EDITOR’S NOTE

Succinctly in 2019, Tourist Arrivals to Malaysia rose +1.0%over the same period last year to 26.1 million.

Indonesia (3.62 mil., +10.5%), China (3.11 mil., +5.8%),India (735,309, +22.5%), South Korea (673,065, +9.1%), Australia(368,271,+4.8%) and Saudi Arabia (121,444, +8.2%) wereamong the markets that recorded strong growth.

Nonetheless, declining trend were recorded for somemarkets such as Singapore (10.16 mil., -4.3%), Brunei (1.22 mil.,-12.0%), Thailand (1.88 mil., -1.6%), Iran (46,559, -30.6%) andUnited Kingdom (346,485, -4.1%).

DVS, Strategic Planning Division, TM │ 1

In tandem with the small positive growth of TouristArrivals, the Total Tourist Expenditure recorded a growth of+2.4% to RM86.14 billion.

Markets such as China (RM15.33bil., +24.5%), Indonesia(RM12.94bil., +16.9%), Philippines (RM1.38bil., +24.0%), Japan(RM2.28bil., +36.2%) and India (RM3.62bil., +30.6%) recordedsignificant growth due to high per capita expenditure.

On the flip side, Singapore (RM20.55bil., -24.6%) andBrunei (RM2.81bil., -18.2%) recorded negative growth due tolow per capita expenditure.

DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division

Tourist

Arrivals

26,100,784

(+1.0%)

Per Capita

Expenditure

RM 3,300.4

(+1.3%)

Per Diem

Expenditure

RM446.0

(-11.0%)

Total

Expenditure

RM86,143.5 mil.

(+2.4%)

Average

Stay

7.4 nights

(+0.9 nights)

SALE

HIGHLIGHTS

5 MAIN MARKETS

2 │ DVS, Strategic Planning Division, TM

40 SELECTED MARKETS

COUNTRY OF NATIONALITY

TOURIST ARRIVALS AVERAGE STAY (NIGHT) PER DIEM EXPENDITURE (RM) PER CAPITA EXPENDITURE (RM) TOTAL EXPENDITURE (RM MILL)

2018 2019 ∆ (%) 2018 2019 ∆ 2018 2019 ∆ (%) 2018 2019 ∆ (%) 2018 2019 ∆ (%)

SINGAPORE 10,615,986 10,163,882 -4.3 2.4 2.6 0.2 1,069.9 777.5 -27.3 2,567.9 2,021.6 -21.3 27,260.3 20,547.3 -24.6

THAILAND 1,914,692 1,884,306 -1.6 4.7 4.9 0.2 423.2 427.8 1.1 1,995.8 2,103.6 5.4 3,821.3 3,963.8 3.7

INDONESIA 3,277,689 3,623,277 10.5 5.0 5.2 0.2 675.6 691.9 2.4 3,378.0 3,571.1 5.7 11,071.9 12,939.0 16.9

BRUNEI 1,382,031 1,216,123 -12.0 2.8 2.9 0.1 889.1 797.6 -10.3 2,489.5 2,313.1 -7.1 3,440.6 2,813.0 -18.2

PHILIPPINES 396,062 421,908 6.5 4.2 4.5 0.3 670.4 728.4 8.7 2,815.5 3,277.6 16.4 1,115.1 1,382.9 24.0

VIETNAM 375,578 400,346 6.6 5.5 5.7 0.2 645.8 660.8 2.3 3,551.7 3,766.3 6.0 1,333.9 1,507.8 13.0

OTHERS ASEAN 152,408 170,309 11.7 7.1 7.1 0.0 443.6 469.1 5.7 3,149.9 3,330.5 5.7 480.1 567.2 18.2

TOTAL ASEAN 18,114,446 17,880,151 -1.3 4.3 4.9 0.6 623.0 499.0 -19.9 2,678.7 2,445.2 -8.7 48,523.2 43,721.0 -9.9

CHINA 2,944,133 3,114,257 5.8 6.1 6.4 0.3 685.1 767.7 12.0 4,179.4 4,921.0 17.7 12,304.6 15,325.3 24.5

JAPAN 394,540 424,694 7.6 6.6 6.9 0.3 641.4 778.5 21.4 4,233.0 5,357.0 26.6 1,670.1 2,275.1 36.2

SOUTH KOREA 616,783 673,065 9.1 6.6 6.7 0.1 676.5 742.9 9.8 4,464.8 4,971.6 11.4 2,753.8 3,346.2 21.5

TAIWAN 383,922 382,916 -0.3 5.1 6.2 1.1 854.3 942.2 10.3 4,357.1 5,832.2 33.9 1,672.8 2,233.2 33.5

OTHERS EAST ASIA 4,311 5,331 23.7 6.3 6.5 0.2 583.4 629.3 7.9 3,675.2 4,119.1 12.1 15.8 22.0 38.6

TOTAL EAST ASIA 4,343,689 4,600,263 5.9 6.1 6.5 0.4 695.1 775.9 11.6 4,240.0 5,043.6 19.0 18,417.1 23,201.7 26.0

INDIA 600,311 735,309 22.5 6.8 7.2 0.4 678.9 679.7 0.1 4,616.5 4,922.6 6.6 2,771.3 3,619.6 30.6

PAKISTAN 74,458 105,757 42.0 7.7 7.1 -0.6 534.9 612.0 14.4 4,118.5 4,336.4 5.3 306.7 458.6 49.5

OTHERS SOUTH ASIA 221,827 254,822 14.9 6.4 6.7 0.4 511.9 611.1 19.4 3,251.5 4,098.5 26.1 721.3 1,044.4 44.8

TOTAL SOUTH ASIA 896,596 1,095,888 22.2 6.2 6.4 0.2 683.5 730.4 6.9 4,237.4 4,674.4 10.3 3,799.2 5,122.6 34.8

SAUDI ARABIA 112,263 121,444 8.2 10.9 10.8 -0.1 1,066.8 1,078.8 1.1 11,628.0 11,660.1 0.3 1,305.4 1,416.1 8.5

UNITED ARAB EMIRATES 9,386 11,174 19.0 9.2 9.7 0.5 1,021.9 1,042.0 2.0 9,387.8 10,094.9 7.5 88.1 112.8 28.0

OMAN 22,295 23,911 7.2 8.8 9.2 0.4 967.9 989.6 2.2 8,491.2 9,122.2 7.4 189.3 218.1 15.2

KUWAIT 7,928 9,632 21.5 9.4 10.2 0.9 890.9 889.2 -0.2 8,334.5 9,080.0 8.9 66.1 87.5 32.4

IRAN 67,094 46,559 -30.6 8.0 8.9 0.9 1,051.6 961.2 -8.6 8,412.8 8,554.6 1.7 564.4 398.3 -29.4

OTHERS WEST ASIA 96,767 96,504 -0.3 9.3 9.6 0.3 1,030.4 996.7 -3.3 9,582.4 9,593.3 0.1 927.3 925.8 -0.2

TOTAL WEST ASIA 315,733 309,224 -2.1 9.7 9.8 0.1 1,025.5 1,042.3 1.6 9,947.0 10,214.3 2.7 3,140.6 3,158.5 0.6

CANADA 84,705 87,568 3.4 9.3 9.1 -0.2 486.3 546.9 12.5 4,508.7 4,975.8 10.4 381.9 435.7 14.1

U.S.A 253,384 269,928 6.5 7.5 9.1 1.6 604.7 518.2 -14.3 4,534.9 4,728.5 4.3 1,149.1 1,276.3 11.1

OTHERS AMERICAS 51,708 49,226 -4.8 6.3 8.4 2.1 701.1 519.4 -25.9 4,416.7 4,348.7 -1.5 228.4 214.1 -6.3

TOTAL AMERICAS 389,797 406,722 4.3 7.8 8.2 0.4 578.7 577.5 -0.2 4,513.5 4,735.7 4.9 1,759.4 1,926.1 9.5

UNITED KINGDOM 361,335 346,485 -4.1 9.4 9.6 0.2 613.8 635.8 3.6 5,769.7 6,093.5 5.6 2,084.8 2,111.3 1.3

IRELAND 19,687 19,696 0.0 8.6 8.7 0.1 512.0 554.5 8.3 4,404.8 4,799.9 9.0 86.7 94.5 9.0

SWEDEN 32,665 29,592 -9.4 7.3 7.7 0.5 646.1 608.0 -5.9 4,692.2 4,692.0 0.0 153.3 138.8 -9.4

DENMARK 23,566 22,314 -5.3 9.4 9.4 0.0 464.7 469.2 1.0 4,360.6 4,412.3 1.2 102.8 98.5 -4.2

FINLAND 13,575 13,557 -0.1 6.2 6.8 0.6 612.2 612.2 0.0 3,822.8 4,166.2 9.0 51.9 56.5 8.8

NORWAY 15,202 14,585 -4.1 7.2 7.5 0.3 607.3 548.2 -9.7 4,372.8 4,090.4 -6.5 66.5 59.7 -10.3

ITALY 52,055 54,710 5.1 6.0 8.0 2.0 693.8 549.1 -20.9 4,131.9 4,373.3 5.8 215.1 239.3 11.2

SPAIN 42,267 43,616 3.2 8.7 8.9 0.2 465.0 469.8 1.0 4,045.7 4,177.9 3.3 171.0 182.2 6.6

FRANCE 139,408 141,661 1.6 8.9 9.5 0.6 486.7 466.7 -4.1 4,331.6 4,445.9 2.6 603.9 629.8 4.3

BELGIUM 20,624 22,082 7.1 8.4 8.5 0.1 487.4 477.3 -2.1 4,094.4 4,042.6 -1.3 84.4 89.3 5.7

NETHERLANDS 81,651 82,110 0.6 9.3 9.6 0.3 450.0 420.0 -6.7 4,184.9 4,024.1 -3.8 341.7 330.4 -3.3

GERMANY 128,895 130,221 1.0 8.4 8.7 0.3 485.9 556.0 14.4 4,081.8 4,835.9 18.5 526.1 629.7 19.7

SWITZERLAND 25,680 25,659 -0.1 8.8 9.1 0.3 495.5 480.5 -3.0 4,360.7 4,390.8 0.7 112.0 112.7 0.6

RUSSIA 72,785 79,984 9.9 8.1 8.8 0.7 565.9 521.4 -7.9 4,584.1 4,607.4 0.5 333.7 368.5 10.5

OTHERS EUROPE 148,553 155,032 4.4 7.6 8.8 1.2 639.4 554.4 -13.3 4,859.1 4,855.6 -0.1 721.8 752.8 4.3

TOTAL EUROPE 1,177,948 1,181,304 0.3 8.6 8.8 0.2 558.3 567.0 1.6 4,801.2 4,989.4 3.9 5,655.6 5,894.0 4.2

AUSTRALIA 351,500 368,271 4.8 6.2 7.6 1.4 723.9 621.3 -14.2 4,488.3 4,722.2 5.2 1,577.6 1,739.1 10.2

NEW ZEALAND 50,698 50,140 -1.1 6.4 7.4 1.0 692.5 602.6 -13.0 4,431.9 4,439.8 0.2 224.7 222.6 -0.9

SOUTH AFRICA 21,977 22,674 3.2 7.5 7.9 0.4 566.0 549.2 -3.0 4,263.6 4,352.9 2.1 93.7 98.7 5.3

CENTRAL ASIA 30,623 35,931 17.3 8.3 8.8 0.5 534.1 505.8 -5.3 4,432.7 4,470.1 0.8 135.7 160.6 18.3

OTHERS 139,347 150,216 7.8 6.3 8.5 2.3 926.5 699.7 -24.5 5,800.5 5,981.8 3.1 808.3 898.6 11.2

TOTAL NON ASEAN 7,717,908 8,220,633 6.5 7.7 8.1 0.4 599.2 637.1 6.3 4,614.2 5,160.5 11.8 35,612.0 42,422.5 19.1

GRAND TOTAL 25,832,354 26,100,784 1.0 6.5 7.4 0.9 501.1 446.0 -11.0 3,257.0 3,300.4 1.3 84,135.2 86,143.5 2.4

DVS, Strategic Planning Division, TM │ 3

MODE OF TRANSPORT (SHARE)

(+/- p.p.) = Indicates 2019 / 2018 Percentage Point Difference

LAND

56.8%(-2.7 p.p.)

AIR

36.8%(+2.1 p.p.)

SEA

4.9%(+0.4 p.p.)

RAIL

1.5%(+0.2 p.p.)

Holiday

67.5% (+12.2 p.p.)

MAIN PURPOSE OF VISIT

V.F.R.

9.8% (-10.0 p.p.)

Shopping

8.9% (-4.5 p.p.)

Health Treatment

3.6% (-0.1 p.p.)

Business

2.2% (-0.3 p.p.)

Sports

1.1% (+0.6 p.p.)

(+/- p.p.) = Indicates 2019 / 2018 Percentage Point Difference

V.F.R. = Visit Friends and Relatives │ M.I.C.E. = Meetings, Incentives, Conventions and Exhibitions

EXPENDITURE COMPONENTS (VALUE)

Shopping

RM28,944.2 mil.(+3.0%)

Accommodation

RM20,674.4 mil.(-4.4%)

F&B

RM11,457.1 mil.(+1.6%)

Local

Transportation

RM6,546.9 mil.(+27.6%)

TAXI Organised Tours[1]

RM5,427.0 mil.(+46.6%)

HOTEL

International

Airfares[2]

RM4,221.0 mil.(+11.5%)

Entertainment

RM2,928.9 mil.(-3.3%)

Medical

RM2,928.9 mil.(+2.4%)

Domestic Airfares

RM2,239.7 mil.(-11.3%)

Fuel

RM258.4 mil.(-56.1%)

Sports

RM172.3 mil.(-31.7%)

Others

RM344.6 mil.(-72.7%)

[1] On-site Bookings │ [2] Malaysian Carriers │ (+/ - %) = Indicates 2019 / 2018 Percentage Growth

EXPENDITURE COMPONENTS (SHARE)

Shopping

33.6%(+0.2 p.p.)

Accommodation

24.0%(-1.7 p.p.)

F&B

13.3%(-0.1 p.p.)

Local

Transportation

7.6%(+1.5 p.p.)

TAXI Organised Tours[1]

6.3%(+1.9 p.p.)

HOTEL

International

Airfares[2]

4.9%(+0.4 p.p.)

Entertainment

3.4%(-0.2 p.p.)

Medical

3.4%(+0.0 p.p.)

Domestic Airfares

2.6%(-0.4 p.p.)

Fuel

0.3%(-0.4 p.p.)

Sports

0.2%(-0.1 p.p.)

Others

0.4%(-1.1 p.p.)

[1] On-site Bookings │ [2] Malaysian Carriers │ (+/ - p.p.) = Indicates 2019 / 2018 Percentage Point Difference

SHOPPING INFORMATION

Total Shopping

Expenditure

RM28.94 bil.

+3.0%

Per Capita Shopping

Expenditure

RM1,108.9

+1.9%

POPULAR SHOPPING ITEMS

Handicrafts /

Souvenirs

95.6%(-3.2 p.p.)

Cosmetics

37.3%(-15.9 p.p.)

Households

Goods

28.5%(-11.2 p.p.)

Apparels /

Clothes

92.3%(-1.5 p.p.)

Chocolates

28.0%(-0.4 p.p.)

Foodstuff

91.3%(+8.5 p.p.)

(Multiple Response) │ (+/ - p.p.) = Indicates 2019 / 2018 Percentage Point Difference

TOP SHOPPING LOCATION

Johor Bahru

43.3%(-7.1 p.p.)

KLIA / KLIA 2

26.4%(+12.6 p.p.)

BB-KLCC

72.8%(+10.5 p.p.)

Petaling Street

31.1%(+11.2 p.p.)

Jalan Tunku

Abdul Rahman

27.7%(+9.6 p.p.)

PESONA

RAJA

SEHARI

HARI-HARIKEDAI EMAS

Melaka

21.3%(-5.3 p.p.)

PETALING STREET

M.I.C.E.

1.3% (-0.2 p.p.)

Honeymoon

1.7% (+1.1 p.p.)

4 │ DVS, Strategic Planning Division, TM

Own

ExperienceInternet

94.4%(-2.1 p.p.)

85.1%(-10.8 p.p.)

74.4%(+4.9 p.p.)

53.2%(+2.6 p.p.)

18.8%(+0.2 p.p.)

23.3%(+9.8 p.p.)

SOURCE OF INFORMATION

Multiple Response │ (+/ - p.p.) = Indicates 2019 / 2018 Percentage Point Difference

Search

Engines

23.5%(-7.6 p.p.)

Social Media

20.0%(+6.9 p.p.)

Websites

18.5%(-4.4 p.p.)

Travel

Blogs

6.1%(+3.3 p.p.)

Single Response │ (+/ - p.p.) = Indicates 2019 / 2018 Percentage Point Difference

MAIN ACTIVITIES ENGAGED

Visiting

Museums

27.8%(-2.8 p.p.)

Visiting

Islands &

Beaches

26.9%(-6.1 p.p.)

Swimming

22.0%(+2.2 p.p.)

Visiting

Historical

Sites

31.9%(-4.9 p.p.)

Entertainment

& Nightlife

23.4%(-1.6 p.p.)

Visiting

Theme Parks

24.9%(-1.2 p.p.)

Multiple Response │ (+/ - p.p.) = Indicates 2019 / 2018 Percentage Point Difference

ARRIVALS TO SELECTED ASEAN COUNTRIES

The Malaysia Tourism Performance Fast Facts presents the findings from face to face interviews (conducted daily during workingdays) by Tourism Malaysia Research Officers at selected main exit points in the country. The report is produced quarterly and aimsto identify and provide the tourism profile of foreign tourists in terms of socio-economic and behavioural characteristics; travellingpatterns; market segments and potential target markets; and economic impact of different groups of foreign tourists. The reportcan be downloaded from MyTourismData Portal or http://mytourismdata.tourism.gov.my/.

ALL RIGHTS RESERVED. No portion of this publication may be reproduced in whole or part without the written permission of thepublisher. While every care is taken in the preparation of this report, Tourism Malaysia can't be held responsible for any inaccuracy,omission or alteration that may occur.

Source : Ministry of Tourism & Sports, Thailand │ BPS [Badan Pusat Statistik Indonesia] │ Respective NTO’s

BREAKDOWN OF INTERNET

Travel

Guide

CO

UN

TRY

TOTAL ARRIVALS

8.19 mil. +15.4%

16.11 mil. +1.9%

18.01 mil. +16.2%

19.11 mil. +3.3%

26.10 mil. +1.0%

39.80 mil. +4.2%

PHI

INA

VIE

SIN

MAL

THA

Friends & Relatives

Who Visited

Malaysia

Friends & Relatives

Living in Malaysia

Travel Guide

BookAirlinesOnline Travel

Providers

13.8%(-0.5 p.p.)

Travel

Review

13.3%(+1.0 p.p.)

2

3

1

4

5

6

Total Tourist Arrivals (Rank)

Shopping

91.2%(-7.3 p.p.)

Sightseeing

in Cities

90.9%(-3.7 p.p.)