EDEN social media : november 2013
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Transcript of EDEN social media : november 2013
EDEN Social Media
EDEN NETWORK AISBL GENERAL ASSEMBLY
12. November 2013 : Brussels
Aivar Ruukel
how are the destination brands made?
...by telling stories
who are your storytellers?
yourselfmedia
businesses
travelerslocal people
people have always talked about their experiences...
...it is called word of mouth
social media is word of mouth on steroids
why are the stories shared by your customers more important than your own marketing messages?
Why EDEN SoMe Project?
raising EDEN'svisibility on Social media
andlearning experience for
all EDEN members who participate
Why EDEN SoMe Project?
raising EDEN'svisibility on Social media
andlearning experience for
all EDEN members who participate
please join us !
our target is travel enablers
- journalists
- travel bloggers
- tour operators
November 2013 July 2014
Fans 2585 10000
Members 21 100
Pictures 419 4000
Subscribers 110 200
Channel views 90000 1000000
Followers 231 3000
some of the metrics