EDITION 2, January 2012 600 - Scuttlebutt Sailing...
13
EDITION 2, January 2012 Leg 1 + Cape Town Stopover: 06.11.11 – 11.12.11 Other dates/comparisons as stated HIGHLIGHTS • Almost 2,000 print articles were published in leading newspapers in major markets in the Leg 1 period up to December 11. 1,2 • In the same period, almost 600 TV news clips were broadcast globally, with China alone generating a cumulative audience of over 200 million. 1,2 • More than 14,000 online news items have been published on websites such as Yahoo, New York Times, L’Équipe and Marca. • Online coverage of the Leg 1 period rose by 96 percent from the 2008-09 race. • Since the race started there have been more than 10 million visits to the race’s home page, volvooceanrace.com and more than 35 million page views. • Volvo Ocean Race YouTube videos have been watched more than 2 million times since the race start. Cumulative views of the channel already exceed 5 million. • Nearly 115,000 downloads of the race app for iPhone, iPad and Android platforms have been made since its launch in late October. • Volvo Ocean Race is the leading sailing competition on Facebook, with more than 80,000 fans and great levels of engagement, with more than 55,000 “likes” of content since the race start. 1 Key markets analysed by IFM/SMS Brazil, China, France, Germany, Ireland, Italy, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, United Arab Emirates, United Kingdom and USA 2 The monitoring period started on September 29 in Spain and on October 10 in the rest of the markets TV Coverage in Cape Town 821 clips were downloaded from the Broadcast Room by 181 media outlets from 35 countries. 788 videos were downloaded from the News Market platform. Radio Coverage in Cape Town Four radio stations were on site, while over 40 stations reported on the Cape Town action in more than 10 countries. Print Since the race started almost 2,000 print articles have been published in major newspapers 3 , in countries such as China, USA, Spain, France, Italy and the UK. Top 20 Publications by Circulation Country Name Published Articles Daily Circulation China Global Times 4 2,400,000 USA USA Today 4 1,827,000 China Guangzhou Daily 7 1,800,000 China TITAN Sports 3 1,300,000 China Beijing Evening News 5 1,200,000 UK The Sunday Times 3 987,000 USA The New York Times 2 951,000 France Ouest France 54 762,233 UK Daily Telegraph 11 647,000 France Paris Match 2 611,000 France L´Express 2 559,892 Italy Corriere della Sera 4 539,000 Spain Marca 52 527,478 China Life Style China 2 500,000 France Le Parisien 2 489,000 UK The Times 8 486,000 Italy La Reppublica 5 485,000 Germany Süddeutsche Zeitung 2 438,000 The Netherlands AD 8 395,000 Spain El País 18 392,000 Date period: 10.10.11 - 11. 12.11 Source: IFM/SMS 3 Sources included in the table above are those with the highest circulations in the 14 markets analysed, that have published at least two articles about the Volvo Ocean Race since the start of the monitoring period.
Transcript of EDITION 2, January 2012 600 - Scuttlebutt Sailing...
EDITION 2, January 2012 Leg 1 + Cape Town Stopover: 06.11.11 – 11.12.11 Other dates/comparisons as stated HIGHLIGHTS
• Almost 2,000 print articles were published in leading newspapers in major markets in the Leg 1 period up to December 11. 1,2
• In the same period, almost 600 TV news clips
were broadcast globally, with China alone generating a cumulative audience of over 200 million. 1,2
• More than 14,000 online news items have
been published on websites such as Yahoo, New York Times, L’Équipe and Marca.
• Online coverage of the Leg 1 period rose by
96 percent from the 2008-09 race.
• Since the race started there have been more than 10 million visits to the race’s home page, volvooceanrace.com and more than 35 million page views.
• Volvo Ocean Race YouTube videos have
been watched more than 2 million times since the race start. Cumulative views of the channel already exceed 5 million.
• Nearly 115,000 downloads of the race app for
iPhone, iPad and Android platforms have been made since its launch in late October.
• Volvo Ocean Race is the leading sailing
competition on Facebook, with more than 80,000 fans and great levels of engagement, with more than 55,000 “likes” of content since the race start.
1 Key markets analysed by IFM/SMS Brazil, China, France, Germany, Ireland, Italy, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, United Arab Emirates, United Kingdom and USA 2 The monitoring period started on September 29 in Spain and on October 10 in the rest of the markets
TV Coverage in Cape Town 821 clips were downloaded from the Broadcast Room by 181 media outlets from 35 countries. 788 videos were downloaded from the News Market platform. Radio Coverage in Cape Town Four radio stations were on site, while over 40 stations reported on the Cape Town action in more than 10 countries. Print Since the race started almost 2,000 print articles have been published in major newspapers3, in countries such as China, USA, Spain, France, Italy and the UK.
Top 20 Publications by Circulation
Country Name Published Articles
Daily Circulation
China Global Times 4 2,400,000
USA USA Today 4 1,827,000
China Guangzhou Daily 7 1,800,000
China TITAN Sports 3 1,300,000
China Beijing Evening News 5 1,200,000
UK The Sunday Times 3 987,000
USA The New York Times 2 951,000
France Ouest France 54 762,233
UK Daily Telegraph 11 647,000
France Paris Match 2 611,000
France L´Express 2 559,892
Italy Corriere della Sera 4 539,000
Spain Marca 52 527,478
China Life Style China 2 500,000
France Le Parisien 2 489,000
UK The Times 8 486,000
Italy La Reppublica 5 485,000
Germany Süddeutsche Zeitung 2 438,000
The Netherlands AD 8 395,000
Spain El País 18 392,000
Date period: 10.10.11 - 11. 12.11 Source: IFM/SMS
3 Sources included in the table above are those with the highest circulations in the 14 markets analysed, that have published at least two articles about the Volvo Ocean Race since the start of the monitoring period.
2
Date period: 10.10.11 - 11. 12.11 Source: IFM/SMS
The table above4 demonstrates that a high percentage of news coverage comes from major national outlets, as we can see in Spain with Marca, L’Equipe in France and La Gazzetta dello Sport in Ital 4 The classification has been made in terms of readership and published articles. In countries with more than 100 published articles, only publications with more than 10 articles have been taken into account. For countries with a number of published articles between 50 and 100, this ratio is between 5 and 10. For the rest, the minimum amount is two articles.
KEY COUNTRIES BY READERSHIP
Country Acc. Readership Total
Published Articles
Top 3 Publications
Outlet Readership
Spain 357,923,610 620 Marca (52) 527,478 El País (18) 392,000 ABC (84) 257,000
France 356,918,664 337 Ouest France (54) 762,233 Le Figaro (23) 315,000 L´Equipe (50) 303,000
Italy 155,155,136 93 La Reppublica (5) 485,000 La Gazzetta dello Sport (21) 342,000 Corriere dello Sport (6) 204,000
China 123,425,000 74 Guangzhou Daily (7) 1,800,000 Beijing Evening News (5) 1,200,000 Shanghai Evening Post (7) 280,000
UK 63,137,880 50 The Sunday Times (3) 987,000 Daily Telegraph (11) 647,000 The Times (7) 486,000
UAE 59,166,058 226 Al Khaleej (15) 150,000 Al Ittihad (24) 94,275 The National (84) 90,000
USA 33,323,746 38 USA Today (4) 1,827,000 The New York Times (2) 951,000 Miami Herald (15) 235,000
Brazil 30,354,331 60 O Globo (5) 328,000 Diario Catarinense (12) 195500 Lance (8) 184355
Ireland 29,243,206 137 Irish Independent (19) 144,00 The Irish Times (22) 106,000 The Irish Examiner (12) 50,000
Netherlands 28,752,254 36 AD (8) 1,565,000 De Volkskrant (2) 230,000 NRC Handelsblad (7) 570,000
Portugal 26,497,410 52 Record (18) 71,000 Diário de Noticias (17) 33,000 O Jogo(12) 29,000
New Zealand 18,243,360 133 New Zealand Herald (19) 602,000 Herald on Sunday (12) 357,00 Otago Daily Times (11) 99,000
Germany 13,033,213 21 Süddeutsche Zeitung (2) 438,000 Frankfurter Allgemeine (2) 373,000 Die Welt (2) 265,000
South Africa 8,321,053 18 New Age (2) 100,000 Die Burguer (4) 67,422 Cape Times (3) 51,428
Sweden 7,939,130 18 Expressen (4) 349,000 Goteborgs Posten (4) 235,000 GT (3) 57,700
Other 8,321,053 36 TOTAL 1,319,755,104 1949
3
Two of the most famous shows in the USA, “The Today Show” and “The Price is Right” have featured the Volvo
Ocean Race in the past three months
TV News Broadcasts56
TOP MARKETS BY AUDIENCE FIGURES
Market Number Of News Items Broadcast
Cumulative audience
China 121 224,484,777
Spain 209 94,571,937
France 43 56,382,468 New Zealand 57 11,125,835
USA 2 10,625,000
South Africa 19 8,276,400
Italy 58 4,106,200
Germany 20 3,470,546
International 7 1,700,000
Sweden 3 1,138,000
Ireland 5 1,089,300
Portugal 8 1,041,400
UK 4 422,964
UAE 18 99,426
Brazil 3 16,200
Other 4 726,200
TOTAL 581 419,276,653
Date period: 10.10.11 - 11. 12.11
Source: IFM/SMS
TOP 10 BROADCASTS Country Date Outlet Duration Audience
China 07.11.11 CCTV-1 0:00:26 13,218,000
France 13.11.11 TF1 0:01:52 8,805,000
France 06.11.11 TF1 0:01:59 8,694,500
France 05.11.11 TF1 0:01:39 6,928,000
China 07.11.11 CCTV-5 0:01:06 6,248,000
China 02.12.11 CCTV-5 0:01:05 5,802,000
USA 29.11.11 NBC 0:00:40 5,515,400
China 08.12.11 CCTV-5 0:01:14 5,497,000
China 08.12.11 CCTV-5 0:01:15 5,469,000
China 04.11.11 CCTV-5 0:00:59 5,378,000
Date period: 10.10.11 - 11. 12.11
Source: IFM/SMS
5TV program distribution (IMG) The Volvo Ocean Race 2011-12 has 70 contracted TV broadcasters globally that deliver on average 31 hours of dedicated Volvo Ocean Race coverage. 6 TV dedicated coverage is not analysed in this report as the IFM/SMS analysis is not yet complete.
Since the race started78, almost 600 news items have been broadcast in key markets, with a total cumulative audience of almost 420 million. The highest audiences are clearly concentrated in China but there have been widespread broadcasts in countries such as Spain, France, Italy and New Zealand. News items have been shown by main national broadcasters in key markets, including CCTV (China), TVE (Spain) and TF1 (France).
CHINA: TOP BROADCASTERS BY CUMULATIVE AUDIENCE
Outlet Number Of News Items Broadcast
Cumulative Audience
CCTV-5 74 174,075,947
CCTV News 11 20,864,330
CCTV-1 1 13,218,000
Date period: 10.10.11 - 11. 12.11
Source: IFM/SMS
SPAIN: TOP BROADCASTERS BY CUMULATIVE AUDIENCE
Outlet Number Of News Items Broadcast
Cumulative Audience
TVE 1 21 49,554,200
Telecinco 14 19,868,711
Canal 9 60 7,316,027
Date period: 29.09.11 - 11. 12.11
Source: IFM/SMS In Spain, besides TVE and Telecinco, the rest of the main national channels (Antena 3, Cuatro, La Sexta) have broadcast stories about the race. These outlets have brought a cumulative audience of more than 4 million in eight different news items.
FRANCE: TOP BROADCASTERS BY CUMULATIVE AUDIENCE
Outlet Number Of News Items Broadcast
Cumulative Audience
TF1 5 26,879,200
France 3 16 22,559,100
France 2 2 2,929,200 Date period: 10.10.11 - 11. 12.11
Source: IFM/SMS
7 The monitoring period started on September 29 in Spain and on October 10 in the rest of the markets. 8 TV News results are up to December 11, concentrating outcomes from the Pre-Race period and Leg 1 Period.
4
Cape Town in-Port Race and Leg 2 Start produced almost 800 news items in 415 different online outlets
Visitors stay on average 4 minutes and 32 seconds in the Volvo Ocean Race website
Leg 1 start (Nov. 5)
Cape Town in Port Race (Dec.10)
Telefonica Arrival to Cape Town (Nov. 26)
Online coverage Online coverage came from 73 different countries, with Spain, United States and France together generating more than a 50% of the total number of articles published online.
Time period: 11.10. 08 – 15.11.08 / 06.11.11 – 11.12.11
Source: Meltwater News
In the period from the start of the race to January 9, 14,919 articles were published online, making the Volvo Ocean Race the number one sailing competition in terms of internet coverage.
Time period: 5.11.11 – 09.01.12
Source: Meltwater News Volvo Ocean Race related articles are more than three times higher in number than those about the America´s Cup ones, which had its last World Series race in late November.
The Volvo Ocean Race has been heavily featured on major mainstream websites. In the following table9, we can find the Top 20 non-sailing online publications in terms of daily traffic and the number of news items published since the beginning of the race, on November 5.
Source Country News Items
Published
Monthly Unique Visitors
Yahoo! News Global 29 37,403,360
Yahoo! Sports Global 34 29,418,766
Daily Motion France 23 26,356,832
The Guardian UK 15 11,738,146
The Telegraph UK 85 11,738,146
Road Runner USA 14 8,076,548
Le Figaro France 75 6,958,400
El País Spain 20 5,191,681
20 Minutes France 50 5,191,493
L´Equipe France 37 5,161,003
Le Parisien Global 53 5,126,756 Marca (Nauta 360) Spain 76 5,087,018
France 24 France 31 5,051,493
L´Express France 15 4,784,941 Sports Illustrated USA 16 4,179,725
La Gazzetta dello Sport Italy 19 4,015,814
Mpulanga News
South Africa 13 3,884,294
ANSA Italy 38 3,324,863
Liberation France 43 3,302,177
La Poste France 19 3,155,070
Date period: 05.11.11 - 09. 01.12 Source: Meltwater News
Other prestigious sources, like the New York Times (>20 million monthly unique visitors) or the Washington Post (>10 million monthly unique visitors) in the United States have featured online articles about the Volvo Ocean Race several times since the start.
9 In order to guarantee a clearer picture, only websites with more than 10 published news items have been taken into account.
0
100
200
300
400
500
600
700
Num
ber o
f Dai
ly N
ews
Online Articles
2008/2009 2011/2012
2008-09 2011-12 Increase
Total Articles 4,219 8,274 96.11%
Number of Sources 1,004 1,480 47.41%
Volvo Ocean Race America´s Cup
Total Articles 14,919 4,075
Number of Sources 1,984 1,394
5
Top 10 Countries
Paris (390,766 visits), Auckland (380,103 visits) , and Madrid (316,203 visits) are the top 3 cities
Time period: 5.11.11 – 09.01.12
Source: Meltwater News Looking at team specific coverage, we see that Groupama Sailing Team and CAMPER with Emirates Team New Zealand have had most online coverage since the race started. Website figures (www.volvooceanrace.com)
Time period: 11.10. 08 – 02.11.08 / 06.11.11 – 11.12.11
Source: Google Analytics
Between the race start and January 9, the Volvo Ocean Race website registered more than 10.8 million visits, with more than 35 million pageviews. The number of unique visitors in this period reached almost 2 million.
Since August, the webpage has registered almost 12 millions visits, with 90% of those coming since the race start on November 5. Visitors have come from more than 170 countries, with Spain, France and the United States supplying almost 40% of the total visits registered on the website since the start of the race.
Country Visits
France 1,649,290
Spain 1,487,128
United States 1,064,799
Netherlands 670,574
United Kingdom 597,644
New Zealand 549,322
Sweden 548,725
Germany 506,074
Canada 361,331
Italy 345,863
Time period: 5.11.11 – 09.01.12 Source: Google Analytics
2,750
6,548 7,044
3,399
4,584 4,337
0
2,000
4,000
6,000
8,000
Tota
l New
s
Abu Dhabi Ocean Racing CAMPER with Emirates Team New Zealand Groupama Sailing Team PUMA Ocean Racing powered by BERG Team Sanya Team Telefónica
0
1,500,000
3,000,000
4,500,000
6,000,000
7,500,000
Num
ber o
f Vis
its
Website Visits
2011-2012 2008-2009
0
2
4
6
8
10
12
1-Aug 1-Sep 1-Oct 1-Nov 1-Dec 1-Jan
Acc
umul
ated
vis
its
(in m
illio
ns)
Accumulated Weekly Visits
2008-2009 2011-2012 Evolution
Visits 3,442,261 6,247,830 81,50%
Unique Visitors 970,016 1,272,754 31,21%
Pageviews 7,973,180 21,489,591 169,52%
6
When benchmarking the Volvo Ocean Race website with other sailing competitions, like the America´s Cup, according to Alexa, one of the leading software analysis companies, we can see that the Volvo Ocean Race is the number one sailing website in terms of traffic and daily reach.
Time period: 09.10.11 – 09.01.12
Source: Alexa Web Information Software The last race of the America´s Cup World Series was held in San Diego in November and the Volvo Ocean Race generated much more traffic at the same stage. The comparison period from December onwards is less relevant given that the next America’s Cup race is not until May.
Time period: 09.10.11 – 09.01.12
Source: Alexa Web Information Software Comparing the race to other big sports properties such as the Tour de France and golf’s PGA tour official website, the Volvo Ocean Race comes out well.
Time period: 09.12.11 – 09.01.12 Source: Alexa Web Information Software
Time period: 09.12.11 – 09.01.12 Source: Alexa Web Information Software
7
Since the race started, YouTube videos have been shared more than 4,000 times on Facebook and Twitter
0
500,000
1,000,000
1,500,000
View
s
YouTube Views
2011-2012 2008-2009
Livestream The Volvo Ocean Race Livestream channel was launched in late October. The channel provides a live coverage from in-port races and leg starts as well as a feed of raw multimedia content from the Media Crew Members on each leg.
Source: Livestream Analytics
Volvo Ocean Race Livestream Followers
10/28/11 06/11/11 27/11/11 11/12/11
0 13,227 14,485 15,310
Source: Livestream Analytics YouTube YouTube has become the leading online platform for viewing audiovisual material during the race.
2008 - 2009 2011 - 2012 Evolution
Leg 1 27,226 984,020 +956,794
Cape Town Stopover 7,159 417,496 +410,337
TOTAL 34,385 1,401,516 +1,367,131
Time Period: 11.10. 08 – 02.11.08 / 06.11.11 – 11.12.11 Source: Perform/YouTube Analytics
The number of views on the Volvo Ocean Race YouTube channel has increased 40 times.
Time Period: 11.10. 08 – 02.11.08 / 06.11.11 – 11.12.11 Source: Perform/YouTube Analytics
United States, Germany, Italy and Spain are the top countries in terms of number of views.
Time Period: 1.08.2011 – 09.01.12
Source: YouTube Analytics The total amount of views is more than 5.4 million (Jan. 9). Comparing video audiences for 2011-2012 with those for the last edition of the race, we have to take into account the main source of audiovisual content from 2008-2009 to make a proper comparison: volvooceanrace.tv.
Volvooceanrace.tv
Top 10 Videos10 (2008-2009)
YouTube Top 10
Videos11 (2011-2012)
Difference
Total Views 34,063 225,157 +191,094
Source: Perform/YouTube Analytics
Comparing the Top 10 most viewed videos during last race on volvooceanrace.tv and the Top 10 YouTube videos solely during the last month, we can clearly see the positive trend. 10 Top 10 volvooceanrace.tv videos in terms of views in a random month of the 2008-2009 edition (month of June). 11 Top 10 YouTube videos in terms of views during last month (from December 9 to January 9).
0
150
300
450
0
2
4
6
Weekly View
s (in thousands)
Tota
l Acc
umul
ated
Vie
ws
(in m
illio
ns)
Total views/weekly views
Total Views
Total
Uniques Live Peak
Concurrents Live Total Streams
Cape Town in Port Race 42,508 10,627 226,454
Leg 2 Start 34,009 12,579 296,499
TOTAL 76,517 23,206 522,953
8
On average, every post on the Volvo Ocean Race Facebook page gets 49 likes and 5 comments
Since race start, our Facebook content has been liked more than 50,000 times, generating 7,000 comments
Since the race start, more than 30% of YouTube views have come from mobile devices
0
3,000
6,000
9,000
12,000
15,000
Num
ber o
f Sub
scrib
ers
Subscribers
Since the race start, the number of subscribers to the Volvo Ocean Race YouTube channel has increased by 60% to a total of 11,649 subscribers (Jan 9.).
Benchmarked against America´s Cup, the other leading sailing event (42,374 fans), the Volvo Ocean Race Facebook page is the number one page with the biggest number of fans and the highest level of engagement (see two graphs below) both in race periods and stopovers.
Time Period: 1.08.2011 – 09.01.12 Source: YouTube Analytics
Facebook Facebook has become a great platform to provide real-time information and generate engagement with followers of the Volvo Ocean Race. As of January 9, the official Facebook account of the Volvo Ocean Race had 80,703 fans.
Time Period: 1.08.2011 – 09.01.12 Source: Simply Measured
Since the start of the race, almost 2.7 million people have seen a story on Facebook about the Volvo Ocean Race, with these stories being seen more than 42 million times. Ireland, United States, Spain and UK attract the highest concentration of fans.
Date: 09.01.12
Source: Simply Measured
Date Period: 5.11.11 – 09.01.12
Source: Simply Measured The Volvo Ocean Race teams have their own Facebook pages, which drive a lot of activity during the race.
0
20,000
40,000
60,000
80,000
100,000
Num
ber o
f Fan
s
Faceboook Fans
0
20,000
40,000
60,000
80,000
100,000
Facebook Fans Comparison
Volvo Ocean Race America´s Cup
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Volvo Ocean Race America´s Cup
Fan Page Engagement Details Comparison
Fan Likes
Fan Comments
Fan Posts
9
Date: 9.01.12 Source: Simply Measured
Date Period: 5.11.12 – 09.01.12 Source: Simply Measured
Team Telefónica boast the highest levels of engagement on their Facebook page, despite not having the largest number of fans. On average, 14 posts have been displayed on their Facebook page daily since the race started, with more than 22,00012 total fan interactions since November.
12 Total Interactions = Number of content likes + Number of comments + Number of content shares + Number of fan posts
43,962
4,896
29,662
19,083
2,690 3,396
0
10,000
20,000
30,000
40,000
50,000
Tota
l Fan
s
Teams Facebook Fan Page Comparison
Abu Dhabi Ocean Racing CAMPER with Emirates Team New Zealand Groupama sailing team PUMA Ocean Racing powered by BERG Team Sanya Team Telefónica
9,310
13,713
16,520 16,559
4,633
22,611
21%
280%
56% 87%
172%
666%
0%
100%
200%
300%
400%
500%
600%
700%
0
5,000
10,000
15,000
20,000
25,000
Abu Dhabi Ocean Racing
CAMPER with Emirates Team New Zealand
Groupama sailing team
PUMA Ocean Racing powered
by BERG
Team Sanya Team Telefónica
Fan InteracRon
s
Fan Page Comparison: Total Engagement
Total Engagement
Engagement as % of Fans
10
Clipper round the World Game had 48,471 players as of January 9.
The game website received more than 5,6 million visits with 15,6 million page views up to December 19
Twitter Since the start of the race, the number of followers has increased by 40% to a total of 15,458 as of January 9.
Date Period: 01.08.11 – 09.01.12 Source: Volvo Ocean Race
Date Period: 05.11. 11 – 09.01.12
Source: Simply Measured Volvo Ocean Race Game The Volvo Ocean Race game has become the main sailing game. Up to December 19, 105,496 players had signed up to play it.
Date Period: 13.10.2011 – 19.12.2011
Source: United Games
In addition, the number of registered boats has already exceeded 150,000.
Date Period: 13.10.2011 – 19.12.2011
Source: United Games Volvo Ocean Race App for iPhone and iPad The official Volvo Ocean Race app for Apple devices – iPhone and iPad – was launched in late October and the number of downloads as of January 9 was 104,425, more than six times the total number of downloads reached in the whole last edition of the race.
Source: App statistics
Volvo Ocean Race App for Android The Android App has had almost 10,000 downloads from its launch in late October to January 9.
0
5,000
10,000
15,000
20,000
Follo
wer
s
Twitter Followers
0
20
40
60
80
100
120
13-Oct 3-Nov 24-Nov 15-Dec
Acc
umul
ated
Reg
istra
tions
(in
thou
sand
s)
Registrations
0
50
100
150
200
13-Oct 3-Nov 24-Nov 15-Dec
Acc
. Reg
iste
red
boat
s (in
thou
sand
s)
Registered Boats
0
20000
40000
60000
80000
100000
120000
30-Oct 21-Nov 13-Dec 4-Jan
Dow
nloa
ds
Accumulated Downloads
586
2,852
5,284
Tweets Sent
Retweets
Mentions
Twitter Engagement Details
11
Up to January 9, the total amount of App downloads for IOS and Android devices had reached 114,281
During Leg 1, and up to Groupama’s arrival in Cape Town on November 29, the race tracker server was hit on average 65 times every second
Telefonica Arrival to Cape Town (Nov. 26)
0
500
1,000
1,500
2,000
2,500
3,000
5-Nov 5-Dec 4-Jan
Dai
ly P
agev
iew
s (in
thou
sand
s)
Pageviews Evolution
0
25
50
75
100
125
150
5-Nov-11 5-Dec-11 4-Jan-12
Visi
ts
(in th
ousa
nds)
Number of visits
0
2
4
6
8
10
5-Nov 5-Dec 4-Jan
Hits
(in
mill
ions
)
Hits Evolution
In Leg 1, the race tracker received a daily average of around 90,000 visits and 1.8 million pageviews
Source: App statistics
Race Tracker The race tracker displays the boats graphically and is the most used platform to monitor the race positions.
Date Period: 5.11.12 – 09.01.12 Source: Geovoile
Since the race started, the race tracker has received more than 4 million visits and 65 million pageviews.
Date Period: 5.11.12 – 09.01.12 Source: Geovoile
Date Period: 5.11.12 – 09.01.12 Source: Geovoile
‘
0
2000
4000
6000
8000
10000
12000
1-Dec-11 18-Dec-11 4-Jan-12
Num
ber o
f Dow
nloa
ds
Accumulated Downloads
Leg 1 Leg 2
Cape Town Stopover
Cape Town Stopover
Leg 1 Leg 2
Arrival to Abu Dhabi
Leg 1 Leg 2
Cape Town Stopover
12
Marca (Spain) L´Equipe (France)
International Herald
Tribune (Global)
Al Khaleej (UAE)
Guanzhou Daily (China) La Stampa (Italy)
The Telegraph (UK)
New Zealand Herald (New Zealand)
13
CCTV-5 (China
TF1 (France)
TV3 (New Zealand)
TVE 1 (Spain)
NBC Today Show (USA)
Rai Sport (Italy)
Abu Dhabi TV (UAE)
