EDITING IV

Today we began editing the chorus section of our music video. We wanted to increase the

pace for this section by using quicker cuts. To build pace, we used a variety of split screens using the multiple locations and dance sequences so our music video wouldn’t

become repetitive. The chorus was quite simple to edit, due to its similarity to the first section of the song, just with quicker cuts.

We achieved these split screens by using the crop and transform tool, to scale down the images and place them in the frame.

To achieve this split screen effect, we use the transform and crop tool to move the silhouetted shots either side of the frame. We then added the close-up shot to the timeline and copy and pasted the shot. We then staggered these on the timeline and used the transform tool so that each image fit in the centre of the two shots. This meant the close up shots enter the frame at different times as the artist sings “Rumour Has It”

This is another split screen we used in the music video. The dancers move in canon and the shots are staggered on the timeline so that they enter the frame at different times.

However we struggled to join the chorus with the second verse, due to a gap in the music. We found a solution by cross cutting shots of the artist turning her head, using match on action so the sequence flowed. We

edited this shot sequence so that a long shot showed the artist in the bedroom scene sitting down on the bed (to the beat), we then had multiple shots of the artist turning her head to the right and then back, cross cutting between these and placing them on the timeline to the beat of the track.

We were then able to move on and edit the second verse. Due to the length of the song we decided to add the red leotard sequences to the timeline a little earlier than

planned as in our original plan these shots were going to appear at the end of the song. Using the same technique as before on the green screen, using a Keyer then inserting a white background. Originally we used the same glitter background used to make the fire sequence look more 3D by putting this on top of the white background. This However the shot didn’t seem right, so instead we removed the glitter effect, adjusted the vibrancy of the shot and added a drop shadow to make the artist appear more 3D.

We were also able to edit the sequence between “Like when we creep out … the rumours”. Originally we wanted the section to be the silhouetted dancers moving to the quick beat, however this was not doable, and so used a clip from the Red Leotard shots of the artist clapping to the beat. We also used a shot that appeared in our story board, where the artist is sat on the floor, just before the floor sequence, and the camera gradually zooms in. To do this we had to use the same technique as

in our Little Mix video and use a key frame. Using the transform selection at the side of our edit, we added a key frame to the start of the shot, we then scaled the image to make it bigger and added a key frame to the end of the same shot. This meant the image gradually zoomed in.

We then edited the floor dance sequence. We added the shots to the timeline and used the keyer effect to remove the background and replace it with a white background. We added a

drop shadow to make the image look more 3D. So that the dance sequences looked professional, I retimed them, by going to

the toolbar, selecting modify and retime. I sped the shots up so that more of the sequence could be shown but also so that the dance moves looked as if they were done with speed and power.

Before the end of the day we managed to edit the chorus before the bridge section. We used a similar techniques as before, such as split screens, however using three

different locations rather than all the same one as used before. We also again used a four way split screen in the chorus section and even used a four way split screen using the silhouetted dancers.. Again achieved in the same way before, using a transform and

crop tool. We also used match on action between dance sequences, using the red leotard and fire sequences. However when the red leotard shots were used the

dancer looked lost within the white background, so we duplicated her so that three dancers filled the frame and the video still followed our original style.