.6

$60,00523.434.950.060.170.4

88.0

68.854.330.757.3

59.746.614.322.128.010.1

$185,879

FACTS

for women

Source: Duplication as % of net reach. MRI Doublebase 2010.

DUPLICATION

Woman’s World

Woman’s Day

Redbook

Family Circle

Ladies’ Home Journal

Good Housekeeping

Better Home & Gardens

Women’s Service Avg.

Prevention

Every Day Food

Health

Lifestyle Avg.

15.0%

8.5%

8.0%

8.3%

8.1%

5.9%

4.2%

8.3%

7.4%

3.9%

5.2%

5.5%

FIRST FOR WOMEN ALLOWS ADVERTISERS TO REACH AN UNTAPPED AUDIENCE THAT IS YOUR CORE CUSTOMER

AN UNDUPLICATED

AUDIENCE

FACTS

for women

Source: MRI Doublebase 2010: Base of Women

ENGAGEMENT

FIRST READERS ARE DEVOTED WALMART SHOPPERS

Shopped at Walmart in the last 3 monthsFirst for Women 82% (120 Index)

Shopped at Walmart in the last 30 daysFirst for Women 78% (125 Index)

Shopped at Walmart 3+ times in the last 30 daysFirst for Women 51% (129 Index)



CIRCULATION

for women

Source: ABC June 2010.

NEWSSTAND SALES

TOP SELLING MAGAZINES AT NEWSSTANDBAUER PUBLISHES 2 OF THE TOP 5 SELLING MAGAZINES AT NEWSSTAND

RANK

#1

#2

#3

#4

#5

TITLE

COSMOPOLITAN

PEOPLE

WOMAN’S WORLD

FIRST FOR WOMEN

US WEEKLY

AVERAGE NEWSSTANDSALES PER ISSUE

1,566,658

1,257,536

1,273,019

1,129,967

689,305

CIRCULATION

for women

$0-

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

$1.60

$1.80

$2.00

GoodHousekeeping

All You Redbook Ladies' HomeJournal

rCovePrice$2.49

Co verPrice$1.79 Cover

Price$2.49

Woman’s Day

CoverPrice$1.99

CoverPrice$3.49

Better Homes &Gardens

CoverPrice$2.65

$0.81$0.74

$0.86 $0.84$0.91

$1.19

$1.62

$1.74

$2.28

Family Circle

CoverPrice$3.99 Cover

Price$3.99 Cover

Price$2.49

FIRST WOMAN’SWORLD

$2.20

$2.40

AVERAGE PRICE PER COPY

Source: 2010 Publisher’s Guaranteed Rate Base & Cover Price. ABC December. 2010 Publisher’s Statements.*Weighted average of newwstand sales and subscription sales paid per issue.

CONSUMERS PAY MORE FOR FIRST FOR WOMEN + WOMAN’S WORLD

Average Price Per Issue*

RATES & SPECS

for women

2011 CLOSING DATES

ISSUE CLOSING CALENDAR 2011

ISSUE NUMBER

ON-SALE DATE

COVER DATE

SPACE CLOSE DATE

MATERIAL DUE DATE

V

V

V

V

11021105110811111114111711201123112611291132113511381141114411471150

12/20/1001/10/1101/31/1102/21/1103/14/1104/04/1104/25/1105/16/1106/06/1106/27/1107/18/1108/08/1108/29/1109/19/1110/10/1110/31/1111/21/11

01/10/1101/31/1102/21/1103/14/1104/04/1104/25/1105/16/1106/06/1106/27/1107/18/1108/08/1108/29/1109/19/1110/10/1110/31/1111/21/1112/12/11

10/26/1011/16/1012/07/1012/28/1001/18/1102/08/1103/01/1103/22/1104/12/1105/03/1105/24/1106/14/1107/05/1107/26/1108/16/1109/06/1109/27/11

11/02/1011/23/1012/14/1001/04/1101/25/1102/15/1103/08/1103/29/1104/19/1105/10/1105/31/1106/21/1107/12/1108/02/1108/30/1109/13/1110/03/11

*Editorial and closing/on sale dates subject to changePlease contact Audrey Robinson, [email protected],

for material extension beyond due date above.

All fractionals must be booked one week prior to space close.

“V” next to issue number indicates a Vista measured issue.

RATES & SPECS

for women

*Prices subject to change at Publisher’s discretion.Copyright © 2010 by Bauer Media Group, Inc. 8/10.

2011 RATE CARD

$66,022

$56,125

$42,915

$33,014

2-COLOR

Page2/

3 Page Vertical

1/2

Page Horizontal1/

3 Page Vertical

B/W

$57,267

$48,684

$37,228

$28,636

Page2/

3 Page Vertical

1/2

Page Horizontal

1/3

Page Vertical

Rates are gross.Standard 15% Agency commission applies.All special unit pricing available upon request.

EFFECTIVE: JANUARY 2011RATE BASE: 1,200,000

$66,972

$56,931

$43,534

$33,488

$92,165

$81,927

$102,392

Page2/

3 Page Vertical

1/2

Page Horizontal1/

3 Page Vertical

2nd Cover

3rd Cover

4th Cover

4-COLOR

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 &Bauer Media Group, Inc., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.49.AGENCY COMMISSION: 15% to recognized agenciesRATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.CANCELLATION DATES: Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date. TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned fre-quency during contract year, will be short-rated back to earned frequency level. REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable varia-tion of 5% to 10%, due to mechanical tolerances and local distribution patterns.

*Prices subject to change at Publisher’s discretion.Copyright © 2010 by Bauer Media Group, Inc.

RATES & SPECS

for women

2011 SPECIALTY RATES

SUPPLIED INSERT SPACE RATES

$70,328

$126,583

$237,981

$356,983

$474,791

$712,192

$44,876

$78,360

$87,068

$101,136

+ net production cost










2

4

8

12

16

24

Standard BRC

Scent-strip (flap size)

up to & including 1-5/8"

wider than 1-5/8" & incl 2-1/2"

wider than 2-1/2"

GROSS SPACE RATEPAGES

EFFECTIVE: JANUARY 2011 RATE BASE: 1,200,000

*Prices subject to change at Publisher’s discretion.Copyright © 2010 by Bauer Media Group, Inc. 8/10.

RATES & SPECS

for women

PRODUCTION SPECS

Single Page

Spread

1/2

Page Horizontal

1/2 Page Horiz. Spread

1/2

Page Vertical

1/3 Page Vertical

2/3 Page Vertical

TRIM SAFETY NON-BLEEDKeep safety 1/4" in from TRIM and BLEED is 1/8" out from TRIM. Image areas intended to bleed should extend 1/8" beyond the trim. Areas not intended to bleed should be a minimum of 1/8" inside trim (1/4" for best results). All live material should be 1/4" inside the trim.

PUBLICATION TRIM SIZE: 8 1/16” X 10 1/2”

BLEED

PREFERRED FILE FORMAT: Hi-res PDF files (made ONLY through Acrobat Distiller) No native application files accepted. PDF files MUST be made using Acrobat Distiller 5.0 (preferred) & also 4.0 (3.0 will NOT be accepted)The Hi res PDF distilled files must have:1. All fonts embedded (NO True Type fonts accepted)2. The correct mode (i.e. CMYK or Grayscale) Never RGB or LAB or embedded color profiles. (i.e. ICC profiles)3. All spot colors MUST be converted to CMYK unless running 1, 2, or 3 color ads. NO file with PMS colors accepted unless pre-ordered.4. OPI must NEVER be included in the file. (see advanced tab in distiller)5. Resolution: 300 DPI for all submitted images and files.6. All ads must have position marks for non-bleed ads and trim &bleed marks for bleed ads.7. Files must comply with SWOP standards. 8. Knockout type should be no smaller than 7 pt. Serifs should be .007 minimum thickness. Black type on ads should be solid black and not 4/C. ALL FILES SHOULD BE SUBMITTED VIA BAUER AD PORTAL.

COLOR GUIDANCE: 4 industry quality SWOP proofs which meet SWOP specifications to be provided next business day for each ad running.

ADVERTISING MATERIAL: All materials should be sent to: Bauer Media Group, Inc.58 W. 40th Street, Fifth Floor, New York, NY 10018 Attn: Audrey Robinson Phone: (212) 994-4204 Fax: (212) 764-7255

PUBLISHER’S SERVICES: Services performed by The Publisher are non-commissionable. The Publisher will charge for all costs incurred in preparing submitted material which does not meet mechanical specifications. Detailed specifications and costs are available upon request. An early identification proof or facsimile of advertisement is to be used solely as an aid in positioning should be sent well in advance of closing date to The Publisher. All advertising material will be destroyed one year after last use unless otherwise instructed upon arrival.

8 1/16” x 10 1/2”

16 1/8” x 10 1/2”

8 1/16” x 5 3/8”

16 1/8” x 5 3/8”

4 1/8” x 10 1/2”

2 11/16” x 10 1/2”

5 3/8” x 10 1/2”

7 9/16” x 10”

15 5/8” x 10”

7 9/16” x 4 7/8”

15 5/8” x 4 7/8”

3 5/8” x 10”

2 3/16” x 10”

4 7/8” x 10”

7 9/16” x 10”

15 5/8” x 10”

7 9/16” x 4 7/8”

15 5/8” x 4 7/8”

3 5/8” x 10”

2 3/16” x 10”

4 7/8” x 10”

8 3/16” x 10 3/4”

16 3/8” x 10 3/4”

8 5/16” x 5 5/8”

16 3/8” x 5 5/8”

4 3/8” x 10 3/4”

2 15/16” x 10 3/4”

5 5/8” x 10 3/4”

RATES & SPECS

for women

DIGITAL AD SUBMISSIONTHE BAUER AD PORTALLog on toHTTP://WWW.BAUERADPORTAL.COM

In this new version of the Ad PortalYou will be required to have an account in orderto upload files.

NEW ACCOUNTTo create an account enter your email addressand create apassword. You will use this password each time you need to submita file to the Bauer portal.

UPLOAD AD MATERIAL- FILL IN ALL NECESSARY INFORMATION

Contact: YOUR NAMECompany: YOUR COMPANYContact Email: YOUR EMAIL ADDRESSContact Phone: YOUR PHONE NUMBER

FILL IN ALL NECESSARY INFORMATIONFile attachment:Brand Name : PRODUCT/BRAND NAMEPublication: Issue Number: BY COVER DATEComment:

Once you have filled in the required fields,“UPLOAD AD”Upload times will vary, depending on your connection speed and the size of your file.

If the file successfully uploads you will receive the following message;

YOUR AD HAS BEEN SUCCESSFULLY UPLOADED OR UPLOAD SUCCESSFUL

RATES & SPECS

for women

SUPPLIED INSERTS SPECSMinimum Stock 40lb (Full Page Only)Minimum Stock 50lb (BRC cards)Maximum Stock 130lb

Page Breaks — 22-23 & 102-103, 42-43 & 82-83, 62-63Jogs to FootHigh Folio (folded to back)

Hanger Flap 3 1/2”Gutter/Perforation Space 3/8”

DeliverFull Page Inserts—FoldedBRC or 1/2 Page Inserts Folded

Full Print Run: 2.9 million (this is estimated #’s change IBI basis)2.9 million U.S and CanadaNote: There is a 3% binding waste

BRC .007 Caliber Print1/3 BRC 4" x 6" untrimmed or 4 1/2" x 6 3/8"Flap or Hanger 4 x 3 1/2"

2/3 Page 5 x 10 3/4" (estimated)Flap or Hanger 3 1/2" x 10 3/4"

Full Page 8 3/16" x 10 3/4"Flap or Hanger 3 1/2" x 10 3/4"

4 sample inserts required 2 weeks prior to issue rate card space close for printer and publisher approval.

SHIP TO:Audrey Robinson, Production DirectorBauer Media Group, Inc.58 W. 40th Street, 5th FloorNew York, NY 10018T: 212.994.4204F: 212.764.7255

RATES & SPECS

for women

SUPPLIED INSERTSSHIPPING AND PACKING SPECIFICATIONS FOR FURNISHED INSERTSBILLS OF LADING AND PACK LISTSDue to the complexity of accurately determining the number of pieces in any shipment of inserts, we require a BILL OF LADING and a PACKLIST. They are our way of tracking and identifying your shipment in our plant. Without this information we cannot guarantee accuracy of quantity of identification of the insert.

The BILL OF LADING must include:• name of magazine• issue date• number of pallets• number of inserts per pallet• total number of inserts• whether the shipment is full or partial

The PACKLIST must include:• all of the information on the Bill of Lading• Version or code number (one version or code per skid)

PALLET INFORMATIONEach pallet should be marked with the following info.:• name of magazine• issue date• number of inserts on the skid• gross load (total skid weight, include bands, runners, inserts, etc.)• load care (packing materials only)• net load weight (insert weight only)• relative order of skids• one copy of the insert attached to each side of the skid

All inserts must be supplied without curl, tears, and properly skidded with a minimum of cross-stacking.

PALLET CONSTRUCTIONSkids and pallets should be built to the following specifications:

Pallet size: 42”x48”Pallet height: 54” (inc. pallet)Pallet top: 42”x48”Number of bands: 6 (six)Max. wt. per Pallet: 3,000 lbs.

Three 2”x 4” ‘s should be used as runners, one on each side and one in the middle. The support cross piece on the bottom should be 1”x 4”.

The top deck can be made of 1”x 4” ‘s or 1”x 6” ‘s with no more than 2” of spacing between the deckboards. If banding is used, a cover sheet of corrugated or chipboard and a wood top are required.

All inserts ship to: Quebecor-WorldCorinth Division2787 South Harper RoadCorinth, MS 38834

RATES & SPECS

for women

2011 COPY AND CONTRACT REGULATIONS

A. First for Women reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy for any reason at any time, whether or not the same has already been acknowledged and/or previously published. In addition, First for Women reserves the right to remove from selected copies of the publication advertisements containing matter that subscribers have deemed objectionable. In the event of such cancellation or rejection by First for Women, advertising already run shall be paid for at the rate that would apply if the entire order were published. Cancellation of any portion of any advertising order or contract by the Advertiser or its Agency or failure of the Advertiser or its Agency to have published the specified number of pages automatically nullifies any rate discount, including any rate discount applied to previously published advertisements, and may result in a short-rate. In such event, the Advertiser or its Agency must reimburse First for Women for the short-rate, which is the difference between the rate charged on the contracted frequency and the higher rate based on reduced frequency, within 30 days of invoice therefore.

B. Orders that contain rates that vary from the rates listed herein shall not be binding on First for Women and may be inserted and charged for at the actual schedule of rates.

C. Advertisements that simulate editorial content must be clearly defined and labeled “ADVERTISEMENT” and First for Women may, in its discretion, so label such copy.

D. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and inserted but such restrictions or specifications are at First for Women’s sole discretion. In no event will adjustments, reinstatements or refunds be made because of the position in which an advertisement has been published. Notwithstanding the foregoing, if Advertiser has paid a premium for a particular position, reimbursement for failure to publish an advertisement in a particular position shall be limited to the refund of such premium to the Advertiser.

E. The Advertiser or its Agency may not cancel orders for or make changes in advertising materials after the closing date.

F. First for Women is not responsible for errors or omissions in any advertising materials provided by the Advertiser or its Agency (including errors in key numbers) or for changes made after the closing date. First for Women shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue or issues of First for Women because of strikes, work stoppages, accidents, fires, acts of God or any other circumstances not within the control of First for Women. In the event of errors in or omissions of any advertisement(s) which result from an error on the part of First for Women, First for Women’s liability shall not exceed a refund of amounts paid to First for Women for the advertisement. First for Women is not responsible for errors in key numbers.

G. Inserts: (1) A facsimile of any furnished insert must be submitted to First for Women prior to printing of the insert. (2) First for Women is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) The Advertiser or its Agency shall be responsible for any additional charges incurred by First for Women arising out of the Advertiser or its Agency’s failure to deliver furnished inserts pursuant to First for Women’s specifications. (4) In the event that First for Women is unable to publish the furnished insert as a result of Advertiser’s or its Agency’s failure to comply with First for Women’s specifications, the Advertiser or its Agency shall remain liable for the space cost of such insert.

H. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against First for Women relating to advertising must be brought in the state or federal courts in New York, New York and the parties hereby consent to the jurisdiction of such courts.

I. The Advertiser or its Agency each represent that they are authorized to publish the entire contents and subject matter of any advertisement submitted to First for Women and that any such advertising (including product samples) complies with all applicable laws and regulations and does not violate or infringe the rights of, and is not harmful to, any person, corporation or other entity. As part of the consideration to induce First for Women to publish such advertisement, the Advertiser or its Agency each agree jointly and severally to indemnify, defend and hold harmless First for Women and its employees and representatives from and against any and all liability, losses, damages, and expenses of any nature (including without limitation, attorneys’ fees) arising out of the copying, printing, publishing, distribution or transmission of such advertisements in First for Women including but not limited to any claims for libel, defamation, misappropriation, invasion of privacy, copyright or trademark infringement, violation of rights of privacy or publicity and/or any other claims or suits now known or hereinafter devised or created.

RATES & SPECS

for women

2011 COPY AND CONTRACT REGULATIONSJ. In the event an order is placed by an Agency on behalf of the Advertiser, such Agency warrants and represents that it has full right and authority to place such order on behalf of the Advertiser and that all legal obligations arising out of the placement of the advertisement will be binding on both the Advertiser and the Agency.

K. The Advertiser or its Agency agree to be jointly and severally liable for the payment of all bills and charges incurred for each advertisement placed on the Advertiser’s behalf. Advertiser autho-rizes First for Women, at its election, to tender any bill to Advertiser’s Agency, and such tender shall constitute due notice to the Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of the Advertiser and Agency. Payment by the Advertiser to the Agency shall not discharge the Advertiser’s liability to First for Women. The rights of First for Women shall in no way be affected by any dispute or claim between the Advertiser and the Agency.

L. The Advertiser or its Agency may only use the advertising space for the advertisement as agreed to by First for Women. The Advertiser or its Agency may not use or authorize others to use the advertis-ing space, either directly or indirectly, for any busi-ness, organization, enterprise, product, or service other than that for which the advertising space is provided by First for Women.

M. First for Women reserves the right to use any of the commercially accepted printing processes.

N. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of the Magazine. Cancellation of orders booked in advance of space close will not be accepted after the date, thirty (30) days prior to the issue closing date. All inserts printed by BAUER, and any regional inserts printed are non-cancellable ten (10) weeks prior to published issue close. If the insert is supplied by the advertiser, they are not cancellable 30 days prior to published issue space close date.

O. The Advertiser and/or Agency agrees to reimburse First for Women for its attorneys’ fees and costs in collecting any unpaid charge or portion of the charge for any advertisement.

P. The copyright in any advertisement created by First for Women is owned by First for Women, and may not be otherwise used by the Advertiser or third parties without First for Women’s prior written consent. The Advertiser and Agency agree that any advertisements published may, at First for Women’s option, be included in all media, whether now in existence or hereafter developed, in which the issue containing the advertisement is published, repro-duced, distributed, displayed, performed, or trans-mitted, in whole or in part.

Q. Rates and units of space are effective with the January 2011 issue. Announcement of any change in rate will be made thirty (30) days in advance of the closing date for the First for Women issue affected by such new rates. Orders for issues thereafter will be at the rates then prevailing. All rate discounts must be used within six months after the end of the period in which they were earned. Unused rate discounts will expire six months after the end of the period in which they were earned.

R. Ratebase guarantees are made on an annual (12 month) contract-year average.

S. Agency Commission: 15% of gross advertising charge to recognized agencies.T. Terms of sale: Payment due thirty (30) days from date of invoice. Interest will be charged at rate of 1.5% per month on past due balances. First for Women reserves the right to change the payment terms to cash with order at any time.

U. In consideration of First for Women’s reviewing for acceptance or acceptance of any advertising for publication in First for Women, the Advertiser or its Agency agrees not to make promotional or merchan-dising reference to First for Women in any way with-out the prior written permission of First for Women in each instance.

V. The foregoing terms and conditions shall govern the relationship between First for Women and the Advertiser and/or Agency. First for Women has not made any representations to the Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing by First for Women, no other terms or conditions, printed or otherwise, appearing in contracts, orders, copy, instruction, or otherwise which conflict with, vary, or add to these terms and conditions or the provisions of First for Women’s rate card will be binding on First for Women. First for Women has the right to insert the advertising anywhere in the magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of advertising within an issue of the Magazine (such as page location, competitive separation or placement facing editorial copy) will be treated as a position-ing request only and cannot be guaranteed. First for Women’s inability or failure to comply with any such condition shall not relieve the Advertiser or its Agency of the obligation to pay for the advertising.

Copyright © 2011 by Bauer Media Group, Inc.

for women

CONTACTSSALES OFFICE CONTACTS

EAST COAST58 W. 40th Street 5th FloorNew York, NY 10018Tel: 212-764-3344Fax: 212-764-7255Email: [email protected]

MARC RICHARDSVice President & Publisher Bauer Women’s Group [email protected]

LISA AYALADirector-Direct [email protected]

AUDREY ROBINSONProduction [email protected]

WEST COAST1640 S. Sepulveda Blvd. Suite 106W. Los Angeles, CA 90025Tel: 310-575-1162Fax: 310-575-4167Email: [email protected]

MIDWEST230 E. Ohio Street Suite 300Chicago, IL 60611Tel: 312-664-2244Fax: 312-664-9046Email: [email protected]

SOUTHWEST + BENTONVILLE801 East Plano ParkwaySuite 210 Plano, TX 75074 Tel: 469-229-0600Fax: 469-229-0800Email: [email protected]

WOMEN’S DIVISION

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