Edith Cowan University social media in organisations
Transcript of Edith Cowan University social media in organisations
![Page 1: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/1.jpg)
Marketing and Communications Service Centre Edith Cowan University
Edith Cowan University Social Media
Andrew Dunbar
Web Business Manager
![Page 2: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/2.jpg)
Marketing and Communications Service Centre Edith Cowan University
About ECU
• Is a large multi-campus institution serving communities in Western Australia and a significant cohort of international students.
• More than 20,000 students at both undergraduate and postgraduate levels.
• Approximately 4,000 of these are international students originating from over 90 countries.
![Page 3: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/3.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media
• Participate in the conversation – its probably happening right now whether you like it or not.
• Manage your brand and reputation. Are you prepared for positive and negative conversations?
• Add value for you audience. Two way engagement.
• Market research and competitor monitoring.
Why get involved?
![Page 4: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/4.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
• Multiple channels across multiple social fronts (Facebook, Twitter, YouTube, LinkedIn, Foursquare.
• Multiple areas managing their own channel content.
• Consistent branding, structure and operation.
• Centralised committee, guidelines and directory – the Social Circle.
What are we doing?
![Page 5: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/5.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
![Page 6: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/6.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
![Page 7: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/7.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
![Page 8: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/8.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
![Page 9: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/9.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media at ECU
![Page 10: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/10.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media challenges
• Monitoring. – Channels open 24/7. – Use monitoring tools.
• Resourcing. – Can you ensure that all queries are responded to in
a reasonable timeframe?
What should you consider?
![Page 11: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/11.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social media appropriateness
• Do you have a clearly defined mission and goal?
• Do you have a content strategy?
• Do you believe your target audience is present in the channel in sufficient numbers to warrant a presence?
• Do you wish to broadcast a message? If so, can it be distributed through any existing channels?
Can you answer the following?
![Page 12: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/12.jpg)
Marketing and Communications Service Centre Edith Cowan University
Managing risk
• Negative conversations can damage brand. – Do you have a strategy for dealing with these?
• Is social media covered in your critical incident
communications plan?
• Inappropriate use/content by staff. – Better guidelines. – Better education.
Are you prepared?
![Page 13: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/13.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social circle
• Directory page of all our social media channels.
• Integrated with public APIs using Javascript/JSON.
• Automatic highlighting of appropriate channel.
• Plugin based - can reuse modules within website.
What is the Social Circle?
![Page 14: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/14.jpg)
Marketing and Communications Service Centre Edith Cowan University
Social circle
• Education, both for users and administrators. – Multiple options within one media channel. – Multiple media channels on offer.
• Governance.
– Consistent placement across website, email, news. – Information regarding appropriateness.
Why develop the Social Circle?
![Page 15: Edith Cowan University social media in organisations](https://reader034.fdocuments.us/reader034/viewer/2022052312/55d537c9bb61eb131b8b45d2/html5/thumbnails/15.jpg)
Marketing and Communications Service Centre Edith Cowan University
Whats next?
• Move beyond posts – engage with video, photos.
• Advocates – engage students to participate on our behalf – builds trust.
• More media channels?
Where do we go now?