eBook Issues:Digital Migration Strategies

ED MAP

2nd iteration of a textbook distribution company

Moved from textbook to course materials

Moved from distributor to resource

Moved from provider to facilitator

Publisher agnostic

Stakeholders

The institution

The students

The content providers

The platform/technology provider

The project manager/distributor

Our Role

Manage relationships with content providers Facilitate the upload of content Select a platform Distribute codes Provide client with all necessary training and support

materials Provide tier 1 support Evaluate the experience Facilitate orderly expansion of program

Sample eBook

eBook Landscape

eBooks 1.1 What’s the right model

The fine line of DRM

Process efficiencies

Supplements / Ancillary material

Formats, Platforms and Readers

The Institutions

Range in expertise and knowledge

Variety of business models

Motivation – Access versus monetization

Curriculum development concerns

Retention questions

Business Model

Institutional fee structure

Institutional acquisition costs

Content Partner

Technology Platform technical fees

Revisions/licenses

Desk Copies

Change Management

Run a pilot – Identify programs or courses

Institutional Ownership – Deans

Engage a project manager

Build a business model

Establish a Content Partner – Pearson

Review academic quality and rights

Outcomes

Technical

Academic

Curriculum

Financial

Digital Migration in Practice

Detailed planning and communication

Engage, engage, engage

Expect change

Be the tortoise

This is an iterative process

Long-Term Success

On-going administrative and digital asset management ensures continued program success:

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Questions?

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“How much of the industry is going to

eBooks, which major players, and how fast?”

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“What type of cost savings can we expect

to achieve with eBooks?”

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“What kind of tech support do eBooks

require?”

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“How many books should we expect to be

available in an eBook format at this time?”

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“What kind of IT support will we need to provide?”

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“What time frame is involved in converting a

current course to an eBook?”

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“What can we do to put our Learning Guides with the eBooks so we do not

need to print and ship them?”

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“Will eBooks eliminate the problem of new

editions coming out that require us to move to

the newer edition?”