Editing

To create my Advert I used the programme Reaper which is used to create high quality audio edits. We had a recording limit of 30 seconds so after creating my scrip it was time to find a soundtrack to

use in my advert.

The first thing that I did was look for an appropriate soundtrack for my advert, I looked at

many different soundtracks using the colleges Music Library which is filled with royalty free

soundtracks that we have the correct permissions to use.

The soundtrack I used was called ‘Happy Feeling’ I used this soundtrack as I felt that it was fitting

with the mood of my advert.

The next thing I worked on was the editing itself. After importing the soundtrack and

cutting it down to a shorter length I added the voiceover that I had recorded for my advert.

The next think I did was use the track envelopes to change the sound loudness at

certain points making the music louder at the parts where there was no speaking.

I made the voiceover simple and clear in my advert, focusing on the healthy side of subway making the selling point aimed at healthy eaters and/or people who are watching what they eat. I mention in my advert that you can get one of your 5 a day with the different salads available.