edge Kitchen & Bathroom Magazine issue 019

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www.edgemagazine-me.com BALTIMORA ATMOSPHERES OF TRADITION IN THE MARK OF A NEWLY-RENEWED ELEGANCE SCAVOLINI KITCHEN TRENDS MOST POPULAR OF 2011 INTERVIEWS GRAZIANO VERDI/FIANDRE GUIDO RODELLA/TUBES MICHEL ROSET/AATI BATHROOMS MASTELLA DESIGN ANTONIOLUPI HANSGROHE ALTMANS KITCHEN TRENDS MOST POPULAR OF 2011 INTERVIEWS GRAZIANO VERDI/FIANDRE GUIDO RODELLA/TUBES MICHEL ROSET/AATI BATHROOMS MASTELLA DESIGN ANTONIOLUPI HANSGROHE ALTMANS 19 DHS 15 www.edgemagazine-me.com

description

Edge is a quarterly magazine and will be published 4 times a year, with a targeted circulation of more than 14,000 industry professionals, including architects, designers, homebuilders, and renovators, cabinetmakers, manufacturers and retail operations.

Transcript of edge Kitchen & Bathroom Magazine issue 019

Page 1: edge Kitchen & Bathroom Magazine issue 019

www.edgemagazine-me.com

BALTIMORAatmospheres of tradition in the

mark of a newly-renewed elegance

SCAVOLINI

KITCHEN TRENDSmost popUlar of 2011

INTERVIEWSgraZiano Verdi/fiandregUido rodella/tUBesmichel roset/aati

BATHROOMSmastella designantoniolUpihansgrohealtmans

KITCHEN TRENDSmost popUlar of 2011

INTERVIEWSgraZiano Verdi/fiandregUido rodella/tUBesmichel roset/aati

BATHROOMSmastella designantoniolUpihansgrohealtmans

19D

HS

15

www.edgemagazine-me.com

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HOME IS WHERE MY GROHE SPA™ IS

Transform your bathroom into a haven of relaxationwith GROHE SPATM luxury fittings.

grohespa.com

Grohe spa Edge GCC DPS 47-34 10/18/11 10:37 AM Page 1

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HOME IS WHERE MY GROHE SPA™ IS

Transform your bathroom into a haven of relaxationwith GROHE SPATM luxury fittings.

grohespa.com

Grohe spa Edge GCC DPS 47-34 10/18/11 10:37 AM Page 1

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TEKA AD Edge Kitchen & Bathrooms DPS.ai 1 10/24/11 10:11 AM

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TEKA AD Edge Kitchen & Bathrooms DPS.ai 1 10/24/11 10:11 AM

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The Timeless Innovative DesignPASSION

Save up to

60 % water

Constantflow rate

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The Timeless Innovative DesignPASSION

Save up to

60 % water

Constantflow rate

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BE INSPIRED –WITH NOLTE KITCHENS

www.nolte-kitchens.com

Since its foundation in 1958 the family enterprise nolte kitchens has been dedicated to manufacturing

high quality kitchens. Today, we are Germany‘s second largest brand with over 1.100 employees and

standard production capacity achieving 800 kitchens daily. Expert logistics, intensive service and a large

variety of door styles and cabinets have assured us strong long-term co-operations with both retail and

project partners in more than 40 countries worldwide. In combination with our innovative measurement

system “Matrix 150” kitchens from nolte kitchens provide the first step for a successful partnership!

Tripoli Est. F. Kabbara | Chadi Center | Monla street | t: +961 6 211082 | f: +961 6 211083e: [email protected] | w: www.kabbara.me

Beirut Est. F. Kabbara | Karam building | 240 Badaro street | t: +961 1 381582 | f: +961 1 382265e: [email protected] | w: www.kabbara.me

11_1174_Anz_Lib_kabbara_460x330.indd 1 07.09.2011 11:45:45 Uhr

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BE INSPIRED –WITH NOLTE KITCHENS

www.nolte-kitchens.com

Since its foundation in 1958 the family enterprise nolte kitchens has been dedicated to manufacturing

high quality kitchens. Today, we are Germany‘s second largest brand with over 1.100 employees and

standard production capacity achieving 800 kitchens daily. Expert logistics, intensive service and a large

variety of door styles and cabinets have assured us strong long-term co-operations with both retail and

project partners in more than 40 countries worldwide. In combination with our innovative measurement

system “Matrix 150” kitchens from nolte kitchens provide the first step for a successful partnership!

Tripoli Est. F. Kabbara | Chadi Center | Monla street | t: +961 6 211082 | f: +961 6 211083e: [email protected] | w: www.kabbara.me

Beirut Est. F. Kabbara | Karam building | 240 Badaro street | t: +961 1 381582 | f: +961 1 382265e: [email protected] | w: www.kabbara.me

11_1174_Anz_Lib_kabbara_460x330.indd 1 07.09.2011 11:45:45 Uhr

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In 1930, Adolf Loos celebrated his sixtieth bir thday. It was on this day that the great architect and father of modernism coined a remarkable phrase: ”The culture of a people is revealed by the nature of its washing amenities and toilets.” An incontrovertible affi rmation of the importance of uncompromising interior design in the bathroom. Perhaps it was in championing this cause that Duravit was inspired to create a washbasin whose famous octagonal shape remains as modern today as it was 70 years ago.

Unashamedly nostalgic and yet

timelessly modern: its octagonal design

makes the Series 1930 a bathroom classic.

VISIT US AT OUR NEW SHOWROOM !

1930 Series

CERAMICS•SANITARY WARES•DOORS•WARDROBES•KITCHENS•PAINTS•MARBLES•SPECIALTY MATERIALS

The Renaissance of Classic Modernism

UNITED SUPPLIES EST. SHOWROOM (DEIRA - DUBAI) TEL: 04 268 7755

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In 1930, Adolf Loos celebrated his sixtieth bir thday. It was on this day that the great architect and father of modernism coined a remarkable phrase: ”The culture of a people is revealed by the nature of its washing amenities and toilets.” An incontrovertible affi rmation of the importance of uncompromising interior design in the bathroom. Perhaps it was in championing this cause that Duravit was inspired to create a washbasin whose famous octagonal shape remains as modern today as it was 70 years ago.

Unashamedly nostalgic and yet

timelessly modern: its octagonal design

makes the Series 1930 a bathroom classic.

VISIT US AT OUR NEW SHOWROOM !

1930 Series

CERAMICS•SANITARY WARES•DOORS•WARDROBES•KITCHENS•PAINTS•MARBLES•SPECIALTY MATERIALS

The Renaissance of Classic Modernism

UNITED SUPPLIES EST. SHOWROOM (DEIRA - DUBAI) TEL: 04 268 7755

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Contents22 37 46 56

INDUSTRY NEWS18 SEVERIN ElectricBBQscutcookingtimeinhalf

20 DUBAI INTERNATIONAL JEWELLERY WEEK World’s 1st precious Gems tone bathtub sold - 6.4 million

22 GROHE Supports the Great Umayyad Mosque

24 CONTEMPORARY ISTANBULCelebrates its 6th Anniversary

26 KOHLER NumilaunchwowscrowdsatIndex2011

28 FIR ITALIA Presentsabroadselectionofthebathroomcollections

30 STOCCO - CERSAIE 2011

32 BRANDONI DESIGN BrandoniDesignpresentedinBologna3newprojects

34 CRISTINA King & Queen by: Ornella Mainini & Roberto Camisasca

36 TURKISH CERAMICS At Cersaie 2011

37 CERSAIE 2011 SPECIAL ROUNDUP RELEASE Cersaie'sworldleadership KazuyoSejima:Architecturediscoversthestrengthoffragility BeautifulIdeas,ImageforCersaie2012unveiled Poweroftheplace PatriciaUrquiola Livingwithanevolvingmarket

KITCHEN TRENDS44 2011 MOST POPULAR

46 SCAVOLINI Atmospheresoftraditioninthemarkofarenewedelegance.

KITCHEN ACCESSORIES54 WEBERT

360°WHITEDesignby:ManuelaBusettiEMatteoRedaelli

46

12 issue 19 November 2011- January 2012

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60 82 106 116

INTERVIEW56 GRAZIANO VERDI - FIANDRE

110 GUIDO RODELLA - TUBES

118 MICHEL ROSET - AATI

BATHROOM TRENDS60 MASTELLADESIGN

64` GESSI iSpa.Biodesign

68 ANTONIOLUPI OiO/DesignMichelBoucquillon

70 EBAN EbanisbacktoCersaie2011...readytoamaze

74 WEBERT - ANGELICA

76 LAUFEN NewformsandfuctionsforILBAgNOALESSIONE

80 HIDRA

82 HANSGROHE NewRaindanceSelectShowerpipes

84 HATRIA AMarazzigroupcompany

86 GLOBO - (ITS) DESIGN TIME Designisanintegralpartofourlivesandoureverydayexistence

90 EFFEGIBI Logicatwincollection

88 ANTRAX IT - CERSAIE 2011

BATHROOM ACCESSORIES96 ALTMANS

98 NEWFORM Fantasyandcorporalesocialresponsabilityguidethecompany 102 CEA

106 KLUDI RAK PRIME-TheBeautyifgeometricOrder

106 HUBER - AQUA EMOTIONS CollectionLevity

BRAND OVERVIEW112 ARTE CASA Feelthedifference

HOME114 VERSACE HOME 2011 Softlinesandmetallictouches

116 @HOME Launchesnewcollection

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Contents122 150 162 172

TILES & CERAMICS122 PRODUCTS & TRENDS Fall/Winter2011/12

130 ARIANA AtCersaie2011

134 MIRAGE OutstandingqualityofItalianceramics

138 FIANDRE Cersaie2011:righthere,rightnow 140 KEOPE Thepurityofstone,aprotagonistofliving.

142 FLAVIKER PI.SA IdeaOfNewMetropolitanDesign

144 BISAZZA Cersaie2011-Twofaces,onespirit

148 INAX - DENT CUBE

150 ACTIVE - IRIS CERAMICA

EYE ON DESIGN154 ROCCO FORTE HOTEL ABU DHABI DeliversunprecedentedstandardsofEuropeanservice&style

NOVELTIES158 JEAN-CHRISTOPHE BABIN - TAG HEUER

Aninterview

162 YASSIN TAG - VACHERON CONSTANTINAninterview

HOLIDAY DESTINATION166 ACROSS THE GLOBE WINTER DESTINATIONS Vienna Barbados HafjellSkiResort,Norway Saas-Fee,Switzerland

AUTOMOTIVE172 ASTON MARTIN - ONE 77 HandbuiltbyAstonMartin2009

176 MERCEDES-BENZ ThenewMercedes-BenzC63AMgCoupéBlackSeries

MUST HAVE142 SONY DIGITAL CAMERA SonyacceleratespositionasLeadingcamerabrandwith LaunchofrevolutionarydigitalImagingproducts

134

Tetrix design Michael Young

KO

MM

A

Scavolini S.p.A. 61025 Montelabbate (PU) - Italy Tel. +39 0721443333Fax: +39 0721443413 [email protected] www.scavolini.com

Pls. download our general catalog from www.scavolini.com

Kitchen Designs LLCP.O.BOX 81553 Salahudeen RoadDeira - DubaiTel. 971 - 4 [email protected]

For trade only:www.scavolini.biz

The “best seller” from Italy

System of Quality Management UNI EN ISO 9001

System of Environmental Management UNI EN ISO 14001

System of Health & Safety ManagementOHSAS 18001

For the carcase of the kitchens Scavolini uses only Idroleb: a water

repellent V100 panel with the lowest formaldehyde emission, lower than specified on the Japanese standards F**** (4 stars).

Discover Scavolini’s commitmentfor a cleaner world on www.scavolinigreenmind.com

EDGE_scavolini11.indd 1 18/10/11 14.26

14 issue 19 November 2011- January 2012

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Tetrix design Michael Young

KO

MM

A

Scavolini S.p.A. 61025 Montelabbate (PU) - Italy Tel. +39 0721443333Fax: +39 0721443413 [email protected] www.scavolini.com

Pls. download our general catalog from www.scavolini.com

Kitchen Designs LLCP.O.BOX 81553 Salahudeen RoadDeira - DubaiTel. 971 - 4 [email protected]

For trade only:www.scavolini.biz

The “best seller” from Italy

System of Quality Management UNI EN ISO 9001

System of Environmental Management UNI EN ISO 14001

System of Health & Safety ManagementOHSAS 18001

For the carcase of the kitchens Scavolini uses only Idroleb: a water

repellent V100 panel with the lowest formaldehyde emission, lower than specified on the Japanese standards F**** (4 stars).

Discover Scavolini’s commitmentfor a cleaner world on www.scavolinigreenmind.com

EDGE_scavolini11.indd 1 18/10/11 14.26

Page 18: edge Kitchen & Bathroom Magazine issue 019

Front CoverMain imageSCAVOLINI KITCHEN

Lara Mansour Sawaya [email protected]

www.edgemagazine-me.com

BALTIMORAATMOSPHERES OF TRADITION IN THE

MARK OF A NEWLY-RENEWED ELEGANCE

SCAVOLINI

KITCHEN TRENDSMOST POPULAR OF 2011

INTERVIEWSGRAZIANO VERDI/FIANDREGUIDO RODELLA/TUBESMICHEL ROSET/AATI

BATHROOMSMASTELLA DESIGNANTONIOLUPIHANSGROHEALTMANS

KITCHEN TRENDSMOST POPULAR OF 2011

INTERVIEWSGRAZIANO VERDI/FIANDREGUIDO RODELLA/TUBESMICHEL ROSET/AATI

BATHROOMSMASTELLA DESIGNANTONIOLUPIHANSGROHEALTMANS

19

DH

S 15

www.edgemagazine-me.com

Editor's Letter

Publisher: AWRAQ Publishing S.A.R.L.

CEO: Hisham Sawaya

Managing Editor: Lara Mansour Sawaya

Assistant Editor: Ylova Hamdan

Advertising:

Nadine Kahaleh

[email protected]

Design: Louie Carmona

Luvin Santiago

Henry Pascual

Awraq Publishing S.A.R.L.Wanlyan Bldg. 9'th Floor, Sin El Fil, Main road, LebanonTel.: +961 1 497910/20 Cell.: +961 3 449344E-mail: [email protected]

MEDIA REPRESENTATIVE - U.A.E.Amed AdvertisingThe Executive Towers D office 1301 Business Bay, Dubai - U.A.E.Tel.: +971 4 4541566E-mail: [email protected]

MEDIA REPRESENTATIVE - TURKEYNispetiye Cad. Ihsan Aksoy Sok. Modern Ap.No: 2 D.21 34337 Etiler / Istanbul – TurkeyTel: +90 212 257 76 66Fax: + 90 212 287 00 99e-mail: [email protected]

Dear Readers,

It is the time of the year where we can see the coming year’s trends in case you are building a new house or

considering re-modeling your Kitchen, Bathroom or Tiles.

While some trends are definitely on the rise, others that were hot (or not so hot) last year are gaining (or losing)

momentum. Here is the definitive list of what will be big in the coming months:

1. Space it up! It seems that today we don’t want to be stuck in a stodgy room, simply knocking down a wall may be

enough: Knocking down a few walls costs a lot less than adding square footage. If you’re a do-it-yourselfer, though,

make sure you’re not destroying load-bearing walls.

2. Tough Counter to Crack. Quartz is back in a big way. People are going for the hard mineral because it is the

“perfect alternative to granite and marble for low maintenance and high durability” in both the kitchen and the

bathroom.

3. Going Green. While it is important to be eco-friendly, this year people are quite literally going green, especially in

bathrooms. The calming, earthier tone saw a rise in popularity late last year and will continue in that direction next

year and hopefully years to come.

4. Dark Times. Dark natural and deep reddish-brown maple finishes are in this year for cabinetry and even floors.

With more people turning to the dark side, medium natural, white, and glazed finishes have fallen by the wayside.

5. Relax in Style. People are turning up the volume on in-home luxury; maybe because of the economy, people are

finding ways to pamper themselves at home. From spa-like bathrooms to a rise in un-chilled, wine cabinets being

installed, homeowners are creating spaces in their homes to simply relax.

6. Going Green…The Other Way. Some choose to paint to be green, but homeowners are also becoming - not

surprisingly - more eco-aware in their choices. From bamboo flooring to installing LED lighting, remodeling is taking

a turn for the sustainable.

7. Spa Bathrooms. Remodels are taking a turn from the super-industrial look with finished metal to vessel sinks and

integrated sink tops, which have a warmer, more classic feel. The bathroom vanity is also seeing double-dual sinks

are now a “given” in master baths.

8. Hit the (Hardwood) Floor. While carpeting may have never been the best choice for the kitchen or bathroom, this

year it is being planned for the entire house. Hardwood and tile remain a staple, but bamboo flooring is also gaining

popularity.

Among the coming pages check out a compilation of product novelties and trends for the Kitchens and Bathrooms

that we have selected while we attended Cersaie Exhibition in Bologna- Italy , where the masters of the sanitary and

Ceramic industries showcased their latest creations to the world and set the trends for the year to come. Design

and innovation were not limited to the Kitchens, Bathrooms and Ceramics in this issue, as we have a very special

interview with Mr. Jean-Christophe Babin, President & CEO of TAG Heuer Group Worldwide, to tell us more about

the brand’s latest news and launches in our Eye on Design Section as well as Tag Yassin, Brand Manager of Vacheron

Constantin who gives us an overview on the latest novelties.

Which do you prefer? Warm or White winters? Do not fret because this issue’s Travel Section has combined both in to

four marvelous destinations for you to take your pick.

Car enthusiasts, we never forget you! Aston Martin with its effortless beauty and Mercedes-Benz with all its glory,

make their way onto these pages this issue.

This issue was not enough to cover the numerous outstanding designs that we wanted to share, so stay tuned to our

coming issue as well to check out the rest of the Cersaie products and trends for the coming year so you will get a

complete idea on what would be the ideal design and product that will find your taste and convenience.

Enjoy the read..

Lara Mansour Sawaya

Editor in Chief

Copyright Edge © Kitchens & Bathrooms. Material in this publication may not be reproduced in any form without the writen permission of AWRAQ PUBLISHING S.A.R.L.

16 issue 19 November 2011- January 2012

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Industry news: Severin

Table-top and easy-to-cleanBarbequescannowtakeplaceonhigh-risebalconiesoreventhediningroomtableusinganelectricBBQgrillfromSeverin.Thoughttobethefirst-of-a-kindintheUAE,thecharcoal-free,table-topgrillsrunonelectricityandcutcookingtimeinhalf,whencomparedtoconventionalunits.Theyareeasy-to-clean,energyefficientandkeepsmoketoaminimum.InteractivediningisnowarealitywithSeverin’srangeofGermanmadequalityelectriccookingappliancesthatarereliable,durableandsitrightonthetable,fromraclettes,tofonduesandevenBBQsthatdotheirmagicinsidethehouse!

TheSeverinrangeofelectricBBQscomesinavarietyofsizesandfinishes,includingacontemporarynaturalstonesurface.AvailableatJumaAlMajidoutletsandGeantIbnBattutaMall.

ELEcTRIc BBQs cuT cOOkING TImEIN hALF

sEvERIN

18 issue 19 November 2011- January 2012

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Industry news: Dubai International Jewellery Week

WORLD’S FIRST PRECIOUS GEMSTONE BATHTUB SELLS FOR AED 6.4 MILLION AT DUBAI INTERNATIONAL JEWELLERY WEEK Showstopping Jewels and Rare Luxury Accessories add to Glamour of Region’s largest Jewellery Event

While priceless gemstones and dazzling jewellery collections continue to be top sellers at this year’s Dubai International Jewellery Week, it was the sale of the world’s first gemstone bathtub that had the show abuzz yesterday. Selling for a staggering AED6.4 million, the Le Grand Queen bathtub is created from a rare and precious Caijou gemstone that is renowned for its strong healing benefits.

The Caijou Group’s Sales & Marketing Director, Reka Peresa said: “The Caijou gemstone bathtub is a unique luxury object, crafted out of one of the strongest healing stones in the world. Ancient Chinese, Arab and Egyptian civilizations knew of this stone’s beauty and its healing ability, having stored over 100 million years of energy from the earth and universe. This is our first ever sale worldwide and we are delighted it as made at the Dubai International Jewellery Week. The response we’ve received here has been wonderful.”

Dubai International Jewellery Week runs until 10:00pm on Sunday,13 November 2011 at the Dubai International Convention and Exhibition Centre. This year’s event features over 300 exhibitors from 27 countries, for a truly global collection of jewellery pieces and industry expertise.

For more information, and the full list of competition winners, please visit www.jewelleryshow.com.

The Caijou gemstone bathtub

is a unique luxury object, crafted out of one of the strongest healing stones in the world

20 issue 19 November 2011- January 2012

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GROHE SuppORtS tHE GREat umayyad mOSquEin GOinG GREEn By OffERinG 50 COntROpRESS and COntROmix mixERS witH SElf-ClOSinG tapS tO COnSERvE watER

As part of its "Green Mosque" campaign and in coordination with the Ministry of Waqf in the Syrian capital Damascus, GROHE, the world's leading premium brand for sanitary fittings, replaced 50 mixers in the Great Umayyad Mosque with Contropress and Contromix self-closing taps to minimize water wastage during ablution. The new mixers were replaced in the ablution rooms and in the central courtyard area to ensure the economic, ecological and safe use of water.

The “Green Mosque” initiative, launched in the Middle East in 2009, is part of GROHE’s global WaterCare campaign, which seeks to increase public awareness about water conservation techniques and to secure the future of this precious natural resource. The Great Umayyad Mosque was selected as the beneficiary of this initiative in Syria because it is one of the largest and oldest mosques in the world and is considered the fourth holiest place in Islam. It is also the destination for thousands

possible experience and which last a lifetime."

The new mixers were ordered from GROHE headquarters in Germany, where the company designed 29 Contromix mixers especially for the Umayyad Mosque to be installed in the ablution rooms (for male and female), in addition to another 21 Contrpress wall-mountable mixers in the central courtyard area. The position and location of each mixer was set to ensure maximum comfort during all stages of the ablution.

of worshippers and tourists every day; hence, this water conservation initiative will have a great impact in preserving water and saving public funds.

"GROHE is dedicated to using its advanced technological resources, first-class materials and design innovation to ensure water efficiency," said Ziad Saasaa, the Country Manager of GROHE in Syria. "It is this combination of factors that directly equates to reduced water consumption and products that deliver the best

Industry news: Grohe

22 issue 19 November 2011- January 2012

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Aftertheinstallationprocess,representativesfromGROHEtrainedtheMosque’stechnicalteamonhowtosetupandusethenewmixers.

Commentingonthesuccesscriteriaofthe“GreenMosque”initiative,Mr.Saasaaconcluded:"GROHEinstalledfivewatermetersinsidetheablutionroomsandcentralcourtyardtomonitorthewaterusageforaperiodofone-month,beforeandafterthemixerswereinstalled.Areportontheamountofwaterconservedby

thisinitiativeisexpectedsoon."GROHElaunchedthe"GreenMosque"initiativeinDubaiin2009,inpartnershipwiththeDubaiWaterandElectricityAuthority(DEWA)andSesamBusinessConsultants.Inthisinitiative,20newmixerswithself-closingtapswereinstalledforfreeintheAbu-HamedGhazaliMosqueresultingina30%decreaseinwaterusage.

The"GreenMosque"initiativeisnowbeingrolledoutinSyria,Lebanon,Jordan,SaudiArabiaandBahrain.

GROhE is dedicated to using its advanced

technological resources, first-class materials and design innovation to ensure water efficiency,"

Ziad Saasaa, the Country Manager of GROHE in Syria.

23November 2011- January 2012 issue 19

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Industry news: Contemporary Istanbul 2011

cONTEmPORARY IsTANBuL 2011 cELEBRATEs ITs 6Th ANNIvERsARY

Celebrating its 6th anniversary in 2011, Contemporary Istanbul is Turkey’s most comprehensive “modern and contemporary art event” to date, expanding Istanbul’s cultural and artistic life to the world.

Consistingofnationalandinternationalgallerieschosenbytheorganizationalcommittee,artinstitutionsandsectorrepresentatives,thepremierartfairoftheregionwillopenitsdoorsthisyeartoartloversonNovember24-27atIstanbulCongressCenter&IstanbulConventionandExhibitionCenter/RumeliHall.ContemporaryIstanbulshowcasescontemporarypaintings,sculptures,videos,photographs,installationsandlimitededitionswiththeparticipationofnationalandforeigngalleries.

TheartfairthataimsatbeingintheTop10listoftheworldartfairswithinthenextcoupleofyears,isalsodedicatedtocontributingtothedevelopmentofContemporaryTurkishArt,introducingthe

genretocollectorswithpiecesthatincreaseinvalueandaregloballyrecognized.

Thiseditionbringstogether89contemporaryartgalleriesfrom20countries,halfbeinginternational,featuringartinitiatives,independentprojectsandpublicationsalongwithartinstitutionsinadditiontoexhibitions.3000contemporaryartworksbelongingto550localandglobalartistswillbeexhibitedandmorethan1000collectorswillbevisitingContemporaryIstanbul.

AliGüreli,ChairmanofContemporaryIstanbulsaid,“ContemporaryIstanbul’saimispromotingcontemporaryartinTurkeyandTurkishcontemporaryarttotheworld.Weareonceagainexcitedtohostthepioneernamesinart,cultureandarchitectureinourContemporaryIstanbulEventandtocontributetomakingIstanbulanartisticcenterofattractionbringinginforeigncollectors,artists,pressmembersandartloversingeneral.WewillcontinueoureffortstomakeIstanbulone

ofthecapitalcitiesintheartrealm.”

“WehopethatContemporaryIstanbulprovidesitsvisitorstheopportunitytocatchuponthelatesttrendsinContemporaryTurkishArtandtheglobalartscene,whileensuringtoremainthemediansthroughwhichtheinternationalartcommunitiescaninteract.”continuesAliGüreli.

Forthefirsttime,ContemporaryIstanbulwillalsobehostinggalleriesfromtheGulfRegioninit’sNewHorizonssectionin2011.Furthermore,anumberofpreeminentgallerieswillbeparticipating,celebratingaspirantartistsandrealtalentfromtheGulf.AmongsttheexhibitinggalleriesfromtheGulfregionareEtemadGallery,XVAGallery,EmptyQuarterGalleryallfromDubai,FAGalleryfromKuwaitandEOAProjectsfromSaudiArabia.

ContemporaryIstanbuloffersarichexperienceduringthefairwithvariouspaneldiscussionsoncontemporaryart.ContemporaryIstanbul

Dialogues(CIDialogues)wherelocalandinternationalspeakerswillsharetheirobservationsandexperiencesoftheirrespectivecountries’Contemporaryartenviromentsandartinstutionswithartenthusiasts.The3rddayofCIDialogueswillbespecialforNewHorizonSection;artexperts,advisors,curatorsandartcriticswillbediscussingthecurrentartmarket,emergingartistsandartinstitutionsintheregion.LauraEgerton,Curator,AbraajCapitalArtPrizeandArsalanMohammad,EditorinChief,Harper’sBazaarArtDubaiaretwoofthekeyspeakerswithinthisdialogue.

AlsoContemporaryartexpertonemergingmarkets,IanRobertsonwilltalkabouttheemergingmarketsandthechangingdynamicsandgeographiesincontemporaryart.Withsocialeventsheldthroughoutthefair,ContemporaryIstanbulbringstogethercollectors,pressmembers,artists,galleryowners,criticsandallartenthusiastsfromaroundtheworld.

Perfection of form and fi nish:

BLANCOQUADRIS functional

elements in stainless steel

brushed fi nish and

BLANCOZEROX-IF sink.

The fascination of perfect harmony. System design from BLANCO STEELART

BLANCO STEELART system design fascinates

with the way all the functional elements are a

perfect match for the sink centre. In form and

fi nish. The straight-lined design of the tap, soap

dispenser and pop-up from the BLANCOLEVOS

range logically complement the BLANCO-

CLARON- IF sinks. Discover BLANCO STEELART.

www.blanco-steelart.com

U.A.E.: Mohammed Zainal Faraidooni Tel: 971 42626555 - Taps & More Tel: 971 43386230 · Kuwait: Hassan Abul Co. Tel: 965 2624466

Qatar: United Supplies Co. Tel: 974 4685277 · Oman: W.J. Towell Tel: 968 24814789 · Bahrain: A. Rasool Ghulom Ali & Sons Tel: 97317400 843

KSA: A.M. Ibrahim Al-Ghamdi Co. Tel: 966 26696263 - Kafco: Tel: 966 12651999 - Al Siddiq Trading Tel: 966 38271120.DEED S.A.L. Marketing Consultants - www.deedsal.com, Associated Co. Taps & More Marketing Consultants - www.tapsmore.com24 issue 19 November 2011- January 2012

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Perfection of form and fi nish:

BLANCOQUADRIS functional

elements in stainless steel

brushed fi nish and

BLANCOZEROX-IF sink.

The fascination of perfect harmony. System design from BLANCO STEELART

BLANCO STEELART system design fascinates

with the way all the functional elements are a

perfect match for the sink centre. In form and

fi nish. The straight-lined design of the tap, soap

dispenser and pop-up from the BLANCOLEVOS

range logically complement the BLANCO-

CLARON- IF sinks. Discover BLANCO STEELART.

www.blanco-steelart.com

U.A.E.: Mohammed Zainal Faraidooni Tel: 971 42626555 - Taps & More Tel: 971 43386230 · Kuwait: Hassan Abul Co. Tel: 965 2624466

Qatar: United Supplies Co. Tel: 974 4685277 · Oman: W.J. Towell Tel: 968 24814789 · Bahrain: A. Rasool Ghulom Ali & Sons Tel: 97317400 843

KSA: A.M. Ibrahim Al-Ghamdi Co. Tel: 966 26696263 - Kafco: Tel: 966 12651999 - Al Siddiq Trading Tel: 966 38271120.DEED S.A.L. Marketing Consultants - www.deedsal.com, Associated Co. Taps & More Marketing Consultants - www.tapsmore.com

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Industry news: Kohler

technologically-savvyuserwhiletheinterfaceprovidesaneasy-to-useexperienceforjustaboutanymemberofthefamily.

“TheNumiistrulyaninnovativeproductthatmakesabolddesignstatement,andwherebettertomakethatstatementthanattheMiddleEast’sonlydedicatedexhibitionforkitchenandbathroomsuppliers,”saidMohamedNada,RegionalMarketingManageratKohlerCo.“Kohlerenvisionedatoiletthatcreatesacategoryinacalibreofitsown.Numipackstechnologyintoacompacttoiletandiscontrolledbyanadvancedandintuitiveinterface.It’sanastoundingexampleofmodernindustrialdesignwhereformandfunctiongohandinhand,andhasbeenarealhitatINDEXthisyear.”

Numiisacelebrationofthemosttechnologicallyinspiredexperienceinpersonalconvenience.AdoptinglegendaryarchitectMiesvanderRohe’s“Lessismore”mantra,theKohlerdesignteamtookaminimalistapproachtoNumi’screation,arrangingcomplextechnologicalfunctionsinternallywithinalimitedspace,allwhilepresentingextremesimplicityexternally.Theresult:afigmentofbeautyandgeometrywithhighattention

todetail,featuringaseriesofintersectingplanes.

FollowingKohler’ssuccessful2005launchofthePuristHatboxtoilet,whosetank-lesssilhouetteredefinedthebathroomcategory,Numibreaksthemouldwithits

New “smart” toilet is the ultimate marriage of advanced design and technology

23October,Dubai,UAE:Kohlerhaswowedvisitorstoitsstandatthe“K&BEssentials”featureofINDEX2011today,withtheregionallaunchofitsmostadvancedtoilettodate-theNumi“smart”toilet.Innovativegloballeaderinkitchenandbathroomdesign,Kohler,putonadazzlingshowtoshowcasethelaunchofitsultimatemarriageofdesignandtechnology,whichwascomplementedbyproductsexhibitingthelatestinsustainabilityandconservationfromKohler’sdistinctiveArtistEditionsrange,aswellasfaucets,showers,fixturesandfurniture.

MakingitsinternationaldebutinAprilthisyear,theWaterSenseandCALGreen-certifiedNumiupstheanteforsophisticatedlivingintheregionwithitsminimalist,futuristicdesignandfeaturesthatincludeasleek,interactiveLCDtouchscreeninterface,intuitiveauto-openand-closelid,musicsystem,heatedseat,footwarmer,deoderiser,bidet,andinnovativedualflushtechnology.Adistinctive,pared-downvisionblendedwithpersonaltechnologywillimpressthemost

entirelynewvisualandtechnicallanguage.Itsdesignreflectsafurnitureaesthetic,creatinganoriginaltoiletprofile.

TheNumiisnowavailablethroughtheKohlerMiddleEastdistributornetwork.

kOhLER NumI LAuNch WOWs cROWDs AT INDEx 2011

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Through its new web portal, FIR ITALIA presents a broad selection of the bathroom collections of its catalogue, among which the two new Handy and Ready collections and the new Showers programme stand out.

firitaliaallinside.AmomentofgreatshowcasingattheCersaie2011topresent,throughitsnewportalwithdetailedinformationMyFIR(www.fir-italia.it/myfir)andtheframeworkoftheelegantstandwithwarmandsoftcolortones,abroadselectionofwhatFIR

ITALIAhastoofferforhomebathrooms.

Aneventcenteredontheconceptofhi-techall-roundness,perfectlyrepresentedbytheQRcode,whichallowsbrowserstoaccessthehomepageofMyFIR,whereoperatorsoftheindustry,architects,contractors,installers,agents,reporters,customers,andsupplierscansignintoaccessservices,technicalfeatures,andinformationofvarioustype,eachexpresslyconceivedforeachprofile,andwhichtouchallthearticlesoncatalogue.

ThegraphicleitmotifoftheQR

codeontheMyFIRhomepage,purposelyreproducedattheentranceofthestandthisyear,withinwhichthelargerportionofarticlesoncatalogueareshowcasedandamongwhichtheHandyandReadycollectionsparticularlystandout,thetwolatestadditionstotherangeofFIRITALIAcollectionstoprovidecustomersapleasant,practical,andfamiliarbathroomspace,andthenewShowersprogramme,avastassortmentofsolutionsforshowerarmsincludingshowerheads,showerbarsandshowerslidebars.

Insidethestand,thevisitortakesatouramongthemyriad

ofFIRBathroomoffers:eachcollectionandprogrammedecoratedinaneithermodernorclassicstylehasitsownexpository“island”dedicatedtoit,subdividedintowashbasinarea,bathareaandshowerspace,wherethedifferentarticletypesandinstallationsolutionsavailableandsuggestedforeachcollectionarerepresented.Adecisivechoicetoproposeitselftothewiderpublicinathoroughandimpactfulmanner,remindingvisitorsoftheproposalsthathaveprovenmostsuccessfulovertheyears,andwelcomingandusheringthemanynoveltiesondisplayinthisedition.

FIR ITALIA all in

Industry news: FIR Italia

La Cornue présente les Domaines Culinaires, des cuisines complètes réaliséessur mesure, ébénisterie en chêne ou noyer massif, métal et verre.Au premier plan: un Château 120 en îlot central. Email Cocoa, finitions nickel et inox.2 fours à voûte gaz et électrique, brûleurs professionnels en laiton massif.Epiceries en chêne massif, tiroirs doublés inox. Fabrication à l’unité et sur commande.

Disponible chez:Galerie La Cornue: C Design Boutique, Beirut Tower, Minet El Hosn, Solidère - Tel/Fax: +961 1 366 234 / 5E-Mail: [email protected] Studio: Atomium Tower, Ashrafieh, Ashrafieh Street, Tel: +961 1 205999, +961 3 877729E-Mail: [email protected]

la-cornue.com

laCornue_EdgeOc11:Layout 1 9/14/11 8:59 AM Page 1

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La Cornue présente les Domaines Culinaires, des cuisines complètes réaliséessur mesure, ébénisterie en chêne ou noyer massif, métal et verre.Au premier plan: un Château 120 en îlot central. Email Cocoa, finitions nickel et inox.2 fours à voûte gaz et électrique, brûleurs professionnels en laiton massif.Epiceries en chêne massif, tiroirs doublés inox. Fabrication à l’unité et sur commande.

Disponible chez:Galerie La Cornue: C Design Boutique, Beirut Tower, Minet El Hosn, Solidère - Tel/Fax: +961 1 366 234 / 5E-Mail: [email protected] Studio: Atomium Tower, Ashrafieh, Ashrafieh Street, Tel: +961 1 205999, +961 3 877729E-Mail: [email protected]

la-cornue.com

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Industry news: Stocco

sTOccOAT cERsAIE 2011Stocco presents LINEA_09: standardization no longer exists in the bathroom.Welcome Creativity!Asalways,importantnewswaitedtogreetvisitorstotheStoccostandduringCERSAIE2011.OutlinedhereisthenewLinea_09collection,versatilefurniture!

The new 48 collection: practicality is now even more flexible.Adesignthathasbecomelegendary:introducedin1999,thiscollectionderiveditsnamefromthedepthof48cm.Overtime,ithasbeenimprovedtomakeitmoreinnovativeandmodern.Today,the48collectionhasbeencompletelyrevampedandrestyled,maintainingthesamegreatpracticalityandminimalistlinesasbefore,butenhancingitevenmorewiththeintroductionofadditionalfurnituresolutions,resultinginmaximumflexibility.

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A world of bathtubs! At Cersaie, Stocco shows a wider range of the ORIGAMI collection featuring many new products.TheOrigamicollectionexpandswithanewseriesoffinishesandaninnovativesolution:theversatilebathtub.Itsbasestructure,infact,installedonacomfortableinspectableframe,canbematchedwithtiled,woodorperforatedpanels,withsmoothonesmadeofCristalplant®andmuchmore.........

Stocco presents COLORS, the new healthy multimedia mirror!“Colors”,thenewStoccopolishededgemirror,isnotonlyasophisticatedmultimediaproductofferingafullrangeofdigitalfunctions,butitisalsohealthy!ThankstotheRGBlampsanddedicatedpreloadedMusic/Lightprograms,ittransformsthebathroomspaceintoaSPA.Andbyusingwi-fi,otherRGBlampscanbeconnectedtothemirror!

Stocco presents CLIPS, a line of practical shelves that can be used in conjunction with the Stocco mirror......exactly where you want!Functional,colourful,verypractical:thenewshelvesoftheClipscollectioncomplementtheStoccopolishededgemirrorsrightwhereyouneedthem.Nodrillingisrequired,eitherinthewalloronthemirror!

31November 2011- January 2012 issue 19

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BRANDONI DEsIGN BEcOmEs ThREE!!!

Thefermentthatcharacterizesthisyear’seditionofCersaietradeshowinBologna,undoubtedlyreflectstheevolutionthatBrandonihasbeengoingonforsometime.Infact,BolognaisthecontextchosenbythecompanyplacedinCastelfidardotolaunchnewproductsandprojectsbyarchitectsextremelycreativewhohavecontributedtocreatethenewcollectionssignedBrandoni.

ALLDAY: design Nisi Magnoni

Aradiatorwhheats,organizes,andmakesfun!Allday,thenewBrandoniproject,entrastetothedesignerNisiMagnoni.Itcomesfromtheideatocreatea“human”radiator,anelementusuallyuncomfortable,toomuchtechnicalandnottoouseful.

Fromthisperception,thearchitectanddesignerNisicreatesanobjectthatisn’tonlyanheatingelementbutalsoafurniturecomplementtouseduringallday,frommorningtoevening.Theoriginalideaisthe“warmtouch”,anareacomposedbyanorthogonal

plotofholesinwhichthemagnetizedpinsarethreaded,andtheyhavedifferentfunctions,hooksforclothes,motorcyclehelmet,glovesorscarves;itcancontainsessencestoperfumethehouse,acaseforkeys,amirrortofixwhereveryouwish,andsoon.Therearemanycompositionpossibilitieswecancreateinthisradiator:thankstotheabilitytomovethedifferentaccessoriesallovertheplateoftheradiator,youcancustomizeitatanytimeunderthevariousrequirements.Arangeofaccessoriesthatcreateagamemakingthemforgettheonlyfunctionofaradiator.

WithALLDAYtheheatingisenrichedwithanewwaytolivetheheatduringalldaylong,re-inventingthetraditionalconceptoffurniture.www.nisimagnoni.it

CARAVEL: design Itamar Harari

ItamarHararirenovatesthecollaborationafterhavingobtainedsignificantresultswithotherproductsthankstohiscreatività.

FortheCersaietradeshowispresentedCaravel,asteelplatewithacurvingshape,beveledanglesthatdrawtheradiatorwithelegance.Irreplaceablecomponentoffurnitureperfecttoheatbigorsmallenvironment.Auniquestylehatcombinestheneedsofcontemporaryfurniture.www.harari.it

BLOOM and UNIKO: design Studio Batoni

StudioBatonishowstwonewproductsrealizedbyBrandoni.

Brandoni presented in Bologna three new projects born from the collaboration among the company dynamics and the architects Nisi Magnoni, Itamar Harari e Studio Batoni

Bloomisasteelradiatorwithaparticularshape,asoftmovementthatcreateafloweronthewall.Stylishandcontemporary,canberealizedinthehorizontalandverticalway,aheattouchthatenrichthefurnitureofyourhome.UnikoisainterlockingsystemthatBatoniStudioprojectedtomakeusefultheradiator,woodboxesdecorateauniquedesign,arectangularshapethatformspocketsthatcancontainspecialwoodboxesfornewspaper,keysandeverythingyouneedhandy.

Industry news: Brandoni

Kesseböhmer GmbH | Mindener Str. 208 | 49152 Bad EssenTel.: +49 (5742) 46-0 | E-Mail: [email protected]

««

We believe that there are more important things to worry

about than storing food.

www.kesseboehmer.com

e.g. TANDEM Swivel Pull-Out – More storage space, better organised, better access.

KB_Anzeigen_intern_Klinke 21.03.11 12:52 Seite 6

32 issue 19 November 2011- January 2012

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Kesseböhmer GmbH | Mindener Str. 208 | 49152 Bad EssenTel.: +49 (5742) 46-0 | E-Mail: [email protected]

««

We believe that there are more important things to worry

about than storing food.

www.kesseboehmer.com

e.g. TANDEM Swivel Pull-Out – More storage space, better organised, better access.

KB_Anzeigen_intern_Klinke 21.03.11 12:52 Seite 6

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kING & QuEEN

Industry news: Cristina

design by: Ornella mainini & Roberto camisascaSmooth and graced or strong and masculine? Two new series released by CRISTINA, different but with the same soul. Match them, for a new bathroom solution

ForthefirsttimeatCERSAIE2011,KING&QUEEN,thelatestseriesbyCRISTINArubinetterie:twodifferentlines,butcomplementary.TheKING&QUEENmixers,designedbytheArch.OrnellaMaininandRobertoCamisasca,arethetwofacesofthesamesoul:thefirstoneissquared,strong,masculine.LikeaKing.

Thesecondiselegant,smoothandgraced.JustlikeaQueen.Bothsharingthesameessential,pureandcontemporarydesign,butdividedbyopposite

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sensibilities:CRISTINArubinetteriepresentstwodifferentmodels,butborntobematchedtogether.

KING&QUEENaretwolinesthatareborntogether,andcanbeselectedseparately,basedonyourbathroomchoice.But,theycanbeevenmatchedtogetherinthesamesurrounding:incaseoftwinceramics,forinstance,tocreatearealnewconceptofbathroom.Perfectexpressionofthehousespacethat,morethantheothers,belongstothemanaswellasthewoman.

Insidethere,asever,there’stheCRISTINAtechnology:amodernproduct,notonlyfortheshapebutevenintheessence,synthesisofresearchforbeautyandhighquality.

Definitely Made in Italy.

35November 2011- January 2012 issue 19

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TuRkIsh cERAmIcsBurhan öçal & Trakya all stars’ breathtaking tunes enchanted BolognaWith the occasion of Cersaie 2011, more than 2000 audience of ceramic sector professionals and Bolognaise listeners were fascinated by the magnificent concert of Burhan Öçal & Trakya All Stars presented by “Turkishceramics”

WiththeoccasionofCersaie2011morethan2000audienceofceramicsectorprofessionalsallovertheworldandBolognaisemusicenthusiastcametogetherat21stSeptembernighttolistenBurhanÖçal&TrakyaAllStarsmagnificentshowpresentedby“Turkishceramics”ConfirmingitsprominentpresenceintheWorldandEuropeanCeramicsproduction,Turkey,representedbyTurkishCeramicsPromotionGroup,hasattendedatCersaie2011andpresentedaspecialmusicshowwhichhasalreadybecameatraditionovertheyears.Besides,thisyear19leadingTurkishceramicbrandsparticipatedtotheCersaiewiththeirlatestcollections.

‘Turkish Touch’ to BolognaHavingpresented“HüsnüŞenlendiriciEnsemble”lastyearatCersaie,thisyear“TurkishCeramicsPromotionGroup”displayedanothershowwith‘BurhanÖçalandTrakyaAll

Stars’.BurhanÖçal,recognizedasaworldwidevirtuosicpercussionist,showedanenthusiasticperformancewithhis“mostpersonal”project:TrakyaAllStarsinwhichhecollaboratedwithmastermusiciansfromThraceregion,payingtributetothemusicalheritageofhisbirthplace,KırklareliTurkey.AsapartofthisspecialperformancetheminimalistelectronicaDJMuratUncuoŞlufeaturedwithhiselectronicrhythmsandchiefdancerofIstanbulStateOpera&BalletErhanGüzelandhispartnerZuhalBalkancarriedouttheirspecialperformance.ThespecialshowofBurhanÖçalbyusingtheceramicsinksasaninstrumentattractedtheaudiences’attentionandsparkedhugeinterestamongtheItalianandTurkishpress.

Basing on 8000 years tradition, technology and design, Turkish ceramic sector keeps growing strongly.

“Turkishceramics”aimstopromoteTurkishceramicknowhowwhichisinheritedthroughaddingupdifferenttechniquesanddevelopedbydifferentcivilizationsover8000years.Accordingtotheexportdata,tileexportsofTurkeyhasincreasedto470milliondollarsandexportofsanitarywareproductshasreached160milliondollarsin2010.WhiletodayTurkeymaintainsitspositionintheworlds’ceramictilesandceramic

sanitarywareexportationasbeingoneofthesixthcountriesinvalueterms,ontheotherhandduetoitsgrowingmarketshareintheexistingexportcountriesandestablishingstrongandpermanentbusinessrelationshipsinthenewmarkets,3.5billiondollarsofexportationvalueistargetedforceramicssectortoreachin2023byTurkishExportersAssembly.

Formoreinformation,www.turkishceramics.com

Industry news: Turkish Ceramics

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2011special round-up release

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Industry news: Cersaie 2011 Round-Up Release

cERsAIE's WORLD LEADERshIP

Thenumberof“actualadmissions”tothe2011eventwas113,165,up0.8%fromlastyear’sfigureof112,292.Thisfigure,whichisthemostwidelyusedbyleadingtradefairevents,countsthenumberofvisitorsactuallypresentinsidetheexhibitioncentreandincludesre-entriesonsubsequentdays.Indetail,thenumberofinternationalattendeesrosefrom43,939to45,616(+3.8%)whilenumbersofpayingvisitorsincreasedby5%to2,714.ThefigureforItalianattendeesdroppedbyalmost900(-1.4%)to64,132.Cersaiealsoconfirmeditsinternationalappeal,withnon-Italianvisitorsnowaccountingfor40%oftotalattendance.Anotherimportantfigureisthatofattendanceconsideringfirstentriesonly,whichatCersaie2011totalled81,552.Thisfigure,whichshowsasmall2%reductioncomparedtolastyear’s83,286attendees,confirmsanincreasein

numbersofinternationalattendees(from24,960to25,155;+0.8%)andafallinnumbersofItalians(from58,326to56,397;-3.3%),duetothewell-knowndifficultiesinthedomesticbuildingsector.Atotalof703journaliststookpartinthis29theditionoftheshow,including248fromoutsideItaly(35.3%ofthetotal).Attendancewasstrongatthefirstday’seventsconsistingoftheopeningconferenceentitled“Livingwithanevolvingmarket”,whichwasattendedbymorethan700people,andtheInternationalPressConference,whichattracted180journalistsfromallovertheworld.ThevariousconferencesandsymposiainthethirdeditionofCersaie’sculturalprogramme“BuildingDwellingThinking”wereespeciallywellattendedbyarchitects,designersand

Cersaie's world leadership confirmed by the figures113,165 total admissions over five days and 81,552 individual attendees.m Increase in numbers of international and paying attendees, fewer Italian visitors. More than 700 accredited journalists. The success of 'Building Dwelling Thinking' was demonstrated by the packed out Architecture GalleryCersaiehasonceagainconfirmeditsworldleadershippositioninthefieldofceramictileandbathroomfurnishingtradefairs.AftersellingoutallthefloorspaceintheBolognaexhibitioncentrefivemonthsbeforetheevent(965exhibitorsfrom31countries,including265non-Italiancompanies),theshow’simportancewasfurtherunderscoredbythenumberofvisitors.

students.AlmostathousandpeopleattendedthekeynotelecturebyKazuyoSejimaandthe“lessoninreverse”givenbyAlessandroMendini,whichincludedaparticularlystrongstudentpresence.TheArchitectureGallerywasalsofullypackedoutforthemeetingswithGiorgioBianchifromRenzoPianoBuildingWorkshoponNewYorkarchitecture,withCameronSinclairontheinitiativesofArchitectureforHumanity,withKengoKumaonprojectsinJapanandworldwide,andwithPatriciaUrquiolaonhervisionofdesign.Theexhibitions“CeramicsofItaly.LeMetamorfosi”inexternalarea48and“CersaieDowntown”locatedinthreesquaresinthecentreofBolognaalsoattractedstrongattendance.The30thCersaiewillbeheldinBolognafrom25to29September2012.

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kAzuYO sEJImA: ARchITEcTuRE DIscOvERs ThE sTRENGTh OF FRAGILITY

This morning Cersaie hosted a keynote lecture given by one of the best-known figures in contemporary Japanese architecture, the winner of major international awards and the first woman to curate the International Architecture Exhibition at the Venice BiennaleIfKazuyoSejimaispreciselywhatsheseems–petite,fragile,almostsuspendedinspace–herarchitecturelikewisehasnothingtohideandplayswithtransparencyandtheimmaterial,withtherelationshipbetweeninteriorandexterior.Herrapportwiththesurroundingenvironmentismorethanameredialogue,itisatwo-wayrelationshipcapableofmodifyingspace.Andspaceinturnaltersbehaviour,afactthatarchitecturehastotakeintoaccount.Sheusesreflectingsurfaces,facadesthatprojectrealimagesorcreatenew,illusoryones;sinuousvolumesthatadapttothelandscapeandinvitepeopletoenterandleave,tolookinfromtheoutsideandtolookoutfromwithin.Theresultisanarchitectureofuniqueimpactandappeal,capableofreachingouttothewholeworld.TheuniversalappealofKazuyoSejima’sworkisdemonstratedbythesuccessofthekeynotelectureshegavetoapackedEuropauditoriumin

thePalazzodeiCongressithismorningaspartofCersaie’sBuilding,Dwelling,Thinkingprogramme.Winneroflastyear’sprestigiousPritzkerArchitecturePrize,KazuyoSejimahasrecentlybeenworkingonotherhigh-profileprojectsinEurope,includingtheRolexLearningCenterattheEcolePolytechniqueFédéraleinLausanne,Switzerland,openedinMarch2010,andthenewbranchoftheLouvreMuseuminLens,France,currentlyunderconstruction.AkeyrepresentativeofJapanesearchitecturewhocombinesinnovationandanancienttradition,KazuyoSejimadiscussedhermostimportantprojectscarriedoutinJapan,EuropeandtheUnitedStates.FollowingtheopeningremarksbythechairmanofConfindustriaCeramica’sResearchandTechnologicalInnovationCommissionAlfonsoPanzani,whowelcomedparticipantsonbehalfoftheAssociation,theeventwasintroducedbyFulvioIrace,architectandprofessorofthehistoryofarchitectureatMilanPolytechnic.

“KazuyoSejimalooksattheurbansceneinanewanddifferentway,”explainedIrace.

“Sheadoptsanemotionalandproceduralapproachthatisbasedonthewaythatpeoplerelatetoandusespaces.Theconstantfeatureofherworkisthereforeinterpretingspacesfromtheviewpointofthepeoplethatlivethere.Theminimalistlabelthatisoftenattachedtoherisnotreallyappropriate.Iwouldinsteaddefineherasmaximalist:becauseshemaximisestheimpactonthehumanbody.Spacesbecomelargemagneticfieldswithinwhichpeopleact.Butanotherkeyaspectofherprojectsisthattheyraisequestionsandpromptrestlessnessandideas,”continuedIrace.“RightfromthestartofmycareerIwasinterestedintheconnectionbetweeninsideandoutside,”explainedKazuyoSejima,illustratingherprojectforthe21stCenturyMuseumofContemporaryArtinKanazawawhichin2004wontheGoldenLionatthe9thInternationalArchitectureExhibitionattheVeniceBiennale.Itwasabuildingthatwastoservenotonlyasamuseumbutalsoasapublicspace.Thecentralideaisthattheappearanceofbuildingschangesaccordingtotheiruses.Itisimportanttodesignbuildingsthatcanchangetosuitthepeoplewhousethemandtheirsurroundings.ThearchitectthenexplainedthephilosophybehindtheNewMuseumofContemporaryArtinNewYork.“Insteadofcreatingaclosedvolume,asisnormallythecasewithartgalleries,wedesignedastructurethatistrulyopentothecity,withterracesandfacadesthatallowvisitorstoadmirethecityandinturnenablethecitytoseewhatisgoingoninside.Thebuildingsintheareaarequitelow,sothemuseumstandsoutintermsofheight.Toalleviateitsimpact,

wecomposeditofvariousstaggeredvolumes,eachofwhichisofsimilardimensionstothesurroundingbuildings.”AnothertrulyastonishingprojectistheToledoMuseumofArt’sGlassPavilionintheUnitedStates,wherepeopleastheywalkcanperceivethechangeinimagesreflectedfromtheglasswalls.“Sometimesoneseesclearglass,othertimesreflectedimagesthataresuperimposedwithothers.Somearereal,othersaremixedandyetothersareillusions.Theoverallimpressionisaliquidimage.”TheFederalpolytechnicoftheUniversityofLausanneisanotherveryinterestingproject.“Theaimwastocreateameetingplaceforstudentsthatwouldbeaccessiblefromallsides,”explainedKazuyoSejima.“Wecreatedalow,single-flooredbuildingwithundulatingfloorandroofwhereatonepointthevisitorhasthesensationofbeinginsideasinglelargespace.Inside,youwalkasthoughoverhillsorthroughvalleys.Eachvolumeperformsadifferentfunctionandoffersadifferentviewpoint,aviewoverthelakeoramoreintimatetranquillity.”Lastly,theLouvreMuseuminLens,France,ofwhichthefirsttwophaseshavebeencompleted,leavingonlythetaskofbuildingasinglefaçadeencirclingtheentirebuilding.”Weconstructedabuildingthatwouldnotdisturbthesiteortheremainsoftheformermine.Thisisanotherexampleofabuildingthatadaptsitsgeographicallayoutaccordingtotheenvironment.”Thefamousarchitect,visitingBolognaforthefirsttime,alsoexpressedherwonderatthecity.“It’slovely,”shesaid.“IwentoutforawalkyesterdayeveningandfeltthatIwaswanderingthroughatheatre,whereshowsmightbestagedoneverycorner.”

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Industry news: Cersaie 2011 Round-Up Release

The design by Grazia Piccininno from the University of Genoa has won the competition for the image of next year's show. The award ceremony held on Thursday at Cersaie also hosted the presentation of the new competition, based on the theme "in praise of normality"OnceagainthisyearCersaiehasbeenwonoverbyfemalecreativity.GraziaPiccininno,astudentontheIndustrialDesigndegreecourseattheUniversityofGenoa’sArchitectureFaculty,underthesupervisionofProf.Vannicola,isthewinnerofthesecondeditionoftheBeautifulIdeascompetitionfortheimageofCersaie2012,thisyearexploringthethemeof“Ceramicevolution”.PromotedbyConfindustriaCeramicaandorganisedbyEdi.Cer.S.p.a.attheInternationalCeramicTileandBathroomFurnishingExhibition,thecompetition–nowinitsthirdedition–isopentostudentsatItalianuniversityfacultiesanddesigninstitutes,whoareinvitedtodemonstratetheirtalentandexpresstheircreativityandpassion.ThesimpleandhighlyeffectivedesignsubmittedbyGraziaPiccininnoforCersaie2012isathree-dimensionalimageconsistingoftwoangledredtilesrestingagainsteachothertoformaroof,asymbolthatrepresentstheworldofarchitectureandinteriordesign.Thisideawasjudgedasthemosteffectiveforconveyingthespiritoftheshowandtheevolvingroleofceramicandbathroomfurnishings,whichcombinetraditionwithan

BEAuTIFuL IDEAsImAGE FOR cERsAIE 2012 uNvEILED

abilitytoadapttothemanyfunctionsnowdemandedbythemarket.ThesubmissionswerejudgedbyajuryconsistingofMicheleDeLucchi,BeppeFinessi,FrancoOrigoniandLiaPiano,aswellasrepresentativesofConfindustriaCeramica.Specialmentionsweregiventoanothertwostudentswhopresentedprojectsofparticularinterest:SilviaValpiani,fromISIA(IstitutoSuperioreperleIndustrieArtistiche)ofFaenza,andMarcoPaccagnellafromtheIUAVUniversityofVenice.ForyearsthecreationofthepromotionalimageofCersaiewasentrustedtoeminentdesignersandmastersofItalianandinternationalarchitecture.But2010broughtachangeofdirectionwiththeideaofharnessingthecreativityofstudents,tomorrow’sdesigners,architectsandopinionleaders.Thispolicyhasprovedhighlyfruitfulandwillbecontinuednextyear.ThemeetingalsoservedasaplatformtopresentthenexteditionoftheBeautifulIdeascompetitiontodesigntheadvertisingpageforCersaie2013.Thethemethattheyoungdesignersareaskedtoworkonis“inpraiseofnormality”.

Notgreatpropheciesormicrovisionsofthefuture,butanobjectivegazeontotheworld,asittrulyappearstous.Becauseceramicsandbathroomfurnishingsbelongtoourdailylives;theyaresymbolsofanormalitythatlooksforwardwithdeterminationandiscapableofembracingthenew.Theawardceremonywasprecededbyameetingwiththree“keyrepresentativesofnewItaliandesign”,inthewordsofprofessorBeppeFinessi,architectandlectureratMilanPolytechnic.“Threeprofessionalswhoarecarryingontheworkofthegreatmasterswhowentbeforethem.AlthoughtheyarenowwellestablishedwithintheItalianmanufacturingsystem,theyhavealwaysgoneagainsttheflow,arrivingatthispointbyanindependentroutewithoutsacrificingtheirindividualidentities.”Theysetanexampleforthestudentsofdesignpresentinthehallandforeveryonewhowantstomakeprogressinthesector.“Yourworkandyouruniquequalitiesaretheroadtosuccess,”addedFinessi.Thesethreedesignersdescribedtheircareerpathsanddiscussedtheirmostimportant

projects,manyofwhichmakeuseoftiles.FirsttospeakwasdesignerLucaNichetto,whoinitiallytrainedintheMuranoglassworksandsubsequentlydiversifiedthankstohisenormousprofessionalcapacity.

Todayheworksnotjustwithglassbutalsowithceramicsandothermaterials,maintaininganartisanalapproach.ThesecondwasarchitectanddesignerDiegoGrandi,whowhileatuniversity,unlikehisfellowstudentswhowerekeentodesignchairs,wardrobesandarmchairs,wasinterestedinlessusualobjectssuchasrugs,tapestriesandtiles.Hissensibilityandtastehasenabledhimtoexploreanewaspectofdecoration.Asfortiles,heparticularlyenjoysinterpretingthejoints,akeyfeatureofthisproductthatcaneitherbeemphasisedorrenderedinvisible.Lastbutnotleast,designerMatteoRagnishottofamewhenhewontheCompassod’oroawardtogetherwithGiulioIacchettiforthecelebratedMoscardinospork,andisnowinvolvedinsmall-scaleproductionrunsandprojectsformajorinternationalcompaniessuchasCampari.

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POWER OF ThE PLAcEWhEN ARchITEcTuRE BEcOmEs NATuRE

inJapanandworldwide,mostnotablytheWater/GlassHouseinShizuoka,theToyomaCenterforPerformanceArtsinMiyagi,theStoneMuseuminTochigiandtheNezuMuseuminTokyo.HeiscurrentlyinvolvedinanumberofmajorprojectsinChinaandEurope,includingtheArtsCentreinBesançon,FranceandthePerformingArtsCentreinGranada,Spain.ArecurrentthemeofKengoKuma’sworkisthatofthevoid,whichheusesasakeycomponentofarchitectureonaparwithotherbuildingmaterials.TheopeningremarksweremadebyConfindustriaCeramicachairmanFrancoManfredini:“Theworldofceramicisgrowingeverclosertothatofarchitecture,”hesaid.“Thechangespromptedbyinnovationhaveresultedinceramictilesbeingusedinvariousspacesanddialoguingevermorecloselywiththeworldofarchitecture.ThisiswhatwearetryingtodobyholdingtheseimportantmeetingsfromtheBuilding,Dwelling,Thinkingprogrammeaspartof

Cersaie,”headded.“AnyonewhowishestogettoknowthehistoryofcontemporaryarchitecturecannotignorewhattheJapanesehavedoneinrecentyears,”arguedFrancescoDalCo,ArchitectandProfessorofthehistoryofarchitectureattheIUAVuniversityofVenice,whointroducedKuma’slecture.“Theirarchitectureservesforthemodernisationofthecountry,whichmeansbeinginstepwiththetimesbutalsodiscoveringthatthepresenthasdeeprootsinthepast.ThereissomethingprofoundlyancientunderlyingeveryaspectofJapanesecontemporaryculture.TheJapaneseareentirelyopentothatwhichisnewbutatthesametimeareawarethattruechangeisnotpossible.ThisisthesecretoftheJapaneseapproach,aprocessofbecomingthatneverstopsbutisnotafraidofrepeatingitselfandreproducingknowledge.Itistypicalofallgreatartiststoeliminate,removeandcreatethingsthatarebeautifulbecausetheyareappropriate,”headded,referringtothemasterKenzoKumaandhispassionformaterials.“Tocreategreatarchitectureyouhavetobeawarethateverymaterialhasitsweaknesses,whichatthesametimeareitsstrengths.ThisisperhapsthegreatnessofKenzoKuma.”The

Japanesearchitectintroducedthepublictohisessentialbutpowerfulpoeticvision,outliningwiththeaidofimagessomeofhismostimportantworks:theWater/Glassprojectwhichoriginatedfromasmallwoodenbox,theLotushouse,builtwithlight,transparentmaterials,theBamboohouseandtheCeramicCloud.“Whatispoweroftheplace?”heasked,illustratinghisprojectfortheMuseumofHiroshigeUtagawa,aJapaneseartistwhobroughttogetherartandtheenvironmentandfromwhomVanGoghlearnedmuch.“Themuseumislocatedinatypicalvillage.Behinditstandsamountainandonthemountainthere’satemple.Inthe20thcenturypeoplebegantoforgetaboutthemountain.SoItriedtodesignthemuseumasifitwerethedoortothemountain.Visitorstothemuseumfindthemselvesfacetofacewiththemountainandthetemple.Thematerialsusedarericepaper,stoneandwoodfromthesurroundingmountains,becausethecarpentersmaintainthatthebestwoodforconstructionisthatofthetreesfromthemountainsbehindthevillage.Everythingwasdonebytheartisansfromthevillage,whohelpedusenormously.InJapanthereremainsanextremelyhighqualityartisanaltraditionthroughoutthecountry.”

Power of the place: when architecture becomes nature Kengo Kuma at Cersaie 2011. The keynote lecture by the Japanese star architect focused on respect for the environment, the use of humble materials and traditional architecture“PovertyisthemotherofJapanesearchitecture,”declaredthegreatJapanesearchitectKengoKuma,today’sguestintheArchitectureGallery,atthebeginningofhiskeynotelecture.Thesewordsreflecthisfocusonhumble,localmaterialsandaconstantlyrespectfulattitudetowardsnature.Thereisnothingpresumptuousabouthisprojects.Theyrepresenttheperpetualhumanchallengeofgivingameaningtoplaces,ofadaptingtothem,ofharnessingandatthesametimetamingtheirpower.Amajorfigureinworldarchitecture,Kumahascarriedthroughnumeroushigh-profileandinnovativeprojects

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Industry news: Cersaie 2011 Round-Up Release

PATRIcIA uRQuIOLA

Patricia Urquiola, heir to the "Milanese school", at CersaieThe acclaimed Spanish designer will speak at Cersaie 2011 on the theme of "blurring boundaries", bringing together architecture and art, identity and design. It will be a unique opportunity to meet a professional who has worked alongside the great masters of Italian designPatriciaUrquiola,oneoftheworld’smostsought-afterfemaledesignerswhoseteachershaveincludedsomeofthegreatestnamesinItalianindustrialdesign,istospeakatCersaieonWednesday21Septemberat10.00a.m.inanaddressentitled“Blurringboundaries

–Interconnectionsbetweenproductdesignandarchitecture.Culturalboundariesbetweenintegration,superimpositionandrespectforidentity”.BorninOviedoinSpain,PatriciaUrquiolaattendedthearchitecturefacultiesofMadridPolytechnicandlaterMilanPolytechnic,whereshegraduatedin1989underAchilleCastiglioni.Sincethen,shehaslivedandworkedinMilan,whereshetrainedwithBrunoMunari,oneofthefoundersoftheMilaneseschool.From1990to1992sheworkedasassistanttoEugenioBettinelliandAchilleCastiglioniontheindustrialdesigncoursesatMilanPolytechnicandattheE.N.S.C.I.inParis.In1991shebeganworkingatthenewproductdevelopment

departmentatMaddalenaDePadova’sfirm,soonbecomingheadofthedepartment.ItwastherethatshemetVicoMagistretti,withwhomshewouldlatercollaborate.In1998shebeganworkingatMoroso,whereshedesignedanewseatingconceptwithinterchangeablecomponentsforatrulycustomisablelivingroomspace.Sheisrenownedforproductsthatcombineintimacyandcomfortandareconducivetosocialisation.In2001shestartedupherownpracticeinMilanthatfocusesonarchitecturalandshowroomdesign.ShecollaborateswithdozensofcompaniesincludingAgape,Alessi,B&BItalia,Driade,Flos,Foscarini,Kartell,MolteniandRosenthal.Someofherproductsarefeaturedin

thepermanentcollectionsatMoMAinNewYorkandotherinternationalmuseums.RecentprojectsincludetheMandarinOrientalHotelinBarcelona,theWResort&SpainVieques(PuertoRico),theGianvitoRossistores,theFlosandMorososhowroomsinLondonandthegeneraldesignoftheSpadoliniPavilionatPittiUomo2010inFlorence.ShehasbeennamedDesigneroftheYearbythemagazinesWallpaperandElleDecoandDesigneroftheDecennium2000-2010byGermanmagazinesHomeandHäuser.ShehasalsoreceivedtheRedDotAwardandtheChicagoAthenaeumGoodDesignAwards.Personalexhibitionsofherworkhavebeenheldinmuseumsallovertheworld.

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LIvING WITh AN EvOLvING mARkET

Living with an evolving market, rules and reforms for overcoming the crisisThe CERSAIE ribbon-cutting ceremony was held this morning. The opening conference saw the participation of Jacques Attali and Emma Marcegaglia ArecordCersaiewasopenedthismorninginBologna.Followingtheribbon-cuttingceremony,BolognaFierechairmanDuccioCampagnoliwelcomedparticipantstotheInternationalCeramicTileandBathroomFurnishingExhibition:“Atatimeofgreatconcernforthefutureofourcountry,theshowprovidesanopportunitytoexploreItaly’snewethicalapproachtobuilding–anapproachthatcombinesrigour,efficiencyandquality,”hesaid.ThepresidentofRegioneEmilia-RomagnaVascoErraniadded:“Ourregion’sceramicclusterhasdemonstratedthatitispossibletoovercomethechallengeofcompetition.WearestrivingtoactasagrowthengineforItalyandtorelaunchourcountryataninternationallevel.Thecountrymuststepupagear,bothforitsfutureandinthegeneralinterestofthecommunity.WemustrestoreItaly’scredibilityataworldlevel

inthehopethatwewillbeabletoreportpositiveresultsintheglobalmarketwhenwemeethereagaininayear’stime.”Thewelcomingremarkswerefollowedbytheeconomicconference“Livingwithanevolvingmarket”,moderatedbytheeditorofIlSole24OreRobertoNapoletano.“Theceramicindustryhasaturnoverof4.7billioneuro,”hesaid.“Ourpresenceheretestifiestothevitalityofourcountry'seconomy,whichhasthestrengthtoreacttothecurrentsituation.Butnowweriskpayinganevenhigherpriceforacrisisthatwasnotofourownmaking.Notonlyhavewebecomeacountryforsale,thereisalsoalackofbuyers.”ConfindustriaCeramicachairmanFrancoManfredinibelievesthatthephenomenonofglobalisationliesatthecentreoftheevolutionofthemarket:“Thisprocesshasledtotheemergenceofeconomiesthatuntiljustafewyearsagowereconsideredthirdworldcountriesbutarenowthepowerhouseoftheglobaleconomy.Thebarofcompetitionisbeingraisedandwemustimproveourperformance.Butweneedrulesthatarethesameforeveryoneandthatarerespectedbyeveryone.”Inthiscontext,Manfredini

believesthatEuropeanunityisanecessaryprocesstogetherwiththeevolutionofmarkets:“Europeisthepointofreferenceforcompaniesandisvitalifwearetobecompetitiveataworldlevel.”AlongwithEurope,Manfredinialsoreaffirmedhissupportfortheeuro:“Allmembercountriesmustrecognisethatitneedstobesupportedanddefendedasanessentialplatformforourcompaniesandmemberstates.”EconomistJacquesAttalibelievesthatrulesarekeytothefutureofthemarket:“Idon’tbelievethatthecrisisisover.Inrealityweareontheedgeoftheabyss,justastepawayfromtumblingovertheedge,”hebegan.“Althoughthisisatimeofpotentiallystronggrowth,therecanbenosustainablemarketwithoutlawsandwithoutorder.Whatisthesenseofglobalisationwithouttheglobalisationoflaws?Thiswashowthecrisisbeganinthefirstplace.Puttingofftheproblemwhilewaitingforasolutiontoturnuphaspushedupthenationaldebt.Nowtoo,allwearedoingiswaiting.ItalyrisksfollowinginthefootstepsofGreeceifmeasuresarenotimplementedoverthenextfewmonths.AndFranceandtherestofEuropewillbenext,”hecontinued.“Europewillnotsurvivewithoutafederal

budget,andifaEuropeanstateisnotcreatedtheEurowillvanishtogetherwiththesinglemarketwithin10years.”TheconcludingaddresswasgivenbyConfindustriachairmanEmmaMarcegaglia,whocommentedonItaly’scurrenteconomicsituation:“Whatishappeningtothecountryisunacceptable,”shedeclared.“Oursisaseriouscountrywithanimportantmanufacturingfabric,withsectorsandnichessuchastheceramicindustrywhereItalianentrepreneursareleaders.Wehaveentrepreneurswhoconquertheworldandkeepthecountryafloat.Wehaveauniqueworkculture.ThismeansthatItalycanpullthrough.ForweeksnowIhavebeenconstantlysayingthattimehasrunout.Thenecessarymeasuresmustbeadopted,eveniftheyareunpopular,ortheGovernmentmustaccepttheconsequences.Itisvitaltocompleteonceandforallthepensionreform,toselloffpublicassetsandtocarrythroughthetaxreformsoastoreducetaxesforworkersandbusinesses,loweringIRPEF(personalincometax)andIRAP(regionaltaxonproductionactivities),whileatthesametimepromotingresearchandinnovation.Thesearethemajorreformsthatareneededtorestoreourcountry’scredibility.AsConfindustriawewillcontinuetospeakthetruthwithafirm,authoritativeandindependentvoice.”

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Kitchen trends: 2011 Most Popular

most popular 2011Kitchen trendsThe year 2011 is almost over and Edge is taking a look at some of the most popular kitchen trends that presented itself in the year that is passing.

Curved shapesInterior designers introduced curved shapes to the kitchen like other parts of the house. Therefore, the usual sharp and straight looks were replaced by softer appearances. The easiest way to introduce curved shapes

and impart the kitchen with a contemporary look is through the introduction of rounded sinks, bowed cabinets, curved islands and curved faucets.

Materials and stylesKitchens have been designed with a particular style but the trend in 2011 is to mix and match materials and styles to impart a unique look. An example is blending brick walls with stainless steel cabinets and an arched back splash. HACKER KITCHENS

PEDINI

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Artistic detailsArtistic details have also known to enhance the look of a room it was introduced in to kitchen also. Artistic details can be added by introducing molded designs in the cabinets. Replace the straight cabinet handles with curved handles featuring any design. The faces of cabinets and drawers can also be detailed with artistic design.

Vibrant and exotic countertopsThe countertops are known to play an integral role in the look of the room. Instead of the plain and dark colored countertops, make the countertops flaunt punchy colors and showy surfaces. Do not forget to complement the walls with matching tiles.

PEDINI

SCAVOLINI

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Kitchen trends: 2011 Most Popular

Open shelves an open minded approach is being applied in all aspects, how about applying it to the shelves. Open shelves hung with designed brackets against a board will definitely create the perfect nostalgic look. Another contemporary option is to hang stainless steel shelves against a textured or plain wall.

HACKER KITCHENS

HACKER KITCHENS

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Introduce pendant lighting fixturesLighting is known to be eye catching feature of any room. Instead of typical lighting fixtures, add pendant lighting to the room. Shaped glass lights shall add drama to the room at minimal effort and cost.

Eco-friendlyAlthough it's not a new trend, going green is here to stay. It's easy to see the impact you can make on the environment and your utility bills by making a few simple changes like using water-saving kitchen fixtures. Look for an array of interesting countertops to find their way in new kitchens, like butcher block tops, concrete, glass, aluminium and eco-friendly solid surfaces that mimic granite and marble. Eco-friendly flooring like bamboo, recycled wood and natural stone tile remain a favorite among homeowners looking to create an eye-catching design to complement their kitchen's decor. When it comes to lighting, fluorescent lights are clean, bright and can cut energy use by 50 percent!

NOBILIA

STOSA

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Kitchen trends: Scavolini

Scavolini’S Baltimora

atmoSphereS of tradition in the mark of a newly-renewed elegance

Scavolini presents the restyled Baltimora, one of the brand’s greatest successes in terms of classic proposals, designed by Vuesse in collaboration with Marco Pareschi.

An important kitchen for prestigious, refined ambiances, today renewed with new essences, colours and finishes. New features with respect to those already in production include the oak doors, stained in various colours, two of which have a pore finish and antique gold and silver effects, and the matt lacquered models, all of

which are also available with a stylish antique gold or silver effect.

Baltimora has also been renewed in terms of the range of elements with new 15 cm extractable columns. 15, available in two versions, the first that recalls the original look of the model and the second (available in lacquered versions), customised by the presence of a capital.The inclusion of this will give the composition a great personality, emphasised by the tops and frames that will follow and overhang the capital conformation.

New elements are to be included in the Provence masonry kitchen, which will serve to create a unique niche rested on the top where the hob and hood can be inserted.

The perfect icon of traditional taste inspired by the ambiance of American countryside. Baltimora is the ideal solution for all those who consider furnishing and living as peaceful gestures of the soul, and that customs handed down from tradition remain the essence of good aesthetic sense.

Built with valuable materials and solid wood doors (in

the oak versions), Baltimora is designed and finished with care, to last through fashions and time. As all Scavolini proposals, it is highly customisable allowing for the creation of exclusive solutions that can blend the traditional and the modern with perfect elegance.

A customisation that is made possible by a wide range of complements and accessories marking the line, such as the elegant frames and classic decor, the worked sides, the midway units, chimney hoods, bases with removable wicker baskets, units with open elements, plate

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racks, doors with wooden grates and glass doors with English-style frames. The cupboards with glass doors and English-style frames are both highly practical and extremely elegant. When combined and enhanced by wooden edging and strips, they can furnish entire walls.

The following versions are new for 2011:Oak in colours: Yellow, Red, Dark Brown, Natural with green antique effect, Natural without green antique effect, Blue, Honey, Absolute White, Cream, Green, Kyoto walnut and Antique walnut.Cream and Blue oak with pore finish and Gold or Silver antique effect;Smooth (pore-free) matt lacquered finish in Black, White, Sand Grey, Red and Green, with an antique Gold or Silver effect.

These new finishes are in addition to the traditional options in Cherry and White Ash, which are still available.All doors are currently proposed with an elegant white porcelain knob.

Two new handles are new for 2011, a metal knob and a push-pull knob for the new 15 columns. The 15 elements are interesting, fitted with pull-out baskets, already available in the Absolute Classic programme.

Baltimora is finished off with a range of tables and chairs which echo the style of the kitchen and the wood finishes of the doors; a new table, “Hilton”, will soon be added, along with a selection of standard tables and chairs completing the range, available in the same colours as the model itself.

Baltimora is also a green kitchen: in tune with the company’s awareness of environmental issues, Scavolini has chosen to adopt Idroleb ecological panels on all its kitchen structures. Produced by the Mauro Saviola Group, they offer an ideal combination of environmental protection and maximum attention to consumer health. The panels are made of 100%

post-consumption FSC certified wood and have the lowest formaldehyde emission values worldwide, even below the limits specified by the extremely severe Japanese F**** standard which defines an emission level of 0.4 mg/l, whilst IDROLEB panels guarantee a level of 0.35 mg/l. The Idroleb panel also complies with the V100 standard for water repellence and guarantees a maximum swelling level of 10% in 24 hours.

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Kitchen trends: Scavolini

ThE NEW"LIvING" mOOD kITchEN

Trendydesignandfinishes…contemporarystylecoupledwithanovel,modernapproachtowood…high-techspiritandcutting-edgefunctionality…allthiscanbefoundinMoodbyScavolini(designbySilvanoBarsacchi).Akitchenthatmeetswithnewlifeandlivingstylesthattodayiscompletedandenhancedbyabrandnew

restylingforaspacetobelived,withoutboundaries.Simplicityandrigourcometotheforeinthiskitchensystem.Highlycustomisableandcarefullydesignedinitseverydetail,itstrikestheperfectbalancebetweeneleganceandsobrietyandwillappealtothetastesofayoungpublicthatlovescolourandclear-cut

shapes.Aproposalthatblendsfunctionaltechnologywithconcretecreativity,idealforfurnishingopenspacesthatincludekitchen,diningroomandlivingarea.Thisguaranteesmaximumflexibilityandfreedomofchoiceinthemanydifferentversionsproposed:linear,gulf,peninsulaandisland.

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Therealfeaturesarethedifferentopeningmethod,withorwithouthandles.IntheFlatLineversion,infact,thenewkitcheneliminatesthehandlesonthefrontpartofdoors.Theelementsareopenedwiththeaidofundertopframesandrecessedhandleslocatedaboveandbesidethefrontsor–intheeventofpull-outdrawersanddrawerbaskets–throughtheTip-Onguidesystemorpush-pullknobs.

Theunprecedentedisland,designedspecificallyforthismodelisnewfor2011,withcookingareaandtablebuilt-inandtopsattwodifferentheights.Anothernew

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characterisingelementtakestheformoftheopenmodules,whichcreateaninterestingframeforthewallunitsandonethatisperfectforopenspaceenvironments.Andthesuspendedandfloor-mountedfurnishingitemswithopenunitsandelectricalappliancecolumnsarealsonew,idealforfurnishingopen-plankitchen/livingareas,asarethebaseunitsstanding37cmtall,perfectforcreatinglivingcompositionsthatcanbedirectlyintegratedintothekitchen-theidealsolutionforstudioflatsandsmallerhomes.TheislandhasalsobeenespeciallydesignedforMood,featuringtheinclusionofopenshelvesonthesideandatopthatextendsabovetoensure

maximumpracticalityandthebestpossibleaestheticresult,andcurvedelementsproposedinlacqueredversions,presentingasterminalsthatcanbeopenandsuppliedforthebases-alsoforislandsandpeninsulas-,thewallunitsandcolumnswiththesamedepthastheelementtowhichtheyarejoined.

Offeringmaximumpracticalityandergonomicsarethewallunitswithafoldabledoorforeasieraccessandthedouble-depthbaseswithtworowsofpull-outdrawerbaskets,forgreatereaseinaccessingtheworktop.

Moodhasasurprisingchoiceoffinishesandmaterials.

Kitchen trends: Scavolini

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Thewoodfinisheschosenforthedoorsareupdatedtocurrenttrendsandincludethefollowing:thenewAbsoluteWhiteOak(proposedwithanewstructureusingthesamecolour)and,aboveall,thenewdecorativeversionsavailablein14differentcolours(BiscuitLarch,OatLarch,MorelloLarch,ZolfinoLarch,SmokeOak,AshOak,SandOak,HumusOak,WoodlandOak,EarthOak,KhakiOak,EcruOak,BrineOak,ParchmentOak),tobemixedfreelywiththenuancesofthelacquersandlaminatesor-foranew-techtaste-withthealuminiumoftheribbeddoorsandsophisticatetransparencyoftheglassversions.Alsothematerialsavailableforworktopsofferrefinedand

extremelyfunctionalsolutions.Amongthem,steel,Quartz(ahighlyresistantcompoundthatisidealforworktopssubjecttohighstress)andthenewmaterial,Okite,aninnovativequartzcompoundthatisscratchandstainresistant.Allowingforhighlycustomisablesolutions,MOODFlatLineischaracterisedbytheflatdoorofferedinseveralversionstosatisfyanytypeofaestheticorfunctionalneed:veneeredinthefinishesofGreyOak,DarkOak,LightOakandAbsoluteWhiteOak(newfor2011):

Assembledveneeredpanelwithaluminiumedgeinthefollowingfinishes:Zebrano,AntibesOak,RosewoodandstripedTeak.Eversensitivetoecologicalissuesandenvironmentalprotection,Scavolinihaschosentodiscardthistypeofwood,whichisprotectedataworldwidelevel,

infavourofassembledmaterialwiththesameaestheticfeatures.

Decorativeinarangeof14colours(newfor2011)withedgeinthesamecolourandfinish;Glossyandmattlacqueredinarangeof36colours.Glossy(withaluminiumedge)andmatt(withABSoraluminiumedge)laminatein45colours.Ribbedaluminiumandsteelforhigh-techenvironments.Glass(normalornon-transparent)withaluminiumframe.

Thefollowing8finishesareavailableforthestructures:GreyOak,AbsoluteWhiteOak,White,AluminiumGrey,Teak,Cream,DecapeOakandDarkOak.

Moodisalsoagreenkitchen:intunewiththecompany’sawarenessofenvironmentalissues,Scavolinihaschosento

adoptIdrolebecologicalpanelsonallitskitchenstructures.ProducedbytheMauroSaviolaGroup,theyofferanidealcombinationofenvironmentalprotectionandmaximumattentiontoconsumerhealth.Thepanelsaremadeof100%post-consumptionFSCcertifiedwoodandhavethelowestformaldehydeemissionvaluesworldwide,evenbelowthelimitsspecifiedbytheextremelysevereJapaneseF****standardwhichdefinesanemissionlevelof0.4mg/l,whilstIDROLEBpanelsguaranteealevelof0.35mg/l.TheIdrolebpanelalsocomplieswiththeV100standardforwaterrepellenceandguaranteesamaximumswellinglevelof10%in24hours.

Mood by Scavolini ... ...a strong and sophisticated character for a novel approach to the kitchen, in constant evolution.

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Kitchen accessories: Webert

360° WhITEDEsIGN BY:mANuELA BusETTI E mATTEO REDAELLI

Revolutionary mixer tap, designed to facilitate all daily actions in the kitchen.

Itisequippedwithaninnovativespoutthatrotates360degrees,itcombinesfunctionalityanddesign,introducingaluminiumdetails,arealtapinnovation.WiththisWebertcreatednewshapesandfinishes.

Thetwohandles,inaddition

WEBERT

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totheclassicchrome,werefinishedandmatchedinanodizedblack,redandgrey,andtothenewestfinishinmattwhite.

MICRO_Design:ManuelaBusettieMatteoRedaelliMicroisaveryinnovativesinkmixerwithessentialandneatlayoutdesign.Thepull-out-sprayisfixedtothebodythroughmagnetsthatallowanextremelyeasy,handydirectuse.

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Interview: Graziano Verdi - Fiandre President & CEO

50 years have gone by since Castellarano Ceramiche was established on the Fiandre farm, in the centre of a town that lived mainly on farming at that time. A land that has given birth to and nourished a successful enterprise, a name that has become synonymous with Italian-made quality and the ceramics district as time has gone by.

GranitiFiandre celebrates its 50th anniversary in 2011. Half a century of milestones achieved through the values that have made the company an example of success in the ceramics industry and in the world, a case history studied in universities everywhere.

Since 1961 GranitiFiandre has stood out in the Italian economy for its attention to issues of great relevance today, such as environmentalism and innovation. 50 years in the business marks an important milestone, well worth celebrating.

interviews

grazianoVerdiPREsIDENT & cEO OF FIANDRE

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edge had the pleasure of meeting the President and CEO of Fiandre , Mr. Graziano Verdi, during Cersaie, to tell us more about the milesones and novelities of the comapny

Today Fiandre celebrates its 50th year, tell us about the major milestones that the company achieved during this time?Fiandrewasestablishedin1961.Manyimportantmilestonestookplace,tonameafewwouldbe:

Inthelate80’s,thecompanywasthefirsttointroducetothemarketstheformatof40cmX40cmslabsinthatperiodanditwasverystrongtechnicalmaterialhowevermaybenotniceestheticallyandthepossibilityofapplication.

Inthe90’swehavebeenabletoreproducethemarbleandthestoneinalargerformatwhichis60cmX60cmand60cmX120cm.Thatwasanotherimportantstepbecausetheformatwasallowingthearchitectstousethematerialinveryimportantprojects.Afterallthatwecometo2010,andFiandresincethebeginningwastheleaderonthatfile,somethingthatwasrecognizedbytheItalianGovernment,whereFiandrewaschosenfortheItalianpavilioninShanghaifortheFloorandwalls.WithalltheceramicsinItaly,tobe

chosenfortheItalianpavilionwasaveryimportantmatterforus,andnotonlyCeramicssincetraditionallyourboothswerealwaysrepresentedbymarble,soforusitwasarevolutiontobeoutofalmost1000companies.Itsimplymeantalotforus!

TodayatCersaieweareproudtolaunchourlatestnovelty“Maximum”,the3mX1.50mSlab.Itiscurrentlythelargestmarbleslabinthemarket.Itisuniquefrommanypointsofview,suchasResistance,Cleanliness,HygienicallyandonethingIwouldliketosayisthatwewerethefirstonestobeabletopolishthebigsizedmaterialsinceoursarefullbodymaterials.Itisadurabletileforall.

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Interview: Graziano Verdi - Fiandre President & CEO

What are the Novelties that we can see today at Cersaie?As discussed earlier, our new horizontal tile was the reference of this exhibition, and that is what many of the competitors said.

Fiandre is known to be a leader in terms of antibacterial tiles, tell us more?This is called: Active and it was developed 2 years ago and now with technology that brings Fiandre closer to the healthy part. Active has a production methodology which makes possible to create ceramic floor and wall tiles able to carry out a specific antibacterial action and to reduce polluting factors.This is a breakthrough; imagine how important this material is for schools, restaurants and hospitals. It is a significant material for significant projects.

How do you see the Ceramics industry growth in 2011?The industry is growing worldwide by 2 to 3 percent each year; the big speed up is done by the Chinese in terms of production and they think that Italian companies must follow them, But from our point of view as Fiandre, we follow the line of distinction, be it distinction in quality, in Technology, and in design and matching all things together to stand out in this competitive market.

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How do you assess the Middle East market?The Middle East is a very important market to us and it represents 10 percent of our revenue. It’s a growing and developing market where we are growing now. And we expect with this new generation of material to enhance and strengthen our position there.

Where is your biggest market in the Middle East?The most important markets are Dubai, in the UAE where we are working on the new project of the Jebel Ali Airport, and the other market is Saudi Arabia.

Everyone is talking about sustainability and the green projects, tell us about Fiandre’s

LINE OF GREEN?Fiandre’s Legacy of Green has resulted in a comprehensive range of traditional and modern porcelain tile solutions made with all-natural minerals in an environmentally responsible production process.

We’ve been the first to realize a material called Serie 100. A collection that combines large sizes with ecology: tiles measuring 75x75cm and aiming at 100% sustainability. Using the highest percentages of recycled products from the ceramics and recycled from glass, ceramics and sanitary.

Fiandre has created a new material that is both beautiful to look at and kind to the environment.

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Bathroom trends: MastellaDesign

MastelladesignDuring the 29th edition of Cersaie 2011 in Bologna, Mastella, a consolidated company of bathroom fittings from Treviso, presented its innovative solutions for bathrooms including baths Aki and Bahia, the Kallashort and black Sasso washbasins, the furnitures Dress-G and Summit-G. Design, high technological standards and functionality characterise the new Mastella products, able to create environments of elegant sobriety and great personality.

Bathtub AkiCharacterized by a clean and minimalist design, Aki is a versatile bathtub, which other then the freestanding version, can be recessed in the wall or floor. Born from a mould that includes the recess and the floor, then, depending on the demand, the sides can be modulated. It is also possible a reduction in length in centimetres. The material used is the Cristal plant ®; a technologically advanced and unique composite material, formed from single high percentage of natural minerals, and a low percentage of acrylic. It is an inert material, non-toxic and hypoallergenic. A solution of great elegance and style to fit naturally in modern and contemporary. Aki is also available in bi-colour version from the range of the Mastella Design colour chart.

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Bathtub BahiaElegantandrefined,Bahiaisthenewbathorsemi-fittedwashbasinsignedbyarchitectOrianoFavarettoforMastellaDesign.

BahiaismadefromCristalplant®,a100%recyclablematerial,fireproof,withexcellentresistanceto"UV"compact,non-porous,hygienic,durableandpleasingtothetouchforitsvelvetyfinish.

Perfectsynthesisbetweenaestheticsandquality,thebowlcanbepositionedtoBahiafreewall,corner,innicheorfreestanding.Inaddition,theplan-topcanbeshortenedtocentimetre.Itisavailable,aswellaswhite,eveninbi-colourfromtheMastelladesignrangeofcolours.

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Bathroom trends: MastellaDesign

Washbasin Sasso NeroInspiredbynature,takingtheformofapebbleoftheBrook,thebasinSasso(stone)designedbyChristianPiccolo.

ThebasinSassoismadefromCristalplant®,afusionofacrylicresinsandmineralswhichgivestheproductacompact,non-porous,fullpaste,resistantandpleasanttothetouch.

Availableinblackandwhite:theblackversionisnotduetopaintingbutforsolidsurfaceofthepaste.SoftandsmoothsurfacesgiveanaestheticRockbasin,creatingauniqueandsophisticatedstyle.

Washbasin KallashortKallashort,basindesignedbyOrianoFavaretto,wasbornasanevolutionofthemodelfreestandingKalla,undisputedprotagonistoftheCersaie2010collections.ThesoftandsinuouslinesinspiredbytheenvelopingcorollaoftheflowertomakeaKallashortoffersgreatpersonalityandastrongaestheticimpact.

Canbepositionedaboveamoderateheightconsolleorcabinet.

ProposedinthewhiteversionandmadeinCristalplant®,thewashstandKallashortinterpretsacollectionwitharefineddesignandnaturalelegance.

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Bathroom furniture Summit-GSummitisabathroomfurniturefeaturedbyacarcase(sidesandfronts)withinternalstep(patented)whichenclosesthefront(doorsanddrawers)inathinframegivingtheunitarefinedandaestheticresultofthestrongtendency.

AtthenextCersaie,MastellawillpresenttheevolutionSummit-G,whereGstandsfor"throat",i.e.:handle-lessfrontsopeningwithcomfortablegripandalongthetopedge.

Also,thehollowcanbelacqueredwithallcoloursoftheMastellaDesignrange,aswellasthefrontsandsides.

Bathroom furniture Dress-G 50/35Dressisamodularcollectioncharacterizedbyroundedsidesthatenclosetheterminalsofthecompoundfurnitureorthesingleelement.Theresultisa"dressing"softlyenvelopingwhichcoveringthespacebetweenthefrontandsidesgivesthemobilelookcleanandharmonious.

Inaddition,Dressallowstheappropriateinstallationofthesystemofopening"pushpull",whichrequiresaclearspacebetweenthesidesandfront.

AtthenextCersaie,MastellapresentstheDress-G,athroatopeningsystem:nohandlesandpracticalopening;andthechangeofdepth51/35,muchappreciatedinthebathroomsnotlarge.

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ispa. BiodesignThefuture,sofulloftechnologyandcomplexityisnotfrighteningifitsformsarenotalientomanbutinspiredbybiology,andinsofarfriendlyandempathetic.The“I”takescenterstageintheproject:thedesignofGessibecomes"Biodesign".

TheiSpaprojectfostersamorehuman-centricapproachtodesigningobjectsanddevelopsaconceptof"visualsimplicity"withaconceptof"Biodesign",whichismorphologicallysimpleandorganic,asinspiredbybiologicalforms.

Thestylisticfeatureofthecollectionisarectangularshapemadesmoothbycornersroundedassmoothedbythewateritself.Thisisafriendlyandreassuringformeasilyfeltasone’sown,pleasingtotheeyeandtothetouch.

Gessiattainstheresultofadesignwithanedgeyetnotradical:theglamorousminimalismofGessiissoftenedandacquiresanewcharm.WithiSpaGessirealizesforthefirsttimeaCollectiondesignedfromtheveryprojectforthecompletefurnishingofabathroom;in

factitspansfromthefaucetsproposedinnumeroushigh-techmodels,toaccessories,wellnesssystems,ceramic-ware,mirrors,uptothefirstbathtubdesignedandmanufacturedbyGessi.Elegantbutnotblasé,iSpa’slanguageisratherempathicandcommunicative;simpleshapesinspireconfidencewiththecollectionobjects–theirsoft,sculpturalandpleasantlyroundedlooksproducestrongtacticalattractionandcommunicatetherelaxedsophisticationandabsoluteserenityofapersonalspatoeachbathroom.

Withitssubstantiallyformalperfection,theiSpamixercallstomindtheideaofanarchitecturalwork;thewell-engineeredinterplayofproportionsbetweenaleanbaseandawidesurfaceonthetapmouthmakesthemetalplatelooklighterandsomewhatsuspended,withwateroozingoutofthinair.

Likewise,controlsareminimal–asoft-touchmixereitherelectronicorfashionedlikeasleekjoystick,allowseasyadjustmentofthewaterflowandtemperature.

Bathroom trends: Gessi

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Intheelectronicversionofthemixer,thedistributionofwaterisactivatedbyasofttouchofthemixerbutton.Ateveryuseofthetap,thislatterinvariablydistributescoldwater,sothattheboilerisnotignitedandenergyissaved.Thedesiredtemperatureofwaterisreachedbyrotatingthemixerbutton.Itslightenhancedbaseofthebuttonsignalstheactualtemperatureofwaterbyshininginalltheshadesbetweenblueandred.Thecapacitycanbereducedoraugmentedbypressingandrotatingthemixerbutton.Adoubletouchofthebuttoncommandstheimmediatedeliveryofmixedwater,athreefoldtouchofthebuttoncommandshotwater.Ifthebuttonispushedcontinuouslyforsomesecondsthetapturnsintoastandbymode,for30secondssignalledbyapulsatinggreenlight;

duringthistimethetapcanbecleanedwithoutitsactivation.

SimilarlytoallGessiprogrammes,iSpaisinspiredbyanideaofextremecustomisationofthemodernbathroom,aplaceforanaestheticallyandfunctionallyrewardingexperiencerepresentingtheowner’spersonality,the“I”(ego)recalledbythecollectionnameandaroundwhichtheenvironmenthasbeendesigned.

Design: Prospero Rasulo for Gessi.

Materials.Brass – ware : Chromed Brass. Finishing: Chrome, Chrome with white corian insert.Ceramic ware: white ceramic.Basins : ceramic, crystalplant. Color: white.

Bathroom trends: Gessi

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Bathroom trends: AntonioLupi

ANTONIOLuPI OIO / DEsIGNmIchEL BOucQuILLON

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In the bathroom fitting field, antoniolupi is synonymous of quality, research and design, a fame that has been known and appreciated over the years both on the Italian and international markets.OntheoccasionofCersaie2011itsurprisesusoncemoreshowingthelineofbathsandwashbasinsOiO,drawnbytheBelgiandesignerMichelBoucquillon,withclearlyglamourandfunfeatures,addressedtodynamiccustomers.Thiscollectionhasademocraticdesignsinceonthemarketanevenyoungerpublicwillalsoappreciatethisitem.Thesebathsandwashbasinsaremadeofpolyethylenewitharotationalmoldinginonesinglepiece.TheitemsoftheOiOlineareavailablebothinthetranslucentorcoloredversion,areallfree-standingandcanbeplacedbothindoorandoutdoor.Polyethylene,amaterialthatis100%recyclable,givesthemstrengthandlightnesssothatyoucouldmovewithbathandwashbasinaswell.Theycanbebothequippedwithaninsidelightingsystem,tocreateplacesdifferentiatedfromthechromaticpointofview.Dimensions:L1750xP86xH57-Lavabo:L63xP35xH85

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Bathroom trends: Eban

EBAN Is BAck TO cERsAIE 2011... READY TO AmAzEEVERY MASTERPIECE HAS TWO SIDES, ONE FOR ITS OWN TIME AND ONE FOR THE FUTURE, FOR ETERNITY."

InthecalendarherecomestheunmissableappointmentwithCERSAIE,InternationalExhibitionofCeramicTileandBathroomFurnishings,heldinBologna,fromthe20thtothe24thofSeptember2011.Ebanmakesreturningrandstyleandunderthesignof"NEW".

Newisitsimageandnewitslogoaswell:sign,symbol,identityholdingtheessenceof

analreadywrittentraditionandafutureeagertobedesigned.

Ebanwillbediscoveredandunveiled,pagebypage,throughitscatalogwiththenewgraphiclookandconcept;notjustformereconsultation,butaprecioustoolthroughwhichthecompanytellsitsvalues,modusoperandi,creativityandtheveryheartofitscreations.

Newisalsotheproductsoffer:thelineofbathroomfurnitureOperamakesthebestofitonthescene.Operaasamasterpiece,astheclearintensityofavoicemodulatinganemotion,asthelyricalpoetry

ofmatterandform.Thebrandnewlinerevealsthatpathofevolutionandinnovationofthecompanytowardsnewsolutions,aimingatadesignmoreandmoresophisticated,inordertotransformthebathroomintoauniquespace,intimate,private,withNaturebreathingandlivingdeepinsideofit.

Operashowslinearaestheticsandpersonality,high-performancematerials,complexconstructivesolutionswithhightechnologicalvalue.Operatalksaboutart,thankstothetouchofmasterscraftsmenwhogivelifetofineartdécor.Andit

becomesuniqueandexclusive,thankstothecustomizationofthedecorationbasedontheclient'sdesign.

Eban'schoicestaysthesame,ever:solidwood,irresistibleprotagonistofthescene,rigorousbutatthesametimeabletoreinventitselftointerpretstyles,tastesanddemands.Andthecolorpalettecomesnewandenrichedwithadditionaltones:Pergamon,Londonsmoke,Cherry,Tundra.

So,themeetingpointisstandA79,Hall21,whereEban'sstaffwillbepleasedtowelcomeallvisitors...readytobeamazed.

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Bathroom trends: Eban

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Since1970,afamily,andabusiness,madeinItalyEbanisabigfamilyandanambassadorforItalian-madegoodsthroughouttheworld.Thetraditionofcraftsmanshipcombineswiththepotentialforinnovation,tocreateuniqueproducts.Ebansearchesforproductiveandconstructivesolutions,withsuperiorqualityinmaterials,technologyanddesign.

Just solid wood. ThenameEbanissynonymouswithsolidwood:thissensible,environmentally-friendlychoicehasatimelessvalue.Itsqualityandreliabilitymakeitanoble,precioussubstance,toughbutversatile-aclassicmaterialthatcanalsoexpressmoderntastes.

Production and quality.Startingfromresearchanddevelopmentandfromthedesigntotheprocessing,eachphaseinthecreativeandproductioncyclesisstrictlysupervisedandfollowedattentively.ForEban,qualityistheguidingprincipleandtheaimitmustachieveonadailybasis.Alltheproductscometo

lifethroughhumaneffortsand,sincetheyarehuman,eventheinevitablesmallimperfectionsarelittlesignsofhumanity.

Craftspeople, even more so today.Theword“craftsman”stillretainsitsfullmeaningforEban.Ability,experienceandintuition:skilledhandsworkthematerial,conformingtotraditionandinterpretingmoderntimes.HumancontactisavaluethatEbanputsintoaction,lookingattheperson,aswellasathisorherwork,withthesamerespectandattentionthatitdevotestothecustomer.

Water-based paints, renewable energy. Sustainabilityisaresponsibility,evenamission.ThisiswhyEbanchoosestouseexclusivelywater-basedpaints,whicharenotharmfultoworkers,end-usersortheenvironment.Ebanalsochoosesrenewableenergyandthenecessarypowerissuppliedtoitbyitsphotovoltaicplant.Thishighly-advancedtechnologyensuresmaximumlevelsofsafety,controlandeco-compatibility.

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Bathroom trends: Webert

Webertdevelopedthisprojectwithadesignmatchingallarea’ssingleelements:mirror,accessories,tapandbasin.Apartfromthis,thepossibilityofremovingthebasinfromthetray-baseallowsaperfectcleaningandhygenethusavoidingimpuritiesandwaterstaining.

Thetray-basecanalsohostanytypeofbasinfittingitssize.AngelicaispresentedwithAriaserie’stapswith“cascade”typeflow,alsodesignedbyMassimiliano

Settimell,havingaflowreducerinsidethebody,thusallowingtoreduceremarkablywaterconsumption.Angelica’sbaseisfixedtothewallby2bracketsincludedintheKitBoxbutitcanalsobelayedonanexistingcabinet.

Thankstoitscharacteristics,Angelicahasbeencreatedforconsumerssensitivetodesign,wholoveRRRproductsandenvironmentsandwholookforthebestquality-pricematch.Thephrase“WeberthaschosenBeauty”

Research, innovation, quality and design are the strong points of Webert, which interprets the bathroom environment evolution with a up-to-date solution: the collection Angelica for the Beauty Area.

InnovatingforWebertmeanstotransferintoproductsexperimentalideasstrictlyconnectedtoextremefunctionalityandemotionaldesignfeatures.

AchallengethatthecompanyfaceswiththeserieAngelica,composedbyawashbasin,atray-baseandamirrorallmadebyminelarmarmo(mineralmarblefiber).Angelica’ssoftandsinouslinesweredesignedbythefamousdesignerMassimilianoSettimelliandarededicatedtothatpartofourbathroomwherewespendtimefortakingcareofourbeautyandourselves.ThisareahasbeendefinedbyWebertasBeautyarea.TheserieAngelicaismadeofaroundbasinlaidonatray-base,whichgivesgreatflexibilityofuse.Thebasiniishookedonthebasewithacompletelynewpatenteddrainingsystem.It’sanuniquesystemeasyandsimpletouse,whichallowsremovingthebasinfromthebasewithasimplegestureandwithnoneedtouseanytool.Inthiswayit’spossibletohaveawidesurface,atruebeauty“consolle”onwhichwecanplaceournecessitiesforthecareofone’sfaceandbody.

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istheperfectsynthesisofourreferencepointsincreatingnewmodels.Itahasalwaysbeenlikethisfortheproductionofwatertaps,andevenmorenow,whenweproposeforthefirsttimecompleteandcoordinatedsolutionsofallobjectsbelongingtotheBeautyArea(basin,tap,mirror,accessories)HavingchosenBeautyandHarmonyasreferencepointsofourdesign,makesofAngelicaandofthefollowingnewlinesfortheWebertBeautyArea,which

wewillbeintroducinginthenextfewmonths,realanduniquefurnishingsystems.Webertisnotanymoreonlyamanufacturerofhighqualitytapware.Todayismuchmorethanthat:anuniquesupplierofharmonizedproductsanddesignwithaperfect“quality-priceaestethics”matchingratio.

BEAUTY AREAWe’vebeenthefirsttointroducethetermBeautyareatoidentifytheareainthebathroomwhereeverydaywe

spendtimeforourbeautycare.Rinsingface,shaving,washinghair,puttingmake-uponandbrushing,aremuchmorethansimpleandrepetitivegestures:theyareuniquemomentsdedicatedjusttoourselves,forexamplebeforetheworkingdayorinpreparationforaspecialnight.EveryobjectoftheBeautyareaisstudiedtogetthemaximumcomforttotheseritualsandtofurnishyourbathroomwithgreatharmony.

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LAUFENNEw Forms ANd FUctioNs For iLbAgNoALEssi oNEAlessi and Laufen are extending the successful bathroom classic, ILBAGNOALESSI One. As for the first version, Italian architect and designer Stefano Giovannoni has again been commissioned with the creation of the signature design and a completely new high quality furniture range. The Swiss bathroom specialist has translated the challenging designs into ceramic form with consummate skill and also incorporated many ingenious functions.

NEW PRODUCTSCeramicsWashbasinsStyle flagship of ILBAGNOALESSI One has always been the floorstanding washbasin, also known as 'Tam Tam’. This design icon is now also available in a 900 mm high, freestanding version, fired in one piece thanks to a traditional fine fire clay technique – and Laufen speciality.

Also new is the 400 mm high 'half' Tam Tam. It comes without a tap hole and faucet and can be showcased as a freestanding washbasin bowl.

Also with the makings of a classic is the 1600 mm

All new ceramic pieces, and the existing ILBAGNOALESSI One models are available either as standard in White with a dirt-resistant LCC finish or in a velvety matte Warm Gray. The new colour version not only lends the ceramics an exclusive look but also changes the feel of the surface. It is warmer, more organic to the touch, even a little like velvet. The Swiss bathroom specialist’s exceptional love of detail also comes into play here: even the ceramic waste covers of

washbasin which designer Stefano Giovannoni has shaped in the form of a wave that laps over the furniture element below. On the right the 1600 mm washbasin merges into a filigree and extremely useful ceramic shelf – it can be used as a convenient, easy-to-clean surface for bottles and soaps.

Other equally stylish additions include a semi-recessed washbasin and washbasin bowl characterised by a lavish flat oval design and practical wide rim.

the washbasins and bidets are available in the two colours.

Well-beingShower cabinThe 1200 x 800 mm ILBAGNOALESSI One ceramic shower tray now has a matching glass shower cabin enriching the bathroom with its crystal clear minimalist design and high comfort. A special highlight is an integrated Oras overhead shower fitment running diagonally above the shower cabin. It lends the side

Bathroom trends: Laufen

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walladditionalstabilityasitisanchoredinthewallatoneendandintheglassattheother.Awidedoorgivescomfortableaccesstotheshower,itsallbutframelessstructureprovidinganunobstructedviewofthebathroombeyond.

Theshowercabinisavailableforinstallationontherightorleftandfeaturesexclusive,practicaldetails:thehighglosschromedoorhandle,forinstancewhichcanbeusedasahandtowelrailwhen

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recessing.Itmakesanexcellentseat,additionalstoragearea,e.g.forhandtowelsorfordisplayingornaments.

FurnitureAsidefromthenewbathtubfurniture,StefanoGiovannonihasdesignedawholenewfurniturecollectionforILBAGNOALESSIOne,thediscreet,clearlinesofwhichareaperfectfoilforthelyricaldesignlanguageoftheceramicsandbathtubs.AllfurnitureiseitheravailablewithaNoceCanalettorealwoodveneerorahand-varnishedwhitefinishcombinedwithashelfinscratch-andwater-resistanttechnicalmarble.

WashtopsOthernewadditionsarewashtopsin600to1600mmwidthswhichcanbecombinedwiththenewhalfTamTam.Theymatchthe400or800mmwidedrawerelements,eachwithtwopull-outsandoptionalstoragesystemintheappropriatesize.

Vanity unitsThecollectionalsoincludesvanityunitsinvarioussizeswithcut-outsfortheILBAGNOALESSIOnesemi-recessedwashbasinsaswellasavanityunitforthenewelegantlycurvedwashbasinwithwhichitformsastylish,practicalcombo.Dependingontheversion,thevanityunitsareavailablewithtwo,threeorfoursoftlyclosingdrawerswith

mountedhorizontally,magnetstokeepthedoorsclosed,exceptionallytoughsafetyglassthatcanbeenhancedwithananti-limecoatingandflush-mountedchromeddoorhingesembeddedintheglassforeaseofcleaning.Apartfromastupendousshoweringexperience,Laufenhasalsofocusedoneasyinstallation.Adjustablealuminiumprofiles,forinstance,facilitateattachmenteveninadverseconditions.

Semi-recessedbathtubAnotherinnovationintheILBAGNOALESSIOnewellnessportfolioisa2030x1020mmbathtubinhighqualitysanitaryacrylic,alsosuitableforsemi-recessedsituations.Likeallbathtubsinthedesignerbathroomcollection,itcanbeoptionallyfittedwithawhirlsystemforultimatecomfortandrelaxation.

Thebathtubisalsovisuallystunning,itssignaturecontoursandcontinuouspanelblendseamlesslyintothebathroomensemble,beautifullycoordinatedwiththenewbathtubfurniturein2400,3200and4000mmwidthswithwhichitformsaperfectlyintegratedwhole.In2400and4000mmwidths,thebathtubiscentre-mounted,inthe3200mmwidth,asymmetrically,eitherontherightorleft.Ifdesired,thebathtubsurroundcanevenbecustomisedinlengthforsnug-fit

amplespaceforallbathroomaccessories.Dividerinsertsarealsoavailableforallvanityunitdrawers.Asthestoragesystemismodularlydesigned,matchingdrawerdividerscanbeaddedaccordingtothesizeofthedrawer.

Tall cabinet, mirror cabinets and mirrorsExtrastoragespaceissuppliedbya1700mmtallcabinetwithdoorsmirroredonbothsidesandamirroredrearwall.Itis

fittedwithfourglassshelvesthatcanbeoptionallyequippedwithsensor-controlledlighting.Asavariation,twooftheglassshelvescanbeexchangedfortwoinnerdrawers.Fourmirrorsandtwomirrorcabinets,allwithintegratedlightingandeffectiveanti-misting,roundofftheexclusivefurniturecollection.Themirrorcabinetsconcealtheircontentsbehindfullyextendable,softlyclosingslidingdoors.

Bathroom trends: Laufen

Weavers Center, Clemenceau Street, Beirut, LebanonTel.& Fax: (961-1) 37 77 38 www.mawadgroup.com78 issue 19 November 2011- January 2012

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Weavers Center, Clemenceau Street, Beirut, LebanonTel.& Fax: (961-1) 37 77 38 www.mawadgroup.com

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Bathroom trends: Hidra

DesignandproductionmadeinItaly.Establishedin1989,Hidraisnowacompanyspecializedinitaliandesignandproductionofbathroomfurnishingandsanitarywarecollectionforprivateuseandcontractsector.

Collections.HidraofferstotheItalianandinternationalmarketseveryyearbrandnewcollectionsofsinkandsanitarywareinordertosuitlatestlifestyletrends.Productswithastrongidentityabletoexpressthenewwaysoflivingthroughceramicmaterials.

hIDRADesign&Quality.TheproductsofHidraarequalityitemsdesignedbyMeneghelloPaolelliAssociati,realizedinthemanufacturingareasdedicatedinsidethecompanywithawellestablishedproductiveknow-howandhighestlevelqualitystandards.ThecollectionofHidraareaccompaniedinsalepointsbyacoordinatedcommunicationtools.

International.ThecollectionsofHidraaredistributedthroughoutItalyandabroadinoverthan50countries.

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CERSAIE 2011

AtCersaie2011Hidrapresentsthenewcollections:FLAT,anhigh-levelserieswhichisbothclassicandmodernatthesametime,andPIANO,acollectionofaccessorieswithadualfunction,beingalsoashelves.MIA,aneconomicalcollectioncharacterisedbysimpleandsmoothcurves;thelastfreestandingwashbasinWIRE,acombinationoftwoelements:theceramicbasin(W1/W2),thatcanbeusedasacountertopbasinaswell,and

thecolumn,madeupofsteelrodsthatgivestheopticalillusionofameshwork.DROP:averytallandnarrowurinalthattakesuplessroominthebathroom,verydifferentfromalltheotherurinals.AtBolognatherearealsootherproducts:thefreestandingwashbasinMister,thefreestandingwashbasinMiss,andthecollectionsHi-line,DialandABC.

AlltheseproductsaredesignedbyMeneghelloPaolelliAssociati.

WIRE

WIREisnotaone-piecefreestandingwashbasin,butacombinationoftwoelements:thebasin,thatcanbeusedasacountertopbasinaswell,andthecolumn,madeupfromacirculararrayof18steelrodsthatgivestheopticalillusionofameshwork.

Size:46x46x85cmwithW1basin;50x50x81withW2basin.Wireisavailablewithwallorfloordrain.

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Bathroom trends: Hansgrohe

hANsGROhEsELEcT YOuR shOWER

specialistHansgrohe(www.hansgrohe.com)workedwiththedesignersfromtheprestigiousPhoenixDesignstudiotodevelopintheRaindanceSelectShowerpipe360anewshowersystemthatcombinesoverheadshower,handshowerandthermostatperfectlyunderthemotto“RaindanceSelect.Selectyourshower”.

A systematic approach to showeringThosewhowanttoenjoytheflexibleshoweringpleasureofahandshowerbutwithoutrelinquishingtherain-like

Shower lovers get to chooseThe new Raindance Select Showerpipes combine elegance and intuitive operation

“Everyone’sideaoftheperfectshowerisdifferent.”WhilecompanyfounderHansGrohewantedtousehisinventionstomakeshowersaffordableforeveryone,hisgrandsonRichardGroheisrespondingtoacleartrend.Nowadays,highlyindividualrequirementsareshapingpeople’spersonalchoicesofpleasurableshowerexperiences.Theshower

sensationofstandingunderalargeoverheadshowershouldtryaShowerpipe.Asfullyapre-installedunit,itcanbeinstalledeasilyinfrontofthewall.Theintegratedthermostatallowsuserstoconvenientlyandsafelymanagetheirpleasurableshowerexperiences.TherangeofRaindanceShowerpipeshasbeenextendedwithsomeattractivemodels:FromtheRaindanceSelect240totheRaindanceSelect300Showerpipe,allvariantscomewithaswivellingshowerarmandthenewRaindanceSelect150handshower.

NEW RAINDANcE sELEcT shOWERPIPEs

The success story of the Raindance showers from Hansgrohe is being continued with the new Raindance Select 150 hand shower. The pleasantly easy-to-hold, ample-sized shower allows users to easily change the jet at the simple touch of a “Select” button.

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The ShowerPower packageAvisualhighlightamongthenewadditionstothefamilyistheRaindanceSelectShowerpipe360.High-qualityfinishes,softcurves,eleganceandunderstatedluxuryallcharacterisethiscompletelynewShowerpipearchetype.Theflatprofileoftheflowofwaterblendsfirstintotheangledshowerarmandthenintotheflat,360-millimetre,shoulder-widthoverheadshower.Thisprovidesuserswithcomfortablefreedomofmovementunderthevoluminous,aeratedAirPowershowerrain.EquallyextraordinaryisthenewEcostatSelectthermostat–aconvenientoperatingunit,whichalsooffersacomfortable,spaciousshelfforshowerutensils.ThenewShowerpipeisalsoavailableasabathtubmodelwithalongershowerbar.

A question of changeShoweringpleasurecannowbecontrolledflexiblywiththenewRaindanceSelect150handshowerandHansgroheiscontinuingthesuccessstoryoftheoftenimitatedRaindanceshowers.Theproductdevelopersfocusedoneaseofhandlinganduse.Theresult:aflowinground,modernshowerwithaneasy-to-holdhandleand“Select”–anultra-simplejetchangefunction.Userscanselecttheirfavouritejettypeatthesimpletouchofabutton.SoftRainAir,massagingCaresseAirorarefreshingmixedjet:itisallaquestionofchoice.

The150-millimetre-widejetdiscwithAirPowertechnology,whichenricheswaterwithair,dousesusersinvoluminous,pleasantlysoftraindrops.ThemodelswithHansgroheEcoSmarttechnologyreducethewaterflowtoapproximatelyninelitresperminute.Waterandenergycostscanthereforebenotablyreducedcomparedtothoseincurredwhenusingstandardshowers.Achoicecanalsobemadebetweenthehigh-quality,seeminglymonolithiclookwithafullychrome-platedjetdiscorafresh,two-colouredversionwithawhiteandchromefinish.

WithintheinternationalHansgroheGroup,Hansgroheisthepremiumbrandforbathroomandkitchenfixtures,showersandshowersystemsaswellasthermostatandplumbingtechnology.Winnersofnumerousawardsthroughouttheworld,thebrand’sproductsstandformoderntechnologies,innovativedesignandasuperlativeleveloffunctionalquality.Thisexplainsthesuccessofthebrandasamarketleaderintheshowersegmentandasoneoftheleadingmanufacturersoffixtures.Withinventionssuchastheshowerbar,adjustablespraytypes,theQuickCleanfunction,theAirPowerortheEcoSmarttechnology,Hansgroheisregardedasoneoftheleadinginnovatorsintheinternationalsanitationindustry.

Raindance Select 360 Showerpipe

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hATRIAThe marazzi Group company that specialises in the production of ceramic sanitary ware for the contemporary bathroom.

Bathroom trends: Hatria

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Washbasinsofalltypesandshapes,floor-orwall-mountedWCsandbidetsandshowertrays:thesearejustsomeofthearticlestobefoundintheHatriacatalogue,whichalsoincludesbathroomfurniture,shelves,accessoriesandtowelholders.

TheinnovativetechnologiesemployedbyHatriainthenew,cutting-edgeproductionplantinTerramo(Italy)arefundamentaltothedevelopmentofarangeofbathroomproductsthatarecontinuallyevolvingandimproving,withthecreativecontributionofmajornamesinthefieldofdesign.Aestheticresearch,hightechnology,functionaldesign,reliabilityandtradition:thesearethecornerstonesofHatria’sactionstrategy.

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GLOBO(ITs) DEsIGN TImE!Designisanintegralpartofourlivesandoureverydayexistence,itisinherentinthethingswedoandsay....wearesurroundedbyitsconstantpresenceandliveinaworldofdesignthatexpands,evolvesandissubjecttoendlesstransformation.

AndGLOBOisoneoftoday’smostoutstandingexamples.Itpresentsthemostdynamicinnovationsand,aboveall,itmeldsideasandculturestohighlightthebeauty,ironyandfunctionalityonlydesigncan

convey.

Asalways,attentionisfocusedonthebathroomsinceitrepresentsthemostedge-cuttingandinterestingexpressionofdesign:inallthefourcornersoftheworld,manappliesdesigntofurnishinteriorsinvastlydifferentways.

GLOBOowesitslatestdesignproductstothecreativityofGiulioIacchettiandLucaNichetto.Forms,harmonyandcolourshavecontributedtobreakingdownthetraditional

limitsofbathroominteriorstoestablishanewdesignfrontier.

OliviaandnowAffetto.Andwhataboutthefuture?Internationaldesigners’projectsforastorageelementinconstantevolution.

EverydaytheresearchteamofGLOBOexperiments,contemplatesanddefinesnewcreativeandtechnicalusesforceramic.Thisworkinggroupofprofessionalsaimsatgoingbeyondanypreconceptionsassociatedwiththismaterial,

Bathroom trends: Globo

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byproposingnewbathroomapplicationsandenhancingitscreativeanddesigncontent.GLOBO’sCreativelab+isaprojectstemmingfromafusionbetweendesignandtheItaliantraditionofcraftsmanship,inwhichcreativityisdrivenbyimportantformsofcollaborationwiththeprotagonistsofcontemporarydesign.

GIULIO IACCHETTI ( GLOBO’s design consultant)

GiulioIacchetti,bornin1966,worksinthefieldofindustrialdesignsince1992.HealternatesthisactivitywithteachingatmanyuniversitiesandschoolsofdesigninItalyandabroad.Thedistinctivecharacteristicsofhisworkareresearchanddefinitionofnewobjecttypologies,liketheMoscardino,themultiusebiodegradableutensilforwhich,in2001,togetherwithMatteo

Ragni,hewontheCompassod’Oro,withtheobjectbecomingpartofthepermanentdesigncollectionofMoMANewYork.TheconceptandcoordinationofthegroupprojectEurekaCoop,forCoopItalia,broughtdesignintothemajorretailingcircuitandfocusedonthenewgenerationofItaliandesign.In2009thisprojectwonthePremiodeiPremifortheinnovationbestowedbythePresidentoftheItalianRepublic.HeworksasartisticdirectorforimportantbrandslikeiBrubinetterie,CeramicaGLOBOandIlCocciodesignedition.ForCorrainiEdizionihehaseditedthebookItalianità,acollectionofcontributionsonobjects,symbols,smells,flavoursandsoundsthatcontributetoformtheconsciousnessoftheItalianpeople.InMay2009theMilanTriennaleheldasoloshowofhisworkentitled“GiulioIacchetti.DisobedientObjects”.

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LUCA NICHETTO (designer)

Luca Nichetto was born in 1976 in Venice, where he studied at the Art Institute. Afterwards he attended the University Institute of Architecture of Venice (IUAV), where he earned a degree in Industrial Design.

He began his professional career in 1999 by designing his first projects in Murano glass for Salviati. That same year he began his collaboration with Foscarini, for whom he not only designed products, but also worked as a consultant on new materials

research and product development (2001–2003). In 2006 he launched his own design firm, Nichetto&Partners, which specializes in industrial design and offers its services as a design consultancy. In 2011 he also opened another professional office in Stockholm, Sweden.

Over the course of his career, Nichetto has been awarded a number of international prizes, including the Gran Design Award (2008), the Chicago Atheneum Museum of Architecture’s Good Design Award (2008), the IF Product Design Award (2008) and the Elle Decoration International Design Awards’ (EDIDA) Designer of the Year award in the Young Designer Talent category (2009).

Apart from participating in various design exhibitions in Europe, the U.S and Japan, Nichetto has also been the subject of important retrospective shows mounted in prominent European cities, including Venice, London, Paris and Stockholm, and he has served as art director for a number of international design events. In addition, he has been invited to sit on prestigious juries for a variety of design competitions held both in Italy and abroad.

Today, Nichetto collaborates with a wide variety of Italian and international companies, including Bosa, Casamania, Ceramica GLOBO, Ceramiche Refin, Emmegi, Established & Sons, Fornasarig, Foscarini, Fratelli Guzzini, Gallotti & Radice, Italesse, King’s, Kristalia, Mabeo, Moroso, Offecct, Ogeborg, Salviati, Skitsch, Skultuna,Tacchini and Venini.

Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, [email protected]. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, [email protected]. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, [email protected]. www.duravit.com

ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM.

DME_Edge_StTrop_230x330mm.indd 1 27.04.11 15:25:15 Uhr

Bathroom trends: Globo

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Sanitaryware, bathroom furniture, bathtubs, shower trays, wellness products and accessories: Duravit has everything you need to make life in the bathroom a little more beautiful. More info at Duravit Middle East S.A.L., P.O. Box 13-6055, Chouran-Beirut, Lebanon, Phone +961 1 397329, Fax +961 1 397330, [email protected]. Duravit Middle East (Branch), P.O. Box: 293622 – Dubai, Dubai Airport Free Zone - United Arab Emirates, Phone +971 4 7017117, Fax +971 4 7017121, [email protected]. Duravit Saudi Arabia LLC, Al Hamra district, Aarafat street, Shahwan commercial center, 3rd floor – Office number 4, P.O. Box 9135, 21413 Jeddah, Phone +966 2 66 580 54 / +966 2 66 176 94, Fax +966 2 66 410 38, [email protected]. www.duravit.com

ST.TROP STEAM SHOWER. WELLNESS IN TOP FORM.

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Bathroom trends: Effegibi

The EFFEGIBI LOGICA TWIN range, designed by Talocci Design, is the perfect marriage of two traditions: the Finnish sauna and the Hammam, the latest evolution of the Logica sauna design which won the 2003 German Design Council Design Plus award.

Thetwosectionsemploydifferenttechnologiesandmaterials:prizedCanadianhemlockforthesaunaandlaminatedgrèsporcelainfortheHammam.

TheshowerheadwithitsownLEDlightsisatthecentreofaroomyaccessareathat

linksthetwosections.JustlikeallEFFEGIBIproducts,colourtherapyisincludedasstandardineachenvironment.

AlsoavailableasasaunaonlywithshowerorHammamonlywithshower,allversionsoftheLOGICATWINdesignrangeareidealforthehomespaoranyenvironmentgivenovertohealthandbeautycare.

LogicaTwincanbemade-to-measureinboththetwinandseparatesaunaorHammamversions.

AQUASTEAMAQUASTEAMisthemulti-functionalsteamgenerator

EFFEGIBI LOGIcA TWIN cOLLEcTION

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usedfortheLOGICATWINHammamthatcanalsobeinstalledinothershowerenvironments.

TheAQUASTEAMdesignmarksanotherstepforwardinEFFEGIBI’srelentlessresearchintonewtechnology,adistinguishingfeaturethroughouttheentirehistoryofthecompany.

Thecontrolpanelisextremelycompact(only21cmwidex53cmhigh),theinsetpartbeingsimpletopositionwhiletheunitisbeinginstalled.Acurvedglasspanelwithdigitalcontrols,aspringandabowlmakeAQUASTEAMperfectly

intuitivetouse.TheAQUASTEAMtouch-screencontrolsaccessandactivatetheceilinglightingandcolour-therapyprograms,thesteamgeneratorandthecoolwatersupplyfromthecentralspring.

Thespringisbacklittocreateadelightfuleffect,suchthatthewaterseemstogushoutofanaturalspringinthewall.ThebowlthatcollectsthewaterismodelledonthetraditionalHammamdesign.

Available in 3.0 and 4.5 kW versions, it can be installed in any shower cubicle up to 4.5 m3 in size.

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cERsAIE 2011

Bathroom trends: Antrax IT

BLADE design Peter Rankin

New-AntraxITpresentsanewfrostedchromeandfrostedgoldfinishforitsmostimportantmodelsintheGrifferange,mainlydesignedfortheArabandEasternmarkets,whichalsofitperfectlyinmodernhomes.

Blade,designedtosolvethepracticalproblemoffittingradiatorsintotallandnarroworlowspaces,isaveryfunctionalproductandatthesametimeaveryelegantandfineradiator.Blade’sfuturisticliqui-metalformdrawsinspirationequallyfromnature,sciencefictionandthecompellingworkofItalianartistLucioFontana,ithasbeendesignedinthesamewayasourSaturn&Moon,radiatorstofeatureagentlycurvedfrontandsoftlyroundedsurfacesandedgesthroughout.LikeSaturn&Moon,Bladeappearstofloatoffthewallandfeatureshiddenworkings,controlsandplumbing.

PlacedinabathroomBladebecomesapracticaltowelwarmer,thankstotheadditionalchromedbar.

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Menhir di Simone Micheli

“Buildingforourpresentandfuturemeansthinkingoutsidethebox,withtheaimofdevelopingfunctionalelementsthatarehighlydistinctiveandmeettheneedsofcontemporarylivingperfectly.Thisfundamentalintellectualview,sharedwithAntrax,hasproduced‘Menhir’,achanging,fluidaluminiumgeometrythattransformswithasimplegesturefromahieraticdomesticsculptureintoasmoothstonewithasparkoffiretowarmyoursoul.”

LOFT Andrea Crosetta design

DesignedandengineeredbyAndreaCrosetta,Loftisamodernandeclecticlinearradiator,simplebutsophisticatedatthesametime,designedforthosewholiveincityloftsandapartmentsinlargecities.

Theradiatorismadeofaluminiumanditssurfacehasatexturemadeupoflittlewavesthatcreateanunusualeffectandmakeitsoftandpleasanttotouch.Thankstoitsversatility,itcanbeinstalledbothhorizontallyandverticallyanduptothreeelementscanbeplacedsidebyside.

Theformalcharacteristicsofthisradiatorideallyplaceitincontemporarystyleenvironments.

Thesingleelementis20cmwideanditsheightcanvaryfrom150cm,170cmand200cm.

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ZERO-OTTO Francesco Lucchese design

Addingfunctionality,andtheemotionsconnectedwiththepossessionofanobject,toaesthetics,aretheingredientsofFrancescoLucchesedesign.Throughthisphilosophyandhiscreativity,Zero-Ottohasbeencreated,anewheatedtowelrail.

Aswellasheating,Zero-Otto,offersthepossibilitytoperfumethesurroundingarea,initssingleversion,thankstoacontainerofessencesthatisformallyintegratedwiththeradiator.Accordingtoouremotionsandstateofmind,itisinfactpossibletoperfumetheroomwiththedesiredessence.

Withitssimpleandcleanshape,itissuitableforfurnishingcontemporaryenvironments,aswellasprovidingheat.Zero-Ottoismadeofaluminiumandcanbeinstalledasasingleelement,eitherverticallyorhorizontally,orinitsdoubleversion.

Thesingleelementhasadiameterof80cm.Thedoubleversionmeasures80cmx140cm.

BDistheacronymwhichidentifiestherangeoftowelrailsofAntraxIT,availableindifferentdimensionsandheatingpowers,whichnowwillbeincreasedbyanewtowelrailversioninhorizontalversion.Thankstothisparticularshapethetowelrailwillnowfindthepossibilityofacongenialinstallationunderbaths,beneathwindowsoraboveasinktop.Itisavailablewith13mmand25mmdiameterelementorinversioncalledBDOTrimcharacterizedbyrectangularelements.

Bathroom trends: Antrax IT

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SATURN & MOON designed by Peter Rankin

New-AntraxITpresentsnewfrostedchromeandfrostedgoldfinishesforitsmostimportantmodelsintheGrifferange,mainlydesignedfortheArabandEasternmarkets,whichalsofitperfectlyinmodernhomes.

Saturn&Moon.AhighlysculpturalpieceofZenminimalismthatiscalm,contemplativeandrelaxing.Saturnfeaturesatowelholderhandle(Saturn’sring).WhenthetowelholderisremovedfromMoon,itfitsperfectlyintoanyenvironment.Saturn&Moonfeaturesatotallyhiddensystemconnection,whichisalsoeasilyaccessible,thankstothespecialattachmentthatallowstheradiatortoberaised,offeringimmediateaccesstothevalveandholder.Thesphere-shapedsurfaceofSaturn&Mooncaptureslightfromtheenvironmentandsoftensthebordersoftheradiatorlikethehalosatthebeginningandtheendoftheeclipse.Saturn&Moonradiatorsareperfectforanyenvironment,includinghomes,hotels,restaurants,cafés,clubsandbars.Theycanbeplacedincorridors,airports,onboardyachtsandcruiseships,aswellasinthetiniestbathrooms.

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Bathroom accessories: Altmans

GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : [email protected] Website : www.tapsmore.com

The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.

ARIMA - Overflowing emotion.

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GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : [email protected] Website : www.tapsmore.com

The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.

ARIMA - Overflowing emotion.

www.glassidromassaggio.com

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Bathroom accessories: Newform

NewformfaNtasy aNd corporale social respoNsability guide the compaNy

Newform’s history passes through time, oscillating between the past and future.

The importance of tradition and experience gained over the years intertwines, in the company’s philosophy, with a strong willingness to look forward, with a glance capable of anticipating and suggesting new trends and new styles.

Created in 1981 in Serravalle Sesia, Newform has chosen as its headquarters a choice setting and architecture, able to summarise and express the way of thinking which has always driven the company: a precious crystal and steel building, immersed in the Valsesia countryside, in a harmonious bilance between elegance, modernity and nature.

A love for aesthetics, constant attention to functionality and to technology while constantly maintaining a close eye on Nature, both as a source of inspiration and as a reference point for balance and harmony, have established Newform as a leading brand in the field of designer taps for bathroom and kitchens.

Thanks to a well-established experience in coupling the latest digital production processes and production phases with craftmade finishes, Newform is renowned for its painstaking care for detail which renders each tap unique and able fully to satisfy the requests of a knowledgeable, demanding clientele.

Constantly looking for innovative solutions within stylistic and technological design, the added value which renders Newform different and superior to the competition is their strong attention to environmental responsibility and communication.

Indeed, environment and communication are two fundamental elements of the company philosophy, which are matched to the main company mission: design. Always careful about image, aesthetics, but also engaged in the search for technologically advanced solutions, Newform firmly believe in a functional, environmentally-friendly design which is also within everybody’s reach – from the novice to the connoisseur.An endless imagination and a strong corporate social responsibility confidently guide Newform towards the future.

indeed, environment and communication

are two fundamental elements of the company philosophy, which are matched to the main company mission: design.

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ErgoErgo: simple and clean lines for a new tap resolved by the essence of form and the linearity of contours. The actual novelty brought by Ergo is its coloured finish that makes this tap dynamic and original.

The “chrome” version can in fact be customized with a coloured insert in handle. Choice includes a red version with an oriental-style, white for those who love essential design, and black, for the most refined bathrooms. Ergo is also available in two unique shades of colour that complement bathroom environments: black, for a refined and stylish bathroom, and white for a soft ambience.

Newform meant to play up the freshness of details and the dynamism of colours to make a bathroom look ever different. Personal taste thus blends with design and with the absolutely Italian personality of a brand like Newform

LifeDesign, aesthetics and passion for the absolute beauty dedicated to living design: so are Life collections, which have become an integral part of Newform. Life is a lifestyle that gives a touch of class and modernity to everything rounding off the bathroom environment.Life products are meant to bring the concept of beauty into people’s everyday life, by proposing new ideas and treading original paths, that bring a genuine wave of freshness into the universe of bathroom furniture.

The absolute novelties of this line are the Fluida bathroom ceramics, connoted by bending surfaces and round contours capable of giving a unique grace and elegance to bathroom furniture. This series satisfies the emotions and needs of the most demanding people, with its wide range of combinations: the line includes in fact toilet bowls and bidets in the wall hung and floor standing versions.

Two absolute novelties can be found in the basin section: Solo and the line

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of floor-standing basins.Solo captures the original shape of geometry, which enhances the model, and the minimal and graceful form for a total ceramic look. The qualities of Solo are measured by light surfaces capable of capturing the original peculiarity of outlines. Smooth and rounded forms make Solo a one of a kind basin. Made of Cristalplant, Solo also intensifies the sense of touch thanks to the softness of its surfaces.

The floor standing basin line distinguishes itself for its soft line ceramics that materialise out of shapes that draw inspiration directly from the nature, where materiality seems to fade away. Soft and essential forms unveil high versatility, with an elegance perfectly adapted to modern and minimalist contexts as well as to more informal environments.

Bathroom accessories: Newform

FluxMinimal design, absolute lightness and clean lines characterise components of the Flux line, which are good objects of bathroom design arising from the creative capabilities of Luca Cimarra.

Being linked with shapes that are nature-inspired, the soft lines of all elements of his collection remind one of a leaf’s light and sinuous movements. Flux is in perfect harmony with the spirit of pure design and this product line shows the magic of materials dedicated to people who enjoy aesthetic harmony.

It is offered in a full product range including amongst many proposals the taps for wash basins in both structured and wall-fixed styles, in traditional or shower jet styles, whether the bathtub is against the wall or on the floor and the shower column.

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PuraPurathenewcollectionofNewformtapsdistinguishedbyitscleanandsharptraits,thesymmetryofvolumesthatreflectsaclearexpressionofequilibriumfillingthebathroomwithastylethatbecomesessentiallyorderly.

InthePuracollection,spaceevolvesinamannerthatisdefinitelyregular,intheformofconsistencyofproportion,throughaplayofreflectionswhich,asthenameitselfindicates,areinsearchofpurity.

Itistherigourthatcapturestheattention,itistheaccuracythatdirectstheharmonyofthefiguresofproductsinthePuracollection.

Itsimageisexaltedthankstothedimensions,spelledoutinanaturaldefinitionofsolidity,evidenceofacreativeresearchthatwellsoutclearandsmart.

Solidity,squareandmodernshapescanbefoundinalltheelementsthatformpartofthecollection:fromthesquareshapeofthesupportplaquetotheclear-cutsilhouetteofthewatersupplyspreader,tothebalancedlinesofsidecontrols.

Thisrangeincludesseveraldesignsincludingexternalmixersforbasin,tabsandshower,built-inmixersandshower-headsforshowers,polishedorbrushedchromefinishedtoadapttheproducttoenvironmentswithdifferentcolours.

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Bathroom accessories: CEA

TWO 180/270

Setupin1984asacompanyspecializedintheproductionofthermo-hydrosanitaryplantsCEA,acronymofCENTROENERGIEALTERNATIVE(CenterofAlternativeEnergy),increasesitsknow-howinresearchanddevelopmentofinnovativetechnologicalsolutionsinthealternativepowersourcesfield.TodayCEAenjoysitselfamongdesignandinnovationandnotonlyinfaucetssector,withaconstantattentiontopowersourcestheme:fromwatersavingtypicalofCEAproductsto“TWO”projectwhichisalmostalternativepower.

TWO is the result of a study for the achievement of following goals:• Low consumption• High performances• Flexibility in applications

TWOisaceilingdestratificationfan.Asadjuvantinheatingandcoolingprocessesallowstooptimizeairmovementforawell-being.

Thecarbonblades,thedesignofadedicated12/24Voltelectricmotorandanelectronicsystemspecificallystudiedtocontrolit,ledtohighefficiencywithlowconsumptions(9Watt/hatitsmaximumspeed).

TWOisavailableintwodifferentsizes:abigoneofØ270cmwithsixbladesandasmalleroneofØ180cmwiththreeblades.Thankstostandardandcustomizedextensioncablesitispossibletoinstallitincaseofalargedistancebetweentheceilingandthefanorinclinedceilings.TWOisIP65certified.DesignGiulioGianturco.

cEA

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ASTA

HydroprogressivemixertapinAISI316Lstainlesssteel,availableinpolishorsatinfinish.Thepoleassupportoftheadjustablespoutandthecoloredsiliconerubberhose(availableinwhite,aquagreen,cobaltblueandanthracitegrey)arestrinking.DesignRomanoAdolini.

CARTESIO

HydroprogressivemixertapinAISI316Lstainlesssteelwithapolishorsatinfinish.Thissyntheticdesignconferslinearitywithorthogonaljunctionsandastronglyessentialdesign.Thisrangealsoincludesabroadselectionofcounterandwallmountmixers.DesignMicheleCazzaniga,SimoneMandelli,AntonioPagliarulo.

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MILO360

TheprojectMILO360answersinstallationneedswithacollectionthatmaintainsthestainlesssteelofhighrangemodelsandoffersthepublicanappealingproductatacompetitiveprice.ThisextraordinaryrangeofmixersismadefromAISI316Lstainlesssteel,polishorsatinfinish,thatcanbeinstalledonthesink,floororwallandtherearealsofree-standingmodelscompletewithshower/bathtubsets.Thesemixersareenrichedwithflexiblecolouredwatersupplies(FLEX)inwhite,aquagreen,cobaltblueandanthracitegrey.

BOLD

Adjustablerainjetshower-headmadefromAISI316Lstainlesssteel,polishorsatinfinish,diameter100mm.ItissuitableforallCEAdesignseries.Watercapacityat3BARpressure14lt/min.

Bathroom accessories: CEA

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KLUDI RAK

Bathroom accessories: Kludi RAK

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PRImEThe Beauty if Geometric OrderThe KLUDI RAK PRIME line offers sheer pleasure in the bathroom. A fantastic design and great value for money! Unique, essential forms assign the overall impression of the product line. The elegant rolling spout and the reduced handles build a perfect unity. A range of taps to suit all bathrooms

PRIME KITCHENWhetherwithanarchedorahorizontalspout,thisdesignisapleasanteye-catcherinanykitchen;withits360°swivelrange,kitchenchoresarehandledeasilyandswiftlyfromallsides–whichisparticularlypracticalinthecaseofsinkislandunitsordoublesinksarrangedinthecentreofthekitchen.Availablefortwo-orsingle-holeassembly–andforunpressurizedstoragetanks.

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Bathroom accessories: Huber

COLLECTION

LEVITYIts design is a combination of light and continuous strokes where the cylindrical base joins the spout and the lever through a game of curved and flat mirror surfaces. Profiles draw volumes featuring the entire collection.

The final outcome is an elegant and refined style, at the same time very unique and exclusive.LEVITY range consists of 3 single-lever basin mixers available in different heights as well as thermostatic bath, shower mixer and shower column.

LEVITY is available in chrome finishing.

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Interview: Guido Rodella - Tubes

Tell us about TUBES and their products?WhentheheadhunterwithwhomIusedtoworkproposedmearadiator/towelheatercompany,Iaskedhimifheiscrazy.MyCVexplainedverywellwhatIwantedandatthattimeacompanythathastodowithsteelandalluminiumweren’tmyfirstchoice.ButwhenilookedatthecatalogueofTUBESIdiscoveredanewworld,acompanythatwascreatedtobeleaderbutneededtobemanagedandpositionedcorrectlyonanymarketintheworld.

TUBESradiatorisrlisacompanycreatedin1994withtheaimofintroducingradiatorswithastrongarchitecturalimpact,greatattentiontodetailandahighleveloftechnologytothemarket.Initiallyweproducedtubularradiators,likeonewouldknowthemfromothersuppliersaswell.Wenoticedsoonthatweneedtothinkoutoftheboxandcreateuniqueideasthatnobodyelseisabletoprovide.ThisiswhenwecreatedtheElementscollection.Theradiatorsinthiscollectionarenolongermeretechnicalcomponents,butrealarchitecturalelements;studiedanddevelopedbyinternationallyfamousdesigners.Infact,oneoftheseproducts–add-OnbySatyendraPakhalé-isinthepermanentcollectionofoneofthemostfamousandimportantmuseumsintheworld,thePompidouCentre,theMuseum

ofModernArtinParis.

What is the main difference between the Element range and the Basic range?AsIsaidbefore,therearemanydifferencesbetweentheBasics_ExtrasandElementscollections.FromatechnicalpointofviewtheElementscollectionisconnectedtotheheatingsystemthroughremotecontrolledvalves.Wealsousealternativematerialstosteel,likealuminium,tocreatemodelswithanextremelyinnovativedesignbyinternationallyfamousdesigners,withradiatorsthatarenotimmediatelyrecognisableassuch,butarerealarchitecturalfeaturesthatcharacteriseanyspacetheyareplacedin.

Do you see a trend that the radiator or towel heater gains more importance for the architect or the home owner?Towelheatersforthebathroomandradiatorsforlivingroomandotherspacesinthehomearebecomingincreasinglyimportanttoday,especiallyifwearetalkingaboutdesignelementslikethemodelsweproduce.Ourmarketspin-offsaretotallyaresultofourcontinualandconstantpartnershipwiththearchitectswhoworkwithourclientsandourtechnicalofficeeveryday.Also,thankstothevastrangeofmodels,whichdifferbothinshapeandcost,theendclientcanchoosetheproductthat

bestsuitshisorherneeds,independently,orwiththehelpofanarchitect.Tubesiscertainlyrecognisedasacompanythatoffersquality,reliabilityandsafetyandthesearepowerfulandimportantstimuliforobtainingthemostintermsoftechnicalperformanceandquality,withtheaimofofferingourclientstheverybest.

Are you working with famous designers? How important is their vision for your company?TheElementscollectionsawnumerouspartnershipswithinternationallyfamousdesignerswithcontrastingstyles.Thisallowedustobroadenourvisionandourboundariesandtoofferthemarketproductswithdifferentarchitecturalfeatures.Partnershipisveryimportanttous,asitallowsusapresenceontheinternationalscenethatwouldotherwisebedifficulttoachieve.Ouraim,asacompanythatisstronglydesign-oriented,istomeetthecountlessrequestsforarchitecturalmodelsthatcancustomiseourclients’homesandmakethemunique.

Can you explain how normally the process of developing a new product with those designers looks like?EverythingbeginswithanideabyTubes,inparticularwithareflectionontheneedsthatcomefromourpartnership

guido rodellasALEs DIREcTOR TuBEs

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witharchitectsandclients,andfromourextremelybroadvisionofwhatthefeaturesofanewproductcouldbe.Withthisbaggageofinformationwetrytoidentifythemostappropriate‘style’forthedesignerandwebegintoanalysethiswithhimorher.Theaestheticworkisthentakenoverbythedesignerhimself.HeorshelooksatvarioustechnicalsolutionswithourR&Ddepartmentthatwillmakethe‘form’ofaradiatorfunctional,ecologicalandsustainable.Wethencreateaprototypeandanalyseitsmarketposition.Wealsolookatthebestimagefortheproductintermsofcommunication.Thisisfollowedbyaneconomicanalysisforproductionandthetimeneededtofinishtheproject.Sometimesfindingthebestsolutionforheatingamodelisn’teasy,especiallyifyouwantaproductthatistechnologicallyadvanced,simpletoproduceandenergyefficient.Butthisisalsoverystimulatingforus.

Now since a few weeks, one of your products is exhibited in the National Museum of Modern Art, the Pompidou in Paris. How did this happen and what effect does this have on your business?

From6thApril2011,thedayoftheopeningoftheexhibitiononthe4thfloorofthePompidou,presentingthehistoryofmodernartfromthe’60stothepresentday,oneofourmodels–add-On,designedbySatyendraPakhalé–hasbeendisplayed.Thisisfurtherrecognitionfortheproduct,asynthesisofpoetryandtechnologythatcomesaftertheRedDotAwardwonin2008.Therecognitionisclearlyduetothefeaturesoftheproduct.Itisasimplemodelthatwascomplextoproduce.ThefactthatoneofTubes’productsisnowintheCentrePompidouisanextraordinarynews,bothfromthepointofviewofinternationalcommunicationandsales,whichareincreasingatthemoment,especiallyinFrance.Wearenowalsofocussingon

otherimportantinternationalmuseums,asaresultofthesynergycreatedbypartnershipswiththedesignerswhohelpedproducetheElementscollection.

The Middle East is a very hot region. Why do you still see a big potential for your company? Thefactthatsomeoneputsatowelheaterinthebathroom,hasnotmuchtodowiththeweatherconditionsofthecountry.Thereareseveralaspectsthatmakeatowelheateraninterestingproductthataddsvaluetothebathroom.Firstthedesignaspect.

Especiallytheproductsfromourelementscollectionareinteriorproductsthatunderlineorevencreatethebathroomambiencethatthearchitectwantstorealise.Thenyouhavetheecologicalaspect.Thinkaboutahotel.Insteadofusingthetowelonlyonceandthrowingitonthefloor,theuser

wouldputitonthetowelheateranduseitagain.Andlastbutnotleastthecomfortaspect.Whodoesn'twanttouseawarmtowelaftertheshower?Westartthedayinthebathroomandweendthedaythere.It'saprivateplacewherewewanttopamperourselves.

How are you penetrating this region? Do you have any office?Inordertobesuccessfulinthisregion,itismandatorythatweareclosetothecustomertonotonlyprovideexcellentserviceintermsoftechnicalconsultancyoraftersalesservice,butaswellinordertoseelocalmarkettrendsandneeds.WeprovidelocalservicethroughapartnershipwithMENAGATE

(www.mena-gate.com),acompanybasedinBeirut,thatservesforusasabranchofficefortheMiddleEast&NorthAfricaregion.Themaintaskforthecoming2yearsistogointolocalpartnershipswithretailandfurnitureshopsallovertheregion,sothatlocalclientscanexperiencetheuniquenessinourproducts.

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Kitchen trends: TitleBrand overview: Arte Casa

Arte Casa Features the globe’s most distinguished and extensive range of opulent modern designer bathroom creations, furnishings and fixing. Renowned for the uniqueness and superior quality of its products, Arte Casa utilized the creativity of its various prestigious suppliers. These refined brands were carefully selected for their globally recognized distinction, eminence and time honored traditions. The contemporary forms

Arte Casaand functions of these products convey elegant artistic designs at the same time as revolutionary advanced technologies.

Arte Casa’s products can be found in the most prestigious edifices in the United Arab Emirates. These inspiring designs have been used in palaces, 5 star hotels, and Luxury villas, first class apartment and lavish commercial and industrial development.

feel the difference

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Arte Casa

These ascribed creations stand out with their sophisticated fabrications, Classic designs and endless variety of forms and colors. Arte Casa’s product range is extensive and goes far beyond the paged of this cataog; they promote the world’s finest sanitary wares, bathtubs, whirlpools, spas, fixtures, bathroom accessories, Ceramic tiles, antique marbles and mosaic tiles.

Arte Casa is dedicated to the world’ most beautiful and innovative luxury bath rooms. The company’s objective is to professionally offer first class products at sensible prices, stylish modern designs and consistent with quality and comfort. In order to ensure consistent satisfaction, Arte Casa is always available for after Sales services to their valued customers and retailers.

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Brand overview: Arte Casa

Arte Casa Features the globe’s most distinguished and extensive range of opulent modern designer bathroom creations, furnishings and fixing. Renowned for the uniqueness and superior quality of its products, Arte Casa utilized the creativity of its various prestigious suppliers. These refined brands were carefully selected for their globally recognized distinction, eminence and time honored traditions. The contemporary forms

Arte Casaand functions of these products convey elegant artistic designs at the same time as revolutionary advanced technologies.

Arte Casa’s products can be found in the most prestigious edifices in the United Arab Emirates. These inspiring designs have been used in palaces, 5 star hotels, and Luxury villas, first class apartment and lavish commercial and industrial development.

feel the difference

128 issue 17 May 15 - July 15 2011

Arte Casa

These ascribed creations stand out with their sophisticated fabrications, Classic designs and endless variety of forms and colors. Arte Casa’s product range is extensive and goes far beyond the paged of this cataog; they promote the world’s finest sanitary wares, bathtubs, whirlpools, spas, fixtures, bathroom accessories, Ceramic tiles, antique marbles and mosaic tiles.

Arte Casa is dedicated to the world’ most beautiful and innovative luxury bath rooms. The company’s objective is to professionally offer first class products at sensible prices, stylish modern designs and consistent with quality and comfort. In order to ensure consistent satisfaction, Arte Casa is always available for after Sales services to their valued customers and retailers.

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Home: Versace 2011

vERsAcEhOmE 2011

soft lines &metallic touches

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Versace presents today its new Home collection which is imbued with soft lines and bright colors, clearly inspired by Versace’s rich fashion heritage.

DesignedbyDonatellaVersaceforanytypeofenvironment,thecollectionincludesitemsofvaryingdimensions.Shapesarerefinedandthecollectionnowincludesmoreplastic,givinglampsandinnovativechairsandseating–thelatestinfurnishingaccessories–extrasinuosityandintensity.

Metalisthematerialoftheseasonandformsalinkthroughouttheentirecollection.Thisisexemplifiedinthegiltstrip–shiny,satinorchromiumplated–whichrecallstheasymmetriccutsonVersaceclothes,resultinginagraphicinterpretationofthehouse’semblematicGreeklogo.Attimesthiseffectisrendereddecorativelybylaser,whileat

othertimesitisstructurallypartoftheactualfurniture.

Thecolorpalettegoesfromvibrantbluestolacqueredred,fromagoldenyellowtoanelegantpearlgray,withtouchesofblackandwhite.

Fabricsareopulentand,alongwithleathersandvelvetsexclusivetotheVersaceHomecollection,therearecottonsatinsandsilksatins,shinylaminatedtextiles,andtechnicalfabricswithlacquereffects.

AmongthemanydiversedecorationsthereisareturnoftheiconicBaroqueprintproposedonaresin-coatedfabricorembroideredbyhandonleatherorvelvet,andapythonprintinspiredbytheVersacefashioncollections.

ThenewVersaceHomecollectionismadeupofexclusivepiecesoffurniture,distinctdesignitemsthatgiveanysettingaspecialtouchofexclusivity.

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Home: @Home

@homelaunchesnew collection

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@home, South Africa’s leading homeware store launches its new collection – ‘Garden Party’, offering a glamorous and fashionable range of products for the entire home including bedroom, bathroom, kitchen, dining, living room, general home décor, home appliances and office accessories.

Start getting geared up for a spring clean…think outdoor fun, picnics, barbeque and unwinding in the warm winter sun!!!

This whimsical yet modern ode to the perfect picnic or garden tea party, makes staying at home feel like a relaxing getaway. Inspired by the garden, botanicals become the focal point for print inspiration and direction, with birds and butterflies in all shapes and forms being celebrated. Flowers and plants become the must have FAKE accessory to any space, bringing the outdoors in, maintenance free.

There is huge focus on outdoor, offering a whole “TAKE ME HOME TODAY” collection of well priced items that can transform

your outdoor space in a fun and modern way.

Twinkling string lights, bright candles, lanterns and cushion covers all help to give that traditional tea party a new exciting and stylish twist without harming the pocket. The story is fun and carefree, encapsulating good design whilst celebrating the outdoors.

The colour palette is made up of vibrant brights - yellows, oranges, greens, hot pinks with a mix of designs and patterns that are bold and geometric.

The “leisure” range has also been expanded to offer exciting woven items that are perfect for a covered patio or beach house look.

So go ahead celebrate nature, enjoy the winter breeze and get geared to party this festive season with @home. The new @home collection is available in the UAE-Dubai: Mercato, The Dubai Mall, Dubai Marina Mall, Ibn Batuta, Mall of the Emirates, Al Wahda Mall in Abu Dhabi, Ras Al Khaima: Al Hamra Mall.

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Home: Interview - AATI's Michel Roset

an IntervIew wIth aatI's

Michel Roset

creatIve dIrector & co-owner

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Firstly, we would like to congratulate you on celebrating 150 years in 2010. On that note, how do you see the brand this year in 2011?Despite the crisis, there is still one thing which remains true: we have evolved a lot within the last 150 years! That was actually an important event as very few companies can claim the same, and even fewer remain 100% owned by the family as we are.

In the meantime, and even if celebrating the past is important, keep focusing on the future is key to success.

What new ventures have you taken on this year with regards to your latest collection?As you know, the 2011 collection has been stuning both in terms of creativity and versatility, offering diverse solution in term of style.

Indeed, we launched around 10 sofas, a full cabinet program, Mixte, designed by Mauro Lipparini, dining chairs, smaller cabinet and of course a full

collection of smaller pieces (lightings, rugs, vases…).

This year, and in light of the turmoil, the focus has been put on more classical furniture both for upholstery and cabinet and also on competitive prices.We shall nonetheless launch spectacular pieces…

What can you tell us about your outdoor collection that has just been introduced?Indeed, we have decided last year to penetrate a segment where people were waiting for us to enter.

We shall take the opportunity of the new collection to keep on offering different solution in our outdoor collection with François Azambourg, Philippe Nigro.

From the collection, what product would you say makes you and the brand most proud and why?Definitely Ploum from the Bouroullec brothers.

Indeed, if Togo remains our iconic product, I actually

did not participate to its elaboration as I did not join the company at the time.

In the meantime, I believe I have been able, with the genius of the Bouroullec’s, to recreate a product of similar importance and which shall remain an icon of contemporary furniture.

Ploum has actually been crowned several times among, which the much sought after “best of the Best 2011”.

This would actually be the first Chesterfield which is comfortable…under nose of English! Trying it is buying it and once bought, it becomes your companion.

Aati showroom celebrates their 30th year of contemporary design. Ligne Roset, being one of the first brands represented by the showroom has had huge success in the region. How much impact did that have on your brand? First, I think we shall first congratulate Mr Obaid Al Tayer who has been able, 30 years

ago, to select our company with its innovative image.

We are experiencing in Dubai a real commercial success which leads to a interesting growth of the Middle East area, thus positioning Dubai on the map like Paris, New York, Hong Kong, Tokyo…

Following the opening of the Ligne Roset Showroom here in Dubai in 2007, how has the market in the region treated the brand till date? To echo my previous answer, the partnership between Aati and Ligne Roset has been extremely successful and fruitful.

Indeed, I believe both of us learned form the other and fed the other with its own experience which led to a complete osmosis to adapt the collection to the Middle East markets.

Indeed, if the Gulf countries taste have evolve over time to become more contemporary, ligne roset has also taken on board expectations form the

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Home: Interview - AATI's Michel Roset

area, which ultimately paved the way to success.GCC’s therefore plays a very significant role in the company development.

What would you say is the most ordered Ligne Roset product in the region and in the world?Togo.Indeed, this master piece, designed by Michel Ducaroy in 1973, has always been our best seller item.

We have actually sold the 1 253 832 seats since its creation.This sofa is actually considered as a contemporary furniture icon, being in the permanent collection of the Guggenheim museum in New York and in various other museum collection.

What can you tell us about the 2011 trends or themes when it comes to contemporary furnishing?I am not sure whether this shall be considered as a trend but price is a very important criteria in Europe now.This will actually be an important parameter during the January fairs. Then, we shall then focus on filling gaps which might exist in the existing collection, in every segment of the collection.

What is your definition of a well-furnished home when it comes to contemporary designs? What elements etc would you incorporate while furnishing? Space, no total look richness (in material, textiles) and discreet…that it to say all which characterised ligne roset.

Could you tell us a bit of what your home is like when it comes to design?As we say in France, the shoemaker is the most bad wearing. I actually live in three different places (Lyon, Paris and Briord) and actually try not to get involved in my flats furnishing. I prefer to leave this matter to other people.

Besides contemporary design, what other styles do you prefer?I do not fear collection pieces from galleries or even prototypes that have never been edited.

What is the best piece of advice that you would give to our readers when purchasing furniture?To pay a visit to Aati where qualified and professional people will be able to help them finding the best solution to their situation.

as you know, the 2011 collection has

been stuning both in terms of creativity and versatility, offering diverse solution in term of style.

For your local Dealer, please visit www.twyfordbathrooms.com

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For your local Dealer, please visit www.twyfordbathrooms.com

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PRODUCTS & TRENDSFALL/WINTER 2011/12

Tiles

& C

eram

ics

ABKNew CountryOneoftoday’strendsisareturntotheelementsandflavoursofthepast.NewCountryfeaturessomeaspectsofthisstyle,fromclassictochic,fromnaturaltominimal,usingacombinationoffourcollections.Pictured:Purobeige16.65x33.3cmporcelainfloortileandRicordiwhiteandbordeaux25x25cmwalltile.

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Paul&CoRoyalTheceramicmarbletilesfromPaul&Corecreatetheregalclassicismofmarbleinamoremodernstyleidealforluxuriouslyelegantorminimal-chicsolutions.Itisastylewhosebeautyremainsundiminishedovertime,justlikethematerialthatinspiredit.Thewalltileconsistsof25x60cmglossywhitebodydoublefiringandthefloortile33.3x33.3cmmattglazedporcelain.

TaginaWarm StonesWarmStonesisanewfloorandwalltilecollectiondevisedforcontemporaryliving,theidealcombinationofcreativityandtradition.ThewiderangeofWarmstonessizesallowsforunprecedentedfreedomofcompositiontoenhanceinteriorspaceswithnovelandsurprisinggeometricvisions,andisavailableinninecolours.

AcifSweetFreshpastelcolourshaveinspiredthenewSweetcollectionfromAcif,inwhichdelicatespatulastrokesenliventhesplendidglossybackground.Asurfacecoveringwithoverlapping,delicatelyshadedorganzaflowers,pearlylusterembroidery,mirrorstripsandelegantsandingeffectadornthebathroom,creatinganatmosphereofintimacyandsophistication.Sweetcomesinsixcoloursanda25x45cmsize.

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PRODUCTS & TRENDSFALL/WINTER 2011/12

Tiles

& C

eram

ics

BardelliMezzaThisseriesfeaturesfourdecorativethemesthatarefreelymodularonallsides,createdbyblackscreenprintingonaglossywhitebackground(BiancoExtra),eachcomposedoftwo10x10cmtiles.DesignerMarcoFerreri.

La FabbricaPietra LavicaThePietraLavicainnovativeceramicfloorandwalltilecollectionhasastronglymodernflavourandaboldanduniquedesign.

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MarazziStonevisionMarazziStonevisionisinspiredbytheclassiceleganceofMarble.Itsceramictilecollectionscomeinaninnovativelargeformat(32.5x97.7cm)andlowthickness.Thecollectioniscomplementedbyawiderangeofdecorativetilesthatincludedamaskinsertsandgeometric,striped,floralandmosaicelementsforcreatingintimate,personalspaces.

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PRODUCTS & TRENDSFALL/WINTER 2011/12

Tiles

& C

eram

ics

De Maio GiovanniTerre del CieloNaturalterracottawherethecolouriscrystallisedinauniqueandunrepeatablemoment.Thesurfaceandglazeblendinindissolubleharmonyinacollectioninwhicheachpieceisunique.Availableinvarioussizes.Pictured:TerredelCielo,RossoVulcano.

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Cipa GresHi-Tech GranatiTheAsciano30x30cm-8.4mmtilefromtheGranatiseriesispartoftheHi-Techcollection,acompleterangeoftechnicalporcelaintileproducts.CreatedbytheGraniti-Granati-ColourStyledivision,itcoordinateswithtrimpiecesintechnicalapplicationssuchasventilatedfacadesandraisedfloors.

CenturyKosmosIntheKosmoscollection,variations,coloursandtexturesmixtogetherfreelytocustomizeanytypeofsetting.AvailableincoloursLyra,Orion,PegasosandSkorpios(pictured),Kosmosdelivershightechnicalperformanceandcanbeusedinresidentialorcommercialapplications.

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PRODUCTS & TRENDSFALL/WINTER 2011/12

Tiles

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eram

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PastorelliLithosInspiredbystone,Lithosisaporcelaintilecollectionavailableinthreesizes(60x60cm,45x45cmand30x30cm)andfourcoloursspeciallycreatedtoenhancethedesignofspaces.Lithosfeaturesunlimitedcolourvariationsandawiderangeofaccentsandmosaicsthatareidealforcustomisingspaces.

CapriBardiglioTheBardigliocollectionfromCeramicheCapriisinspiredbythepatternsandcoloursofBardigliomarble:grey,creamandwhite,neutralcoloursidealformodern,sophisticatedspaces.Itconsistsofa60x60cmporcelaintileinahonedandrectifiedversionandawhitebody24x59cmtile.

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Il Palagio“Galestro” treated cottoGalestroisanewproductthatjoinsthewell-establishedCottoTrattatoaMaiolica.Animpermeableandfullyfinishedterracottatilewithengobe,“CottoTrattatoaGalestro”ischaracterisedbyitsdistinctivelustreandtransparencythatleavesthetextureofthegroundsurfaceintact.“AGalestro”:ahistoricnameforaninnovativeandhighlydurabletilewithuniquecolourtonesandsurfacequality.

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Tiles & Ceramics Ariana

Natural,sophisticatedandmodernsensationscometolifeintheRovereproject,aporcelainfloortilecollectionthatreflectsthetransformationofwoodintoanewmaterialidealforcontemporaryliving.Availablein6colourversionsandtwooriginalplankformats,Roverelendswarmthandpersonalitytoverydifferentresidentialinteriors.

ExoticmarbleshavebeenchosenforStile,thenewtilecollectioncreatedbyARIANAtolendcharacterandelegancetothebathroominaccordancewiththelatesttrendsinfurnishinganddesign.Thecollectioncomesinanew25x60cmsizeandfourcolourscomplementedbyarangeoforiginalaccents.

TheStilecollection,whichcanbeusedincoordinationwithRoverecollectionfloortiles,offersachoiceofsixdifferentbathroomproposalsfreelyinspiredbytheaestheticcriteriaofmodernortraditionalhomes.

AninterplayofcodesandmaterialsistheleitmotifofConvivium,acreativecollectionthatbreaksdowntheconventionalbarriersbetweenancientandmodern,blendingformsandmaterialstocreateaharmoniouswhole.Concretemeetsancientterracotta,naturalstoneandmajolica,bringingthebestqualitiesofeachtoanoriginalofferingforfloorsandwallsdesignedtolendstrongpersonalitytolivingspaces.

PERSONALITY, STYLE AND WARMTH: ARIANA’S PROPOSALS FOR A NEW HOME CONCEPT

Naturalwood,exoticmarbleandoriginalcombinationsofdifferentmaterials:Ariana’sproposalsforCersaie2011focusonasophisticatedandpersonalvisionoflivingspaces.

Withthreecollections,threestylesandthreewaysofinterpretingandexperiencinglivingspace,ArianaisbringingtoCersaie2011allthecreativityandinnovationforwhichitisrenowned,combiningpassionandpersonalitytocreateadreamhome.

Thisvisionunderliestheconceptofthenewstandcreatedforthiseditionoftheshow,“Lanostracasaèlatuacasa”(“Ourhomeisyourhome”),representedmetaphoricallybytheimageofseveraldoorsthatinvitethevisitortoenter.ThestandconceptalsoexpressesAriana’svisionbydisplayingvarioussolutionsforfurnishingthehome,apersonalspacethatisalwaysdifferentdependingonwholivesthere.

Anewideaofnaturalessence,asophisticatedinterpretationofexoticmarbleandanoriginalcombinationofdifferentmaterialsandshapesarethenewfeaturesexhibitedbyArianaatthisyear’sshowinBologna.

ARIANA AT cERsAIE 2011

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CONVIVIUM

Intoday’slivingspacesitishardtodrawacleardistinctionbetweenancientandmodern.Asthebarriersbetweentheseconventionalcategoriesbreakdown,interiordesignisincreasinglysubjecttointeractionsbetweeninnovativematerialsandobjectsinspiredbythepast.Thedistinctivepatinacreatedbytimeandwearrenderseverythingmoreauthentic,helpingtomakethedomesticenvironmentwarmerandlessformal.

StartingoutfromthemeaningoftheLatintermConvivium,thetraditionalritualofgatheringaroundatabletoeatandconverseinthecompanyoffriends,Arianahasdevelopedacollectionthatoffersoriginalcompositionalsolutionsbasedonthecreativeuseofdifferentmaterialsandsizes.

Dependingonthecoloursandsizes,CONVIVIUMrecallsthematerialityofconcrete,theartisanalflavourofoldterracotta,thevariablequalitiesofnaturalstone,theglossysheenofmajolica–allsensationsincorporatedinarangeoffloorandwalltilesthatlendastrongpersonalitytomodernortraditionalhomes.

Thecollectionconsistsofporcelainfloortilesin5differentcolourswithavariedantique-lookgraphicdesignandanoriginalsemi-glosssurface,coordinatingwithhigh-glosswalltilesforthebathroomandkitchen,alsoavailablein5colours.

CONVIVIUMisacompletecollectionthatrevisitsthetraditionofrustictileswiththedistinctiveARIANAstyle,combininglarge,contemporaryfloortiles(60x60cm,41.5x81cm)with“micro”effectwalltilesizes(20x20cm,20x20cminsetandmosaic,bothincisedandgroutable).

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ROVERE, WOOD ACCORDING TO ARIANA

ThenaturalappealofwoodcomestolifeintheRoverecollectionfromAriana,alineofporcelainfloortilesinwhichthelatesttechnologiesfaithfullyreproducethetactileandvisualqualitiesofoneofthemostwidelyusednaturalproductsintoday’shomes.

Thenaturalgraphicvariabilityofoakwood,togetherwiththesurfacefinishwithalight“planed”effect,isreflectedin6colourversionsidealforawiderangeoflivingspaces.ThecollectionrangesfromnaturalcolourssuchasAvorio,NaturaleandNocetoversionssimulatingavarnishedfinishandtrendcoloursthatallowthegrainoftheproducttoshowthrough(Wengè,CenereandBianco).

Roverecomesintwosizesidealfordifferentlocationsandtypesofhome:13.5x80cmand20x80cm,bothrectified.Thesetwopracticalplankformatscanbeinstalledindividuallyorcombinedasamodularsolution.

Tiles & Ceramics Ariana

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STILE

Inspiredbysophisticated,exoticmarble,StileisthenewtilecollectioncreatedbyARIANAtolendpersonality,characterandelegancetothebathroominaccordancewiththelatesttrendsinfurnishinganddesign.Butratherthancreatingsurfaceswithmerephotographicreproductionsofnaturalstone,theArianaresearchlaboratoryhasprovidedamodernreinterpretationinanew25x60cmsizeandfourtwo-tonecolourcombinations,enhancedbyvariousdecorativeproposalsforanoriginal,distinctiveproduct.

ThefirstcombinationconsistsofSerpentinoMieleandArenariaAmbra,thewarm,delicatecoloursofelegantvein-cutmarbleblendingharmoniouslywiththevibranttonesofmarblesreferredtoas“woodstone”.

VenatoAvorio,afascinatinginterpretationofPaonazzettomarbleslabsinwhichthenormallystronglypronouncedveinsaretransformedintodelicatecolourtransitionsfromwhitetobeige,coordinateswithFiordiTabacco,characterisedbyafairlyuniformcolourbutwithawealthofdetails.

SetaGrigioandSetaNero,bothcoordinatingwithSetaGesso,createafurthertwotypesofbathroominwhichlightplayswiththepleasantlydirectionalveinsinspiredbyEramosaandSetamarble.

TheStilecollectioncanbeusedincoordinationwithRoverecollectionfloortiles,offeringachoiceofsixdifferentbathroomproposalsfreelyinspiredbytheaestheticcriteriaofmodernortraditionalhomes.Sixoriginalandsophisticatedinstallationsolutionscaterforindividualtastesindecorationandallowuserstocreatethebathroomoftheirdreams.

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MIRAGErepresentstheoutstandingqualityofItalianceramicsworldwideandisakeyreferenceforthedesignsectorandconstructionmarket.Withitsqualitativeresearch,innovativedesign,andadvancedtechnology,Mirageoffersnotjustaestheticbutstructuralsolutionsforthedesignanddecorationofcontemporarylivingspaces.Tocreateaddedvaluefordealers,associatesanddesigners,astheperfectpartnerinthedelicatephaseofdesignandprojectmanagement.

Over120millionsquaremetersoftileslaidaroundtheworld,fromAmericatoEuropeandfromAsiatoOceania:that's

aconcreteguaranteeoftherock-°solidreliabilityofMirage,acompanythathashelpedshapethestoryofporcelainstonewareworldwide.Longexperience,alongwithmajorinvestmentsinresearchandtechnologyovertheyears,havehelpedourcompanymeetwithefficiencyandflexibilitytothedemandsofthedesignworldandtheconstructionsector,offeringsolutionsthatareevermoreinnovativeandsophisticated,intermsofbothreliabilityanddesign.

Expertise,enthusiasm,andefficiency:uniqueassetsthatMirageputsatyourdisposal,foroptimalresultsonprojectslargeandsmall.

mIRAGEOutstanding quality of Italian ceramics

Tiles & Ceramics Mirage

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Airports, shopping centers, subways, public and private spaces, from large surfaces to small ones, from ventilated facades to raised floors. Mirage porcelain stoneware has always provided high-°quality, high-°tech solutions for all kinds of demands, in terms of both design and application, for the world of flooring and cladding.

Our technical staff cooperates with designers and construction companies in 5 continents: this is what makes Mirage products so special. Mirage has consolidated experience in dealing with the aesthetic sensitivity of designers and the technical requirements of fitters, and can therefore

transform their needs into concrete solutions. Mirage Engineering is the division specialized in the design of ventilated facades and raised floors; it offers valuable technical assistance in all stages, from the first draft of the project to site installation. The result: total freedom for the designer and maximum simplicity on the construction site.

Mirage’s wide and complete range offers solutions to all project variables: with a library of more than 180 colours, 20 collections, 5 surfaces, 10 sizes (both modular and with a single worksize), designing becomes

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a stimulating process of a creative research.Mirageoffersacompleterangeofproductsthatmeetsspecificprojectneedsthatarchitectsandinteriordesignershave.Moreover,Mirageconstantlyupdatesandrenovatesitsrangeofproductswiththeaimofofferinganabsolutelyprofessionalservice.ThehightechandaestheticqualitiesofMirageporcelainstonewarecreatesurfacesinspiredbynature,mixturesofmetalsurfacesandmaterialtextures;surfaceswhichstimulatebothvisualandtactilesenses,satisfyingallprojectrequirements.

Tiles & Ceramics Mirage

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cERsAIE 2011:RIGhT hERE, RIGhT NOWThe year started with the celebrations for GranitiFiandre anniversary, culminates with Cersaie 2011: an excellent year for the Fiandre Group who for 50 years had a leadership role in the ceramic world.

It'sasloganfullofenthusiasmtheonechosenbyGranitiFiandreforthe29theditionoftheInternationalexhibitionofceramictileand

bathroomfurnishings.“Righthere,rightnow”representsforGranitiFiandre,Italianleadingmanufactureroftopoftherangeporcelainslabsforfloorsandwalls,therallyingcry:attentiontocurrentevents,totherapidchangesintoday'sworld,totheevolutionsofdemandandtechnology.Atechnologythattodayallowsthecompanytoenterthemarketwithauniqueproductforthearchitecturalworld,sinceeveraprivilegedandproactiveinterlocutorforGranitiFiandre.

Tiles & Ceramics Fiandre

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Cersaie2011risestohostmajorinnovativeprojects:themainroleoftheexhibitionspacedesignedbyarchitectMassimoIosaGhini,atHall25(A122-B123),isheldbyMAXIMUMcollection,thecontemporarydeclinationoftheevolutionof"ceramics"species.Guestsarewelcomedinanimpressivearchitecturalstructurewherethecompany'sphilosophykeywordsarecombinedandmaterializedinthelargeformat300x150cmpresentedintheversionsNewMarmiMaximumandAsterMaximum,greatsurfacesforagreatconceptionofarchitecture.

AnewstagethatmovesfurtheraheadthefinishlinetobereachedandthathasspurredGranitiFiandretotendtowardsthenewandtheforefrontofresearch,sincethebeginningofitshistory.For50yearsGranitiFiandremanufacturingfacilitieshasforgedthematter

offuture,atomorrowthatthecompany'sphilosophyprotectsthrougharigorousenvironmentalpolicy:energysaving,emphasisoncontainingandreducingemissionsintotheatmosphere,emissionsintowaterreduce,reuseandrecyclingofprocesswastesthatensuresasignificantreductionintheconsumptionofnaturalrawmaterials,areactionsthatmakeGranitiFiandreanditsproductsamodelofindustrialeco-sustainability.

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Dream is the new concept of rectified porcelain stoneware wall and floor tiles for interiors of Ceramiche Keope. It recalls and reinterprets the charm of natural stone and is the perfect background for modern or traditional environments.

WithDream,topqualityandauniquestylecombineandinteracttocreatenewsettingsforeverydayliving.Innature,thecolourofstoneistheresultofaninfiniterangeoftonesandshadesblendingtogether.Inthesamemanner,eachpieceofthecollectionisuniquethankstothevariabilityofveiningandtotheelegantcolourshades.

Theavailablepiecesanddecorationswillallowyoutofulfilanydesignrequirement:fromsoft,glowingandelegantcoloursthataddwarmthtoanenvironmenttocoolertonesforrefinedandexclusivespaces.

Inparticular,ceramicsoftheDreamcollection,idealbothforresidentialandcommercialuses,areavailablewithamattfinishinfivecolourvariants:AlmondWhite,HoneyBeige,SteelGrey,IndianBrownandLightBlack,allavailableinsizes60x60,30x60,14,7x60,45x45cm.

Asfarasdecorationsareconcerned,Dreamoffers:theMosaicoMultispessore30x60,theMosaicosize30x30cm,Stripssize30x60cmand

kEOPEThe purity of stone, a protagonist of living.

DecoroFlower60x60.Trimpieces:the8x60bullnose,theglued33x60cmsteptreadandtheglued33x33cmsteptreadwithcornerpiececompletethecollection.

TheDreamseriesbearstheGreenThinkinglogo,

whichatteststothecommitmentofCeramicheKeopetoprotectionoftheenvironment.TheMadeinItalymarkguaranteessoundprinciples,suchasstyle,design,innovationandqualityandaboveallrespectfortheenvironmentandforpeople.

Tiles & Ceramics Keope

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FLAvIkER PI.sAIdea Of New metropolitan Design Acontemporaryvisionofliving,interpretedthroughthecollectionsUrbanWood,ConcreteUrban,UrbanWall,inaperfectbalancebetweennatureandtechnologySolignano,September20,2011-Avisionaryurbanlandscape,butnotimprobable,wheretechnologyandnaturecoexistinperfectbalance.ThisistheinspirationofURBANLIVING,anintegratedprojectoftechnologicallyadvancedmaterials,throughwhichFlaviker-Pi.saexploresanew

ideaofmetropolitandesignthatwillbepresentedinpreviewduringtheshowCersaie2011.

Thefastandever-changingurbanspacesvariation,toooftenseparatedbytheundisputeddimensionofthenature,ledtotheideathatthecityrepresentsthemodern,thefuture,incontrasttowhatitisexcluded,relegatedtothepast.Theman’stransformationofthenaturalenvironmentforhisneedstothedetrimenttoecologicalbalancehasfoundthemaximumexpressioninthe

Tiles & Ceramics Flaviker Pi.Sa

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city,whichisthehumanisedlandscapeparexcellence.Thesamematerialsofnaturaloriginhavebeendevelopedandtransformedtobecomesomethingelse,withdifferentnamesandlooks.

FlavikerPi.saaddresseshisresearchestowardstheutopiancityofthefuturewithURBANLIVING:acitywherenatureandtechnologyfindaharmonioussynthesis,wherethemostadvancedtechnologicaldevelopmentandautomationoflivingspacescounterbalancetheneedtoregainamorenaturalperceptionofeverydaylife,anditexpressthetoday’slivingneedsinceramicmaterial.URBANLIVINGisnotjustacollectionbutanintegratedproject,acontainerofinterchangeablematerials,hightech,inporcelainandindoublefiring,whichevolvesovertime.

ThemodernityandnaturalnessofexpressivelanguageofthenewURBANLIVINGProject,whichisinitiallydevelopedthroughthecollectionsUrbanWood,UrbanConcreteandUrbanWall,expressesthebestcontemporaryspiritoftheidealcityandofferstothedesignabroaderandmoreflexiblevisionoftheopportunitiesforuseofceramics.

Threedifferentcollectionswithdifferentorigin,butwithcommonpurposestoservethecontemporaryarchitecture.Itispossibletorealizeanylivingindoorandout-doorspace,fromurbandesigntothebathroomroom,withsurprisingversatilitybyusingacombinationbetweeneachcomponentsofeachseries.

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BIsAzzA ATcERsAIE 2011TWO FAcEs, ONE sPIRIT

Tiles & Ceramics Bisazza

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On the occasion of the forthcoming International Exhibition of Ceramic Tiles and Bathroom Furnishings, Bisazza will present two separate stands: one dedicated to Bisazza Mosaico and the other to a new division of the brand, Bisazza Bagno. Bisazza Mosaico will unveil new collections and patterns by Edward Van Vliet, Tord Boontje, Carlo Dal Bianco, Patricia Urquiola and Marcel Wanders, as well as a range of patterns in the new 5X5 size format. Bisazza Bagno will launch The Wanders Collection, a new line of bathroom furnishings designed by Marcel Wanders, in addition to The Hayon Collection, which was designed by Jaime Hayon and previously presented in March at ISH in Frankfurt.

BisazzaisdelightedtoannounceitsparticipationatCERSAIEwithtwoseparatestandsthatshowcasethecompany’snewlyexpandedofferings.Onestandwillbededicatedtomosaics,thecorebusinessofBisazzasinceitsfoundinginVicenzain1956.TheotherstandwillpresenttheMarcelWanders-designedbathroomfurniturecollectionforBisazzaBagno,anewdivisionofBisazzathatwaslaunchedatISHinFrankfurtinMarch.ThisyearBisazzaMosaicointroducesseveralnewcollections,withnewtileformatsaswellasnewpatternsdesignedbyinternationallyrenoweddesignerssuchasEdwardVanVliet,TordBoontje,CarloDalBianco,PatriciaUrquiolaandMarcelWanders.

TodayBisazzacanboastacataloguethatisunparalleledworldwideintermsofbothvarietyanddepthoftherange,alwayswithaviewtomeetingindividualtastesandthemostdiverseneedsinprivateorcontractinteriordecoration.ThisvarietycannowbeseenonthenewBisazzawebsite(www.bisazza.it)wherethediversityofthecatalogueshinesthroughthenew“madetomeasure"

Today Bisazza can boast a catalogue that is unparalleled

worldwide in terms of both variety and depth of the range, always with a view to meeting individual tastes and the most diverse needs in private or contract interior decoration.

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option,asectiondedicatedtopersonalisedmixesthatletstheconsumercreatetheirownmix"tomeasure".

Inadditiontoamoredynamiconlinepresence,thisyear’slaunchofthenewBisazzaBagnodivisionintroducesawholenewdedicatedsalesteamandadistributionnetworkofitsown,inadditiontodrawinguponBisazza’sextensivesalesnetwork.BisazzaBagnocollectionsareavailableatthe12FlagshipBisazzastores(Antwerp,Barcelona,Berlin,Chicago,London,LosAngeles,Miami,Milan,NewYork,Paris,Rome,Tokyo)andthroughanetworkofinternationalretailers.Qualityandvarietywillbetheguidingprinciplesofthecommercialstrategy.

Tiles & Ceramics Bisazza

GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : [email protected] Website : www.tapsmore.com

The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.

ARIMA - Overflowing emotion.

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GLASS IDROMASSAGGIO MIDDLE EAST OFFICEP.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490 Email : [email protected] Website : www.tapsmore.com

The emotion of water and an immersion in time. A unique experience. That is the magic of ARIMA. The overflow spa by Glass Design Lab. White or pearl effect with grids in ductal® ARIMA is the built-in spa offering maximum comfort and with an overflow which ensures that the water is collected, circulate and filtered.

ARIMA - Overflowing emotion.

www.glassidromassaggio.com

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DENT cuBENagomi.ThisconcepthasbeendevelopedwiththehelpofarchitectanddesignerTeruoYasudawhohasbroughtcolourtotheproductandalsocomeupwiththedesignofthestand.TheEastisalwaysasourceofvaluableinspirationandfoodforthought.Nagomimeanstranquillity,peace,asenseofinnercalmandserenity.Itisamentalstatethatoncereachedmeansthatonespontaneouslyseeksthesamewellbeingatthelevelofthesenses.InaxhasbeenworkingonthenotionforNagomifor

sometimenow,developingcollectionsthathavebeenstudiedingreatdetailanddesignedtobelong-lasting.QualityisaprerogativewithJapaneseproductsingeneralatalevelthatisreachedbyfewintherestoftheworldandthatisexpressednotonlyintheactualcharacteristicsoftheproductintermsofformandtechnicalaspectsbutalsointermsoftheideaandcontentbehindthedesign.

Harmoniouscolourstoconveyasenseofpeaceofmind,inthe

versionwithglassinsertsDentCubebringstogetheryellows,pinks,reds,blues,lightbluesandgreens.Pureaestheticswiththeadditionofrhythmandpattern.

AnotherexampleofhowInaxhasinterpretedtheideaofNagomiisfoundinEcocarat,oneoftheirclassiclines.Itisaparticularlyinnovativeceramictilethatcanabsorbtoxicsubstances,improvingthequalityoftheair.Rigourandpoetry.Trueaesthetics.

DentCubeisthelatestnewproductfromInaxthatwillbepresentedforthefirsttimeinEuropeatCersaie2011inBologna.Itisathree-dimensionalporcelainstonewarecladdingthatcanbeusedtocreatewallseitherindoorsoroutdoorswithaparticularlyattractiveanddistinctiveindentedpatternthatoffersextensivepossibilitiesforcustomisation.LikeotherproductsthatInaxhasbeenworkingwithforsometimenow,DentCubeispartofthewiderconceptof

Nagomi & Japanese wellbeing presented for the first time in Europe

Tiles & Ceramics Inax

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Tiles & Ceramics Active

OneoftheleadingnewfeaturespresentedbyIrisCeramicaatCersaieistheACTIVELIFEcollection,thefirstACTIVECleanAir&AntibacterialCeramic™projectspecificallydesignedforhomes.Acollectionwithaneco-friendlyspirit,withpropertiesthatensureanunmatchablestandardofcleanlinessandhygiene,makingavaluablecontributiontohealth,particularlyinplacessuchasbathroomsandkitchens,wherecleanlinessandhygieneareimportant.

ACTIVECleanAir&AntibactericalCeramic™makestheACTIVELIFEslabsatrueeco-active,antibacterialandanti-pollution“supermaterial”.Real“magic”madepossiblebytitaniumdioxide(TiO2)whichisbondedtotheslabsathightemperatureintheformofmicro-metricparticlesusinganexclusivemethodwhichallowstheeco-activepropertiesoftitaniumdioxidetobemaintainedovertimeandavoidsanyrisktohumanhealthandtheenvironmentduringitsmanufacture.Simplybyexposuretolight,whethernaturalorartificial,thephotocatalyticprocessresponsibleforitsanti-pollutingandantibacterialactionisactivated.WallsandfloorscoveredwithACTIVELIFEreducetheharmfulhouseholdcaused,forexample,byheatingandairconditioningsystemsandcigarettesmoke.

AcTIvE LIFE

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ACTIVELIFEthankstoitsabsorbentpropertiesisalsolessvulnerabletodirt,makingiteasiertoremovedirtbyreducingtheneedforuseofclearingproducts(whicharethemselvespollutants).

ThefivechoicesintheACTIVELIFEcollectionaredistinguishedbytheircandidspirit,whichbathesinteriorswithreflectionsoflight,creatinganeffectoftotalpurity.NaturalEssenceandLightEssence,availableina60x20formatwithanaturalfinishandathicknessofjust6.5mm,conveythewarmthofwoodintonesofbeigeandwhite.Anessential,contemporaryfeelinspiredbycementcolourscharacterisestheNaturalslabs,withbeigetones,DeepwithgreytonesandtheLightslabsinwhite.Thecementreferencesareavailablein60x20,60x60and30x30formats,completewithmosaicsandstrips.

Tiles & Ceramics Active

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ACTIVELIFEthankstoitsabsorbentpropertiesisalsolessvulnerabletodirt,makingiteasiertoremovedirtbyreducingtheneedforuseofclearingproducts(whicharethemselvespollutants).

ThefivechoicesintheACTIVELIFEcollectionaredistinguishedbytheircandidspirit,whichbathesinteriorswithreflectionsoflight,creatinganeffectoftotalpurity.NaturalEssenceandLightEssence,availableina60x20formatwithanaturalfinishandathicknessofjust6.5mm,conveythewarmthofwoodintonesofbeigeandwhite.Anessential,contemporaryfeelinspiredbycementcolourscharacterisestheNaturalslabs,withbeigetones,DeepwithgreytonesandtheLightslabsinwhite.Thecementreferencesareavailablein60x20,60x60and30x30formats,completewithmosaicsandstrips.

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Eye on Design Rocco Forte Hotel Abu Dhabi

ROccO FORTE hOTEL ABu DhABIDelivers Unprecedented Standards of European Service and Style to the UAE

AlFaridaInvestmentsandTourismDevelopment&InvestmentCompany(TDIC)WelcomesEurope’sLeadingFamily-BasedLuxuryHotelGrouptotheEmirates

HisExcellencySheikhHamedbinAhmadalHamed,ChairmanofAlFaridaInvestments,andseniorrepresentativesfromAbuDhabi’sTourismDevelopment&InvestmentCompany(TDIC)todayjoinedSirRoccoForte,ChairmanandCEOofRoccoForteHotelstousherintotheEmiratesanunprecedentedlevelofEuropeanserviceandstyle,astheRoccoForteHotelAbuDhabipreparestoofficiallyopenitsdoorson7November2011,joinedbymembersofthemedia.

“Inthisauspicious40thanniversaryyearoftheUnitedArabEmirates,IwouldliketoacknowledgethegreatwisdomofHisHighnessSheikhKhalifaBinZayedAlNahyan-PresidentoftheUnitedArabEmirates;whosevision,influenceanddeterminationisthedrivingforcebehindthecontinuingsuccessofthisGreatnation.IwouldliketoextendmySpecialthankstoHisHighnessGeneralSheikhMohammedbinZayedAlNahyan-AbuDhabiCrownPrinceandDeputySupremeCommanderoftheUAEArmedForcesforhiscontinuoussupportandhiseffortsintherealmofeconomicdevelopmentaimedatincreasingeconomicdiversificationintheEmirateofAbuDhabi”saidSheikhHamedbinAhmadalHamed,ChairmanofAlFaridaInvestments.

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“IalsowanttothankHisExcellencySheikhSultanBinTahnoonAlNahyan-ChairmanofTDICforhiscontinuoussupportofthetourismindustrywhichhasbeendevelopedthroughshowcasingthenaturalandculturalsplendorsoftheEmirateofAbuDhabi.ItisthroughthissupportandthesupportofSirRoccoForte-ChairmanofRoccoForteHotelsandthefinancialsupportoftheNationalBankofAbuDhabi,whichhasencouragedustotaketheinitiativetobuildthisiconiclandmarkhotelbuilding,forwhichweareheretocelebratetheopening.OurinvestmentofAED700Millionintothehotelindustryispavingthewayforthefuturedevelopmentandcompletionofoursecondphase–theAED300millionRoccoForteResidenceandOfficeTower–whichwearecurrentlypreparingwiththemanagementofRoccoForteHotels”SheikhHamedbinAhmadalHamedadded.Acceptingbookingsfrommid-

Octoberandwelcomingitsfirstguestson7November,RoccoForteHotelAbuDhabihasseentremendousinterestfromthecorporatemarketintheUAEforbothroomsandevents,aswellasbookingsfromthewiderregionandEuropeforbothleisureandbusinesstravellers.WithstrongrecognitionfortheluxuryandeleganceassociatedwiththeRoccoFortebrandamongMiddleEastresidentswhohavepreviouslystayedatthegroup’sEuropeanproperties,themanagementofRoccoForteHotelsiskeenforawideraudiencetoexperienceitsdistinctiveserviceandambiance.

“RoccoForteHotelshashadasignificantreachintotheMiddleEastduringthelast15years,astravellersfromthispartoftheworldmakeupastrongproportionofourguestsintheUK,Germany,Italyandotherdestinations.Ourdesignandinteriors,ourmeetingspaces,ourdiningoutlets,and

especiallyourserviceapproachhaveallbeencreatedtosatisfythediscerningtraveller.TheMiddleEastisavitallyimportantdestinationtoourcompany,andouropeningon7Novemberrepresentsahistoricdevelopmentforus,”saidSirRoccoForte,ChairmanandCEOofRoccoForteHotels.

Withexquisiteattentiontodetail,RoccoForteHotelAbuDhabioffersguestsa

contemporaryandelegantspaceinthecity,with281spacious,well-consideredbedroomsandsuites,sevendiverseandcompellingoptionsfordiningandrecreation,agenerousspaandwellnesscentre,andsomeoftheUAE’smostsophisticatedmeetingandeventspaces.Thehotel’sinteriorscombinethecomfortandstyleofbothArabandEuropeaninfluencesthroughtheuseofmarble,mosaic,and

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agate,withartworksbyregionalartistsandadesignaestheticwhichsubtlyreflectstheArabianGulfandsurroundingdesert.

ShaunO'Connor,ChiefFinancialOfficerofTDIC,commented“WeareextremelypleasedtopartnerwithAlFaridaInvestmentsinbringtheRoccoFortebrandtotheMiddleEastforthefirsttime.DeliveringthisspectacularnewpropertytotheUAEisamajoraccomplishmentforTDIC,asAbuDhabicontinuesdevelopingitsregionalandinternationalreputationasakeybusinessandleisuredestination.Itsstrategiclocation,consideredmixoffacilitiesanditssuperlativeservicewillhelpfurtherenhancetheAbuDhabiexperienceforvisitorsandresidents,”

Stand-outattractionsofthenewRoccoForteHotelAbuDhabi,whichwillbeopenfrom7November,includeasupremelywell-appointed2,000sqmspawithseparatemaleandfemalefacilities,indoorswimmingpools,traditionalwetanddryHammam,fully-equipped

gymnasium,15treatmentroomsandayoga/pilatesstudio.GuestsandAbuDhabiresidentsseekingnewdiningoptionscanchoosefromtheMartinBrudnizki-designedOroItalianrestaurant;theOceanaGrill,aspecialityseafoodrestaurant;Rouge,servingcontemporaryJapaneseandChinesecuisineandBrown’sTeaLounge,acontemporaryspaceservingtraditionalfavourites.Beforeorafter-dinnerdrinkscanbeenjoyedinBlue,asuspendedloungewitha15-metrehand-polishedagateservingareaandstunningviewsfromeveryvantagepoint.

IndesigningtheguestbedroomsforRoccoForteHotelAbuDhabi,

OlgaPolizzihastakenintoaccounttheneedsofregionalandinternationaltravellers,deliveringspaciouslivingareasandgenerousbathroomscomplementedbyartworkfromArabartists.EspeciallyfortheEmirate’sgrowingpopulationofbusinesstravellersandevents,RoccoForteAbuDhabioffersadedicatedexecutivefloorandlounge,sevenmeetingrooms,aballroomaccommodating500seatedguestswithitsownvaletarea,andaVIPmajlis.

TocelebrateitsexpansionintotheMiddleEastmarket,RoccoForteHotelAbuDhabihasaspecial*introductoryofferfrom1,200UAEDirhams($330USD)perroom,pernight

includingbreakfastanda15percentdiscountonallbarsandrestaurantsinthehotel,validuntil31stDecember2011.

FollowingonfromitsAbuDhabiproperty,RoccoForteHotelswillopena159-bedroomhotelinJeddahin2013,a90-allsuitegolfandsparesortinMarrakechin2014,a275bedroompropertyinCairoin2014andan82-bedroomhotelinLuxorinthesameyear.

For further information on The Rocco Forte Hotel Abu Dhabi or to book a room, please call +971 2617 0000 Email: [email protected] or visit www.roccofortehotels.com

Rocco Forte hotels has had a significant reach into the middle East

during the last 15 years, as travellers from this part of the world make up a strong proportion of our guests in the uk, Germany, Italy and other destinations.

Eye on Design Rocco Forte Hotel Abu Dhabi

4 HUNTING DAYS 5 NIGHTS IN SINGLE ROOM

PACKAGE INCLUDES:

• Lodging in single room with bathroom (4*/5*).

Including breakfast and lunch.

• Beers and wine included, any other spirits will be extras.

• BBQ dinner before departure.

• Shooting license during the whole hunting time with

official invitation card.

• Professional hunters(PH).

• Transfer airport-hunting farms.

• Hunting set-up.

• PACKAGE WITHOUT KILL LIMITS.

• Head game preservation in cold storage room.

PROGRAM PRICE $ 2,600/-

For more information about Hunting Packages please contact:

Mr. Joe Balesh, at Hunting & Safari

Tel: 00961 71 768211 • Mob: 00971 50 551 5957Email: [email protected] / [email protected]

At your disposal:• Beretta• Rifles for game shooting• Guns bullets 12 caliber, lead 00/0/2/3/8/9

- $14 per box (25shots) • Taxidermist available on request with extra charge• Photographer on request with extra charge - $200

The package does not include:• Out and home airplane/bus ticket/visas/travel insurance• International veterinary certificate• Tips for professional Hunter

IMPORTANT!• Counseled fowling time from 01/05/11 to 31/08/11

Game shooting available, pricelist on demand.

Reservations must be done 45 days prior departure,with our acknowledgment• 100% Advance upon reservation• Minimum purchase of 500 Bullets upon booking• Additional hunting day $500/-

hunting packages

travel

South AfricaSouth Africa Experience

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4 HUNTING DAYS 5 NIGHTS IN SINGLE ROOM

PACKAGE INCLUDES:

• Lodging in single room with bathroom (4*/5*).

Including breakfast and lunch.

• Beers and wine included, any other spirits will be extras.

• BBQ dinner before departure.

• Shooting license during the whole hunting time with

official invitation card.

• Professional hunters(PH).

• Transfer airport-hunting farms.

• Hunting set-up.

• PACKAGE WITHOUT KILL LIMITS.

• Head game preservation in cold storage room.

PROGRAM PRICE $ 2,600/-

For more information about Hunting Packages please contact:

Mr. Joe Balesh, at Hunting & Safari

Tel: 00961 71 768211 • Mob: 00971 50 551 5957Email: [email protected] / [email protected]

At your disposal:• Beretta• Rifles for game shooting• Guns bullets 12 caliber, lead 00/0/2/3/8/9

- $14 per box (25shots) • Taxidermist available on request with extra charge• Photographer on request with extra charge - $200

The package does not include:• Out and home airplane/bus ticket/visas/travel insurance• International veterinary certificate• Tips for professional Hunter

IMPORTANT!• Counseled fowling time from 01/05/11 to 31/08/11

Game shooting available, pricelist on demand.

Reservations must be done 45 days prior departure,with our acknowledgment• 100% Advance upon reservation• Minimum purchase of 500 Bullets upon booking• Additional hunting day $500/-

hunting packages

travel

South AfricaSouth Africa Experience

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AN INTERvIEW WITh

Jean-christophe

BaBinPREsIDENT & cEO, TAG hEuER

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It’s been 10 years since you joined TAG Heuer- what were your first impressions when you arrived?WhenIbecameTAGHeuer’sPresidentandCEO,Ihadnoexperienceinthewatchmakingworld.

IeverlikedwatchesandformeTAGHeuerwasthemostattractiveluxuryBrandinthatbusinessascombiningauniqueblendofinnovation,traditionandmodernityatthesametime.AstheCompanywasalreadystrongandcouldgrowfasterthanitscompetitorsIdecidedthentotakethechallengeandchangebusiness,lifeandcountry!

In10years,Inoticedthatlikeeverythingelseinlife,theworldofwatcheshasbeenchanged–fromthewaymanufacturesdesignandproducewatches,tohowwesellandwhatwebuy.

Watchworldhasbecomemoreprofessionalinmostways.Itstartsbycomputerisedesignstudiesandvisualisation,theproductionprocesstodayishighlyautomatedandmanufacturesknowbothsellinandsell-out.

Otherwise,personally,IammaybemorepassionateofthebrandthanatthebeginningasIeverydaydiscoverwhat“TAGHeuerisreallymadeof”:)

What drives the TAG Heuer brand?WhatdriveTAGHeueristhepassionforprecisionandperformance.ThetruesecrettoTAGHeuer’ssuccessisnotjusttobefoundamongitssportscelebritiesandmoviestars,butamongitslessheraldedartisansandengineers,andinitsstate-of-the-artworkshopsandlaboratories,whereprevailsarigorousdedicationtoqualityandserviceborderingonobsession.

AlbertEinsteinsaid,“Ifatfirsttheideaisnotabsurd,thenthereisnohopeforit,”wordsthatTAGHeuerDesignLabhavetakentoheart.Itisthisabilitytopushbeyondthe

barriersofconventionandleapintotheunknownthatmakesTAGHeuerdesignteamssoconsistentlyinnovative.Aninnovationwhichisconsistentlyrewardedbypeerrecognitionandcommercialsuccess.

How has business been for the company in the past one or two years?WewereobviouslyimpactedasanywatchCompanyinSwitzerlanddespitebeingpresentin120countriesandbeingtheworldleaderinluxurychronographs,i.e.astrongBrandwithabalancedgeographicalrisk.Aswecouldn’tgrowsalesin2009,TAGHeuerfocusedongainingmarketsharewhichweactually

didwith17%marketshareonthe1500-7500CHFmarketworldwide,i.e.clearleadership.Eachofourproductshasaclearroleinourassortmentandisdevelopedtorespondtodifferentconsumerwants,needsandbudgets.Thatisthereasonwedon’tintendtorepositionourbrandbydoingmoremid-priceranges.

How do you see the luxury market, particularly the luxury watch market, globally?LuxuryTrendsbegintoevolvemoreslowlyandit'snowmoreacceptabletoownandreuseanitemoveraperiodofyearsratherthanmonths,consumersarebeginningtomakemore

directassociationsbetweenvalue,qualityanddesign.Asconsumersstartbuyinglessformore,theyarenowevenmoreinclinedtowanteachluxuryproducttheypurchasetolastaconsiderablelengthoftimeandsoareveryconsciousofgettingmoreandbettervalueformoney.

Intermsofopportunities,watchindustryhasneverbeensoinnovative,qualitativeandconsistentinrecentyears.

We know that India is one of your key markets, can you tell us about that, and where does the Middle East rank on your priority markets?Indiaisaveryinteresting

Luxury Trends begin to evolve more slowly and it's now more

acceptable to own and reuse an item over a period of years rather than months, consumers are beginning to make more direct associations between value, quality and design.

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market and one of the fastest growing. As a global brand, we are present in 120 countries . We enter markets on the basis of maturity, size and potential. Some markers have to generate cash, others have to generate growth in the short-term and mid-term. India is in the second category and is one of our major markets. India will be the backbone of TAG Heuer by 2020, I am convinced that by 2020 India will be a top-five market for TAG Heuer. The middle east is obviously a key market, and if we are to reach our targets of six to 10 per cent here, we have to grow it faster than many other region

What’s your growth strategy for this region? I would like to introduce the region covered from our regional representative office based in Dubai before proceeding to further explanations. We are in all GCC countries, Levant, Egypt and the recent addition to the portfolio of our team are the Indian Ocean Islands, Turkey and South Africa.

In regards to the Middle East markets’ growth strategy, we are focusing on a Pull and Push approach; expand our retail presence on one front and increase our advertising presence on the other. By the end of the year, we will have two new boutiques, our 2nd store in Iran based in

Milad El Noor mall and our first boutique in Saudi Arabia located in Al Khobar in Rashid Mall. Moreover starting October 2011, TAG Heuer will launch its 1st TV campaign in the region which will target both Arabic and English speaking potential customers and friend of the brand.

Let’s talk about TAG Heuer novelties for this year?First of all TAG Heuer is renowned for its exceptional quality, its Avant-Garde Design and its unbeatable value. This year again we introduces new products keeping a very high quality a unique design and a very attractive value. I think more specifically of the new Link men collection available later this year which has been completely redesigned with more Avant-Garde and elegant codes. Second we came back to our more than 150 years of history to develop a new CARRERA collection called CARRERA Heritage keeping all the codes of the golden age of the watch making industry: blue hands, “flinqué” texture on the dial, vintage minutes indications as well as the Carrera 1887 with an in-house manufactured movement. Third we also introduce some “haute horlogerie” products including manufacture movement such as the Monaco V4 in Rose Gold and Silicon Nitrite and the CARRERA Mikrograph Rose Gold

measuring and displaying the 100th of a second! To finish we have further enriched our collection for ladies with the introductions of 4 references in our Formula 1 Steel & Ceramic series with diamonds.

You’re known for your love of sports and speed, how does this passion help you in understanding the brand ?I have always been, besides luxury sporty timepieces, being a fanatic of motoracing and nice GT cars since my father took me to the 24 Hours of Le Mans 1972 when I was a kid. Ever since I’ve been passionate

about motoracing and F1 in particular. It’s extreme in terms of technology, performances, team work and spirit, not to forget glamour as you can see in the paddocks. It’s unique in the world as it showcases modern technology and human talent and determination at its very best. Exactly what we humbly try to do with TAG Heuer watches in our workshops in Switzerland.

You were once quoted saying : TAG Heuer is a daring brand” , can you elaborate?Definitely TAG Heuer is a daring brand as we love

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tochallengethetaboosofwatch-making,andtherearemany,althoughwealsopayatremendousrespecttotraditionalwatch-making.IfwedidtheMONACOV4,itisbecauseweweretoorespectfuloftheclassicalTourbillontomakeanotheronewithoutlegitimacy,wehadtodoourownTAGHeuercomplication.Moregenerallyspeaking,thetaboosofprestigiouswatch-makingareforusopportunitiesandnewchallenges.Aslongasourproductshaveatrueandlegitimatevalue,wehavestillmanyunexploredfieldstodiscover.TherecentsuccessoftheMikrographortheMikrotimertisabrilliantexample.

It’s been 10 years- so what are you going to do at TAG for the next 10 years?Wewillcontinuetoleveragethebrandasthemostlegitimatebrandinchronographbutwewillalsocontinueourinvestmentsinuniquemovements,fromhighvolumesuchasournewinhousechronographcalibre1887butalsocontinueexceptionalneverdonebeforetimepieces,suchastheMonacoV4,theMikrographortheMikrotimer.Wewillalsoworkhardtodevelopexceptionalproductsforwomen,oneareawherewecoulddomuchbetter.

You’re a father of 5, how do you manage your time?Itisaquestionoforganizationandpriorities.Ispendmyfreetimeskiing,sailing,scubadiving,orevenoccasionallydrivingaFormula1ontheF1trackofBarcelona.Itisafantasticandnecessarywaytorelaxandenjoymyfreetime…Ineedsportasabalancetostress.ItisalsoformeaprivilegedmomentthatIcansharewithmykids.Andthishasnoprice!

If you were to wear a watch brand other than TAG Heuer, what would it be and why?AZenithbecauseIlovetheElprimeromovement

TAG heuer is renowned for its exceptional quality, its Avant-Garde

Design and its unbeatable value. This year again we introduces new products keeping a very high quality a unique design and a very attractive value.

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Novelties: Interview - Yassin Tag

AN INTERvIEW WITh

yassin tagmIDDLE EAsT BRAND mANAGER

vAchERON cONsTANTIN

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Today we see the launch of Patrimony Traditionelle world Time, tell us more about this watch, its complication and why is it so unique?AlongstandingpartoftheVacheronConstantinwatchmakingheritage,theWorldTimecomplicationismakinganoteworthycomebacktothecollectionfromthemanufacture.The42.5mmcasehousesthenewcaliber2460WTbearingtheprestigiousHallmarkofGeneva.DevelopedandmanufacturedbyVacheronConstantin,thisnewmechanicalself-windingmovementisdistinguishedbyitscapacitytoindicatetheworld’s37timezones,includingthoseoffsetfromUniversalCoordinatedTime(UCT)byahalf-orquarter-hour–anexclusivemechanismpatentedbyVacheronConstantin.

Rose Gold is strongly back into all luxury items be Jewelry or watches, why we are seeing that?Itistruetherosegoldisthefavoritegoldcolornowadays;therosecolorgivesspecialwarmthtothepreciousmetal.Rosegoldwasverymuchutilizedduringthe1920’sand1930’s.

We hear today – due to the crisis-that there is a return of classic watches, isn’t that rather the result of a lack of creativity?Beforethecrisisthewatchmakingindustrywasverycreative,maybesometimesabittoomuch.Afterthecrisis,peoplewanttogobacktotheessenceofthings,trueandtimelessvalues.Infact,theseelementsarepartofVacheronConstantinDNAsinceitsfoundingin1755.

Few years ago you had to be well off to buy a Vacheron Constantin; today you have to be rich! How do you explain this?Apartfromthegoldvaluewhomorethantripled,thelevelofwatchmakingcraftsmanshipandfinishingisextremelyhigh.Veryfewpeopleintheworld

Before the crisis the watchmaking industry was very creative, maybe

sometimes a bit too much. After the crisis, people want to go back to the essence of things, true and timeless values. In fact, these elements are part of vacheron constantin DNA since its founding

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areabletoachievesuchwork.Trainingthewatchmakers,takingthetimetoreachexceptionalleveloffinishingsuchastheHallmarkofGenevatoonlyproducealimitednumberoftimepiecesattheendhasitsimpactonthevalueofourwatches.

Vacheron Constantin has an amazing and diverse production of vintage watches but hardly communicates on this. Why?IthasbeenmanyyearsthatVacheronConstantiniscommunicatingonitshistory,wehaveadedicatedheritagedepartmentinGenevawherethematicexhibitionscanbeviewedinourhistoricalmaison.ThissummerwehaveorganizedanexceptionalexhibitioninSingaporewherewehaveexhibited180differentwatchesfrom1755tilltoday.Weareplanningmanymoreexhibitionsinthefuture.

Where is VC most important market?TheVacheronConstantindistributionisquitebalanced

betweenthedifferentregionsoftheworldbutwecansaythatSouthEastAsiaandEuropeareourbrandmainmarkets.

Tell us about the brand’s expansion across the region?WearecoveringalargeareafromDubai,whichincludestheMiddle-EastandIndia.Ouraimistostrengthenthefundamentals,whichareaqualitativedistributionnetwork,aqualifiedsalesadvisorsandacompetentaftersalesservicelocally.Ourstrategyintheregionisnotopportunisticbutratheralongtermone.IpersonallybelievethattheimportanceoftheMiddleEastwillgrowaslongasthequalityofthebusinessisgrowing.

What’s in the pipeline for VC?ManybeautifulmodelsotherthantheWorldTimewillbearrivingintheMiddle-EastsoonsuchthePatrimonyContemporainePerpetualCalendarandthenewQuaidel’IleAnnualCalendar.

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Who is the VC customer?VacheronConstantincustomersarewatchconnoisseurs,whoappreciaterefinement,exclusivity,craftsmanship,historyandunderstatedluxury.

What tips would you give potential buyers for luxury watches?Themostimportanttipisto“doyourhomeworkbeforeyoubuy”,visittheboutiques,gooninternetondiscussionforumssuchas“TheHourLounge”whichistheVacheronConstantindiscussionforum,however,peopleintherecanaskquestionsaboutwatchmakingnotnecessarilyrelatedtoourbrand.Andofcourseneveroverlookquality.

If you weren’t wearing VC, what would watch would you wear and why?Anywatchthatwouldoffermeacreativewaytoreadthetime,thatwouldhaveahighleveloffinishingandthatwouldbetimeless.

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Lighting TitleHoliday Destination

AcROss ThE GLOBE

WINTERDEsTINATIONs

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Thisissue,wetakesyouaroundthe

worldtolocatethegreatestwinterdestinations.Romance,

adventures,snow,tropicalbeaches-wehaveitallinthis

fewlistofplaces!

Readonandselectthebestdestinationforyou!

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Holiday Destination

Vienna

ThecharmingcityofVienna,locatedonthebanksoftheDanube,isthecapitalofAustriawithapopulationofabout1.7million.Itisalsothelargestcityinthecountry.Richheritageisnestledthroughoutthecityhenceallowingallitsvisitorsachancetoexploreitscultureandpureart.AlthoughViennaisconsideredtobeaveryromanticcity,idealforcoupleslookingforapassionategetaway,youwillstillfindfamiliesthattraveltothischarmingpearlofacitytohavefunexcursions.Thereisindeed,somethingtolookforwardtoforeverybody.

Viennaembracestheworldofartandisalsohometosomeofhistory’sgreatestmusiciansincludingMozart,Beethoven,ShubertandStrauss.

Ifyouarelookingtosoakuptheartsofmusicandliterature,itisdefinitelythecityforyou.

ViennaisprobablyoneofthemostChristmassyplacesintheworld.ChristkindlmarktearetemporarymarketsdesignedtosellChristmasitems,rangingfromspecialtyfoodstotoysandgiftsandthesearefoundthroughoutthecity.ThebiggestofthesemarketsaresituatedintheViennaCityHall.Here,youwillfindhand-craftedgifts,andyouwillgetlostinthearomaofroastedalmondsandchestnuts.Youwillfindyoureyesflirtingwiththemyriadoflightsthatadornthetreessurroundingthesquare.

ViennaisliterallyaChristmascard,readytobeposted.

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Barbados

TheislandsoftheCaribbeanSeaareanextensivearchipelagointhefarwestoftheAtlanticOcean.Theyhavelongbeenknownastheultimateresortvacationdestinationandwiththeyear-roundgoodweather;theCaribbeanhasagreatdealtoofferallvacationers.Warmparadiseislands,lushrainforestsandromanticresortsalongsidewhitesandbeaches–soundsalmostheavenlydoesn’tit?

Barbadosisastunningisland,northeastofVenezuela.ItissurroundedbyboththeCaribbeanSeaandtheAtlanticOcean.Theislandwasonceahideawayfortheworld’selitebutnowitattractsamixofvisitorsduetoeverythingtheislandhastooffer.

Indeed,itisasmallislandbutthereisplentytodoandsee.

Stylishhotelsandshopsdottheisland,theheavenlybeachesactasamagnettotheeyes,andthewatersportsandnightlifearereallyjustoutofthisworldwhenindulgedinontheislandofBarbados.Ifyouareashopper,thendefinitelyvisittheisland’scapital

ofBridgetown.Itisexcellentforshoppingwhenlookingforadiscount.

AreallygoodwaytoseetheislandfromtheoceanisbytakingaBarbadosboattrip.Notonlyistheviewoftheislandfromtheoceanmagical,butthe

abilitytoexperiencethecalmandgentlewavesoftheoceanmakesitevenmoreworthwhile.

So,youliketoparty?Well,luckyforyou,St.LawrenceGapisagreatplacetogofornightlife.Theareaisextremelypopularwithbothtouristsandlocals.

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Hafjell Ski Resort, Norway

LocatedtothenorthofOslo,intheOpplandregionofNorway,nearbythefamiliarLillehammer,istheHafjellskiresort,whichwasthevenueforthe1994OlympicAlpineevents.

TheOlympictrailhasnowbeenextended,offering30slopesforskiersofalllevels.

Hostingamazingfacilities,HafjellSkiResortisoneofthelargestskiresortsinNorwayandalsoagreatlocationforcross-countryskiing.Morethan300kilometersofbeautifullymaintainedcross-countrytrailsarepresent.Otherpopularactivitiesincludedownhillskiing,summerskiingandfreestylesnowboarding.

Hafjell’strademarkisofitslongruns,excellentandreliablesnow,itssunnyclimateandfamilyorientedambience.

Ithas15skiliftsavailable,includingagondolalift.

Holiday Destination

AnormalseasonusuallystartsinMidNovemberandendsinlateApril.Theresortisanumberonechoiceforthosewhoprefertwin-tipskisorsnowboards.

Lillehammerisamagicaltownduringthewinterseasonanditoffersalargenumberofawardwinningrestaurantsandawideselectionofshops,barsandnightclubs,whereyoucanenjoyalivelyandimpressiveaprèsskiscene.

Manyvisitorstakeadvantageoftheeveningstotryoutthedifferentoff-slopeleisureactivitiesintheareathatinclude,cinemas,swimming,icerinks,andmanyotherindoorsports.

Theresortshouldisa‘mustvisit’destination,notonlyinwinterbutallyearround!Youwillloseyourselfinthebeautyofnatureandthethrillingexperiencehencefindingyourselfbackformore!

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Saas-Fee, Switzerland

LocatedinthecantonoftheSwissValais,Saas-FeeisthelargestandhighestvillageintheSaasValley,wherevisitorscometoescapeintoawinterwonderland.

Itsnaturalbeautyisnottheonlyreasonwhythisdestinationispopular;Saas-Feeboastsincrediblewintersports!Skiingandsnow-boardingareofferedfortenmonthsoftheyearamongstotheractivities.Inthesummer,theglacierisusedforskiingandsnowboarding.

Theskiingexperienceissimplyexcellentwithactivitiesandslopesforbothbeginnersandexperts.TheHighSeasonatSaas-FeeisusuallyaroundChristmasandNewYear‘stimeandallofFebruarythroughmidApril.Theresort’sextensiveskiareaisdividedintothreesectors:Morenia,PlattjenandLängfluh.

Saas-Feeisoneoftheworld’smostbeautifulskiresortsanditisdefinitelytheplacetobeifyouarelookingtoindulgeingreatwintersportswhileadmiringtheviewofmajesticmountainsthatsurroundtheresort.Itisaneco-friendlymeccaforskiingandsnowboardingthatshowersuswithgorgeouslandscapes,afamily-orientedambience,exceptionalhotelsandresorts,avibrantnight-lifeaswellaspeaceofmindalongwithsomuchmore.TheonlythinglefttosayisthatSwitzerlandisindeedskiinginEuropeandthispearlofaplace,withitswhitecharmandsurroundingglaciersistheplacetobe.So,allowyourselftofallunderitsspellandembraceinitsmagic!

Weassuresyouthattravelingtoanyoneoftheaboveplaceswillsurelymakeyourwinterholidaysunforgettable.HappyHolidays!

By:YlovaHamdan

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Automotive: Aston Martin - ONE-77

AsTON mARTIN

ONE-77Gaydon,Warwickshire.TheOne-77isAstonMartin’sdefinitivesportscar,onethatepitomiseseverythingAstonMartinfromtechnology,thehand-craftsmanshipofthehandrolledaluminiumpanelstotheattentiontodetail.Aculminationofallthemarque’sknow-how,theOne-77deliverseffortlessbeautyguaranteedtostirthesenseswithperformancepotentialeclipsinganypreviousAstonMartin.

ChiefExecutive,DrUlrichBezcommented:“RightfromtheverybeginningoftheprojectthevisionforOne-

hANDBuILT BY AsTON mARTIN 2009

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mosttechnologicallyexcitingfront-engined,rear-wheeldrivecarsintheworld:thosefromtheDTMraceseries.Wethenappliedtheprinciplesandtechnologythatfeatureheavilyintheirdesignandtranslatedittoaroadcarapplication.”

ConsequentlytheOne-77’sstructuralcoreisalightweightandimmenselyrigidcarbonfibremonocoque.ConceivedanddesignedatAstonMartin’sGaydonHQ,themonocoque,or‘tub’,hasbeenbuiltinpartnershipwithMultimatic(MTC).Asworldleadersincarboncompositetechnology,

advancedvehicleanalysisanddynamicsimulation,MTCbringsunrivalledspecialistcapabilitiestotheexactingchallengeoftheOne-77programme.

Employingtheclassicformulaofdoublewishbonesateachcorner,theOne-77featuresinboardsuspensionfrontandrear,withpushrodsemployedtotransferverticalsuspensionmovementstothehorizontallymountedspring/damperunits.Apracticetakendirectlyfromracingcardesign,themainadvantagesofinboardsuspensionareareductioninunsprungweightandtheability

topackagethesuspensioncomponentsmoreeffectively.

ThedampersarefullyadjustableandfeatureadvancedDynamicSuspensionSpoolValve(DSSV)technology;aworld-firstforaroadcarapplication.Thesespecialvalvesarestate-of-the-artevenatthehighestlevelsofmotorsport,andusehigh-precisionmachinedcomponentstoenabletheshock-absorbingcharacteristicsofthedampertobechangedwithouthavingtoremovethemfromthecar,asisthenorm.

77wasverysimple:Ithadtocombinehigh-technologywithhand-builtcraftsmanship,anddemonstratetheuniquecapabilitiesandpassionofourdesigners,engineersandtechnicalpartners.

“QuitesimplyithadtobetheultimateexpressionofAstonMartin.”

ChrisPorritt,One-77ProgrammeManageradds:“Wewantedtocreatesomethingthatwowsyouasmuchwhenyouseewhat’sundertheskinastheexteriorstylingitself.Westartedbyidentifyingthe

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theabstract,sculpturalbeautyofthedrysump’soilreservoir,totheunerringprecisionofthebilletmachinedaluminiumsuspensionmounts.

Ofcoursetheironyisthatthevastmajorityoftheseexquisitecomponentswillbehiddenfromviewinthefinishedcar,yeteachandeverypieceisaworkofartinitsownright.It’sthisextraordinaryworkmanshipandmoney-no-objectcommitmenttoqualitythatmakestheOne-77unique.

Naturally,suchaspectacularsportscardemands–andgets-anequallyexceptionaldrivetrain.Itcomesinthe

formofanimmenselypotent7.3-litre,naturallyaspiratedV12engine.Thankstotheadoptionofadry-sumpoilsystemtheengineismounted100mmlowerthaninanypreviousV12-enginedAstonMartinroadcar,whichhelpskeeptheOne-77’scentre-of-gravityaslowaspossible.TofurtheraidagilityandendowtheOne-77withprogressivehandlingandstable,predictableon-limitbehaviour,theengineisalsomounted257mmaftrelativetothefrontwheelcentreline.Insodoingthefront-mid-enginedlayoutsharedbyallofAstonMartin’scurrentroadcarrangehasbeentakentoanewlevel.

TheOne-77’smagnificentpowerunitisanextremeevolutionofthe6.0-litreV12enginesfittedtotheDBS,DB9andnewV12Vantagemodels.LikethecollaborationwithMTCforthebuildofthechassis,AstonMartinhaschosenaworld-leadingpartnerwithwhichtodevelopthemotor:legendaryenginebuilders,Cosworth.Ithasprovedtobetheperfectcollaboration,asChrisPorrittexplains.

“Ourbrieftotheengineteamwasforthemtotakethe6.0-litreV12asfarasitcouldgo,bothintermsofoutputandweightreduction.Thetargetswereapoweroutputof

UnderliningthetrulybespokenatureoftheOne-77,oncedeliveredtoitsowner,thecar’ssuspensioncharacteristicswillbepreciselyset-upbyAstonMartinengineerstosuittheirexactrequirements,fromsettingssuitablefortheultimatelong-distanceGT,toamachinecapableofconqueringtheNürburgringNordschleife.

WhilefunctionalityandefficiencyareparamountinthedesignandconstructionoftheOne-77,sotooisaestheticbeauty.Tothisendeverysinglecomponenthasbeencraftedfromthefinestmaterialswithabsoluteattentiontodetail.Fromthemesmerisingweaveoftheglossycarbonfibretuband

Automotive: Aston Martin - ONE-77

Our brief to the engine team was for

them to take the 6.0-litre v12 as far as it could go, both in terms of output and weight reduction

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nolessthan700bhpwitha10percentreductioninenginemass.Incredibly,theAstonMartinandCosworthengineersachievedamassreductionofsome25percent,andalthoughwe’veyettocompletethefinalenginecalibrationwork,I’mconfidentwe’llseeinexcessof700bhp.It’sanawesomeaccomplishment,butonethat’stypicaloftheOne-77project,forithasconsistentlybroughtouttheverybestineveryoneinvolved.”

WearingPirelliPZeroCorsatyres(255/35ZR20front,335/30ZR20rear)developed

specificallyfortheOne-77,all700+bhpistransmittedtotheroadthroughtherearwheelsviaanewsix-speedgearbox.Controlledviacolumn-mountedpaddlesbehindthesteeringwheel,thisrobotisedsequentialmanualisanewgenerationofAstonMartin’sfamiliartransmission.ThoughitismadespecificallyfortheOne-77andfeaturesspeciallystrengthenedinternalstocopewiththetremendouspowerandtorque,thelessonslearnedinitsdevelopmentwillultimatelyfindtheirwayintothecompany’sseriesproductionmodels.

It’samarkoftheinherentcapabilitiesofAstonMartin’sacclaimedlightweightCarbonCeramicMatrixbraketechnologythatithasbeenusedasthebasisfortheOne-77’sbrakingsystem.Theinternalsofthecalipershavebeenre-engineeredtotransmitlessheatfromthebrakepadsintothebrakefluid,whilethediscsthemselveshavebeendevelopedtoensurethemaximumpossiblecontactareabetweenthefaceofthediscandthebrakepadsforimprovedstoppingpower.DuetotheOne-77’sincreasedperformance,specialattentionhasalsobeenpaidtobrakecooling,asthebrakeshavelesstimetocoolbetweenburstsofacceleration.

Withaprojectedweightof1,500kgtheOne-77willoccupytheveryhighestechelonsofroadcarperformance.Topspeedisconfidentlypredictedtobeinexcessof200mph,witha0-60mphtimeinapproximately3.5sec.Perhapsmoreimportantly,thankstothepurityofafront-engined,rear-drivelayout,theresponsivenessandimmensetractabilityofanaturallyaspiratedV12andthelowmass,high-rigiditypropertiesofacarbonfibrechassis,theOne-77promisesadrivingexperienceofunrivalledintensityandexcitementwhilerepresentingtheworld’smostdesirableautomotiveartform.CommunicationsManager,

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ThE NEW mERcEDEs-BENz

c 63 AmGcOuPé BLAck sERIEs

Automotive: Mercedes-Benz C 63 AMG

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AMG unleashes its full fury with the most powerful C-Class of all time

Like a fire breathing chimaera emerging from deep within the darkest catacombs of Affalterbach, the demonic scream of the furious AMG 6.3-litre V8 engine has signaled the arrival of the fearsome new Mercedes-Benz C 63 AMG Coupé Black Series in the Middle East.

PossessedbythenewAMGbrandclaim,‘Drivingperformance’,withdesignthatbothfrightensandinspiresatonce,AMGhassummonedtechnologyanddrivingdynamicsfromtheworldofmotorsportlikenootherAMGmodeltocreatethemostpowerfulC-Classofalltime.

TheC63AMGCoupéBlackSeries6.3-litreV8engine’showlwillstrikefearintotheheartsofallthatdareopposeit.Withitsmaelstromofheftytorquedeliveringtremendouspullingpowerandresponsiveness,theragingAMGbeastcatapultstotheedgeoftheabyss,fromzeroto100km/hinjust4.2seconds(alldataprovisional).

TheBlackSeriesflaringsnoutdeliversairtothelargecoolingmodulesthroughintakesinthestrikingfrontapron,whilstspittingengineheatfromtwoopeningsinthealuminiumbonnet.Broad,low,brawnyandbulgingrearhaunchesmeantheC63AMGCoupéBlackSeriesispoisedforattack,whilefrontstrutsemphasisethefiercevehicle’swidth.

AdjustableAMGcoil-oversportssuspension,functionalstandardequipmentandanAMGhigh-performance

symbolisesthetransferoftechnologyfromthesphereofmotorsport,whichhasbeenpartofthecorporatephilosophyofMercedes-AMGGmbHfor44years.WithitsnewC63AMGCoupéBlackSeries,AMGispresentinganexcitingsportscarforenthusiaststhatcravehorsepower,andthismarkstheimpressivecontinuationoftheBlackSeriesstrategy,whichbeganbackin2006.AMG,theperformancebrandofMercedes-BenzCars,isonceagaindemonstratingitsexpertisewhenitcomestodesigninganddevelopingemotionallyappealinghigh-performancecars.

“AMGhasitsrootsininternationalmotorsport.ThenewC63AMGCoupéBlackSeriesisthebestproofthereis

compoundbrakingsystemhelpkeepthosethatcommandsuchferocityfromoblivion.

Forthosethatwishtotemptfate,theAMGTrackPackageisavailableasanoptiontoenhancetheinsanepoweranddrivingdynamicsevenfurther.Itboastssportstyresandactiverear-axletransmissioncooling,plustheAMGAerodynamicspackageincludingflics,afunctionallytunedfrontsplitterandanadjustablecarbon-fibrerearaerofoil.

FromthefirstglanceitisclearthattheC63AMGCoupéBlackSeriesismadeforambitiouslapsonaclosedracetrack.Invisualtermsthenewhigh-performancevehicleisreminiscentoftheSLSAMGGT3customersportscarand

forthepermanenttransferoftechnologyfromtheracetracktotheroad.ThenumeroussuccessesintheDTM,thecustomersportsrangefeaturingtheSLSAMGGT3andourcommitmenttoFormula1,wherewehavebeenprovidingtheOfficialF1TMSafetyCarandtheOfficialF1TMMedicalCarforthepast15years,continuouslyspuronourengineersandtechnicians.TheC63AMGCoupéBlackSeriesembodiesthenewAMGbrandclaim,DrivingPerformance,likenootherAMGmodel,”saidFrankBernthaler,Director,SalesandMarketing,Mercedes-BenzCars,MiddleEast&Levant.

ThenewC63AMGCoupéBlackSeriesgoesintoproductioninJanuary2012,andwillbeavailableintheregioninQ1.

177November 2011- January 2012 issue 19

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Must have: Sony Digital Camera

Sony’s ‘Camera Reborn’ Concept includes World’s Fastest Shutter Speed Compact Interchangeable Lens Camera

Sony,theleadingconsumerelectronicsbrand,todayunveiledacomprehensiveline-upofdigitalcameraswiththepurposeofreinforcingandextendingitsmarket-leadingpositioninthecompactdigitalstillcameramarket.

Takingaquantumleapinspeedandprecision,thenewrangehastakendigitalimagingtothe

sONYcAmERA REBORNSony Accelerates Position as Leading Camera Brand with Launch of Revolutionary Digital Imaging Products

178 issue 19 November 2011- January 2012

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nextlevelwithrevolutionarytechnologiesthatdeliverexquisitephotography,easeofuseandportability.

TherangefeaturingtheAlphaSLT-A77featuresSony’sawardwinningTranslucentMirrorTechnology,makingitthequickest,mostresponsiveinterchangeablelenscamerainitsclass.TheNEXrangefeaturingtheAlphaNEX-7andtheNEX5Nfeaturesquick,responsiveauto-focusandtheworld’sfastestreleasetimelag.Thisrangealsofeaturestheslim-bodiedAlphaNEXC3.Addressingapressconference,OsamuMiura,ManagingDirector,SonyGulf,said:“Thereisaclearmarketneedforcamerasthatcanofferthesuperbresponsiveness,imagequalityandcreativity.Fromtheintroductionoftheworld’sfirstCCDcameratobringingsinglelens3Dphotographytotheconsumer,Sonyhasalways

aimedtobeattheforefrontofdigitalimaging“Today,itgivesmegreatpleasuretointroduceourconceptof‘CameraReborn’withournewline-upofAlphacamerasthatincorporaterevolutionarytechnologiestodeliverhighclarityimagingandease-of-use.Thesecameraswillnotonlybringnewuserexperiencestoourcustomersandtheworldofdigitalimaging,theywillalsoenableSonytoaccelerateitspositionasatoptiercamerabrand.”ThenewAlphamodelsbuildonthepowerfulcreativepossibilitiesofthefirsttranslucentmirrorcamerasfromSony,theAlphaSLT-A55andSLT-A33.UnlikeconventionalDSLRcameras,thisinnovativedesignenablessuper-fastshootingresponseswithfulltimecontinuousAFduringstillsandHDvideoshootinginacompactbody.TheAlphaSLT-A77isthe

world’sfastest*12fpsfull-resolutioncontinuousshootingcamerawithhigh-precisionphase-detectionAF.Itisalsoequippedwith24.3effectivemegapixelEXMORAPSHDCMOSsensorandnewlydevelopedBIONZimageprocessorwhichgivethecameraunparalleledspeedandaccuracy.SonyhasgiventheSLT-A77theworld’sfirst*XGAOLEDTrue-FinderTM,providingthebestresolution,contrastandresponsivenessofanyelectronicviewfinder(EVF)onthemarket.BuddingfilmmakerswillalsobenefitfromanumberofenhancedvideocapabilitiesintheSLT-A77.ThankstothefasterspeedofthenewBIONZprocessor,userscannowfilminbothinterlaceandprogressiveincludingcinematicmode.Thecompact,beautifullystyledAlphaNEX-7,NEX-5NandNEX-C3allowphotographerstocaptureDSLR-qualitystillsand

videowiththecreativefreedomofinterchangeablelenses.Takingcreativeoptionstonewextremes,theAlphaNEX-7isstyledinmagnesiumalloyforsuperiorstrengthandpremiumlooks,andweighsapproximately291g(camerabodyonly).TheNEX-7featurestheSony-uniqueEXMOR™APSHDCMOSsensorwith24.3effectivemegapixelresolutionthatisteamedwiththelatestrevisionofSony’sBIONZimageprocessingengine.Withtheworld’sfastestshutterreleaselagofnearly0.02seconds,theNEX-7isthefastestofanyinterchangeablelensdigitalcamerasintheworld.

ThenewAlphaNEX-5NfromSonydrawsonthepositiveacceptanceoftheNEX-5andofferssuperbresponsiveness,imagequalityandcreativityofaD-SLRcamera–allinacompactbody.

179November 2011- January 2012 issue 19

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RUBINETTERIA GABOLI LUIGI Middle East Office

P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490Email : [email protected] : www.tapsmore.com

Styledintough,lightmagnesiumalloyandjust23.3mmatitsslimmestpoint,theNEX-5NisastepforwardfromitspredecessorintermsofstillimageandHDvideoquality,powerfulcreativefeaturesandintuitiveinterface.Furthermore,animprovedAFalgorithmdoublesthereadoutspeedfromtheimagesensorandmoreefficientimageprocessingresultsinanAFthatissignificantlyfasterthanthecurrentNEX-5model.

ThenewAlphaNEX-C3issignificantlysmallerandlighterthanitspredecessormodeltheNEX-3.Offeredinachoiceofstylishcolours,theNEX-C3featuresanattractivenewbodydesignthatcombinesasolidmetaltopcasingwithaneasy-to-usestreamlinedgripshape.ResolutionofthelargeEXMORAPSHDCMOSsensorisboostedto16.2effectivemegapixels,capturingstillsand720pHDvideowithbreath-takingclarity.Thelarge,DSLR-sizedsensor

Must have: Sony Digital Camera

alsoletsyouproducepro-qualitybackgrounddefocuseffects,whetheryou’reshootingHDvideoorstills.

*Amonginterchangeable-lensdigitalcameraswithAPS-CsizesensorasofAugust2011

180 issue 19 November 2011- January 2012

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RUBINETTERIA GABOLI LUIGI Middle East Office

P.O. Box 75833, Dubai, United Arab Emirates Tel. No. : 00971 4 3250010 Fax No. : 00971 4 3250490Email : [email protected] : www.tapsmore.com

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