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Business Plan ofCaptain cruise Vacation service

Course: (Mgt 368)Semester: Summer 2015Section: 05Date: 2/8/2015 Prepared For:Md. Ahsanur Rab (Rab)Instructor, BBA programSchool of BusinessNorth South UniversityPrepared by:Md. Asadul Islam 1120247030

Shahriar Rahman 1120294030

Kamrul Hasan 1120

Table of ContentsExecutive Summary3

Profile Of the Team4

Company Overview5-10

Industry overview11-24

Market Overview24-25

Overall Strategy25-26

Company Value Chain27-30

Marketing Plan31-32

HR strategies32-36

Risk Analysis37-39

Financial Management Plan39-42

Long term sustainability43

Conclusion44

Executive Summary Captain Cruise the most exciting growth category in the entire leisure market. Captain Cruise will provide different types of services that fit the needs that traveler might have comfort wise. The cruise is incredibly diversified with literally a cruise vacation for everyone. It will guide the addition of new destinations, new ship design concepts, new on-board/on-shore activities, new themes and new cruise lengths to reflect the changing vacation patterns of todays market. Cruise passengers agree that a cruise vacation is good way to sample destinations that they may wish to visit again on a land-based vacation. Our services are unique because our services are coming in the market with some new comforts which may be unknown to the people of Bangladesh. Through our service we want to set up an image that is a source of comfortable and enjoyable life. Everyone wants to feel comfortable while they are travelling and we will make sure that comfort. We have selected some places of Bangladesh as our target market. As this service is all about customer's comfort zone, so we will make sure to provide them high quality services. Our management team is well known with many years of experience in the long-term care provider and different development industries. Our philosophy is laser-like focus on the customers needs. Captain Cruise consists of the CEO, the CFO,marketing officer & head of HR and the manager.One of the main goals of our company is to serve the consumer in the best possible way so that they want to enjoy services wherever they want to go by sea. We have some competitors so we will have to be different from them. We are optimistic about our success in this business and hope to be the market leader in this field in the near future.

Profile of the team

NAMEIDDESIGNATION

Shahriar Rahman 1120294030Chief Executive Officer

Md. Asadul Islam1120247030Chief Financial Officer

Kamrul Hasan 1120Chief Marketing Officer & Head of HR & manager

Captain CruiseTag linePerfect holiday destination is now at your fingertips MissionOne goal is to fulfill vacation dreams through our commitment to personalized, world-class and aristocratic service quality. We serve the customers with the world class suite and technological advancement on the cruise. The best entertainment and the service quality is one simple measure to excellence in cruise vacation serviceVisionWe should set a positive example within the Tourist Industry without compromising our excellent service and healthy long-term sustainable practices. We aspire to be the ideal model for cruise line based vacation service industry.Values:Captain cruise create values of excellence, respect, commitment and helpfulness towards our customers. We continuously improve our partnership with directors and stake holders. We will maintain sustainable practices and show great hospitality to our cruise line guest. The company supports the continuous improvement of the cruise line service quality.Company guideline for employees:This Code of Ethics and Business Conduct (the Code of Ethics) is intended to facilitate captain cruise with legal requirements and our standards of ethical business conduct for our staff members. It is the responsibility of all the employees to read and understand this Code of Ethics, as well as to adhere to the standards set forth in it. . It is intended to provide general information about the policies, benefits, and regulations governing the employees of the company, and is not intended to be an express or implied contract. Our Code of Ethics cannot possibly contemplate every possible situation. Accordingly, these provisions are to be applied using common sense and good judgment. We rely on the good judgment of our staff members to always act in the best interest of our Company.As the principles described in this Code of Ethics are general in nature, our staff members need to review all applicable Company Policies and Procedures for more specific instructions. Any inconsistency between this Code and applicable laws should be resolved in favor of applicable law.OPEN-DOOR POLICY:In keeping with the companys philosophy of open communication, all employees have the right and are encouraged to speak freely with management about their job-related concerns. We urge you to go directly to your supervisor to discuss your job-related ideas, recommendations, concerns and other issues which are important to you. If, after talking with your supervisor, you feel the need for additional discussion, you are encouraged to speak with the companys CEO.EQUAL EMPLOYMENT OPPORTUNITY:It is the policy of the Company to provide equal employment opportunity to all employees and applicants for employment and not to discriminate on any basis prohibited by law, including race, color, gender, age, religion, national origin, disability, pregnancy, sexual orientation, and ethnicity. It is our intent and desire that equal employment opportunities will be provided in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination and all other terms and conditions of employment.Whistle blower protection policy:A whistleblower as defined by this policy is an employee of captain cruise who reports an activity that he/she considers to be illegal or dishonest to one or more of the parties specified in this Policy. The whistleblower is not responsible for investigating the activity or for determining fault or corrective measures; appropriate management officials are charged with these responsibilities. It is the intent of captain cruise to adhere to all laws and regulations that apply to the Cruise line and the underlying purpose of this policy is to support the organizations goal of legal Compliance. The support of all employees is necessary to achieving compliance with various laws and regulations. An employee is protected from retaliation only if the employee brings the alleged unlawful activity, policy, or practice to the attention of the company and provides the name with a reasonable opportunity to investigate and correct the alleged unlawful activity.Conflict of interest agreement:Captain cruise expects its employees to observe the highest standards of business ethics. No employee should take any action on behalf of the Company that they know, or reasonably should know, violates any applicable law or regulation. This obviously includes such activities as bribery, kickbacks, falsehoods, and misrepresentation. The company prohibits all employees from accepting gifts, gratuities, or entertainment from individuals and firms with whom it does business. It is also a violation to give gifts to individuals or firms with whom captain cruise does business. Excluded from this prohibition is the exchange of normal business courtesies such as luncheons or dinners, when they are proper and consistent with regular business practice. Employees should avoid external business, financial, or employment interests that conflict with the companys business interests or with their ability to perform your job duties. This applies to your possible relationships with any other employer, consultant, contractor, customer, or supplier.Non-disclosure agreement:The Company possesses competitively valuable Confidential Information regarding its current services, future service component, research and development, and general business operations. Recipient may enter or has entered into a business relationship with the Company and in connection therewith may need to review or use the Company's Confidential Information and Materials or to create new Confidential Information and Materials for the Company. Employee may not disclose any valuable information to the public. Company can take necessary action if any valuable information passes by cruise employees.

ATTENDANCE AND REPORTING TO WORK:Each employee is important to the overall success of our operation. When you are not here, someone else must do your job. Consequently, you are expected to report to work on time at the scheduled start of the workday. Reporting to work on time means that you are ready to start work, not just arriving at work, at your scheduled starting time. The company depends on its employees to be at work at the times and locations scheduled. Excessive absenteeism and/or tardiness will lead to disciplinary action, up to and including termination.Reporting Unsafe Conditions or Practices:Employees are expected to continually be on the lookout for unsafe cruise working conditions or practices. If you observe an unsafe condition, you should warn others, if possible, and report that condition to your supervisor immediately. If you have a question regarding the safety of your workplace and practices, ask your supervisor for clarification.Using Safety Equipment:Where needed, the company provides its employees with appropriate safety equipment and devices. You are required to use the equipment provided in the manner designated as proper and safe by the manufacturer. Failure to properly use safety equipment may lead to disciplinary action, up to and including termination.CARE OF EQUIPMENT AND SUPPLIES:All employees are expected to take care of all equipment and supplies related to the cruise ship provided to them. You are responsible for maintaining this material in proper working condition and for promptly reporting any unsafe or improper functioning of this material to your supervisor.SMOKING AT THE WORKPLACE:The companys policy is to provide smoke-free cruise for our employees, customers, and the general public. Smoking of any kind is prohibited inside our office and on our worksites. Employees may smoke on scheduled breaks or during meal times, as long as they do so outside the worksite or office. Employees who take excessive smoke breaks may be required to work longer hours to make up for time lost smoking.

PERSONAL CALLS, VISITS, AND BUSINESS The company expects the full attention of its employees while they are working. Although employees may occasionally have to take care of personal matters during the workday, employees should try to conduct such personal business either before or after the workday or during breaks or meal periods. Regardless of when any personal call is made, it should be kept short.Corporate social responsibility (CSR):Captain cruise places a high importance upon the Health, Safety and Environmental (HSE) standards for all staff in every area of the Company, both ashore and on board. Our top most priority is safety and well-being of all guests and crew. A significant amount of time and resource is committed to ensuring that all staff are aware of their health safety. By being open in its reporting and recording process, the Company strives for a continuous reduction in accidents and incidents, constantly working towards a zero event workplace. Captain cruise will promote an awareness campaign to reduce the accident level.Key products & services:There are many segmented product and services option will be loaded in our different ships experience.On board activities Spa & saloon Fitness & training center Karaoke BBQ night Restaurant Coffee shop Live music Pool and deck parties 24 hour cabin delivery for food necessary items Jogging track Internet servicesAccommodation:Starter room:The very basic types of room and services to value customers money. The economy class room and services will be within the price range of mass people. The wardrobe comes with ample space to accommodate the clothing and stuffs. The one single bed and one television set is the basic service and product for on economy class room. Oceanic view room:The standard class of the captain cruise ship is the fully functional with all facilities available for the room. The standard bed for family setting is the basic need for these room. The led tv and home theater system is placed in the room for the great entertainment purpose. One refrigerator will keep the food stay fresh all the vacation time of the customer. The setting of the room is nearer to the deck so that customer can easily see the ocean.Destination:Coxsbazar------SaintmartinCoxsbazar------Caribbean Coxsbazar -----India

Strategic goals and objectives: Captain Cruise objective is to consolidate its position on the local market awareness and improve the quality of our service. We set our objectives, formulate our strategies, and judge our results consistent with this value. The key elements in this regard are following: The good promotional message and advertisement can make our cruise line top of any vacation service. Partnering with international cruise line services can be tool for better service experience Professionalism in terms of delivering quality service to the customers might achieve full customer satisfaction Integrity and total service minded mentality can achieve the excellence in the business. Adding new services to the cruise line can be the most successful in the business.4. Industry Overview & Analysis-4.1. Pest Analysis:

Figure: PEST analysis

Political Factors:The political arena has a huge influence upon the regulation of businesses and the spending power of consumers and other businesses. Bangladeshi political environment is not so stable. Another matter is that the political rivalry is so high in Bangladesh. The strikes and other political issues are common phenomena in Bangladesh. Every Business has affected by the unstable government and the political issues. Our business will be not an exceptional. So, it will be a challenge for our newly start company. The government here is the very powerful agent for establishing the rules and regulation. The government policies that regulates tax are strongly affected the business in Bangladesh. Cruise service will also fall in this region.Corruptions have become a common thing in Bangladesh and this will surely leave a bad impact over our organization. Keeping this issue in mind we have learned that we will not get enough support from here.Economic Factors: Surprisingly our economic condition is far better that previous decades and it is growing in a moderate way which leaves a good sign for our business.Marketers need to think the state of a trading economy in the small and long-terms. Un-emplacement rate is also high. So the company gets the labor with a minimum cost.Long-term prospects for the economy is gross domestic product is very bright. Day to day the economy is developing and peoples living standard is becoming high because of the foreign direct investments and SME loans.

Social Factors:People of Bangladesh have a good cultural scene and they have also good ethical values .They is becoming more interested in cultural programs. People are getting interest in new thing to celebrate their special occasions like anniversary, honeymoon, get together party etc. They are tended towards media. This will provide a significant advantage. Technological factors:Modern technologies are being introduced every now and then. Bangladesh has not fallen behind. This improvement will help us to achieve a strong position in the industry. Technology is very important for spirited advantage and is a main driver of globalization. Technologies present consumers and businesses additional pioneering products and services.4.2. Porters Five Forces:Porters Five Factor is a framework for industry analysis and business strategy development which is the most influential analytical model for assessing the nature of competition in industry.

Figure: Porters five forces modelThreats of new entrance:

New entrants to an industry can raise the level of competition, thereby reduces its attractiveness. There is a threat of new entry in the current market all the time. From past decades we have learned that market has become more competitive. The demand for cruise is increasing as a result many tends to open up new taste to spend the vacation. The easier it is for a new solid to enter in commerce, the more cut-throat opposition there will be. The aspects that can limit danger of new applicant are called as Barriers to Entry.If the first cost to set up a new firm is tricky, then the probabilities of new applicants are very less. Once more pending back to oil sector,assessment and Production of oil and gas engages a highly resources and technology concentrated process of finding oil reserves, assessing its feasibility, drilling and removing. Hence creating an extremely high entry cost.If the industry uses ordinary technology, there is little or no product franchise and if the entry charge is low then it is very easy for a new applicant to enter into the industry. There are not many cruise vacation service company in Bangladesh .So the customer power is high. If the company increase the price or decrease the quality then the customers switch to other brand. Threat of substitute: The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. In the current radio channel industry there are a number of channels who are developed technical service providers and well-recognized. As a result, we are also facing threats from other channels. Different substitutes are available for different category of products. Substitute products refer to goods in other industry. The threat that user will switch to an alternate product if there has been an augment in price of the creation or there has been diminishing in price of the replacement product.

Bargaining power of buyers: Buyers are those who take the services or products and therefore create demand in the industry. Since there are some numbers of cruise services in the market, buyers have more options. They can choose any .Buyers have the more bargaining power. This is the force a customer can rest on a business. If there are few buyers then the company is competent to say aloud the terms.Bargaining power of suppliers: Suppliers are the person or organizations who supply direct or indirect materials for running the business. Here the bargaining power of suppliers is very low because the number of company who want to advertise is higher in the existing market. A business to manufacture its products requires raw material, labor etc. This creates a buyer-supplier relationship in a business. If there are few suppliers providing material essential to make a product then they can set the price high to capture more profit. Rivalry among competitors:This describes the rivalry between the obtainable firms in a manufacturing. Greater the spirited rivalry lesser are the profit edge. The fee of the manufactured goods/services is the solitary most important factor that powers the customer's pay for decision. Thus to maintain low cost, companies steadily has to build manufacturing improvements to keep the matter competitive. This requires additional capital outlay which tends to eat up company's marketing. On the other give if no one else can give products/ services the method is followed by company is monopoly.Mergers and acquisition: As such in the industry there are no mergers or acquisitions. However if any MNC wishes to enter through this route then the competition might be severe.

4.3. SWOT analysis:

Figure: SWOT analysisStrengths: There are small numbers of cruise service in Bangladesh. If we get the popularity through our better services, then brand image will create among people. Absolutely optimistic. Day by day people are demanding different types of services to enjoy their vacation. Effective stride in new markets. Results of operations. Though its demand is increasing, we have to low our price with a profit so that people get attracted to enjoy our services in a higher rate. It will support its travel partner with training, online marketing and exclusive offers & savings to its secondary market.Weaknesses: Though the service is new, it may fail to create the proper awareness towards the target customer in lack of proper advertising and marketing. Limited international and rural presence. The vast majority of companys sales come from travel agent who arrange cruise on behalf of clients. The company depends on a broad base of going concern travel-agents, any prolonged slump or major consolidation in the travel agency business could adversely impact the company. The over-dependence on the market makes company vulnerable to the economic fluctuations of the Bangladeshi economy. Though the company depends on customers disposable income, it can affect the company. Due to economic instability, it is difficult to justify cash outflow. This may result in consequences like huge debt burden on the balance sheet and reduced profitability.Opportunities: The cruise industry has grown in the past but still occupies a small proportion. So it leads more opportunities to expand. People are now looking for cruises as vacation option. It can be an opportunity. Trends have shifted in the cruising industry from the past. Our cruise service can take advantage of the economics of scale and offer people the best prices. If our service can create brand loyalty, it will get a large number of repeat customers. It is a new taste among people.Threats: Free trade. International players are entering the market. Less contribution of government. Fuel prices are not stable. Accident can create negativity on the company. The threat of terrorist attack and geopolitical unrest can affect consumers perception of cruising. Natural disasters are threats to business.4.4. Industry & Product life cycle:Product refers to something which is capable of satisfying of the customer needs. This product includes both physical products and also the services. All the various stages that come in a products life are altogether known as Product Life Cycle. The Product Life Cycle of a product includes 4 major stages:Introduction Stage: This is a stage where the product is introduced, the market size and growth is not much. In this stage, there comes a need for substantial research and development costs to be calculated. Also, the product needs to be promoted and a proper distribution channel needs to be designed.Growth Stage: This is a stage where happens rapid growth in terms of sales and profits. Profits come up because of the increased output, which is known as economies of scale and thereby some better prices.Maturity Stage: This exists as the most common stage in all the markets. Here the competition exists at the peak and all the companies in one industry fight in order to maintain their share. The marketing and finance are the main key activities in this stage. This is the stage where the maximum profits are earned by the market in total.Decline Stage: Here, the market shrinks and keeps on shrinking, thereby reducing the overall profit amount which is thus shared amongst the competitors. Thus, there needs to be proper care taken of the product.The current conditions of the cruise line industry appear to be very promising, although the concept of cruising is relatively old, the industry is still in a beginning process. There are many signs that the industry will continue growing and there have been research to support these future expectations.Cruise line industry phase: The growth of the cruise industry has been fuelled by the North American market to a significant level. The European cruise market has shown notable improvements, which has motivated a number of cruise companies to make heavy investment in the European market. In addition, with the rise in the income levels and the overall population size, emerging markets like Asia have also gained an importance in this cruise market. The product life cycle of the cruise industry demonstrates the growth and maturation of cruising in the European and Northern American regions; however Asia still lies in the introduction phase of the product cycle as it is seen in the figure. A growing middle class, improved infrastructure and port expansions are positioning Asia Pacific as a serious player in the global cruise industry. What makes the cruise industry unique in this aspect compared to resorts is that cruises can offer a variety of cruise ships, a variety of potential itineraries and they can always adapt to seasonal and fundamental changes in the demand by repositioning their ships and changing the configuration of their port calls. There are also able to expand choices regarding cruise durations activities onboard the vessel. The cruise industry has a strong future ahead of them and there are numerous factors that will play a major role in shaping the tourists cruise business over the longer term. These factors can be summarized as: The global demographic changes will play a role; in particular the industrialized countries including aging of the population and an increasingly diverse range of family types have a strong impact on the future demand of cruising. Globalization of the free-market economy, also known as the BRIC countries. The new entry of countries, such as Brazil Russian Federation, India and China into the global economy represents the start of mass consumption for nearly 3 billion people. This will also be a challenge for the industry as they would have to adapt to the different customs of the new clientele of these countries.Future predictions:According to the cruise market watch, the total worldwide cruise industry is estimated at:Annualized total passengers carried worldwide will be 20.9 million in 2013, a 3,3% increase over 2012.36.2 billion dollars in 2013, which is a 4.5% increase over 2012,Total worldwide cruise capacity at the end of 2015 will be 438,595 passengers (a 3.0% increase over 2012) and 283 ships. Figure: Future predictions of the growth of the worldwide passenger carriedThe graph is derived from the cruise market watch and shows the predicted growth within the next couple of years. By 2017, 23.7 million cruise passengers are expected to be carried worldwide of which 59.1% will originate from North America and 27.4% Europe.The Industry is looking towards a significant increase in cruise lines in order for the supply to meet the demand. The manufacturing of ships will continue to create larger and bigger tons capacity and more innovative vessels and there will be more added functions in order to add more value to the services. In addition more attraction will be included in the ships. Innovative shipboard facilities and activities: By creating new diverse onboard amenities, facilities and services in order to meet the changing vacation patterns of customers.Positive factors that can influence or contribute the growth and demand:The nonprofit Cruise Lines International Association (CLIA), which is North Americas largest cruise industry organization, mentions that there are several factors that have triggered the growth of this particular industry, for instance: External factors: Globalization: The former CEO of CLIA, Christine Duffy mentions that One of the strongest trends has been the globalization of cruise line operations. New markets are building ports around the world, such as Europe and the Middle East. There are emerging locations in the UK, Scandinavia and northern and eastern Europe. Increase in welfare: The quality of life for everybody is getting better, the basic needs are covered, such as food, housing, education, and life expectancy is longer, people live longer and are healthier than before. Age population: The dominant target groups in the cruise line industry are 60 and above and the adult population 60 is continuing to grow, meaning more people living in retirement. They have time and money to spend. This increase will only be positive to the cruise line industry. Internal factors: Structure of industry: One of the major reasons for the success of the cruise line industryis due to the strong structure of the cruise market which is evident from porters five force analysis. The cruise industry as mentioned earlier has a high level of ownership concentration which makes it difficult for new markets to enter and the cruise is able to take advantage of the economy of scale. Since the demand is more than the supply, the industry has more power in the case of the buyers. Market segments/niche market: There are a variety of different market segments (luxury, premium, mainstream) which has gained the cruise ships popularity in the new generation. Brand equity: The industry has a brand image and strong brand portfolio among all the cruise lines, especially the major lines, which create a strong loyal customers towards the industry. Promotional offers: There are currently great package deals that have an influence in buyer decisions. Cruises nowadays offer more manageable prices through travel agencies and online travel sites. These deals normally include meals, offshore accommodation and entertainment expenses within the ticket fares making it an attractive vacation option compared to many expensive vacations. Behavior changes: People are looking for alternative vacation options and cruises offer a variety of themes, routes and destination. Variety of options (destinations and itinerary): There are many different routes to choose from These factors are a few of the many reasons why the cruise industry is experiencing a growth and why the cruise line industry remains highly dependent upon the supply of new cruises and has an occupancy rate of 103%,, meaning that cruise supply wins against the demand. Therefore the current trends in the industry are creating bigger ocean-vessel in order to fill in the spaces.4.5. Core Competence:It is a business activity that an organization does particularly well in comparison to its competitors should be distinctive only for me / non-duplicable / based on culture, relationship, demand etc. Core competences in this industry are:a. River cruiseb. Bay cruisec. MSC cruised. Bangladesh tourism cruise packagee. Sundarban cruise packagef. Keari Tours and Travels Ltd.4.6. Competitive advantage:The concept of competitive advantage is under constant review(Harris and Ogbonna, 2001). Porter (1980; 1985) proposed the concept of competitive advantage based on five forces framework, identifying how to gain competitive advantage. Porter (1985:1) stated competition is at the core of success or failure of firms (Porter, 1985) suggests that there are three strategies that need to be put into place in order to gain competitive advantage: cost leadership, differentiation and focus. Customer focused strategies such as Total Quality Management (TQM), Service Quality, Relation-ship Marketing, and Total Quality Control (TQC) can create satisfaction from customers and, therefore, loyalty, which is important to gain a competitive advantage (Lobo, 2008; Reed, Lemark and Mero, 2000).Service Quality, including service encounters, is an important factor that needs to be considered alongside competitive advantage, as it can influence customer satisfaction. Therefore, by having a service strategy in place, it is argued that it will increase the firms revenue, improve satisfaction and increase success, thereby providing a competitive advantage (Nordin, 2008).Another way to achieve a competitive advantage, in particular for destinations, is through careful marketing and branding (Anholt, 2007; Huang, Busby and Bosdou, 2009), creating an image and reputation for an area (Lpez-Gamero, Molina-Azorin and Claver-Corte, 2009).It is suggested by Agrawal and Kamakura (1999:262) that for a perfectly competitive market [would be that] in which consumers have full information about available products and producers have full information about consumer preferences.Government has a major influence on competitive advantage, through aspects such as laws, tariffs and charges (Brouthers and Brouthers, 1997; Chang, 2000). Governments can help by increasing investment, therefore aiding with access, time and reducing port charges, making it cheaper for cruise lines and passengers alike to visit (Grossman, 2008).In order to gain a competitive advantage, it is important to understand what the consumer wants and needs, this includes knowing the target segment (Debbage, 1999).Customer satisfaction is essential to gain a competitive advantage, due to completion. Improvements in service quality are vital to success, along with strong marketing of what is available from cruise companies and travel agents (Qu and Ping, 1999). Constantly planning and developing new ideas will aid a competitive advantage and sustain it (Progoulaki and Theotokas, 2010).4.7. Additional Strategic Consideration:Primary & Secondary Research:The main objective of undertaking this project was to compare the performance of cruise service with other of its kinds in the market. In this project we studied the techniques adopted by the brand to position itself in the market and also the various market segments catered by the brand were taken into account. Objectives included- Identifying the various market segments Conducting the marketing mix Analyzing the buying behavior of the customers. Studying the market share Analyzing the major competitors. Recommendations for improving the market share5. Market overview:Potential customers:The potential customers of the captain cruise are defined as the customer or group of customer that are part of the target market. The corporate people are one of the potential customers for our business. These people might plan a yearly vacation to their desired vacation. The cruise service can be a better option for them. The middle and higher social class are also our potential customer. They have the luxury for a new experience in terms of spending quality time of their vacation in the cruise. The innovator type of customer always tries for new things. Cruise line business is a new in terms of Bangladesh perspective. The innovator customer will explore our new business and eventually converted into valued customer.Size and growth of the market:The market talks to each other, influences each other. So progress gets amplified. The more people who have ocean cruised, the more who will tell others, the more who will want to take an ocean cruise too. Worldwide,the cruise industry has an annual passengercompound annual growth rateof 7% from 1990 2018.Growth strategiesto date have been driven by larger capacity new builds and ship diversification, more local ports, more destinations and new on-board/on-shore activities that match demands of consumers. The industry is also expanding rapidly internationally. These activitieshelp increase penetration in a core North American market that still has growth potential.Based on the data Bangladesh also have the potential for a successful cruise line company. The Bangladesh also have the big market to achieve in the vacation services.6. Overall strategy:Companies overall strategy will show the short-term and long-term strategies which will help us to achieve the mission and vision of our company. Short-term Strategy: To maintain the quality we will use the best technology. We will provide services at a very reasonable price. We will focus on passengers safety. Create strong position by providing best services.Long-term Strategy:A long-term strategy that is supported by all key stakeholders is consequently needed to provide focus and combined with a top down approach; there is no question that the desired outcomes can be delivered in protecting the product whilst ensuring its sustainability for generations to come. Maintain a high degree of customer satisfaction. Stimulate greater regional and annual dispersion of customers through investment in improved access and customer related infrastructure combined with more focused marketing and promotional efforts. The cruise service industry needs to take action now in order not to fall behind its main competitors in terms of sustainability. Simplified and consolidated brand image and marketing messages. More spending on the basis of customer attraction. Better distribution of customers flow throughout the country and the year. B2B partnership among local and foreign investors. Enhanced competitiveness. Business and policy environment will be helpful in supporting balanced and sustainable cruise service growth. In the long-term it is envisaged the Cruise strategy group will ensure a joined-up strategic approach to tourism development and build consensus among industry stakeholders.

7. Company value chain analysis and operation plan:Core competencies:1. Customer satisfaction is our top priority and our business is based on customers. As we ensure employees who can deliver best services to the customers. We have a special training program for employees to adapt skills, techniques & knowledge's required to outperform and have self efficacy. 2. In today's business changes takes place frequently so we create such an environment that helps our employees to adapt and take proactive steps to overcome the adverse effects of the changes.3. We maintain strong relationship with our customers by ensuring quality services and offering them membership which will allow them to have special discounts and offers. Future competencies:1. In business there are many things to learn as our employees are learning new skills and techniques and they are encouraged to share their expertise among the new employees. By this new ideas will generate and effective and efficient way of doing business will be learned.2. As we have mentioned customer satisfaction is the only thing that our whole business is based upon so will get to enjoy loyal customers and high market share.Product/ Service overview:Tourism is a product itself. The core products of the company are an entertainment tour by itself and supported entertainment. The basic product will be ticketing and product contents will be water, nature, people, sites and culture. Customer friendliness and good food will be expected products. The augmented product, that meets the customers desires beyond expectations will be prompt services, comfortable and interesting tour, spectacular sights, music, and operating hours. Potential products which refer to the possible evolution to distinguish the offer will be totally customized tour packages with high level standard. We are currently offering Three kind of Services for different range:Kids Package:We have dedicated package for the kids of age between 2 to 11.We planned to have a Day Care Center. We will offer tons of activities designed for children in three different age groups: 2 to 5 years, 6 to 8 years, and 9 to 11 years. Our counselors, each with education or childcare experience, are on the clock making sure everyone in the small groups of kids are having fun. When its mealtime, kids get their own menus, with favorites like burgers, chicken nuggets, and more. And when the sun goes down, we will offer Night Owls so kids get to stay up late having fun, while their parents also enjoy themselves well into the night. The service includes a special onboard character parade, interactive story time, arts & crafts activities, breakfast and more. Adult Package:People who are willing to spend some time alone in the sea or friends wants to spend time together are eligible for this package. The package includes three meals which includes buffet lunch and dinner with a variation of over 50 items including four types of cuisines. Watching hit movies in our mini theater and playing arcade games, singing in karaoke are some of the free services they can enjoy on board. Getting massage and spa by the best Massage Therapist is also one of the attractions of the services provided.Couple Package:A package completely for the married couple who likes to enjoy a close moment in the sea. With the uppermost deck completely reserved for this package. Live music with dancing facility and most attractive dining experience from the upper most deck. Romantic and scary movie schedules only for this package so that couples can enjoy at the fullest. Other facilities are common with the adult package with some exceptions of chance to spend some private moment with the loved one in the sea.Facilities:We have a wide range of facilities available for different packages and common for some. Here are some of the prime facilities available in our services:Room Services:We have three kind of Bed rooms. Normal Room Single Bed with bathroom and a wide window of the sea view.Family Room Double Bed with bathroom and a wide window of sea view.Special Room Double Bed with bathroom and a balcony with sitting arrangement and more spacious. Theater:We have a 50 person accommodated theater featuring 24 hours movie service with a wide range of movie collections. Movie Schedules are arranged in a manner so that every kind of people can enjoy movies weather its an adult or a kid. Live Music and Karaoke:Just across the dining hall there is stage where there will be live music throughout the night and on the deck there will be karaoke system where anyone can sing and entertain others. Spa and Fitness:We have a professional massage therapist and state of the art spa system to comfort out customer throughout the journey.Safety Hazards:To us safety is the first concern so with a capacity of 200 guests and 100 crews we have emergency boat to help evacuate 400 people. A 5 bed medical center with standby 5 doctor is always available for any kind of emergency. Game ArcadeA dedicated gaming zone for every age person to enjoy. Facility includes Xbox, ps4 and Wii to be enjoyed by single or multiplayer.

Dining Hall:Dining Hall capacity of over 100 people at a time and reservation system for the couple is available. Buffet food arrangement of over 50 items and 4 types of Cuisines and separate meals for kids.Couple Zone:A dedicated upper deck for Couple to enjoy close times and a front view of the ship with extra services only available for them.Dj Party and Comedy Shows:Every night different artist will entertain with different genre of music. Every day late night Dj party for adults and weekend comedy show hosted by some local comedians.Research and Development:Our website has the option of taking feedback from our customers. After we are done providing services to our customers a special form is being provided in which there is a section for sharing their ideas regarding our business. They can help us giving new ideas and knowledge's regarding our services. We have a research and development team consist of 5-6 people who are continuously engaging themselves in generating new ideas and its completely focused on customer satisfaction. People belong to this group are from various department for example marketing department, finance department, human resource department etc. They work as a team and find best solutions to our problems and come up with ideas that can help us run our business effectively and efficiently. Our company has a special reward system which is based on the performance of the group. The reward system motivates the member of the group to work hard.

8.Marketing Plan:Distributions: The main location of the captain cruise will be in Chittagong. The corporate office of the captain cruise will locate in the city of Dhaka. As there is no competitor in the market we will import the machinery and equipment from foreign market. There will be no channel member in the distribution chain. The company to customer is the main channel of the business.Advertising & Promotion Radio ad will be done through Radio Foorti 88.0 FM, Bangladesh betar 100.00 FM, and radio today 89.6 FM as it is most popular radio station in Bangladesh. Media advertisements will be done extensively. This includes putting advertisement in newspapers & magazines. Our own web sites will be very interactive where customers can easily choose the offer. They can also browse through the advertisement and short term promotional vacation offerings. We will also create a Facebook page where different vacation plan can be chosen by the potential customers We place billboard advertisement in the busy place like Mohakhali flyover and farm gate where the billboard is clearly visible to public We also make leaflet and distribute among different people for our promotional activities. There will be a database of potential customer where we might use it as a direct marketing tool to promote our product.Customer service: We will offer 24/7 cruise and room booking service over phone and website We will offer free gift souvenir to our guests. We will also provide an emergency number in case of casualty or hazardous situation during the cruise vacation The complaint cell will solve a problem after detecting any queries.

9.Human resource strategy:Key Issues:How the business will deal with the key issues depends on the HR manager and the Company policy. The HR manager and the company must recruit employees, arrange and carry out training, prevent discrimination, establish and distribute benefits, resolve conflicts, keep worker safe and encourage and maintain diversity.Recruitments: Recruitment is very tough job in new a business. Though it is a new business, we are looking for some experienced workers. Crew vacation service very much For recruitment finding the qualified employees can be the most difficult and time-consuming function of HR. Recruitment, the marketing function of human resources, requires lots of creativity to find quality candidates that will fit with the organizations culture and remain with the company over time. It requires a lot of creativity to find candidates that will fit with the organizations culture and remain with company overtime. Related to practical activities, so we want to recruit some people who have practical knowledge.Education: Educational qualification plays a vital role in selecting new workers in a new business. Education is very important in every sector for measuring standards. Although in the field level workers have not required educational qualification rather than working experience.Training: As it is new business, we want to train our labor and employees so that we can increase our productivity and reduce our wastage. As people of this country are not that much familiar with cheese we will have to bring workers that are capable of making good quality cheese. Those workers will train our local workers for a certain period of time. The Turn-Key project method can be implemented here. It is a matter of doing business whereby a foreign entrepreneur supplies the manufacturing technology for a business and then turns it over to local owners. Training is also an investment process and investing in talent through both basic training and preparing employees will pay off on the long run.Legal Issue:Another significant issue for our factory can be the legal issues that arise from having diversity in the workplace. Because our HR department will hire both men and women, as well as people from a diversity of cultural and ethnic backgrounds, legal issues might sometimes cause our restaurant to shift its focus from hiring and training to cleaning up potentially divisive and devastating legal issues like sexual harassment, discrimination in the workplace or even issues regarding benefits and workers' rights. One way that many businesses can deal with such issues is to simply incorporate them into the training regimen for new employees. By fully educating employees from the outset and enforcing a "no tolerance" policy for violating legal mandates, many companies have been able to keep legal issues from arising in the first placeStrict laws that make rights abuses and discrimination in the workplace severely punishable now govern many countries. This is illegal in these countries to discriminate based on age, gender, religion, race, ethnic origin, nationality, color, sexual orientation and pregnancy. HR managers need to be aware of this and their methods need to reflect this.Benefits:The companies usually distribute benefits among employees by complying with local, regional, international or national regulations. The benefit packages commonly include a healthcare insurance, life insurance, product discount. The company must keep the records of employee work duration because if employees are terminated, the benefits will stop automatically.Conflict Resolution:Conflict resolution is a major part of a HR managers job in that it is always easier and cheaper to keep an existing employee than to recruit and train a new one. As such, the conflicts that arise from different departments, workers and employment levels need to be resolved effectively.

Health:

A health benefit is also a very important issue for our company and it matters a lot to workers who need coverage for themselves and their family members. We will offer free medical care to both our full-time employees as well as Part-time employee. We need to study and analyze our industry to decide on which are the appropriate medical facilities that we'll provide our employees.Safety:Safety is also a major part of training organization, as many businesses follow practices that minimize risk and promote safety, whether they are using specialist, potentially dangerous equipment or not. Therefore, everything right down to small issues needs to be considered when organizing staff and departments.Workplace Diversity:Workplace diversity elevates companies because it provides many different perspectives during decision-making, broadens the company's reach in the market and allows everyone an equal chance to advance. Diversity, however, cannot be effectively implemented without cooperation approach from management to confront the challenges and obstacles that will automatically arise along the way.

Staff Requirement: CEO Marketing Manager HR Manager Financial Manager Service Operation Manager Senior Workers Junior Workers

Structure:

CEOCFOManager

Head of Marketing And HR

Service Operation Manager

Junior WorkersSenior Workers

Shared Service Processes:

HR shared service centers manage requests with administrative, operational, or strategic processes. This model establishes a clear service and content expertise continuum for improved request management. The table below details where core HR processes fall within this modelTable 1: Shared Service ProcessesAdministrative: Compensation & Benefits Employee Communications Payroll Relocations/Transfers Scheduling/Timekeeping

Operational:

Management/LeadershipCompetencies Organizational Management Performance Management Recruitment Training & Development Vendor Management Workforce Planning

Strategic:

Executive Compensation HR Strategy

EXPECTATIONS FROM HR MANAGER: Manage the technical aspects of optimizations of existing product and on developing new service. Ability to quickly learn and become a Go to source for product or service info. Works well with senior worker and hires and manage the stuffs. Experienced in Crew vacation service industry.Expectations from Service operating manager and senior workers: Can safely and correctly operate equipment those are needed. Can generate effective systems for efficient service production.10. Risk Analysis:Risk can be measured in different ways & different conclusions about asset riskiness can be reached depending on the measured used. Risk analysis can be confusing, but it will help if remember the following: All financial assets are expected to produce the cash flows, and the riskiness of an asset is judged in terms of the riskiness of its cash flows. The riskiness of an asset can be considered in two ways: on a standalone basis, where the assets cash flows are analyzed by themselves or in a portfolio context, where the cash flows from a number of assets are combined, & then the considered cash flows are analyzed. An asset can be divided into two components. One is diversifiable risk , which can be diversified away and thus is of little concern diversified investors & market risk , which reflects the risk of a general stock market decline & which cannot be eliminated by diversification, hence does concern investors. Asset with a high degree of a relevant market risk must provide a relatively high expected rate of return of attract investors. Investors in general are averse to risk, so they will not buy risky assets unless those assets have right expected returns.Risk on HR:

1. The HR strategy carries a number of inherent risks. These include a lack of resources to support the implementation of the different HR initiatives; inadequacies of current systems and tools; lack of commitment to its implementation from all enablers; changing priorities; and the need to manage expectations.

2. The success of the HR strategy is completely dependent upon the combined efforts of all levels of the Organization and among all three sets of enablers. The strategy will fail if each one of these components does not take responsibility for its shared implementation.

3. Systems and tools must be used and possibly adapted to support implementation. Implementation of the strategy will have to be prioritized according to available resources. The right level is needed for both staff and finances. For example, the work to develop the skills inventory requires increased staffing and financial support.

4. The work of HR in any organization is a long-term undertaking, particularly when the aim is to bring about fundamental cultural changes, especially in the areas of career management andmobility. It takes time to develop good managers and groom the skills and competenciesnecessary to respond to the Organizations new priorities. Further, as priorities change, so willstaffing needs. Succession planning, for example, can be effective only when there is a vision ofthe Organizations work and needs for the next five to ten years, and the profile of staff neededfor those priorities has been identified.5. Ultimately, the initiatives proposed in the HR Strategy are highly dependent on aFinancing model that allows predictable funding and global and holistic management of Captain cruise human resources.Risk Analysis:As we started a new business and our main product is making cheese, we face a lot of foreseeable and unforeseeable barriers. But we should handle those barriers very carefully for continuing our business.Foreseeable Barriers: We need huge amount of investment to start the business at a full scale. In Bangladesh, most of the people live in village, they dont go for this type of vacation eats and besides they dont have any idea about crew vacation service. For this reason they dont go for it. Thats why we cannot reach them. Its a big foreseeable barrier for our company. Unforeseeable Barriers:

Political situation in Bangladesh at the moment is at a stable point but due to the experience that we had for seven long months before the election in 2014, no one is certain. And most situational factors that affect businesses is before and right after elections which is not coming anytime soon, so we can say its safe for another four years or so. At present we dont have more competitors. But in future we should handle this unforeseeable barrier. The other one is Economic slowdown.Our unforeseeable barriers also can be: Hurricane Tsunami Sea storm Weather depression10. Financial management plan:Assumptions:Income tax: 37.5% as the Bangladesh Law of Corporate Income TaxLower promotional activity as it is established for coming year.Financial Plan: To start a proper business we first need to come up with the amount to be needed for the initial investment. In the below table the cost is our initial investment cost need to start our business properly.Ownership structure: Md. Asadul Islam 25% Shahriar Rahman 25% Kamrul Hasan 25%

Financial Statement & Pro-Forma Forecasted Financial Statement:# Income Statement is shown in EXCEL Sheet# Balance Sheet is shown in EXCEL Sheet# Cash Flow Statement is shown in EXCEL SheetIncome statement:

Balance sheet:

Cash flow statement:

Ratio analysis:

Breakeven analysis:In 2015 after 41862000 our breakeven point will occur.In 2016 after 29640352 our break-even point will occur.In 2017 after 29519965, our breakeven point will occur.In 2018, after 30230375 our breakeven point will occur. The payback period is close to 2 years.

Long term sustainabilityWe at Captain Cruise believe that sustainability is about preserving our environment, respecting our employees and communities, and returning value to our customers. Sustainability is not a cost of doing business but it is a way of doing business. We recognize that our success is tied to protecting the environment, safeguarding and developing our workforce, strengthening customer relations. We also recognize that, in todays business climate, the viability of our business as well as our reputation depends on being more sustainable and transparent. Some key points that will allow us to sustain in the long run: Business resources will be used effectively and efficiently so that it can help us sustain in the long run. Employees will get special training to make themselves prepare to adapt to any changes that takes place in the business environment. Sharing best practices and lessons learned among ships and operating companies. We at Captain Cruise identify and address opportunities for improvement. Developing mechanisms for closing gaps in accountability and data availability. Setting the record straight on how we manage the environmental and other sustainability impacts of our operations.

12. Conclusion: Our main focus on this business is to deliver quality services to our customers and making this business renowned. We at Captain Cruise have a high ambition to make our brand well recognized to the customers and have them a memorable cruising experience. Captain cruise has a core belief and passion to place customer value at the forefront. It creates such a culture which fosters an Innovative, Dynamic and Fun approach to business development. We are aware of many limitations and uncertainties of the external environment which can be big obstacles to our business implementation. But we are pretty much certain that if we can conduct this business plan efficiently and effectively then we will be able to fulfill our expectations from this business.

Referenceshttp://www.cruisemarketwatch.com/growth/www.fortune500.comhttp://www.carnival.com/onboard.aspx#http://www.iceenterprise.com/cruise/article2.jsphttp://www.royalcaribbean.com/home.do